Martech

APRIL 19, 2023

Our last startup platform supported DI for go-to-market executives reducing the decision-making process from nine months to a fraction of time with greater visibility, training, and impacts. Awareness training, along with all other organizational data-driven efforts, is a must. Data availability. Resistance.

Allocation 119

Allocation Marketing Attribution Enterprise Management Marketing AI 119

Biznology

JULY 22, 2019

The correlation between social media and the steady increase in mental health issues is very concerning. This isn’t a rare train of thought. Studies show that women suffer more. Penn State University did a study on how other people’s selfies and the image they project on social media affects us. Just like in real life.

Social Media 128

Social Media Media Correlation Social Networks 128

Sprout Social

MARCH 19, 2024

The visualization helps strategists find hidden patterns, trends and correlations. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI. With numbers, it might look for trends or unusual patterns.

Marketing AI 107

Marketing AI Work Management Marketing Management Customer Satisfaction 107

Animalz blog

NOVEMBER 28, 2023

It then creates a comprehensive answer from relevant resources — which are plentiful, especially compared to ChatGPT. Chances are also high you’ve come across The Marshmallow Test , The Bystander Effect , or The Stanford Prison Experiment — famously captivating studies to build hooks or arguments. Use a tool like Grain or Otter.ai

Marketing AI 78

Marketing AI Research Tactics SME 78

Adobe Experience Cloud Blog

AUGUST 29, 2018

While many can learn and pick up skills on the job, it is the marketer who studies her profession and continues to improve that will be far ahead of the crowd. A survey conducted by MarketingOps.com set out to correlate marketing automation certification and years of experience with better compensation. Beyond Certification.

Marketing Automation Services 99

Marketing Automation Services Marketing Automation Automation Lead Scoring 99

Conversica

JULY 20, 2022

However, according to a CMO Council study, only 7 percent of Marketers revealed that they are able to consistently create real-time, personalized engagements for the customers across both digital and physical touchpoints. He studied law and economics at the Universidad de Buenos Aires. Dario Debarbieri.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Hubspot

JULY 11, 2018

That’s okay -- you recognized this skill gap before hiring her, and set up training sessions for this reason. I don’t need training -- in fact, I’m one of the best programmers on your team.”. s 2008 study examined students in a collegiate debate tournament. The results from this study translates to plenty of real-world examples.

Lead Scoring 76

Lead Scoring Lead Ranking Effectiveness Work Management 76

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I would not be writing this case study today without him! 2017 - Sept. Every B2B company is investing in content marketing right now.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

chiefmartech

DECEMBER 9, 2019

This well-known yet not well-quantified phenomenon was the motivation for Chris Elwell and Jennifer Cannon of MarTech Today to launch a research study, Martech Replacement Survey 2020: What Motivates Marketers to Change Applications & Vendors. The results of this replacement study suggest the answer is: a lot.

Marketing Automation Services 70

Marketing Automation Services Case Studies Vendors Gartner 70

Bannerflow

AUGUST 3, 2021

Case study: Elko. I would say we now create ads around 50% faster compared to before.”. According to Instapage , 79% of retail consumers are more likely to interact with an offer if it correlates with previous engagements they’ve has with the brand. Case study: Bannerflow for the Tokyo Olympics. Reuse and repurpose them.

Display 98

Display Advertisements Advertising Digital Asset Management 98

Hubspot

AUGUST 9, 2015

It's been correlated with better working memory, higher levels of creativity, and more effective problem-solving. Studies found that these "undirected" mental states activated different areas of the brain than those stimulated when a person is focused on a goal or task. But what exactly is daydreaming?

Terms and Conditions 28

Terms and Conditions Allocation Correlation Creativity 28

Hinge Marketing

AUGUST 3, 2017

While firms that conduct frequent research correlate strongly with the highest levels of growth, those that do even modest levels of research tend to perform well above average. That means you’ll be able to compare your practice to competitors across a range of metrics. Below is a little chart I love to show clients.

