SmartBug Media

MAY 14, 2020

Prior to doing any work in HubSpot, decide how you want to customize the webinar follow-up email. To demonstrate in this post, we’ll have four types of emails based on audience: Customers and Opportunities who attended the webinar. Customers and Opportunities who attended the webinar. Leads who attended the webinar.

Webinar Metrics 105

Webinar Metrics Template Segmentation Hubspot 105

KoMarketing Associates

NOVEMBER 15, 2016

Action content marketers should take : If you aren’t doing so already, you should be thinking about ways to incorporate video into your 2017 content efforts. Outside of ROI, video has shown to also increase brand awareness and customer loyalty. Inbound Marketers Are Creating More Content.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

Tomorrow People

MARCH 21, 2012

This is surprising at a time when £1 in every £10 is spent online (Source: Office of National Statistics) and when 78% of internet users conduct product research on the internet (Source: Hubspot). But so is nurturing your visitors into becoming customers. Why have a website when you can have a sales site?

Design 120

Design Marketing Websites Marketing Automation Services Top of Funnel 120

SmartBug Media

JANUARY 30, 2019

My profile headline says, “ Marketing Consultant at SmartBug Media | #1 Rated HubSpot Partner ”. In my opinion, a custom background image is the most underrated and underused way to take your profile to the next level. Publish Content. Publish Content: If you’re one of the 99.8 That’s old news.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. According to the 2017 HubSpot State of Inbound, ‘developing content’ is still a key marketing challenge. Highly Personalised Content Is Key.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Hubspot

JUNE 11, 2019

If you have your Inbound Marketing hat on, you should know that Twitter is not just a place to grow customers through word-of-mouth marketing -- it's also a place to meet your customers where they are. What does their customer service look like on the platform? Audit your account.

Twitter 78

Twitter Business Word of Mouth Ideal Customer Profiles 78

Vidyard

DECEMBER 17, 2020

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Publishing and Production 2.3 Online Video Statistics 2.7

Statistics 157

Statistics Video Marketing Planning Business 157

TrustRadius Marketing

FEBRUARY 28, 2019

By integrating Google Analytics (GA) with marketing software, marketers can gather more advanced insights to drive brand management and engagement. This allows professionals to better understand their customers, create better goals, and effectively drive growth. How to boost brand engagement with digital marketing and analysis.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

By integrating Google Analytics (GA) with marketing software, marketers can gather more advanced insights to drive brand management and engagement. This allows professionals to better understand their customers, create better goals, and effectively drive growth. How to boost brand engagement with digital marketing and analysis.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

SmartBug Media

FEBRUARY 1, 2019

But in all seriousness, almost 50 percent of internet users look for videos related to a product or service before visiting a store, according to HubSpot’s Ultimate List of Marketing Statistics for 2018. So here’s the question: Why haven’t you dipped your toe in the water and experimented with video marketing yet?

Video Marketing 87

Video Marketing Paid Search Agency Budget Programs Ideal Customer Profiles 87

Hubspot

JANUARY 8, 2013

In this article, I'll reveal in detail the questions I use when interviewing candidates for inbound marketing positions. For an inbound marketing generalist, you could ask any or all of these questions. Also in the file is whether they closed as a customer, and how much their order was for. My Interview Approach.

CMO 28

CMO Hubspot Lead Ranking Lead Scoring 28

Optinmonster

JULY 21, 2023

Are you looking for digital marketing statistics to learn from and grow your online business ? Keeping up with the latest changes and developments in the digital marketing industry can help you improve your strategies and stay ahead of the competition. Statista ) Email marketing revenue is projected to be $10.89

Statistics 58

Statistics Marketing Automation Services eCommerce Stats 58

EveryoneSocial

OCTOBER 17, 2018

Is Social Selling Marketing or Selling? Social Selling Statistics. The concept is very similar to that of inbound marketing , which HubSpot pioneered back in 2006: the goal is to improve overall sales and marketing efficiency by building more substantive relationships with target audiences. The Definition.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Unbound B2B

