Act-On

FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. Begin by checking your open rates. Our clickthrough rates increased from 1.32% to 17.93%.

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

PureB2B

JANUARY 24, 2017

Email marketing was a huge piece of the marketing puzzle in 2016. It’s hard to ignore a marketing channel that averages a 3800% return. Despite the fact that email marketing has been utilized for over two decades, many brands still aren’t optimizing their processes to maximize exposure and engagement.

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

Hubspot

APRIL 6, 2018

And my favorite source of inspiration is in HubSpot Sales -- I'll open up "Templates" and browse the real emails HubSpot salespeople are sending their prospects. Not only can I see average open rate for individual templates, I can also gauge their performance by response rate and click rate (i.e.,

Open Rate 97

Open Rate Template Peer-to-peer Click Rate 97

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Marketing Analytics Tools 129

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 129

Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. The average email open rate is around 20%. Let’s get into it!

Conversion 174

Conversion Planning Zoominfo Paid Search Agency 174

DealSignal

APRIL 17, 2024

In the ever-evolving realm of marketing and sales, staying ahead of the curve is paramount to success. This new era of precision targeting and audience engagement has revolutionized the way businesses approach marketing and sales, offering innovative solutions to age-old challenges.

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Directive Agency

JULY 31, 2023

LinkedIn conversation ads are a powerful way to book sales meetings and boost webinar attendance, putting your brand front and center with your prospects. While creating conversation ads is easy, finding messages that are impactful and resonate with your audience is much harder.

Linkedin 52

Linkedin Paid Search Agency Work Management Ads 52

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Vision Edge Marketing

OCTOBER 25, 2022

Here are the focal points of these conversations: . Leveraging events to create conversations with new customers. . Here are a few details to provide context to their challenge of leveraging events to create conversations with new customers: . Helpful Ideas so You Don’t Miss New Conversations Performance Targets .

Marketing & Strategy 221

Marketing & Strategy Advertising Agencies Best Practices Click Rate 221

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Another good clue; measure your email open rates, and take a look at the subject lines that performed well in the past. Only 4 spots left for our content marketing workshop… Don’t miss your chance for XYZ 2.

Creativity 311

Creativity Examples Marketing Budget Urgency Marketing 311

SendX

JANUARY 1, 2020

Your prospects could be on your mind every day, it doesn’t apply in reverse. It could be because of the available alternatives with similar or better deals, your prospects forgetting about you or maybe you didn’t follow-up ENOUGH. Ever wondered why your prospects are not responding to your follow-up emails and seem to be in limbo?

Tips 197

Tips Click Rate Open Rate Urgency Marketing 197

Webbiquity

MARCH 30, 2024

No one enjoys listening to a long marketing or sales pitch, but everyone enjoys an engaging conversation. Email newsletters are quite simple to set up using email marketing tools , and you’ll want to make sure you schedule them as well as possible too. Talk About It Once you know what to say, start talking to people about it.

Ideal Customer Profiles 150

Ideal Customer Profiles Business Newsletter Word of Mouth 150

SendX

JANUARY 2, 2020

Your prospects could be on your mind every day, it doesn’t apply in reverse. It could be because of the available alternatives with similar or better deals, your prospects forgetting about you or maybe you didn’t follow-up ENOUGH. Ever wondered why your prospects are not responding to your follow-up emails and seem to be in limbo?

Tips 195

Tips Click Rate Open Rate Urgency Marketing 195

Optinmonster

DECEMBER 5, 2022

You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. What is an Email Marketing Funnel? Why Should I Create an Email Marketing Funnel?

Top of Funnel 75

Top of Funnel Marketing Funnels Email Marketing Conversion 75

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. In the B2B sector, typical rates are 2.5%–5%. Preparation is vital. What can you do?

Outreach 127

Outreach Email Marketing Optimization Lead Scoring 127

SmartBrief - Marketing

MARCH 10, 2024

Next, consider segmenting your existing subscribers into categories such as past customers, recent customers, prospective customers and website sign-ups. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates.

