SendX

JANUARY 2, 2020

Your prospects could be on your mind every day, it doesn’t apply in reverse. It could be because of the available alternatives with similar or better deals, your prospects forgetting about you or maybe you didn’t follow-up ENOUGH. Ever wondered why your prospects are not responding to your follow-up emails and seem to be in limbo?

Tips 195

Tips Click Rate Open Rate Urgency Marketing 195

SmartBug Media

AUGUST 20, 2019

Are you tired of acquiring lists of potential, high-quality prospects, devising a cold emailing plan, and having no one respond? Is there any hope you can turn even one of those prospects into a customer? Make It About the Prospect—Not Yourself. Are there particular subject lines you’ve used that had good open rates?

Response Rate 78

Response Rate Tips Outreach Email Marketing 78

SalesIntel

MARCH 20, 2024

Email remains a cornerstone of successful marketing and lead-generation strategies for businesses of all sizes. Recent statistics by HubSpot show that 77% of marketers have seen an increase in email engagement over the last 12 months. This article will help you know the pitfalls to avoid when crafting sales email sequences.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

Hubspot

MARCH 11, 2024

I’ve seen the benefit of async video messages to close deals and build prospect relationships as both a quota-carrying seller and a sales team leader. Why is video so effective at increasing email response rates, generating engagement, and improving close rates? Share company updates without unnecessary meetings.

Video Marketing 80

Video Marketing Outreach Multi-Channel Work Management 80

SendX

MAY 6, 2021

You know your target audience, ideal buyer persona and have a strong market fit. A lead is a prospect that you can convert into a paying customer. In this article, we’ll delve into two most popular methods: email marketing (using web forms) and chatbots, analyse why they work, and how to make them work for you.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Only B2B

AUGUST 21, 2023

B2B prospecting has evolved significantly in the digital era. The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

DiscoverOrg

APRIL 20, 2017

Revenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers. When it comes measuring the health of our prospect data, we’re used to showing raw growth in the number of contacts and accounts, or a coverage percentage for target accounts or personas.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

SalesGrape

OCTOBER 6, 2023

By tracking and analyzing data related to your telemarketing campaigns, you gain valuable insights that can help optimize your strategies, improve conversion rates, and ultimately drive revenue growth. A high contact rate indicates efficient targeting or accurate contact information.

Telemarketing 52

Telemarketing Lead Generation Sales Qualified Leads Generation 52

Valasys

OCTOBER 10, 2023

Mass text messaging has become an integral part of B2B marketing strategies, providing numerous benefits for businesses looking to connect with their target audience. When it comes to marketing strategies, businesses are constantly looking for innovative ways to connect with their target audience.

B2B Marketing 52

B2B Marketing SMS Marketing Budget Opt-out 52

Hubspot

APRIL 30, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. But there's still a major disconnect in how salespeople are prospecting. Engagement with marketing content reached record levels.

Advertising Benchmark 101

Advertising Benchmark Burn Rate Outreach Open Rate 101

Hubspot

MAY 7, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. During the week of April 27, the number of sales emails sent from portals dropped 9%, but email send rates are still above pre-COVID levels.

Advertising Benchmark 95

Advertising Benchmark Optimization Work Management Burn Rate 95

Hubspot

JULY 7, 2020

This retrospective takes a deep dive into buyer interest, marketing and sales outreach, and sales outcomes (spoiler alert: there's a lot of engaged prospects out there, but sales teams have work to do in capturing that interest). But response rates have been dismal. Email Marketing. What's worked, and what hasn't?

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? SMS marketing is a great way to reach your target audience with a concise and clear message.

SMS 105

SMS Marketing & Strategy Marketing Strategy Planning 105

Hubspot

APRIL 23, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. Both sales sequence send and response rates increased week over week with response rates rising 8%. What We're Seeing.

Advertising Benchmark 93

Advertising Benchmark Budget Programs Open Rate Response Rate 93

Hubspot

APRIL 8, 2020

It can be hard to get a clear picture of how the market is changing in real time. From now until the end of June, we’ll plan to update these insights based on additional business metrics such as website traffic, email send and open rates, sales engagements, close rates and more. What We’re Seeing.

Advertising Benchmark 101

Advertising Benchmark Planning Budget Programs Forecasting 101

Hubspot

MAY 21, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Sales teams return to calling, marketing metrics show strong engagement, and the demand on inbound channels remains high.

Advertising Benchmark 90

Advertising Benchmark Positioning Open Rate Response Rate 90

Optinmonster

SEPTEMBER 30, 2022

The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. Best Email Subject Lines for Requesting Meetings with Prospects.

Urgency Marketing 86

Urgency Marketing Open Rate Case Studies Click Rate 86

Sprout Social

FEBRUARY 17, 2022

These are all valid ways to keep in touch with customers and prospects. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Why use email marketing for your business?