JANUARY 10, 2023

Lead generation is one of the most critical aspects of a marketing strategy. Around 19% of the HubSpot survey respondents stated that lead and traffic generation is the biggest hurdle in 2023. This lead generation is also preferred where a company’s primary leads come from inbound marketing strategies.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Hubspot

NOVEMBER 1, 2010

In this week's top inbound marketing article, Chris Brogan shares his thoughts and tips on consistently creating remarkable blog content. Marketing Takeaway: Use Twitter to its full potential by tweeting different forms of content. Learn how to build your business blog into an inbound marketing machine.

Inbound Marketing 28

Inbound Marketing Blogger Content Landing Pages 28

Outbrain

MAY 21, 2019

93% of B2B marketers reveal that they use content marketing to boost brand awareness but only 43% of them vouch for its effectiveness. Most marketers will look at these statistics and think that a 50% turnover is ‘good enough’. Internet marketing agencies strive to decrease this gap. What’s the take-away here?

Internet Marketing 41

Internet Marketing Paid Search Agency Advertising Agencies Lead Scoring 41

Hubspot

JULY 19, 2017

Sometimes, I think that we here at HubSpot are just a bunch of mad scientists. To us, it’s a very hot topic -- we’re writing about it whenever we can, and trying to lift the curtain on what, behind the scenes, we’re cooking up on our own marketing team. As marketers, we do not run experiments to improve metrics. Source: VWO.

Design 71

Design Validation Conversion Rate Customer Surveys 71

NuSpark Consulting

OCTOBER 28, 2011

Statistics show that the more frequent the posts, the better your lead generation. To name a few: In today’s social media landscape, business blogging has become a powerful marketing medium. So market research is the very first, and most important step, to developing an online presence. Blogs Help You Get Found.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Atomic Reach

APRIL 2, 2019

What are the content marketing statistics that matter? How can you convince your team, let alone your boss that content marketing is worth the investment? Content Marketing has a host of benefits and is definitely worth the time and effort. Content Marketing ROI. Marketers that calculate ROI are 1.6

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

NOVEMBER 16, 2011

In addition to our published research last week, we did an additional survey of HubSpot customers and analyzed our own website's data to look at the number of traffic-producing keywords they received before and after this change. All statistics were calculated at a 95% confidence interval.

Keywords 28

Keywords Traffic Long Tail Marketing Google 28

Hubspot

JANUARY 10, 2012

Because content is such a core part of inbound marketing , the modern marketer has to possess (or develop) a very important ability: content creation. A top notch marketing content creator. With the fast-paced world of inbound marketing and the requirement to publish new content frequently , setting deadlines is a must.

RSS 28

RSS High Quality Lead Content Custom Publishing 28

SendX

JUNE 3, 2020

Online marketing is how you leverage different web-based channels to transmit messages about a company’s product or service to potential buyers or target audiences. 508) stated that online marketing is “efforts to market products and services and build customer relationships over the Internet.”

Online Marketing 232

Online Marketing Work Management Marketing Management Tools 232

Hubspot

SEPTEMBER 16, 2016

Inbound marketing is about matching the way you market and sell with the way people actually want to shop and buy. And after reading the 2016 State of Inbound report, it became clear that inbound was beginning to change at a pace more rapid than anything we've seen before. Marketers need to do more marketing.

CMO 28

CMO Top of Funnel Funnel Advertising Paid Search Agency 28

Hubspot

AUGUST 26, 2012

Here at HubSpot, we've been super busy preparing for INBOUND 2012. If you're one of the 2,500+ marketers attending, we can't wait to see you! It's always a good idea to come brushed up on your inbound marketing current events, though, so go ahead and take in our top five marketing stories of the past week!

Social Media 28

Social Media Ideal Customer Profiles Social Marketing Service 28

Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. Optinmonster).

