SmartBug Media

APRIL 26, 2023

Memorial Day is just around the corner, and it's the perfect opportunity for businesses to reach out to their customers with well-crafted marketing campaigns. With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. Start with a compelling subject line.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

SmartBug Media

FEBRUARY 2, 2023

Email is one of the most versatile marketing channels: It allows businesses to connect and stay in touch with customers, tell the story of the brand, promote new products, serve as a major revenue driver. The Impact of Email Marketing As a marketer, it’s your responsibility to engage with customers in the channels they are in most often.

Email Marketing 97

Email Marketing Privacy Policies Open Rate Click Rate 97

Optinmonster

JANUARY 18, 2024

of free trial users don’t convert into paying customers on average. Use Urgency in Your Marketing The scarcity principle states that limiting the supply of a product increases its demand. Using urgency in your marketing can skyrocket your conversions because it triggers fear of missing out (FOMO).

Conversion Rate 91

Conversion Rate Conversion Examples Marketing Analytics Tools 91

SendX

JANUARY 1, 2020

According to a recent study , subject lines do affect email open rates. Around 47% of your subscribers would open your email if the subject line is catchy and meaningful and 64% simply read your email because you sent it. On the contrary, email subjects with “quick” in the subject line get 17% less open rate.

Tips 198

Tips Click Rate Open Rate Urgency Marketing 198

SendX

JANUARY 2, 2020

According to a recent study , subject lines do affect email open rates. Around 47% of your subscribers would open your email if the subject line is catchy and meaningful and 64% simply read your email because you sent it. On the contrary, email subjects with “quick” in the subject line get 17% less open rate.

Tips 195

Tips Click Rate Open Rate Urgency Marketing 195

Optinmonster

SEPTEMBER 30, 2022

The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. Personalized subject lines can get up to 50% higher open rates.

Urgency Marketing 89

Urgency Marketing Open Rate Case Studies Click Rate 89

SmartBug Media

APRIL 10, 2023

More and more companies are embracing SMS marketing to engage with customers where they’re already most active. However, there are very attractive benefits that come with SMS specifically, including: Increased Reach Because customers are already so active on their phones, SMS messages have much higher reach than emails.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Heinz Marketing

MARCH 24, 2022

There is no exact science to predicting what people will click on but here are a few proven tips to help you master the art of subject line writing and bump up open rates. . 46% of emails are browsed and opened on mobile ( Hubspot ). Subject lines that lead with powerful action verbs help instill urgency and excitement. .

CAN-SPAM 110

CAN-SPAM Open Rate Urgency Marketing Click Rate 110

Vision6

APRIL 25, 2023

Welcome emails are a great way to give your new subscribers or customers that warm and fuzzy feeling. So are you ready to charm your customers and leverage the benefit of early engagement? They should leave a positive first impression which will help contribute to higher engagement rates.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Optinmonster

JANUARY 18, 2024

of free trial users don’t convert into paying customers on average. Use Urgency in Your Marketing The scarcity principle states that limiting the supply of a product increases its demand. Using urgency in your marketing can skyrocket your conversions because it triggers fear of missing out (FOMO).

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Litmus

SEPTEMBER 26, 2019

Making subscribers believe a message is coming from someone you have already emailed will likely lead to higher open rates—driven by people like me, who think there’s an important message from a colleague in their inbox. If the brand only considers opens, they might call this campaign a success. Really, really not cool.

CAN-SPAM 90

CAN-SPAM Open Rate Urgency Marketing Click Rate 90

Adobe Experience Cloud Blog

OCTOBER 12, 2017

There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. The first thing a customer sees in their inbox is who an email is from. Personalization is another great way to grab attention and boost open rates. Tips for B2B.

