Content Marketing Institute

JUNE 4, 2018

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. 59% of surveyed B2B marketers say #email is the best channel for generating revenue via @adage. Here’s how I approach writing new marketing emails: Write a rough draft. BtoBMagazine Click To Tweet.

Copywriting 111

Copywriting Conversion Top of Funnel Urgency Marketing 111

Optinmonster

SEPTEMBER 30, 2022

The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. Best Email Subject Lines for Requesting Meetings with Prospects.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Scoop.it

SEPTEMBER 22, 2020

That brings us to the question: How can you optimize your email content and drive conversions? For example: If you run digital marketing courses, bigger chunk of your target audience would consist of students, marketing professionals, and entrepreneurs. The key to conversions is getting your emails opened.

Conversion 87

Conversion Optimization Content Curation 87

Sprout Social

FEBRUARY 17, 2022

These are all valid ways to keep in touch with customers and prospects. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Why use email marketing for your business?

Template 125

Template Email Marketing Blast Campaigns Planning 125

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. Let’s get into it!

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

Litmus

SEPTEMBER 26, 2019

With subject lines playing such a crucial role for the success of each email, it’s no surprise that email marketers put significant time and effort into crafting the perfect subject line. 79% of marketers say they regularly A/B test their subject lines. . But sometimes, marketers take it a step too far. Really, really not cool.

CAN-SPAM 93

CAN-SPAM Open Rate Urgency Marketing Click Rate 93

ClearVoice

JULY 14, 2023

What does this mean for email marketers? If your sales emails don’t get opened — and instead get chucked into the spam or trash folder, never to be seen again — with all that wasted effort, you might feel like a hamster spinning in its wheel. The email open, however, isn’t everything.

Urgency Marketing 52

Urgency Marketing Click Rate Landing Pages Email Marketing 52

Vision6

MAY 31, 2021

Average email open rate increase year-on-year, with the average open rate in 2019 hitting 36.53%. However, there are ways that you can take advantage of your email marketing integrations to increase engagement and your leads. Over time, email engagement rates can drop. For many, this will be on Facebook.

Facebook 92

Facebook Urgency Marketing Open Rate User-Generated Content 92

SalesIntel

MARCH 20, 2024

Email remains a cornerstone of successful marketing and lead-generation strategies for businesses of all sizes. Recent statistics by HubSpot show that 77% of marketers have seen an increase in email engagement over the last 12 months. This article will help you know the pitfalls to avoid when crafting sales email sequences.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. 1) SendX ?—?SendX Deal - Buy cux.io

Enterprise Management 253

Enterprise Management Marketing Automation Services Work Management Marketing Management 253

Vision6

JUNE 4, 2023

Studies have shown that approximately 59% of consumers say marketing emails influence purchasing decisions. In this article, we will explore various email marketing strategies and discuss various examples. What is an email marketing strategy? This can significantly increase conversion rates and overall engagement.

Email Marketing 52

Email Marketing Marketing Strategy Marketing & Strategy Planning 52

Hubspot

JUNE 5, 2018

I tossed them from my repertoire … and my response rate more than doubled. Want similar results with your prospects? Plus, it’s easy for prospects to figure out your name if they want to. Some reps attempt to create urgency by starting their emails with a rhetorical question, such as, “Did you know most U.S. Best, Billy.

Outreach 101

Outreach Urgency Marketing Adwords Stats 101

Hubspot

JUNE 27, 2018

This is a guest post written by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. Email Marketing Best Practices of 2018. Use Incentives to Increase Open Rates.

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101

Vision6

AUGUST 7, 2023

In our dynamic business landscape, organisations must continue discovering new ways to move past one-size-fits-all email marketing strategies to engage with their audience effectively. In this article, we’ll delve into email marketing segmentation strategies, how to segment email lists, and best practices to follow.

Segmentation 52

Segmentation Terms and Conditions Allocation Ad Frequency 52

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - Get 20% off on all plans. ?

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Optinmonster

DECEMBER 22, 2022

Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. Outbound : Sending cold emails to prospects in your target audience. Email marketing is also easy to measure.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

PureB2B

JANUARY 23, 2017

An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts.

Email Marketing 104

Email Marketing Planning Brand Identity Branding 104

SendX

NOVEMBER 20, 2018

SendX is an Email marketing platform that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. is a sales automation platform that allows users to both prospect and send automated email campaigns.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

PureB2B

MAY 30, 2022

We are going to show you the cold email copy best practices that will provide value to your prospects and increase your response rate. With over 293 million emails sent and received every day , your email marketing copy needs to stellar if you want to stand out. It's hard to stand out in your prospects' inbox.