Stats 264

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 264

Marketing Insider Group

JANUARY 31, 2022

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. It helps the right customers find you at the right time and provides the best possible user experience once they’re on your website. Any company can publish content with fairly minimal effort.

Top of Funnel 282

Top of Funnel Examples Marketing & Strategy Paid Search Agency 282

Hubspot

JULY 23, 2012

Last week, HubSpot teamed up with LinkedIn to host part 1 of a 3-part workshop series on how to master LinkedIn for marketing. Bearing this in mind, when you're marketing on Facebook or LinkedIn, you want to make sure you're speaking to each audience in the proper tone. The right content with the right tone for each network!

Linkedin 28

Linkedin Work Management Marketing Management Planning 28

Hubspot

DECEMBER 29, 2011

You're an inbound marketing convert. will give you the facts, research, and know-how to explain the benefits of business blogging to a tentative boss and debunk many of the common myths inbound marketing professionals are frequently faced with during these difficult conversations. This blog post (how meta is that?)

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Hubspot

NOVEMBER 22, 2011

Inbound marketers of the world, today was a good day. The revamped insights feature comes fully loaded with metrics that are truly insightful and can help you super-charge your Facebook marketing. In HubSpot's case, the graph hints that the number of posts published does not directly correlate with the total shares or reach.

Facebook 28

Facebook Tools Business Viral Marketing 28

Hubspot

MARCH 21, 2012

If you're a dedicated inbound marketer, you're probably blogging on a regular basis and have built up a great arsenal of short-form content. And while each new blog post you publish continues to work for you in search engines, eventually they get buried with all the new content you publish. Blog Bundle. Data Compilation.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

JULY 9, 2012

Still, according to The State of Inbound Marketing in 2012 , 57 percent of companies acquired a customer from their business blog last year. Keep a Company Log: HubSpot uses our internal wiki to post ideas for blog posts. There are a number of good guest blogging services in the HubSpot Marketplace.

Blogger 28

Blogger Paid Search Agency Aggregators Wiki 28

Hubspot

MARCH 25, 2011

Understanding the commoditization of information in this new age of publishing is critical for marketers. Here are seven statistics that will shed some light on the future of information consumption. How is your business adjusting its marketing to meet the new expectations of today's information consumers?

Mobile Advertising 28

Mobile Advertising Business Inbound Marketing Internet Marketing 28

Hubspot

MARCH 27, 2013

We inbound marketers are a unique bunch. As more and more companies begin to turn on their inbound marketing machine and start creating content, let's remember that our inherent data chops as marketers can help us create content that's high-quality, shareable, and insightful. 4) HubSpot. 6) Survey Data.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Hubspot

FEBRUARY 8, 2012

As with most inbound marketing, relevancy can make or break the effectiveness of your strategy. So to ensure you have a social media following that helps you advance your marketing objectives, start by identifying a set of core topics that reflect the interests of people who typically become your customers.

Paid Content 28

Paid Content Social Media Media Business 28

Hubspot

FEBRUARY 15, 2012

The companies that turn these possibilities into realities are those who leverage all the little hidden marketing gems LinkedIn has to offer -- and there are a lot of them. Search the top experts across all of LinkedIn Answers, or target by industry -- Business Development, Customer Service, Healthcare, etc. Group Statistics.

Linkedin 28

Linkedin Marketing Management Paid Search Agency Statistics 28

Hubspot

DECEMBER 14, 2011

The quality vs. quantity content debate isn't an uncommon one in marketing, especially in the world of inbound marketing. Evaluate Content From the Audience's Perspective: This is where marketing personas come in. Connect with HubSpot : Does it help them solve a particular problem they have?

Research 28

Research High Quality Lead Content Guidelines 28

Hubspot

NOVEMBER 18, 2015

Whether you're a published author or just getting started with blogging, it's not always easy to string words together in a way that makes sense, sounds good, and makes the reader feel something. But every marketer should be able to write -- and, more importantly, every marketer can write. Words are hard. 1) Daily Page.

Tools 28

Tools Best Practices Template Peer-to-peer 28