Cross-Selling 174

Cross-Selling Privacy Policies B2B Thought Leadership Open Rate 174

xiQ

DECEMBER 15, 2021

The modern field marketing leader understands the urgency of creating immersive and interactive virtual experiences that drive demand and strengthen existing relationships. In addition, beyond click and open rates, xiQ Workbench offers first-hand insights into the interests of your prospects.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Optinmonster

DECEMBER 28, 2023

68% of customers say that they follow brands on social media to stay informed about new products. To be fair, your potential customers might use these channels very differently. Instead, use customer segmentation to target specific demographics and psychographics to maximize your marketing efforts. 20-29: 31.8% 30-39: 21.9%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Marketing Insider Group

FEBRUARY 1, 2021

To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. Quick Takeaways: Customer experience is a leading priority for modern businesses. The Shift to Customer-Centric Marketing. Engagement rates. Email open rates.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Sprout Social

FEBRUARY 17, 2022

These are all valid ways to keep in touch with customers and prospects. Growing relationships with customers. Increasing attendance rate for promoted events. Improving user experiences using customer feedback from surveys. You’re providing value to customers and prospects. click-thru rate. Direct mail.

Template 132

Template Email Marketing Blast Campaigns Planning 132

Mailmunch

MAY 31, 2021

This isn’t all talk but is proven by numbers that state that flash sale emails: Can increase click-to-open rates by 74%. Can Increase transaction rates for businesses by 67%. Make satisfied customers spend an average of up to 385% more than usual. This sense of urgency can easily boost sales for any business. .

Email Campaigns 55

Email Campaigns Campaigns Urgency Marketing Ad Building 55

Martech

APRIL 5, 2023

What our customers think matters more — and right now, they’re pretty pessimistic. These four approaches make your email marketing program more effective, build stronger customer relationships, and use your resources more wisely. Test one campaign-level approach against another, such as emotion versus urgency or value.

Tactics 127

Tactics Email Marketing Planning Marketing Budget 127

Single Grain

JUNE 23, 2023

However, achieving high open rates can be a challenge – it often requires revamping your email marketing strategy. When subscribers eagerly anticipate your emails, they are more likely to open them. When subscribers are excited to see your emails, they are more likely to open and engage with them.

Open Rate 97

Open Rate Email Marketing Marketing Strategy Marketing & Strategy 97

Vision6

MAY 31, 2021

Average email open rate increase year-on-year, with the average open rate in 2019 hitting 36.53%. Brand awareness is a hard metric to measure, but it’s an important part of the customer lifecycle. While it has come a long way, it still means that over 60% of your subscribers never see your emails.

Facebook 92

Facebook Urgency Marketing Open Rate User-Generated Content 92

Vision6

JANUARY 16, 2023

So it’s no wonder SMS marketing strategies are a popular way for marketers to connect with customers. Here are some ideas to get you thinking about how to combine email and SMS marketing activities so you can grow, maintain and engage your customer base. Getting customers to take immediate action. Reach more customers.

SMS 52

SMS Email Marketing Campaigns Webinar Metrics 52

SmartBug Media

APRIL 13, 2023

However, a large percentage of abandoned carts still have a high probability of converting into a customer. Remind Customers of Their Abandoned Cart Send an automated email reminding customers of the items they left in their cart. Below are nine tried-and-true ways to convert your abandoned carts: 1.

Paid Search Agency 98

Paid Search Agency Urgency Marketing Advertising Funnels Intent 98

Vision6

NOVEMBER 21, 2021

SMS marketing is one of the most direct and effective ways to reach your customers. In fact, SMS marketing holds the record for an average open rate of 98%. If you’re a Shopify user, you’ve likely set up email automations to notify your customers when their order is confirmed or shipped. Abandoned cart campaigns.

SMS 97

SMS Marketing Analytics Tools Marketing & Strategy Marketing Strategy 97

Zoominfo

JANUARY 14, 2019

Here’s the problem—emailing inactive users impacts open rates. If your open rates drop low enough, internet service providers (ISPs) take note and your email reputation will suffer. For one, you can stop sending them the same emails as your active subscribers, which will keep your open rates from dropping.