Copywriting 62

Copywriting Practices Best Practices Template 62

Hubspot

OCTOBER 28, 2020

Inbound marketing strategies are working incredibly well, while outbound sales strategies are struggling. Take sales emails as an example — sends have nearly doubled since March, but open rates continue to remain well below pre-COVID levels. COVID-19 6-Month Marketing, Sales, & Service Retrospective.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Roketto

APRIL 3, 2018

It’s a way to reach customers and prospects directly. Learn About the Top Marketing Strategies in 2018. Aren’t sure where to start when it comes to email marketing? Aren’t sure where to start when it comes to email marketing? Continue reading to learn some key email marketing best practices. The subject line.

Newsletter 93

Newsletter Email Marketing Practices Best Practices 93

FMG Suite

JULY 18, 2019

Email marketing is one of the most potent weapons in the battle to find more clients. Some researchers have attributed a 3800% ROI for email marketing. One of the most challenging aspects of email marketing comes when you realize not enough people are even opening the messages you send.

Effectiveness 63

Effectiveness Clickthrough CAN-SPAM Open Rate 63

PureB2B

DECEMBER 3, 2017

Email is still king in digital marketing, but with all the marketing emails, personal, and work messages that people get in their inbox, it’s hard for any brand to stand out. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. We’ve all done it. Use Actionable Words.

Creativity 62

Creativity Open Rate Urgency Marketing CAN-SPAM 62

PureB2B

JANUARY 23, 2017

An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts.

Email Marketing 62

Email Marketing Brand Identity Branding Planning 62

ConvertKit

DECEMBER 19, 2018

One area to focus on would be your conversion copywriting. When a lead takes action or becomes a customer, we call this a conversion. When you create a conversion-based sales email template, your goal is to have the person who receive your sales emails take an action. How do you get better at making the sale?

Template 70

Template Top of Funnel Copywriting Open Rate 70

Roketto

APRIL 3, 2018

It’s a way to reach customers and prospects directly. Learn About the Top Marketing Strategies in 2018. Aren’t sure where to start when it comes to email marketing? Aren’t sure where to start when it comes to email marketing? Continue reading to learn some key email marketing best practices. The subject line.

Newsletter 64

Newsletter Email Marketing Practices Best Practices 64

Hubspot

FEBRUARY 22, 2018

This is Don with Marketers Plus. I'm calling because you downloaded our guide to building successful holiday marketing campaigns, and I have a case study you might find valubale. It's all about how Company B raised holiday email open rates by 25% and saw a 10% increase in revenue using Marketers Plus. Be positive.

Tips 100

Tips Effectiveness Work Management Case Study 100

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities.

Social Media 76

Social Media Email Marketing Social Marketing Marketing Strategy 76

Rev

MAY 24, 2023

Your SDRs have to be able to cut through the competition of everyone else’s SDRs (not to mention prospects’ own busy schedules) just to have the chance to talk about your value prop. If you want to identify your best prospects, it needs to be comprehensive. I use this opener all the time,” James says. “It Learn from Marketing.

Ideal Customer Profiles 15

Ideal Customer Profiles Urgency Marketing Cold Calling Outreach 15

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. B2B Marketing’s Editor-in-Chief, Joel Harrison, kicked off the event and teased what was in store for the day, including four different breakout rooms which focused on key ABM topics – so what did you miss?

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

PureB2B

APRIL 21, 2017

This has led to changes in the way brands market their products and services. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions. And this means putting your customer’s needs, wants and interests at the center of all your sales and marketing campaigns.

Buyer Intent 86

Buyer Intent Intent Work Management Marketing Management 86

PureB2B

APRIL 21, 2017

This has led to changes in the way brands market their products and services. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions. And this means putting your customer’s needs, wants and interests at the center of all your sales and marketing campaigns.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Hinge Marketing

AUGUST 15, 2014

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. This lead nurturing strategy is the beating heart of a content marketing campaign, and calls-to-action through email are one of the primary vehicles for this nurture. Email open rates. Offer strategies.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Optinmonster

NOVEMBER 27, 2023

As a marketing copywriter, there’s nothing worse than staring at a blank screen when a deadline’s looming. Coming up with new ideas every day is a challenge, whether you’re writing email campaigns, social media posts, website copy, or any other marketing copy. So how can you get some new ideas, fast?

Copywriting 109

Copywriting Template Work Management Marketing Management 109

distribion

APRIL 12, 2017

Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media. Reporting basics.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Optinmonster

MAY 29, 2024

Over 25+ million websites use one of my marketing products to grow and compete with the big guys. 100+ million people read my blogs every year to grow their website traffic, sales, and conversions. million small businesses use us to drive their email marketing campaigns! What is Email Marketing? What is Email Marketing?

Enterprise Management 105

Enterprise Management Work Management Email Marketing Marketing Management 105

Hubspot

JULY 27, 2010

These clichés may be just that, clichés, but it turns out that they also apply in the world of sales and marketing. In fact, a recent review of HubSpot customers’ lead nurturing statistics shows that open rates for nurturing emails drops off drastically over the course of three weeks.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Urgency Marketing 28