Research 48

Research Brand Identity Branding Terms and Conditions 48

Hubspot

SEPTEMBER 21, 2016

But this year, we introduced a new angle in our study: Do marketers believe their organization’s marketing strategy is effective? It’s not simply the effectiveness of the inbound philosophy that encourages us, but the success of inbound when compared to alternative methods. As it turns out, we’re glad we asked. Tweet this].

Stats 28

Stats Inbound Marketing Lead Scoring Lead Ranking 28

Convince & Convert

SEPTEMBER 20, 2010

The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. 87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall.

Social Media 161

Social Media Media Stats Statistics 161

Hubspot

SEPTEMBER 6, 2016

The correlation between workplace happiness and productivity isn’t exactly news at this point. 3) You’re comparing yourself to everyone else. And many of us are sometimes guilty of comparing our own lives to theirs, wondering if maybe -- had we just done things a little differently -- we, too, could have the perfect life.

Peer-to-peer 28

Peer-to-peer Dwell Customer Surveys Case Studies 28

Moz

MARCH 5, 2019

Correlations between DA and SERP rankings. The most important component of Domain Authority is how well it correlates with search results. But first, let's get the correlation-versus-causation objection out of the way: Domain Authority does not cause search rankings. Methodology.

Domain 66

Domain Analysis Correlation SERP 66

B2BMarketing.net

FEBRUARY 8, 2024

Compare, e.g., a caring service provider taking the time to resolve a customer’s issue in a call center vs. being put on hold, or transferred endlessly to different parties without any final resolution; or the greatest indignity, having your call dropped. Imagine being in a pleasant situation, like bumping into an old friend on the train.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Hubspot

MARCH 14, 2012

If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? Does that persona correlate to a specific industry? According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost.

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28

Metadata

DECEMBER 3, 2020

So, if you can study that… That book was written in 1986, or go back to 1924, Eugene Schwartz’ Scientific Advertising, or Claude Hopkins, 1924. That’s what is the most important piece to study. You’re saying I created something so that people… I educated them so they didn’t compare me to Intercom.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

So, if you can study that… That book was written in 1986, or go back to 1924, Eugene Schwartz’ Scientific Advertising, or Claude Hopkins, 1924. That’s what is the most important piece to study. You’re saying I created something so that people… I educated them so they didn’t compare me to Intercom.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

SnapApp

APRIL 4, 2018

According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. A recent study found that only 23% of people were exceeding their revenue goals. While correlation does not always equal causation, the connection isn't hard to argue. Christine B. Whittemore.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

SEPTEMBER 20, 2019

A separate study from CSO Insights reveals a correlation between quota attainment and coaching. Third, coaching maximizes your investment in sales training. Companies spend billions per year on sales training, but research shows most of the curriculum doesn’t stick. You should replace them, not try to train them up.

Sales Management 93

Sales Management Top of Funnel Work Management Lead Ranking 93

Contently

OCTOBER 25, 2023

Alex starts comparing project management tools, seeking features relevant to design agencies. Regularly train your content creators on this guide and review content across platforms to ensure alignment. Solution: Utilize advanced analytics tools that can correlate content engagements with lead generation and sales conversions.

Top of Funnel 78

Top of Funnel Lead Ranking Marketing Management Marketing Qualified Leads 78

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. We can provide excellent support and training at a fraction of the cost an agency would charge. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Bravo, man.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Moz

FEBRUARY 4, 2019

Posted by acarlisle Over the past six years, our team at Fractl has studied the art of mastering content marketing press coverage. Before moving into Agency Operations, I on-boarded and trained over a dozen new associates for our digital PR team within a year as the Media Relations Manager. We’ll discuss that in a bit.

PR 49

PR Press Optimization Outreach 49

EMagine B2B Blog

MAY 1, 2019

Attract researchers by showcasing training programs, clinical studies, and research programs. Merriam-Webster’s definition of healthcare is: “Efforts made to maintain or restore physical, mental, or emotional well-being especially by trained and licensed professionals.” Register for training courses.