Newsletter 117

Newsletter Practices Analytics Optimization 117

Content Marketing Institute

JUNE 4, 2018

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. 59% of surveyed B2B marketers say #email is the best channel for generating revenue via @adage. Here’s how I approach writing new marketing emails: Write a rough draft. BtoBMagazine Click To Tweet.

Copywriting 110

Copywriting Conversion Top of Funnel Urgency Marketing 110

PureB2B

FEBRUARY 25, 2018

The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. This will help you determine, for instance, what kind of open rates or conversion rates businesses like yours should expect.

Conversion Rate 67

Conversion Rate Comparison Email Marketing Conversion 67

PureB2B

FEBRUARY 25, 2018

The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. This will help you determine, for instance, what kind of open rates or conversion rates businesses like yours should expect.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

Zoominfo

FEBRUARY 11, 2021

It’s one thing if you’re sending a personal email to a prospect or customer — but if you’re sending mass emails, you’re not going to get very far if 90% of your messages get blocked before they ever reach their intended recipient. You may be doing marketing when you email clients, but that doesn’t mean you need to remind them you’re doing it.

CAN-SPAM 264

CAN-SPAM Account Based Marketing Campaigns Trigger Marketing 264

Launch Marketing

SEPTEMBER 27, 2023

When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. But what is drip marketing and how can you leverage it? Think of drip marketing as an automated way of guiding leads through your sales funnel.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

Act-On

OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. Let’s go through some use cases for marketing analytics software.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

Scoop.it

SEPTEMBER 22, 2020

That brings us to the question: How can you optimize your email content and drive conversions? For example: If you run digital marketing courses, bigger chunk of your target audience would consist of students, marketing professionals, and entrepreneurs. The key to conversions is getting your emails opened.

Conversion 87

Conversion Optimization Content Curation 87

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. That is a 40x ROI.

Top of Funnel 121

Top of Funnel Newsletter Planning Peer-to-peer 121

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. The Shift to Customer-Centric Marketing. Engagement rates. Email open rates.

Buyer Intent 354

Buyer Intent Intent Work Management Marketing Management 354

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Zoominfo

OCTOBER 15, 2019

It’s not hard to see why — after all, only 24% of sales emails are opened ( source ). Fine-tuning your cold email strategy might not make your open rates skyrocket to 90%, but it can make a major difference. Ready to start a conversation with any sales prospect in your database or CRM?

Sales Management 230

Sales Management Template Top of Funnel Zoominfo 230

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. That’s the mastery of email personalization — it’s more than a “Hi [First Name],” it’s a suite of experiences, each one a handpicked conversation starter. Dig deeper: Email marketing strategy: A marketer’s guide 2. It’s perfect. Demographic data.

Email Marketing 135

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 135

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Only B2B

AUGUST 21, 2023

B2B prospecting has evolved significantly in the digital era. The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

GreenRope

AUGUST 20, 2020

8 Marketing Automation Workflows to Boost Conversions. Effective marketing is the key to running a successful business. Marketing automation workflows are a vital part of this. If implemented correctly, automation strategies can save time for your firm and boost conversions. Welcome New Email Subscribers.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Conversion 52

Heinz Marketing

MARCH 24, 2022

By Brittany Lieu , Marketing Consultant at Heinz Marketing. As marketers, we rely on email as one of few channels to not only reach our prospects but to also nurture connection and impart value. 46% of emails are browsed and opened on mobile ( Hubspot ). Want to pick up more actionable tips about email marketing?

CAN-SPAM 119

CAN-SPAM Open Rate Urgency Marketing Click Rate 119

SmartBug Media

AUGUST 30, 2021

Creating a successful introduction email is even more important when you are cold email prospecting through a list acquired through sites such as ZoomInfo. What Makes a Successful Cold Prospecting Email? Nowadays, cold email prospecting is all about building a relationship with a potential prospect. characters on average.

Top of Funnel 98

Top of Funnel Campaigns Zoominfo Open Rate 98

SmartBug Media

FEBRUARY 24, 2021

Marketing in a pandemic is a challenge no one could have seen coming. When COVID-19 first hit last year, many companies sent out pandemic-related emails, while others stopped sending marketing emails altogether. As a marketer, you’re probably still asking yourself, “Should we keep email marketing the old way?

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104