Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Coordinate cold emails advertising a product launch or special promotion with other forms of marketing.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

PureB2B

JANUARY 24, 2017

Email marketing was a huge piece of the marketing puzzle in 2016. And who can blame them? It’s hard to ignore a marketing channel that averages a 3800% return. If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Use a conversational tone.

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

SmartBrief - Marketing

MARCH 10, 2024

Segmentation also can include indicated interest in topics as well as past website or newsletter behavior. There are a host of elements that can be personalized via segmentation to maximize opens, reads and clicks. Segment your email list so you can send targeted emails to distinct groups of people.

Newsletter 119

Newsletter Practices Analytics Optimization 119

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Let’s explore how we mastered this and how you can apply our insights to your strategy.

Outreach 117

Outreach Email Marketing Optimization Lead Scoring 117

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Act-On

OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. Let’s go through some use cases for marketing analytics software.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. So, keep those things in mind, too.

Creativity 310

Creativity Examples Marketing Budget Urgency Marketing 310

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. That is a 40x ROI.

Top of Funnel 122

Top of Funnel Newsletter Planning Peer-to-peer 122

Televerde

JUNE 6, 2022

Because spam messages make up half that number, people are wary about incoming messages, especially from unknown addresses. How can you guarantee your sales email won’t end up in the spam folder alongside that spam email congratulating the recipient on winning a million dollars? In 2020, 306.4

Work Management 98

Work Management Marketing Management CAN-SPAM Paid Search Agency 98

Heinz Marketing

MARCH 24, 2022

By Brittany Lieu , Marketing Consultant at Heinz Marketing. 69% of email recipients report email as spam based solely on the subject line ( Invesp ). Inboxes are always full and spam folders are fuller. . 46% of emails are browsed and opened on mobile ( Hubspot ). Shorter is Better. This means two things for you.

CAN-SPAM 118

CAN-SPAM Open Rate Urgency Marketing Click Rate 118

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc.

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

SendX

FEBRUARY 26, 2021

Source: Freepik Is email marketing actually useful for financial services? Email marketing is just as relevant in the finance industry as it is in any other industry. What Benefits Can You Get from Email Marketing as a Financial Advisor? In 2018, email marketing earned an average of $38 per every $1 spent.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

Zoominfo

OCTOBER 15, 2019

It’s not hard to see why — after all, only 24% of sales emails are opened ( source ). Fine-tuning your cold email strategy might not make your open rates skyrocket to 90%, but it can make a major difference. Ready to start a conversation with any sales prospect in your database or CRM?

Sales Management 230

Sales Management Template Top of Funnel Zoominfo 230

SmartBug Media

JUNE 2, 2022

When you’re a freshman marketer first getting started with email marketing, especially when you’re promoting an e-commerce website through Klaviyo , you’ll notice that there are a lot of important terms and acronyms that you’ll want to learn. Not sure what type of subject line will get the best open rates? A/B Testing.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

SendX

MAY 6, 2021

You know your target audience, ideal buyer persona and have a strong market fit. A lead is a prospect that you can convert into a paying customer. In this article, we’ll delve into two most popular methods: email marketing (using web forms) and chatbots, analyse why they work, and how to make them work for you.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Scoop.it

SEPTEMBER 22, 2020

That brings us to the question: How can you optimize your email content and drive conversions? You can create customer avatars of your ideal buyer and then determine what content would be most effective for them. The key to conversions is getting your emails opened. Understand the expectations of your subscribers.

Conversion 87

Conversion Optimization Content Curation 87

Litmus

SEPTEMBER 26, 2019

With subject lines playing such a crucial role for the success of each email, it’s no surprise that email marketers put significant time and effort into crafting the perfect subject line. 79% of marketers say they regularly A/B test their subject lines. . But sometimes, marketers take it a step too far.

