Navigate the Channel

JULY 24, 2023

Understanding Your Building Product Customer: A Data-Driven Approach As a seasoned professional in the realm of Building Product customer data, I’ve come to realize that one of the most challenging tasks in the business-to-business (B2B) environment is defining the customer accurately.

Product 65

Product Ad Building Planning CRM 65

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated! Join Enterprise Lite to work with all of these analysts and influencers!

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Act-On

APRIL 10, 2024

Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? All you know about the person sitting across from you is their name, maybe what they do for a living, and that your cousin Susan thinks you might get along. I’d love to show you around my apartment. How inappropriate!

Lead Ranking 190

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 190

Lake One

AUGUST 14, 2023

You have dozens of opportunities to use tech and automation with a CRM for manufacturers to improve margins in your company. Lately, we’ve been using tech and automation to help manufacturers increase inefficiencies across their sales, marketing, and support functions. And that’s where Lake One can help.

Paid Search Agency 52

Paid Search Agency CRM Automation Ads 52

Act-On

APRIL 26, 2024

Marketing Campaigns Manager, advises that product teams should be included in lead scoring. Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If So loop in Product, because they will have those insights.” Designing a lead scoring model seems like a complex proposition.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Martech

MARCH 4, 2024

Customer Churn Rate: Churn rate measures the percentage of customers who stop using a product or service over a given period. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Lead Ranking 91

Lead Ranking Allocation Churn Rate Lead Scoring 91

Zoominfo

APRIL 29, 2022

They often set policy standards and may be a CRM manager, marketing operations professional, Salesforce administrator, or even an outside partner. They may also be responsible for partnering with product and engineering teams to prioritize the company’s data roadmap. What is a Data Quality Manager?

Work Management 130

Work Management Marketing Management Marketing Automation Services Zoominfo 130

Zoominfo

MARCH 6, 2021

Marketers might create a customer segment based on website activity, such as visits to a product page or watching customer success videos. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. Marketers then use this information to guide their lead nurturing campaigns and GTM strategies.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! Join Enterprise Lite to work with all of these analysts and influencers!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Salesforce Marketing Cloud

MAY 9, 2022

We release hundreds of new products, features, and enhancements three times a year, and many of them are free! To maximize your Salesforce ROI (return on investment), check out the release marketing site and Trailhead to make the most of your Salesforce products. The Summer ’22 Release preview is here! What’s in it for me?

ROI 97

ROI Work Management Marketing Management CRM 97

Zoominfo

JULY 5, 2023

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Webbiquity

MAY 5, 2020

The Product. The platform is a tool for sales professionals targeted at large enterprise manufacturing and medical device marketing and sales teams. The company offers a superior solution to its competitors through white-labeling the solution, plus ready integrations with CMS, CRM, and marketing automation systems.

CMS Development 174

CMS Development Enterprise Management Work Management Marketing Automation Services 174

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. By doing so, you can: Provide direction and purpose to your social media efforts.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Martech

SEPTEMBER 18, 2023

A: Outside of regulated industries, like schools, municipalities and government, the majority of organizations where we find the most need are manufacturing, production, construction and agriculture services. Q: We’re at a HubSpot conference, so I know that’s your CRM. Q: So who are your customers?

Ideal Customer Profiles 118

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 118

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet. Does Google Ads Work for B2B? .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Martech

JANUARY 26, 2024

Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. Generating revenue growth is the ultimate goal for any B2B founder. While many other metrics matter, revenue is what enables success. Do you know what drives revenue growth?

Ideal Customer Profiles 117

Ideal Customer Profiles Profiling Enterprise Management Work Management 117

SmartBug Media

SEPTEMBER 28, 2020

Today’s marketplace is filled with innovative solutions in the form of products, services, and technologies. This includes companies operating in the manufacturing industry. No matter which manufacturing niche you operate in, understanding the Buyer’s Journey is critical. specific, measurable, attainable, relevant, and timely).

Sales Qualified Leads 96

Sales Qualified Leads Paid Search Agency Marketing Automation Services Buyer Personas 96

Salesforce Marketing Cloud

MARCH 13, 2023

Skill up your sales team, fast Our new four-part video series, Simply Put, pulls back the curtain on the rock-star sales team at manufacturer Armstrong Steel. Watch now At Armstrong Steel — where we sell and manufacture steel buildings — we’re doing everything we can to get ready for new kinds of selling.

Training 98

Training Cold Calling Keywords Thought Leadership 98

Salesforce Marketing Cloud

NOVEMBER 9, 2023

And how do CRM systems forecast revenue? How is forecasting better with CRM vs. other methods? How is forecasting better with CRM vs. other methods? Building a sales forecast is both an art and a science. Accurate sales forecasts keep your leaders happy and your business healthy. Why is sales forecasting important?

Forecasting 59

Forecasting Ad Building Work Management Marketing Management 59

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Congratulations to all who participated! Join Enterprise Lite to work with all of these analysts and influencers! Want to be on this list or know others who should be on this live and annual leaderboard?