Paid Content 88

Paid Content Marketing Analytics Tools Google Marketing Websites 88

Mailmunch

APRIL 13, 2021

Someone actually did a study of how customer experience correlates to long-term customer loyalty. The study brought to light some staggering results. . Also, there is no need to set up an elaborate product training and customer support system to cater to their needs. CX drives long-term loyalty. Source: Tedgoff.

Startups 65

Startups Enterprise Management Work Management Allocation 65

Oktopost

JUNE 9, 2020

According to Altimeter’s study , employee advocacy is one of the fastest-growing social business programs, with 90% of companies surveyed (companies with more than 250 employees) pursuing or have plans to pursue some form of employee advocacy. Another study shows that 64% of sales reps who engage in social selling hit their team quota.

Sales Management 144

Sales Management Practices Best Practices B2B 144

Sage Marketing

NOVEMBER 15, 2020

Content makes it easy for your customers to find you when they start looking for a solution to their problem or when comparing companies. This could be written case studies compiled altogether in one location, made easily accessible, usually through your menu bar. Sharing written case studies. Relevant jokes. Create an outline.

Startups 52

Startups Top of Funnel B2B Lead Scoring 52

Valasys

AUGUST 8, 2019

In a study conducted by Emarsys in 2018, it was deduced that 81% of Small & Medium-Sized Businesses (SMBs) rely on emails as the primary channel for client acquisition & 80% use it for client retention. According to a study by GetResponse, the average open rate for welcome emails is 82%. Articulating The Welcome Emails : .

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Hubspot

SEPTEMBER 13, 2023

You’ll also be able to predict the capital you have available to make investments that encourage business growth, such as new software or training for teams. If your projection requires you to have more people on the team, you’ll be able to hire, onboard, and train them to handle all the deals. Study industry trends and benchmarks.

Top of Funnel 64

Top of Funnel Enterprise Management Marketing Automation Services Forecasting 64

Valasys

AUGUST 9, 2019

Comparing KPIs across several social channels after benchmarking the competitors online for their social endeavors, also aids in improving the rankings on the SERPs. Care must be taken that content should be relevant & diversified. Tools such as LinkAssistant help in discovering authoritative domains for backlinking.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Hubspot

OCTOBER 29, 2019

Seen a thought-provoking study that could be a good conversation-starter? There’s no formula (yet) that correlates the number of content shares or likes with number of deals closed. They can then measure what impact -- if any -- the new routine has on deals closed by comparing future results to historical numbers. Share them.

Ideal Customer Profiles 90

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 90

Single Grain

JUNE 3, 2021

Interestingly, traditional media still remains the most trusted medium of advertising: 60% of people trust traditional media compared to social media (29%). Related Content: [Growth Study] Slack: The Fastest Business App Growth in History. If there is not a strong correlation, then your resume may never actually be seen by a human.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Scoop.it

OCTOBER 29, 2020

If you look at most of the creators and compare their content five years ago and now, you will notice how their character changed. This strategy also works well in B2B as it nicely correlates with the previous point about the Ease of use. But with a trained eye you can increase your success rate. It is difficult to be genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Convert

JANUARY 24, 2023

Instead, break it down into sub-collections, such as: ✅ Running Hoodies ✅ Training Hoodies ✅ Crop Hoodies ✅ Men’s Hoodies ✅ Women’s Hoodies ✅ Winter Hoodies ✅ Zip Hoodies Now we have 7x the number of traffic sources we can target ? Compare results. Compare results. Compare results.

Optimization 52

Optimization Tips eCommerce Top of Funnel 52

Referral Rock

OCTOBER 9, 2019

Long-tail keywords have better conversion rates as compared to short-tail. Long-tail keywords help you train voice assistants like Siri and Alexa to provide your company-specific information to mobile users.” Make sure you find the correlation between those two variables to determine what needs to be edited.”.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77