Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Building a Story Brand : Clarify Your Message So Customers Will Listen by Donald Miller, 2017. Mattering to your customer requires emotional connection.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

BOP Design

DECEMBER 21, 2021

These work better than sales sheets or brochures because the reader or viewer is gaining access to information that will help them in their job, whether it’s making a decision, how to use a product or service, understanding industry trends, or a myriad of other relevant topics. Explainer Posts. Social Media Activity.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Vidyard

JANUARY 24, 2022

Maybe you prefer a curated sales newsletter delivered straight to your inbox each day. Customer Engagement Lab 1.9 It’s a great way to stay on top of big news and trends in the sales world and to discover actionable tips while also getting in a good laugh. A podcast to amp you up during your mid-day walk? Full Funnel 1.5

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Webbiquity

DECEMBER 16, 2013

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company. by Whole Brain Marketing Blog.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Sprout Social

JUNE 30, 2019

As you can see, Facebook might have larger vanity numbers but Instagram’s stats are very impressive—particularly in terms of engagement. Facebook has more total users but your customer avatar might not be as active on the site as you might think. Curated Content. Facebook is a great platform to curate content.

Facebook 101

Facebook Marketing & Strategy Social Networks Best Practices 101

ClearVoice

JUNE 14, 2022

Before the internet, there were some huge barriers to entry for anyone who wanted to publish content. You had to either get your work accepted by a magazine, newspaper, book publisher, or periodical, going through what may be an intense series of edits, adjustments, and, of course, rejections. Choose the right post length.

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Sprout Social

AUGUST 22, 2022

You’ll also find helpful sections, like curated Ideas for you , news and tips for Creators and more. YouTube’s video editor tool makes it easy to trim your videos—even published ones. To add this to your channel, go to YouTube Studio > Customization > Layout > Video spotlight. Custom graphics. No problem.

Youtube 72

Youtube Features Social Media Ad Exchange 72

Hubspot

MARCH 3, 2020

We've seen the stats that back up using social media as a legitimate business practice. To aid with monitoring engagement, HubSpot's software allows users to publish on the go directly through the CRM. You can customize metrics that matter most to your campaign or social channels for your reports. ActiveCampaign. Price: $9/mo.

Social Media 100

Social Media Budget Programs Analytics Work Management 100

Scoop.it

DECEMBER 21, 2023

Ready to level up your content curation game? 🚀 Whether you’re a seasoned content curator or just starting out, there are several strategies you can use to save time finding, editing, and distributing content. Follow these tips and tricks to curate like a pro and engage your audience with valuable insights.

Curation 82

Curation Effectiveness Marketing & Strategy Content 82

Sprout Social

NOVEMBER 16, 2016

It’s the perfect network for connecting to customers in real time and building connections. Keep an Eye on Your Stats. However you can export the stats to an Excel file and from there, play with the data: Sort the spreadsheet to see Tweets with most clicked URLs on top. Tweet About Relevant Trends.

Twitter 100

Twitter Traffic Ad Building Tips 100

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. In this remote-focused world, it’s up to you to ensure that the customer engagements you were having face-to-face continue seamlessly, even when you’re a city, country, or continent away.

Template 73

Template Video Marketing Work Management FAQ 73

EveryoneSocial

OCTOBER 17, 2018

The term gets thrown around in a lot of meetings but like many evolving trends and roles in the workplace (remember when influencer marketing was a newcomer?), As an organization, you can encourage sales reps to share a mix of branded and non-branded content so that they become perceived as expert curators. define your reputation.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

KoMarketing Associates

DECEMBER 19, 2013

50 Awesome Content Marketing Stats – Amanda Nelson, ExactTarget. Who doesn’t love stats? This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. Make the Most of Custom Audiences on Facebook – Gary Stein, ClickZ.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Hubspot

MAY 29, 2014

Every year, Mary Meeker releases her annual Internet Trends Report. KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers. 10) The BBC beat out other media sites as the Top Twitter News Publisher in April 2014. 10) The BBC beat out other media sites as the Top Twitter News Publisher in April 2014.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Contently

OCTOBER 15, 2020

Something that’ll convince potential customers to learn more. Here are the five biggest trends you need to know. But according to Google Trends, that’s not the case. And if that goes well, then they can graduate to our next trend. B2B companies always have to think a step ahead.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. With stats like those, it’s obvious that your business should be active on social media.

Social Media 94

Social Media Media Business Social Networks 94

Scoop.it

APRIL 6, 2023

To attract and retain customers, you must constantly engage and stay in touch with them. But as every marketer knows, publishing original content like case studies, whitepapers, videos, infographics, and industry research takes time. Enter content curation. Content curation is more than content sharing.

Curation 80

Curation Small Business Marketing Top of Funnel Business 80

RebelMouse

MAY 30, 2018

It's time for publishers to take advantage of the opportunities creators and their networks — which are often formed organically — have to offer. Within the platform, communities can be created, governed, and led by publishers. We've also ensured that it's easy to use and poses no risks for any and all publishers.

