Marketing Insider Group

FEBRUARY 24, 2021

As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. Publishing frequent and helpful content will help you gain (or at least maintain) search visibility, even in a saturated market. Businesses need more content and have become publishing machines as a result.

Lead Ranking 295

Lead Ranking Lead Scoring Content Marketing CMS Development 295

Marketing Insider Group

JANUARY 4, 2021

Let’s look at some stats from Brightedge Research. Search rank tools: You’ll need a platform like SEMRush to derive the stats on keywords, track rank changes, and to help you discover new keywords that may be trending. However, there are still plenty of opportunities to reach and convert customers. We can help!

Growth Marketing 360

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 360

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Hence, the fundamentals behind content marketing – relationship-building, focusing on the customer versus the brand – were born in response. impactbnd Click To Tweet.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Convince & Convert

JUNE 25, 2013

of time to reach your potential customers. This same stat was less than 10% in 2002. Smart retailers (like Target) are recognizing this trend and incentivizing the use of mobile phones within the store with discounts and coupons targeted at mobile users. That’s mind-boggling growth in just over 10 years.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

Hubspot

FEBRUARY 3, 2020

To help you build a buyer persona for potential Gen Z customers, I've compiled a list of stats that highlight Gen Z's unique qualities, behaviors, and motivations. 52 Gen Z Stats to Know in 2020. General Stats. Defy Media Study published by Variety). billion-person population. Bloomberg ). Think with Google ).

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. WARC) Blogging Stats The internet hosts over 600 million active blogs.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. Social Media Video Stats for Facebook 45. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

SmartBrief - Marketing

JUNE 7, 2023

This could be an eye-catching headline or a surprising stat in the first line of the piece. Customers won’t read everything you publish, but there should be enough out there so they can find something they like across touchpoints. He’s worked on hundreds of marketing campaigns with top brands, agencies and publishers.

Content Marketing 52

Content Marketing Trends Advertising Agencies Paid Search Agency 52

Marketing Insider Group

MAY 13, 2020

Let’s own the customer experience, boosting revenue with word-of-mouth recommendations and referrals. Focus on how well we’re following social media and marketing trends instead of showing the bosses how these trends can generate more business. Build Credibility and Trust in Marketing by Owning Customer Experience.

Trust Marketing 320

Trust Marketing Word of Mouth Advertising Agencies B2B Thought Leadership 320

Stevens & Tate

FEBRUARY 1, 2021

Knowing what’s trending in marketing is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your marketing strategy. We know it can be difficult to keep up with these trends, so we’ve gathered some current marketing trends that are worth paying attention to: Noteworthy Marketing News.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Sprout Social

APRIL 21, 2020

While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. View this post on Instagram. ????Research

Trends 103

Trends Ethics Planning Transparency 103

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. Key Stats: Over 2.8 For brands looking to increase their reach and grow their business, there’s a good chance their next customer is on Facebook.

Social Media 117

Social Media Stats Ideal Customer Profiles Media 117

Martech

JULY 6, 2023

Dig deeper: AI and marketing: What the stats show Now, on to the new products, features, integrations and enhancements. Its AI flywheel identifies opportunities for content based on customer interaction and journey data such as searches, chats and clicks. Mixpanel added OpenAI’s GPT-3.5 Turbo to its event analytics platform.

Marketing AI 107

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 107

Marketing Insider Group

JUNE 14, 2021

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Here are several impressive video marketing stats : 86% of businesses use video for marketing. After you publish and optimize your video content, promote it to increase visibility. Source: Sprout Social.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

chiefmartech

APRIL 12, 2021

The good team at Airtable, whom I featured in my MarTech keynote, Marketing Superpowers: How AI & No Code Transform Every Marketer into a Maker , recently published the Airtable Marketing Trends Report based on a survey of 300 marketing leaders. There were a couple of stats in their published report that stood out to me.

Tools 124

Tools Stats Case Studies Custom Publishing 124

Content Marketing Institute

NOVEMBER 18, 2017

The quick hits – Notable news and trends. (10:40 But Robert feels the article left out one of the most interesting aspects of this trend – namely, building your own audience. (45:40): The post This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe appeared first on Content Marketing Institute.

Budget Management 82

Budget Management Stats Spending Content Marketing 82

chiefmartech

MAY 26, 2020

About a year and a half ago, I wrote about 3 Trends Driving the Second Golden Age of Martech: Ecosystems, Experts, and (Citizen) Engineers. They provide services, ranging from marketing agency work to custom website development. Custom Apps & Ops on a Common Core. Partial check of this box for the Second Golden Age. #3.

Paid Search Agency 131

Paid Search Agency Advertising Agencies Stats Software 131

Top Rank Marketing

AUGUST 11, 2023

adults have said that they consider Twitter — recently rebranded as X — to be dominated by unpleasant people who hold extreme views, with a scant 12 percent considering the platform fun to use — two of several findings of interest to digital marketers contained in newly-published social media platform survey results.

Buying Cycle 91

Buying Cycle B2B Marketing Demand Generation Agencies Studies 91

ViewPoint

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Most B2B marketers have embraced the notion that they are also “publishers.”

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

Marketing Insider Group

FEBRUARY 15, 2021

Solves a challenge: Customers are seeking answers when they go to Google and search. Define how it meets the criteria for 10x and look for gaps (outdated stats, broken links, lower readability, etc.) All the content currently published on a topic likely has the same themes and points. Understand Your Audience. Find Your Angle.

