Circle Studio

APRIL 28, 2022

It is important to distinguish between the mediums and acknowledge that a one-size-fits-all approach doesn’t work when it comes to copywriting. Starts with a strong foundation in the basics of grammar, but can break the rules a little. Leverage the power of storytelling to communicate your messages and make them memorable.

B2B Marketing 78

B2B Marketing Work Management B2B Marketing Management 78

Circle Studio

JULY 29, 2020

It is important to distinguish between the mediums and acknowledge that a one-size-fits-all approach doesn’t work when it comes to copywriting. Starts with a strong foundation in the basics of grammar, but can break the rules a little. Leverage the power of storytelling to communicate your messages and make them memorable.

Storytelling 88

Storytelling Work Management Ethics Copywriting 88

Metadata

MAY 19, 2021

Messaging isn’t copywriting. And copywriting is HOW you communicate that message across different mediums and channels. Value propositions come in all shapes and sizes — there’s no rule about how to write one, as long as it achieves the above. Just a simple framework like this offers a springboard for campaign copywriting.

Positioning 96

Positioning Campaigns Copywriting Paid Search Agency 96

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. While AI may not fully master the nuances of dynamic, engaging copywriting, AI-powered marketing tools are available to enhance writing.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

ClearVoice

JULY 9, 2020

Social copywriter. They live and breathe the rule of thirds, appreciate the beauty of Instagram’s nine grid, and recite the various dimension requirements like phone numbers (when we had to remember them). Meet the social copywriter. Social media community manager. Social creative designer. Social media analyst.

Social Media 110

Social Media Media Cost per Acquisition Paid Social Agency 110

EveryoneSocial

JUNE 2, 2020

Use storytelling to build trust. There is no perfect formula when it comes to storytelling , but you want people to recognize and pay attention to your messaging. Generic marketing copywriting, generic templatized formats, and industry jargon does not connect to your audiences like it may have in the past. Brain Rules ).

Marketing Strategy 102

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 102

Contently

OCTOBER 16, 2018

For the last few years, I’ve done freelance copywriting for a major e-commerce brand, on a project-by-project basis. I’m also doing some freelance copywriting and consulting for a startup that’s launching later this year. I look up to media companies in terms of style, storytelling, and writing quality.

Work Management 167

Work Management Brand Identity Branding Paid Search Agency 167

Content Marketing Institute

JUNE 15, 2018

A lot of the rules change when you move to the B2C sector, and still more change when you talk about businesses operating on the online marketplace. Lifestyle storytelling. To incorporate more storytelling: Interview and spotlight extraordinary people who embody the kind of person your product helps your consumers become.

Content Marketing 100

Content Marketing Paid Search Agency Storytelling Content 100

Integrated B2B

JULY 19, 2019

Stephen King’s famous rules for writing apply. Our job is to elevate the storytelling to a level that helps our readers engage and understand otherwise non-digestible, technical subject matter. To flex our storytelling muscles, we must practice. How can we, as technical content writers, hone this skill? Pick up a book and read.

Storytelling 40

Storytelling Content Copywriting Communities 40

Martech

MAY 15, 2023

If you need help with CTA samples you can test, language models like ChatGPT or Google’s Bard can be your best new copywriting tools. Dig deeper: The art of natural funneling: How to lead your readers without forced CTAs 4 rules for better calls to action 1. Yes, but this is another copywriting rule that isn’t absolute.

Rules 129

Rules Emarketing Top of Funnel Newsletter 129

SocialPilot

FEBRUARY 9, 2024

His co-authored book with Joe Pulizzi, ‘Killing Marketing’, is called “The re-written rules of what marketing should be in the 21st century”. Robert has a knack for creating content with great storytelling. He is the author of ‘Email Marketing Rules’, and his insights have been taken in multiple email marketing books.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Hubspot

APRIL 28, 2020

For instance, a general understanding of SEO rules and familiarity with how to use keyword research software are also needed. In addition, you'll also have to know how to be a storyteller using the voice of a brand, and how to connect with customers using that brand voice.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Delivra

OCTOBER 10, 2018

If your marketing team is falling short in the ability to write content that persuades your audience to take action, you may need to invest some time in learning the art of copywriting — the key to influencing people to take action. Email Marketing Rules is timely, relevant, and necessary,” says Jay Baer, President of Convince & Convert.