CAN-SPAM 93

CAN-SPAM Open Rate Urgency Marketing Click Rate 93

SalesIntel

JANUARY 8, 2024

The Update for Bulk Email Marketing and Sales Professionals: Starting in February 2024, Google is rolling out new rules for high-volume email senders who send over 5,000 emails per day to Gmail inboxes. Avoiding Spam: Gmail will monitor and enforce a spam rate threshold.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Only B2B

APRIL 14, 2021

“ No great marketing decisions have ever been made on qualitative data.” – By John Sculley, CEO of Apple Inc. A great potential of the data can be leveraged only if the data is correct, complete, and updated. It helps the marketer to get precise decision-making ability on any of their marketing campaign.

Campaigns 118

Campaigns CAN-SPAM Marketing Budget Deliverability 118

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? Email list size or growth rate.

Deliverability 105

Deliverability CAN-SPAM Privacy Protection Churn Rate 105

Smashmouth Marketing

OCTOBER 1, 2021

Just because your marketing team is sending a whole host of Marketing Qualified Leads down to the sales department, that doesn’t mean they are all ready and raring to buy. If you can’t get those two departments in order, your conversion rate will suffer. You need to craft emails that will give you high open rates.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns. A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The data used in them can vary greatly. Most marketers think their data is accurate, but most of the time, it’s not.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Sage Marketing

AUGUST 21, 2023

In today’s fast-paced business landscape, B2B marketers are constantly seeking ways to enhance efficiency and deliver personalized communication at scale. B2B email automation emerges as a powerful tool to streamline marketing processes, nurture leads, and drive conversions.

Email Marketing 52

Email Marketing Automation B2B Marketing Tips 52

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. Best Email Subject Lines for Requesting Meetings with Prospects. It can make for a more compelling subject line.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Hubspot

FEBRUARY 14, 2024

That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! And perhaps most impressively, Gaudio reports a higher reply rate of 4.2%. Only then can you tailor an email that resonates. click-through.

Copywriting 66

Copywriting Click Rate Open Rate Paid Search Agency 66

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Valasys

OCTOBER 10, 2023

Mass text messaging has become an integral part of B2B marketing strategies, providing numerous benefits for businesses looking to connect with their target audience. When it comes to marketing strategies, businesses are constantly looking for innovative ways to connect with their target audience.

B2B Marketing 52

B2B Marketing SMS Marketing Budget Opt-out 52

Zoominfo

JANUARY 31, 2023

But beyond just telling you how well this can work, I’ve actually done the math, and you can see for yourself. I’ve gone deep into the impact ZoomInfo can have on a sales team’s day-to-day work, and if used properly, you can more than double the number of deals while spending just a tiny fraction of additional labor.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Zoominfo

OCTOBER 15, 2019

Fine-tuning your cold email strategy might not make your open rates skyrocket, but it can make a major difference. Opening A Cold Email Template Ready to start a conversation with any sales prospect in your database or CRM? A simple, 5-sentence email is all that’s needed to land meetings, and possibly more.

Template 113

Template Zoominfo Ethics B2B Sales 113

Sharpspring

APRIL 23, 2020

When used properly, email marketing can be one of the most effective ways to boost your business. We’ll discuss the advantages in more detail later, but below are some of the main benefits you’ll gain from email automation tools: Email automation tools enable you to send, test and maximize your market results.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

BenchmarkONE

APRIL 21, 2021

Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Email is still one of the most preferred ways prospects like to be approached. What are some value propositions for approaching these prospects? Target the Right Leads.

Outreach 60

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 60

BenchmarkONE

DECEMBER 21, 2021

Well, partnerships can help to get your product in front of more people, bolster your team, and get access to resources. You can’t just snap your fingers and expect that to happen, right? . Luckily, email outreach continues to be a crucial way for you to build relationships and open lines of communication. Image Source.

Outreach 92

Outreach Startups CAN-SPAM Advertising Agencies 92

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Your prospects are overwhelmed and busy. Video Makes it Easier for Your Prospect to Consume Information 2.5 Video Makes it Easier for Your Prospect to Consume Information 2.5 Example 1: Music to Your Prospects’ Ears 4.2

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

BenchmarkONE

APRIL 21, 2021

Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Email is still one of the most preferred ways prospects like to be approached. What are some value propositions for approaching these prospects? Target the Right Leads.

Outreach 56

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 56