Zoominfo 166

Zoominfo Open Rate Marketing Automation Services Click Rate 166

SendX

NOVEMBER 20, 2018

With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. There is no better option for product optimisation than solving real customer problems. 1) SendX ?—?SendX

Enterprise Management 261

Enterprise Management Marketing Automation Services Work Management Marketing Management 261

ClearVoice

JULY 14, 2023

This makes converting them into customers much easier. Track individual email performance: You can track and analyze sales emails for metrics such as open rate, click-through rate, unsubscribe rate, bounce rate, and conversion rate. Additionally, referred customers are 18% more loyal and are 13.2%

Urgency Marketing 52

Urgency Marketing Click Rate Landing Pages Email Marketing 52

Zoominfo

OCTOBER 23, 2018

For those who are unfamiliar, here’s a quick definition: Dynamic content is continuously updated information—such as images or copy—that’s inserted into your marketing emails through an API a piece of custom code, or a marketing automation tool. In fact, nearly half of emails today are opened on smartphones and tablets ( source ).

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

SalesIntel

MARCH 20, 2024

Well crafted sequences enable companies to reach potential customers, nurture leads, and drive conversions through personalized, targeted communication. Impact on Engagement and Response Rates Low Open Rates: Your prospects are less likely to open emails that appear generic or impersonal.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

Zoominfo

MARCH 6, 2017

Is it to get new customers? More business from existing customers? Are most of your customers in a specific industry? Data shows that highly targeted campaigns can even increase open rates by 14.2% ( source ). If your message isn’t relevant to them, why would they open it?

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Email service providers like Google and Yahoo are cracking down on spam to better serve their customers. We already discussed the importance of getting high engagement rates.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Sharpspring

AUGUST 10, 2021

When thinking about ways to reach your audience and meet their needs, you’ve likely considered your overall customer experience, the buyer’s journey for your products and what content might be useful to each prospect as they work up to making a decision. These types of searches are most common and not very likely to lead to a purchase.

Intent 115

Intent Planning Tips Long Tail Marketing 115

Vision6

APRIL 19, 2023

” It’s a question typically reserved for romantic relationships, but what about the relationship between customers and brands? While many companies focus on acquiring new customers, they often overlook the importance of nurturing existing ones. However, anniversary emails are so much more than just a celebratory message.

Examples 98

Examples Loyalty Template Eye-Tracking 98

PureB2B

DECEMBER 3, 2017

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Did you know that a third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line? Increase Your Conversion Rates”.

Creativity 69

Creativity Urgency Marketing Open Rate CAN-SPAM 69

Convince & Convert

NOVEMBER 4, 2014

Track the open rates and sales on both days and then run other A/B comparisons to see which one of the seven days ultimately turns up the better results. The way you phrase a subject line can make a huge difference in the open rate. percent increase in the open rate for the email with a question.

Newsletter 161

Newsletter Response Rate Open Rate CAN-SPAM 161

Heinz Marketing

DECEMBER 10, 2019

Example: using emojis in subject lines increases open rates. This is influenced by urgency and exclusivity. Example: a count-down clock visually causes urgency, increasing CTR by 31%. Example: subject lines about limited time or limited space increase open rate and CTR. Eye magnet words. Storytelling.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Urgency Marketing 54

Hubspot

JUNE 27, 2018

Use Incentives to Increase Open Rates. Email campaigns depend on a healthy open rate, and if you're contacting people whose information you bought -- rather than earned from a previous interaction -- you'll quickly see your emails' performance drop. Use Incentives to Increase Open Rates.

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101

Vision6

AUGUST 7, 2023

Email segmentation can help your business create hyper-personalised email content to tailor each customer journey. Each distinct category of customers has a unique set of interests, needs, and characteristics that your business must cater to. What is email segmentation? Not all email subscribers are the same.

Segmentation 52

Segmentation Terms and Conditions Allocation Ad Frequency 52