Email Marketing 74

Email Marketing Planning Top of Funnel Best Practices 74

Content Marketing Institute

MAY 7, 2018

Joanna Wiebe and her band of merry copywriters keep their marketing tips extremely down-to-earth, jargon-free , funny, and personal. Bernadette Jiwa’s blog about brand storytelling, The Story of Telling , is a perfect example. Or adopt some vintage vibes like The Creative Copywriter (shameless plug). How to do it.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

Anyword

JANUARY 5, 2022

What Is Conversion Copywriting? Conversion copywriting is meant to encourage the audience to take a specific action. but keeping this goal in mind acts as a guide to repeatedly focus conversion copywriting on the mission. Storytelling. Any copywriter who researches a topic knows the attraction power of data.

Copywriting 89

Copywriting Conversion Marketing & Strategy Merchandising 89

ClearVoice

SEPTEMBER 7, 2021

Don’t be afraid to break rules. Breaking rules doesn’t mean you need to be sloppy, but it does mean you should give yourself the freedom to match the style your audience is already seeing from others on the platforms for which you are writing. TikTok is all about short-form storytelling. Want to use ALL CAPS?

Social Media 98

Social Media Copywriting Effectiveness Media 98

B2B Marketing Insights - WE

JULY 31, 2018

Our copywriting team can either review and polish your content or start with a blank slate. Either way, our B2B marketing and copywriting teams know how to solidify your copy. As for storytelling, the age-old marketing cliché still rings true: the story creates the customer. Site Design.

Design 66

Design Process Paid Search Agency Budget Programs 66

Outgrow

AUGUST 31, 2022

Mindy Morgan Avitia: AI copywriting. And so it’s rooted in storytelling. And so there are words, there are phrases, like the rule of thumb, is a popular phrase that we use that is rooted in. Are you familiar with the rule of thumb what that is? So that’s the rule of thumb. Mindy Morgan Avitia: Neither.

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Strategy Advertising Agencies 52

Bluetext

MARCH 26, 2021

Bluetext’s Rule of Thumb : When doing alternate spellings of names, try and stay to one letter tweak per name. Bluetext Rule of Thumb : Involve only key decision-makers. Not to mention they will have a staff of professional copywriters who can help craft your new name and corporate messaging. Need a new name?

Paid Search Agency 26

Paid Search Agency Companies Domain Advertising Mediums 26

B2BMarketing.net

FEBRUARY 8, 2024

Well received, our interview was not recorded at Ignite due to Chatham House rules, but I did provide a detailed summary for Propolis following the event. Think gaming: chess is strategy and to succeed, requires execution to plan, and quick pivots based on experience and mastery of complicated rules and moves. Each has merit.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Hubspot

DECEMBER 18, 2015

From growth hacking and copywriting to performance and PR, each title touches upon an essential part of the inbound methodology, in hopes that you’ll walk away with a well-rounded understanding of it as you turn the last page. It is because of this that Godin, contrary to his title, calls all great marketers storytellers , not liars.

Inbound Marketing 28

Inbound Marketing PR Advertising Agencies Paid Search Agency 28

The Effective Marketer

JULY 12, 2009

Here’s five simple rules I use when presenting data on a chart format: 1. Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Yeah, you’ve seen them too, right? After you stared them for two minutes you are still wondering “What the heck is he trying to say with this chart?”.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

ConvertKit

JULY 8, 2020

The exceptions to the rule are few and far between. Use imagery, adjectives, and storytelling to bring your ideas to life. For inspiration for how to write Instagram captions creatively, check out a recent caption by copywriter Laura Belgray (also known as Talking Shrimp). Here’s what NOT to do ? ? Never screenshot & repost.

Lead Scoring 55

Lead Scoring Lead Ranking Copyright Tagging 55

ClearVoice

NOVEMBER 30, 2021

She also covers the art of storytelling, a skill crucial for creating effective content. She shows how storytelling can create a relationship with your customers, reflect the values of your brand, and build a voice that differentiates you from your competitors. Like any good writer, she covers grammar, structure, and process.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Single Grain

OCTOBER 13, 2020

Typically, this includes setting up shipping regions, costs and rules. Dive Deeper: The Art of UX Storytelling: How to Create Your Brand’s Story. Make sure that each product shot is hi-res, uncluttered and offers several different views: Tip 5: Consider Hiring a Copywriter. Tip 2: Set Up a Contact Page.

eCommerce 145

eCommerce Marketing Websites CMS Development Domain 145

QuanticMind

JULY 11, 2017

I think it will put a greater emphasis on data storytellers vs. data scientists. Longer term, I’m excited for AI to help copywriters generate better taglines and email copy personalized to the user level.” @Joedmarti – Social Analytics Lead & Evangelist, Adobe. Robots led by people.