Communities 41

Communities Custom Publishing CMS Development Statistics 41

Hubspot

APRIL 4, 2016

Even something published a year ago might not reflect the current reality of the industry. If a stat is pertinent to your whitepaper, blog, etc., and you can’t find the same stat for the most recent year, a good rule of thumb is to not go back more than two years or to qualify the data with a disclaimer. Curate Content.

B2B Marketing 28

B2B Marketing Buyer Personas B2B Curation 28

Contently

OCTOBER 15, 2021

Something that’ll convince potential customers to learn more. Here are the five biggest trends you need to know. [If But according to Google Trends, that’s not the case. B2B companies always have to think a step ahead. They’re looking for something that’ll give their products and services an extra edge.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. Get to Know Your Customers With Social Media.

Social Media 111

Social Media Paid Content Media Business 111

Convince & Convert

NOVEMBER 1, 2011

Brian recently published his 5th book, The End of Business As Usual. ” Should we be publishing sequential chapters in eBook format or things of that nature? Obviously the publishing business is disintermediated, and we understand that. But is long form publishing counter-cyclical? Check em out! ). Brian: Wow.

Relevance 121

Relevance Work Management Marketing Management Disintermediation 121

KoMarketing Associates

SEPTEMBER 22, 2015

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. Content Curation can be Beneficial during the Sales Process . Effectiveness of Visual Content.

Trends 120

Trends Marketing & Strategy Marketing Strategy B2B Thought Leadership 120

ClearVoice

JULY 12, 2023

In a recent study, 88% of companies say they now prioritize the customer journey. Why Content Marketing Matters In a recent study, 86% of buyers said they would pay more for a great customer experience. And when it comes to improving that customer experience, your content creation is a driving force.

Work Management 98

Work Management Marketing Management Content Marketing Multi-Channel 98

Moz

DECEMBER 21, 2020

Don’t be overly concerned about the occasional negative review, but do aim for customer satisfaction that yields ratings in the 4-star range, cumulatively. Takeaway : Multiple consumer surveys have found that customers tend to be most interested in your most recent reviews when making a decision about where to shop. Review count.

Lead Scoring 81

Lead Scoring Lead Ranking Stats Google 81

Huptech Web

JANUARY 5, 2023

Content Marketing Trends for 2023. Content Marketing Stats You Need Pay Attention To In 2023. Businesses can build trust and establish long-lasting relationships with their customers by providing valuable information and solving problems for their audience. Digital Marketing Trends To Re-Define Your Strategy.

Paid Content 52

Paid Content Marketing AI Trends Content Marketing 52

Online Marketing Institute

AUGUST 14, 2011

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Sprout Social

MAY 19, 2023

Queue and publish the same post across multiple profiles in one step. See which messages resonate most in your audience to guide your social publishing strategy. With every instant, consistent interaction with your customers on social, you’re building loyalty. But all of them have one common goal: Save time.

Social Media 138

Social Media Enterprise Management Social Marketing Work Management 138

Marketing Insider Group

MARCH 4, 2020

Not only is the use of ad blockers growing but also, stats point out that nearly half of customers’ clicks on mobile ads are “accidental.”. A few recipes from well-known chefs and home cooks alike that recommend pairing suggestions with one of Coke’s signature offerings might win Coke a new customer base.

Enterprise Management 270

Enterprise Management Paid Search Agency Examples Advertising Agencies 270

Single Grain

MARCH 9, 2021

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. A good B2B SEO strategy can help you build trust in your market, put your product or service in front of potential customers, and successfully convert them. Difference Between B2B SEO and B2C SEO.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

NetLine

NOVEMBER 30, 2023

Identify the key themes and information needs of in-market buyers at each sales stage A good place to start is by pinpointing the key themes and information in-market buyers need at each stage of their journey by analyzing intent data to uncover common trends, pain points, and interests. Gong.io) that analyze interactions with buyers.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

ClearVoice

JULY 12, 2023

So, financial companies need to curate innovative strategies to stand out in the digital landscape. Then, we’ll cover the pitfalls to avoid and predict trends for the future. But in this day and age, it’s all about the customer. 49% of buyers have made impulse purchases after receiving a more personalized customer experience.

Work Management 98

Work Management Content Marketing Marketing Management Multi-Channel 98

Scoop.it

JANUARY 29, 2019

Content curation is the engine behind every successful brand. Therefore, we can say it’s surely effective in both content curation and content marketing. For efficiency primarily, social media has proven to be the best solution for content curation. For getting new content, social media is the undisputed best source.

Social Media 74

Social Media Curation Media Work Management 74

Atomic Reach

APRIL 2, 2019

So, take a look at these stats that reveal how an investment in content marketing can pay off: Content Marketing rakes in conversion rates that are 6 times higher than other methods. As the most powerful automated email for B2C retailers is the email triggered when a customer abandons their cart. Take a look at the stats below.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

JANUARY 26, 2021

The stats about its effectiveness and usage are mind-boggling: for instance, three people are hired every minute on LinkedIn, and the network reports a 55% increase in conversations between connections just in the last quarter. You can curate what displays on your Profile for others to see by leaving Groups that no longer interest you.

Linkedin 67

Linkedin Ideal Customer Profiles CAN-SPAM Profiling 67

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Social Media 98

Social Media Media Cross-Selling Paid Search Agency 98