Lead Ranking 348

Lead Ranking Lead Scoring Content SMB 348

Salesforce Marketing Cloud

FEBRUARY 26, 2019

For the last five years, Evergage has conducted an annual study in conjunction with Researchscape International to examine organizations’ perceptions, usage levels and future plans around personalization.

Organization 60

Organization Stats Personalization Trends 60

SocialPilot

JANUARY 14, 2024

LinkedIn Usage Statistics Linkedin is a goldmine of knowledge for professionals seeking insights on the latest industry trends. Discover more of such LinkedIn stats below. There are 9 billion content impressions in LinkedIn feeds every week 2 million posts, articles, and videos are published on LinkedIn every day.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

chiefmartech

JANUARY 18, 2022

As an “armchair analyst” in martech, my favorite content comes from stack “aggregation” platform companies who publish the data of what their customers are actually doing. A couple of years ago, sharing a stat like that would elicit a fair amount of pushback, either “Bull-honkey! The sky is blue.

Enterprise Management 122

Enterprise Management Aggregators Correlation Work Management 122

Brandpoint

SEPTEMBER 11, 2018

So, here are the key trends and takeaways I identified from the biggest content marketing event of the year. His editorial rule: don’t publish anything without an expert or influencer quote. ” The post Content Marketing World 2018: Key Trends and Takeaways appeared first on Brandpoint. contentmarketing.

Trends 89

Trends Enterprise Management Content Marketing Webinar Metrics 89

Sprout Social

MAY 8, 2023

Keep an eye out for emerging trends or subcultures on the platform and test your own content. All time frames are recorded globally , meaning you should be able to publish with the times provided in any timezone and see positive engagement results. Users on average spend 23.5 to 5 p.m.)

Best Practices 107

Best Practices Social Media Work Management Education 107

Sprout Social

OCTOBER 4, 2023

How 3 standout brands use a Tagging strategy for marketing campaigns, and beyond To get you up to speed, Tags are a Sprout feature that act as labels you can attach to any piece of content you plan to publish. This strategy uses customer care questions to inform content, and vice versa.

Tagging 121

Tagging Marketing & Strategy Marketing Strategy Planning 121

Marketing Insider Group

DECEMBER 17, 2019

It’s not just consumers who are interested in trending news and events. Try piggybacking on one of the latest pop culture or internet trends to get more attention to your campaign – you might even go viral! B2B doesn’t need to be boring. Have fun with your marketing, and don’t be afraid to show a little creativity. Screenshot: [link].

Tactics 276

Tactics B2B Marketing Work Management Planning 276

Sprout Social

MARCH 20, 2023

Here are a few stats that prove the value of short-form video: Consumers find short form video to be 2.5x And that, in turn, can help avoid lengthy approval times and missing trends. For example, Sprout’s Analytics and Reporting suite compiles high-impact video stats for all of your channels. What’s their tone? The most views?

Buy 116

Buy Video Marketing Template Bandwidth 116

Tomorrow People

APRIL 27, 2021

Think about those last two stats for a moment. Based on thought leadership, your prospective customers make decisions on who they will work with. You can also aim to keep your customers up-to-date on emerging trends – and hopefully turn your website into a destination for repeat visitors in the process.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Know your audience Publishing on social media yields a huge variety of insights into post performance. The solution? Streamline that workflow.

Social Media 86

Social Media Enterprise Management Media Work Management 86

Optinmonster

JANUARY 14, 2024

Whether you’re a marketer or a business owner looking to dive into the world of content, understanding the latest trends and numbers is crucial. 23.84% of high-performing blogs are published every day. Consistency in publishing can lead to better performance. Regularly updating content can help maintain its performance.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Contently

JUNE 5, 2018

“As the roles of marketing and the chief marketer expand, it will become critical for CEOs to ensure that they have the right person as CMO, to understand fully how customers are changing, and to become more involved in developing new marketing capabilities across the company.” Sound familiar? Ad Age, Fast Company.

CMO 136

CMO Digital Transformation Gartner Stats 136

Liveintent

JANUARY 18, 2022

Super Bowl is just around the corner, and if you’re an avid football fan you may be one of many currently obsessed with team rankings, stats and predictions, and maybe some innocent sports gambling. Say you have a list of customers who purchased your products during last year’s football season. Here’s what we mean.

Newsletter 77

Newsletter Advertisements Advertising Curation 77

Sprout Social

JUNE 9, 2022

In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. Published on Categories. Published on. Plus, they both offer features like adding effects and audio to customize your video. Step 6: After customizing the video, tap the “Next” button.

Ideal Customer Profiles 133

Ideal Customer Profiles Video Marketing Custom Publishing Social Media 133

Sprout Social

MAY 15, 2020

Read on for our findings on social media benchmarks across industries and networks, or skip to the detailed stats for your own industry. For some industries, a high daily post volume is essential to keep up with trending conversations or get eyes on content in a crowded space. Posts sent per day.

Advertising Benchmark 122

Advertising Benchmark Social Media Media Work Management 122

Scoop.it

FEBRUARY 10, 2022

If done correctly, content curation can significantly benefit you: Create a strong bond between your brand and your customers and grow your online community. Highlight your products in a non-invasive way, making them more desirable for potential customers. Gatherer Information about Your Audience and the Trending Topics.

Curation 68

Curation Content Click Rate Long Tail Marketing 68