Paid Content 40

Paid Content Marketing AI Work Management Marketing Management 40

Single Grain

JULY 6, 2021

a copywriter who knows how to pick the right words to portray the brand values. Chief Storyteller – who can craft memorable stories to connect your brand to customers. Search engines like Google rule the world of digital advertising. Copywriting. Copywriting as a separate skill is an added advantage.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Outbrain

MARCH 30, 2020

Copywriting skills. And that’s where having refined copywriting skills come in, even if you’re not creating written content. That’s because copywriting is a writing technique used for one specific purpose: to persuade your readers to take action. Storytelling. Learn more about video storytelling techniques here.

Content Marketing 63

Content Marketing Planning Copywriting Work Management 63

Single Grain

OCTOBER 21, 2019

The Art of UX Storytelling: How to Create Your Brand’s Story. A good rule of thumb when writing for the user experience is to ask yourself the following question: “Will users understand everything that this copy is trying to convey the first time they read it?” 8 Facebook Ad Copywriting Tricks to Maximize Conversions.

Product 100

Product Banners Paid Search Agency Startups 100

Optinmonster

MAY 7, 2020

Here’s a storytelling example from Jim Edwards, copywriting master. He uses storytelling for the sales page of his book Copywriting Secrets : OptinMonster devotes an entire section to telling our story, too: This helps people connect with your brand on a deeper level. Telling a story that they can relate to.

Top of Funnel 88

Top of Funnel Advertising Funnels Digital Marketing Funnels Funnel Advertising 88

Webbiquity

APRIL 23, 2013

The History of Content Marketing [Infographic] – Corporate Storytelling is Not New by Content Marketing Institute. 7 Rules For Writing Awesome Content by Small Business Trends. ” Expert Copywriting Tips. ” Using Great Storytelling To Grow Your Business by Fast Company. Slavik Volinsky explains what works (e.g.,

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Belkins

DECEMBER 24, 2019

However, there is an unspoken rule: Don’t bother your prospects outside their working hours. The rule is the same for your social media. Use storytelling. To get started, you can use the storytelling basics known to every copywriter. Why LinkedIn is the best platform for B2B social selling?

Linkedin 45

Linkedin Ideal Customer Profiles Work Management Marketing Management 45

Belkins

DECEMBER 24, 2019

However, there is an unspoken rule: Don’t bother your prospects outside their working hours. The rule is the same for your social media. Use storytelling We spoke against intruding into the private space of your prospects, but personalizing your style and the way you present your company is an entirely different thing.

Ideal Customer Profiles 44

Ideal Customer Profiles Linkedin B2B Work Management 44

Valasys

JULY 15, 2019

Conversions on the website aren’t instantaneous & require compelling storytelling – to attract the customers through multiple channels & engage them leveraging omnichannel marketing. There is no hard & fast rule for LPO; however, there are certainly some indispensable elements of highly converting B2B landing pages.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

Contently

APRIL 21, 2017

She started as a copywriter, became a consultant, then a VP, and eventually launched her own agency. ” The FDA currently lists an exhaustive amount of rules on its website. A bitter pill. Sarah O’Leary worked in advertising for more than 20 years. But it’s a start.

Paid Search Agency 156

Paid Search Agency Advertising Agencies Companies Content Marketing 156

Optinmonster

JULY 20, 2020

Incorporate storytelling. These targeting rules give optin campaigns a huge advantage over traditional, fixed landing pages. Plus, like we mentioned in the last tip, you can use targeting rules to make sure the right information gets to the right people at just the right time in their customer journey. And much more.

Landing Pages 82

Landing Pages Case Studies Case Study Studies 82

SmartBug Media

DECEMBER 5, 2019

That storytelling drives case studies. The first rule of thumb? Hero goes on a journey and discovers an ally or new approach …. Hero overcomes tremendous odds to resolve the problem …. Hero returns triumphant and tells all about his conquest. What does this all mean? Pay Close Attention to Formatting. No one enjoys huge chunk of texts.

Case Study 94

Case Study Case Studies Studies Planning 94