Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. The average email open rate is around 20%.

Conversion 174

Conversion Planning Zoominfo Paid Search Agency 174

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

DealSignal

APRIL 17, 2024

In the ever-evolving realm of marketing and sales, staying ahead of the curve is paramount to success. This new era of precision targeting and audience engagement has revolutionized the way businesses approach marketing and sales, offering innovative solutions to age-old challenges.

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52

Act-On

OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. email send reports, landing page visitor reports).

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

SendX

SEPTEMBER 30, 2020

No matter how much you want to deny it, one of the best marketing campaigns around is still your stale, old email marketing. Despite all the assumptions that email marketing is dead, this classic marketing type is still alive and kicking. Let's dive in!

Email Marketing 281

Email Marketing Video Marketing Best Practices Click Rate 281

Sharpspring

JULY 23, 2020

Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. Once you have a good understanding of your users’ buying process, you can implement an effective email marketing strategy to turn leads into conversions. Write Your Emails Right.

Email Campaigns 52

Email Campaigns Optimization Campaigns Top of Funnel 52

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. We understand.

Creativity 310

Creativity Examples Marketing Budget Urgency Marketing 310

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. It’s perfect. That feeling of being special?

Email Marketing 121

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 121

SendX

FEBRUARY 11, 2021

Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. It can take ages to gather such a list. But it doesn’t have to.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? Marketers can use buyer personas to build content strategies that speak directly to their targeted audience, and therefore build trust and reliability with customers. Analyze Prospect And Customer Data.

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Content Marketing Institute

JUNE 4, 2018

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed like a rock-star line of copy could become the campaign’s kiss of death. 59% of surveyed B2B marketers say #email is the best channel for generating revenue via @adage.

Copywriting 111

Copywriting Conversion Top of Funnel Urgency Marketing 111

SendX

MAY 6, 2021

You know your target audience, ideal buyer persona and have a strong market fit. A lead is a prospect that you can convert into a paying customer. In this article, we’ll delve into two most popular methods: email marketing (using web forms) and chatbots, analyse why they work, and how to make them work for you.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

PureB2B

FEBRUARY 25, 2018

Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. Email Responsiveness.

Conversion Rate 67

Conversion Rate Comparison Email Marketing Conversion 67

Scoop.it

SEPTEMBER 22, 2020

It is a no-brainer that if your email provides value to the reader, it gets you expected results. That brings us to the question: How can you optimize your email content and drive conversions? Here’s how: 5 Tips to Craft Winning Email Content. Determine the objective of the emails. Work on a memorable email copy.

Conversion 87

Conversion Optimization Content Curation 87

PureB2B

FEBRUARY 25, 2018

Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. Email Responsiveness.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Zoominfo

OCTOBER 15, 2019

And yet, sales reps still look for ways to improve their sales email strategy. It’s not hard to see why — after all, only 24% of sales emails are opened ( source ). Fine-tuning your cold email strategy might not make your open rates skyrocket to 90%, but it can make a major difference.

Sales Management 230

Sales Management Template Top of Funnel Zoominfo 230

SmartBug Media

FEBRUARY 24, 2021

Marketing in a pandemic is a challenge no one could have seen coming. When COVID-19 first hit last year, many companies sent out pandemic-related emails, while others stopped sending marketing emails altogether. As a marketer, you’re probably still asking yourself, “Should we keep email marketing the old way?

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. A B2B email list is a collection of contacts for people and organizations operating in the B2B market, including decision-makers, executives, and professionals.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced? Not convinced?

Small Business Marketing 94

Small Business Marketing Email Marketing Business Paid Search Agency 94

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Marketing Insider Group

SEPTEMBER 14, 2020

Email automation takes tedious tasks off of your team’s plate and frees up valuable time for mission-critical activities, like answering customer questions and improving your product. Here, you’ll find everything you need to know about email automation, the benefits it offers, and how you can get started. What is email automation?

Automation 265

Automation Ad Building Digital Marketing Funnels Eye-Tracking 265

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place.

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Only B2B

JULY 8, 2021

Despite the plethora of marketing technologies and social media marketing, E-mail is still the best channel to uplift your business. Do you know around the globe 87% of the B2B marketers rely on email marketing to grow ROI. . How to increase click/open rate of my email campaign?

ROI 118

ROI Email Marketing Practices B2B Marketing 118

GreenRope

AUGUST 20, 2020

8 Marketing Automation Workflows to Boost Conversions. Effective marketing is the key to running a successful business. Marketing automation workflows are a vital part of this. If implemented correctly, automation strategies can save time for your firm and boost conversions. Welcome New Email Subscribers.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Conversion 52

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 249

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 249

Vision6

APRIL 17, 2024

The goal(s) you create for your marketing campaign will drive the kinds of content you create. Relevant: Does your event goal align with your broader marketing goals? If your KPI is email open rates, you’ll prioritise optimising your email campaigns and segmenting your audience to improve engagement.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Sprout Social

FEBRUARY 17, 2022

These are all valid ways to keep in touch with customers and prospects. But there’s one method that’s stood the test of time: Email. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Why use email marketing for your business?

Template 125

Template Email Marketing Blast Campaigns Planning 125

Salesforce Marketing Cloud

DECEMBER 8, 2023

In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. What is email marketing and why does it matter?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SmartBug Media

JUNE 2, 2022

When you’re a freshman marketer first getting started with email marketing, especially when you’re promoting an e-commerce website through Klaviyo , you’ll notice that there are a lot of important terms and acronyms that you’ll want to learn. Not sure what type of subject line will get the best open rates?

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Sharpspring

APRIL 23, 2020

When used properly, email marketing can be one of the most effective ways to boost your business. However, the ability to measure results is at the center of every successful email campaign, and this is where automation tools become so valuable. 1 Segment Your Email Lists. 3 Choose Between Dynamic or Basic Emails.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

Smashmouth Marketing

OCTOBER 1, 2021

Just because your marketing team is sending a whole host of Marketing Qualified Leads down to the sales department, that doesn’t mean they are all ready and raring to buy. If you can’t get those two departments in order, your conversion rate will suffer. You need to craft emails that will give you high open rates.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. In this post, we’ll talk about everything you need to know about writing catchy sales email subject lines.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88