Template 129

Template Email Marketing Blast Campaigns Planning 129

Zoominfo

DECEMBER 5, 2017

Everything from the channel you select to the language you use impacts how your prospect will respond. Salespeople spend one-third of their day actually talking to prospects. Emailing (21%) Data Entry (17%) Prospecting & researching leads (17%) Internal meetings (12%) Scheduling calls (12%) 3. daily activities, including 36.2

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100

Only B2B

AUGUST 21, 2023

It’s not just about setting up meetings; it’s about ensuring those meetings are with the right prospects who have a genuine interest in your offerings. This strategic approach significantly enhances the efficiency of the sales process, leading to higher conversion rates and impactful business growth.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

Hubspot

MAY 28, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. C all prospecting volume decreased by 4% the week of May 18, consistent across all company sizes and regions.

Advertising Benchmark 97

Advertising Benchmark Response Rate Advertising Agencies Outreach 97

BenchmarkONE

APRIL 21, 2021

Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Email is still one of the most preferred ways prospects like to be approached. What are some value propositions for approaching these prospects? Target the Right Leads.

Outreach 60

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 60

Zoominfo

MARCH 8, 2022

.” Watch a recap of Henry’s presentation here , and read on to see how to move through the full lifecycle of a lead using our unparalleled go-to-market platform. Identify When a new visitor comes to your website, you need to identify who they are so you can properly market to them. Free Trial 2.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Zoominfo 100

Hubspot

JUNE 4, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Sales teams send fewer emails, email engagement continues to grow slowly, and marketing metrics remain strong.

Advertising Benchmark 90

Advertising Benchmark Paid Search Agency Budget Programs Advertising Agencies 90

Vidyard

OCTOBER 10, 2018

It’s hard to know whether the unending hailstorm of sales and marketing alignment articles over the past few years is a cause or consequence, but the great thaw is here: Marketing and Sales are finally cooperating! At Terminus, the sales team boosted its response rates by 3x and netted a 37% higher click-through rate (CTR).

Top of Funnel 108

Top of Funnel Paid Search Agency Account Based Marketing CTR 108

BenchmarkONE

APRIL 21, 2021

Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Email is still one of the most preferred ways prospects like to be approached. What are some value propositions for approaching these prospects? Target the Right Leads.

Outreach 56

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 56

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Your prospects are overwhelmed and busy. Video Makes it Easier for Your Prospect to Consume Information 2.5 Video Makes it Easier for Your Prospect to Consume Information 2.5 Example 1: Music to Your Prospects’ Ears 4.2

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

BenchmarkONE

APRIL 21, 2021

Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Email is still one of the most preferred ways prospects like to be approached. What are some value propositions for approaching these prospects? Target the Right Leads.

Outreach 52

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 52

Vidyard

APRIL 30, 2021

To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. The beauty of sales prospecting with video is that in just under two minutes , you can: Catch a prospect’s attention by emailing a video personalized made just for them. Video Prospect Like a Pro.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The best email marketing campaigns target the right audience with engaging, personalized emails at the right time.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Vidyard

OCTOBER 24, 2017

High-growth B2B technology organizations including HubSpot, Terminus, League and PostBeyond use Vidyard to connect with more buyers and close bigger deals, faster: HubSpot , the inbound marketing and sales software leader, found that sales reps using personalized video generated 4x more sales opportunities. ” Terminus.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. Video Marketing Awards. Winners include: The Educator: Exceptional Use of Video to Educate Prospects, Earn Their Trust, and Generate Inbound Leads. Explore the 2020 winners by category below: .

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Hubspot

OCTOBER 28, 2020

Inbound marketing strategies are working incredibly well, while outbound sales strategies are struggling. Take sales emails as an example — sends have nearly doubled since March, but open rates continue to remain well below pre-COVID levels. COVID-19 6-Month Marketing, Sales, & Service Retrospective.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

SendX

MAY 24, 2019

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Your email message has a good chance of being the first message to greet your prospects upon awakening and so setting the tone for their day! Photo by Miguel Á.

Copywriting 150

Copywriting Tips Template Content 150

Vidyard

MAY 2, 2018

In fact, Sean McPheat of MTD Sales Training named video a top sales trend of 2018 , just as HubSpot recently listed video prospecting as their #1 skill every sales development representative needs to master in 2018. Or how incorporating video into their sales outreach gave Terminus more than triple the response rate.

Video Marketing 93

Video Marketing Examples Top of Funnel Account Based Marketing 93

Belkins

NOVEMBER 29, 2020

This article will help you learn how to get appointments in sales by creating an incredible email for your prospective customers and book a meeting. Investigate them to discover the best way to get a meeting with your prospect using a wise marketing strategy. Offer your prospects to book a meeting to discuss the details.

Click Rate 63

Click Rate Case Studies Open Rate Statistics 63

Vidyard

FEBRUARY 23, 2016

Marketers live in challenging times. Our messages compete with 2,900 others daily for the attention of their customers and prospects. Email response rates are abysmal – just 18 percent of marketing emails get opened, and recipients only click through 2 percent of them. Get the Guide. Get the Guide.

Video Marketing 50

Video Marketing Personalization Conversion Click Rate 50