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Balancing social resources across multiple business lines

Sprout Social

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). He explained the relationship building and resource prioritization required to manage multiple accounts effectively.

Resources 103
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Managing Priorities, Projects & Tactics with Limited Resources

Oktopost

Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. David also reveals why focus is key when prioritizing projects, and tactics and how it helps his team stay mindful of what is working. Catch all episodes here.

Resources 118
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Brandpoint’s Favorite Marketing Resources 2022

Brandpoint

Check them out to add some new resources to your list! Email Newsletters Social Signals Author: Greg Swan, Chief Creative & Strategy Officer at The Social Lights Topic focus: Technical and future marketing, talks a lot about the metaverse, NFTs and social gaming.

Resources 106
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Working From Home Video Resources

Biznology

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Looking to raise the level of your working-from-home game with video, videoconferencing, video production, virtual classrooms, interactive video, and more? Web conferencing. Screencasts.

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The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. However, you might be able to squeeze more value from the tools and processes you’re already using.

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Creative Customer Retention Strategies that Really Work

BenchmarkONE

Here are some creative customer retention strategies to encourage your customers to stay with your business for the long haul. It’s like the famous adage, “Work smarter; not harder.”. Establish an online knowledge base that can serve as a hub for all your most valuable content and any self-service tools and resources.

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5 Resources for Professional Development

Heinz Marketing

When work gets busy, it’s easy to become so distracted by meetings, emails, and deliverables, that we completely lose sight of our professional development. Whether you’re learning a new skill for the first time or looking to brush up in a particular area, Hubspot is an awesome resource. Happy Learning!

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