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Oktopost

MARCH 2, 2020

Now, once more, if you are in manufacturing, you’re probably thinking: “Ok, but that’s for b2b software buyers – of course that’s online. What about manufacturing?!” However, that is not the only reason manufacturing brands should adopt digital marketing.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Salesforce Marketing Cloud

FEBRUARY 14, 2024

Are your service agents drowning in mundane daily tasks? Then your business might be a good candidate for customer service automation. According to our research , 65% of high-performing service organizations rely on automated customer service to save time, reduce human error, and make time for new projects, compared to only 41% of underperformers.

Work Management 98

Work Management Automation Service Customer Satisfaction 98

ClickDimensions

OCTOBER 21, 2021

To foster this unification and visibility, it is always important to keep in mind integrations with other systems, such as CRM systems like Dynamics 365 for Sales, when configuring ERP systems. Tests for the set up and configuration should be done and are recommended to be done in a sandbox before moving to production.

CRM 98

CRM Top of Funnel Practices Work Management 98

SmartBug Media

MARCH 6, 2024

Many manufacturing companies’ ERP systems have quote systems that help them price products—but there are other systems that also need to be part of the conversation for fulfillment. Connecting systems in the digital world is a top priority for businesses. In these scenarios, a custom integration is the solution. How do people work?

Enterprise Management 64

Enterprise Management Work Management Hubspot Marketing Management 64

Zoominfo

JANUARY 11, 2021

Yet the people who actually might be interested in buying your product or service also play a big role in your target market. A customer profile is a document that outlines specific characteristics of who is interested in purchasing your product or service. What is a Customer Profile?

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Martech

NOVEMBER 30, 2022

Salesforce’s share of the CRM market is about 25%. Adding a subscription pricing model benefits most businesses, whether you’re a fan belt manufacturer or an artisan dog food company. Connect API resources now support subscriptions and multiple product-selling models: One-time sales where products are sold for specific prices once.

Paid Search Agency 97

Paid Search Agency Business API Bandwidth 97

SmartBug Media

SEPTEMBER 16, 2020

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. There are a number of tactics you can implement, but the two we’ll focus on here are webinar production and video marketing. Webinar Production. For example: Integrations available (does it connect with your CRM?).

Trade Show 105

Trade Show Webinar Metrics Planning Co-Registration 105

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? Think again! While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Salesforce Marketing Cloud

JANUARY 25, 2024

Picture this: You see an ad online for a product you really, really want — so you take it as a sign from the universe to treat yourself. Proper inventory management allows companies to keep track of all their products as they’re received, stocked, ordered, and shipped. How frustrating. Here’s everything you need to know.

Work Management 59

Work Management Marketing Management Fulfillment Merchandising 59

SmartBug Media

MAY 27, 2022

If you’re ready to start bolstering your customer retention strategy, the good news is that you likely already use one of the most powerful customer retention tools: your customer relationship management system, or CRM. Have a client in the manufacturing industry, but just released an e-book for SaaS clients ? It’s All in the Data.

CRM 92

CRM Tools Best Practices Loyalty 92

Full Circle Insights

DECEMBER 15, 2021

By successfully executing its product and growth strategy in 2021, Full Circle Insights set the stage for even higher levels of growth in 2022 as it differentiates its expanding suite of B2B measurement solutions in a rapidly changing marketplace. Full Circle Insights® , Inc., We look forward to sharing more in the months ahead.”

Full Circle Insights 93

Full Circle Insights Marketing Attribution Enterprise Management Account Based Marketing 93

Salesforce Marketing Cloud

JANUARY 8, 2024

But back at the office, they’ll ask their delivery or product team in a panic, “We can do that, right?” They detail the scope of work/product and the conditions of the sale to prevent misunderstandings between the buyer and seller. Salespeople have a reputation for overpromising in their pitch.

Process 110

Process Practices Terms and Conditions Work Management 110

SmartBug Media

AUGUST 19, 2020

For those in the manufacturing industry, keeping up with (or staying ahead of, for that matter) the competition is not only top of mind, but it’s also a top priority. And in today’s ever-evolving landscape, the challenges that manufacturers, OEMs, and distributors deal with on a day-to-day basis have gotten even more complicated.

Inbound Marketing 105

Inbound Marketing Top of Funnel Campaigns Buyer Personas 105

Zoominfo

AUGUST 1, 2023

Researchers at credit monitoring agency Experian, for example, determined that the costs of bad data can exceed between 15–25% of a company’s total revenue, driven largely by the time and productivity costs of correcting errors and manually verifying data outputs. The more potentially disruptive the technology, the greater the hype.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

SalesGrape

NOVEMBER 19, 2023

This paradigm shift requires building strong partnerships between pharma manufacturers and pharmacies who play a crucial role in delivering these services. One such approach that has gained significant traction is leveraging telemarketing as a powerful tool for B2B growth.

Telemarketing 82

Telemarketing Allocation Marketing Management Advertising Agencies 82

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. These tools can break bottlenecks, boost productivity and delight customers at crucial moments. But providing personalized and speedy service is easier said than done by hand. What is customer service software?

Enterprise Management 86

Enterprise Management Work Management Software Service 86

Engagio

JANUARY 30, 2024

This data can come from historical records (think CRM), real-time feeds (social media, BI tools), structured data (spreadsheets), unstructured data (text, images, etc), and more. Using statistical algorithms and machine learning techniques to analyze historical and current data to make informed predictions about future events.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62