Sprout Social

SEPTEMBER 18, 2023

Consider experimentation and contingency In an ever-evolving market, marketing teams should be able to try, test and learn. Apart from this, it’s always best to have a contingency fund in place to make use of a golden opportunity that may unexpectedly come to your team.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Vision Edge Marketing

SEPTEMBER 21, 2021

More effective than a crystal ball, future proofing is the process of anticipating what the future might bring, in order to minimize the potential downside of future events. Imagine if companies who depend on events for connecting with customers had anticipated a year without any in-person events? In the words of J.R.R.

Contingency Planning 158

Contingency Planning Planning Marketing Management Eye-Tracking 158

Televerde

APRIL 30, 2020

So, I have attended a of ton in-person events, but this is my first large-scale virtual event experience. It’s no secret that virtual events can still be pretty expensive. Make sure you get the most out of your investment by testing your technology, and having a contingency plan in place if anything goes awry.

Contingency Planning 52

Contingency Planning Case Study Case Studies Multi-Channel 52

Webbiquity

FEBRUARY 1, 2018

But also keep in mind these additional opportunities to fully capitalize on your participation at these events. One way in which you can significantly enhance the trade show presence of your business beyond the booth is to speak or present at the event. This type of setup has broad appeal at business-oriented events.

Trade Show 186

Trade Show Contingency Planning Conference Vendors 186

Salesforce Marketing Cloud

OCTOBER 7, 2021

Attach goals and metrics to contingency plans. Enter: the contingency plan. Contingency planning doesn’t just help in the preparation phase of holiday campaigns. Discover how to confidently handle any event or sudden surge in website demand. How to prevent website downtime and prepare for peak traffic. Get the tips.

eCommerce 96

eCommerce Contingency Planning Conversion Rate Multi-Channel 96

Brandpoint

NOVEMBER 15, 2021

Events will remain hybrid There was that brief period of time in the early summer of 2021 when things started to look up … and then Delta hit. In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home.

Trends 157

Trends Planning Work Management Contingency Planning 157

SmartBug Media

FEBRUARY 23, 2024

Event promotion is an example of a short-term marketing play. After an event concludes, the content associated with it becomes virtually obsolete, or at least significantly less relevant. Explore various possible scenarios or performance results, and create contingency plans to course correct if necessary.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Martech

NOVEMBER 10, 2023

Urgency and opportunity: The Drupal 9 end-of-life In the face of this transition, TMotions, a Drupal service provider, casts the end-of-life event positively in a blog post : “Drupal 9 EOL represents a new beginning rather than an end. Documenting processes and contingency plans. Testing upgrade paths in staging environments.

CMS Development 116

CMS Development Contingency Planning Paid Search Agency Advertising Agencies 116

Brandpoint

MAY 28, 2020

Key to resilience is the development of ongoing contingencies to mitigate against this loss.”. Read More: What to Do If Your Marketing Event Was Canceled]. You might choose topics based on info you previously planned to discuss at a trade show or other event. Redirect marketing money. Broadcast webinars.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Vision Edge Marketing

APRIL 14, 2020

The Webster Dictionary defines a scenario as “an imagined sequence used to account for a possible course of action or events.” Scenario analysis is your ability to simulate and analyze potential scenarios for any given situation or event. Look for events that are certain or nearly certain to happen. Keep the trends in mind.

Contingency Planning 142

Contingency Planning Planning Terms and Conditions Analysis 142

The Marketing Blender

NOVEMBER 4, 2022

Or does it include building an email list, increasing web traffic, or filling up an event? Keep in mind, this should all be contingent on your forecasting. However, the first step is to think about what your goals are – and keep in mind, there can be more than one goal. . Is it purely to sell a service or product?

Budget Programs 96

Budget Programs Allocation Sales Qualified Leads Marketing Budget 96

Launch Marketing

FEBRUARY 14, 2024

Events or Conferences remain a solid traditional marketing tactic. Check out these event marketing strategies to ensure yours measures up. Marketing Collateral such as one-pagers and brochures are useful assets to utilize at in-person events. They can also be useful in digital format. Be selective on the information you provide.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Martech

SEPTEMBER 24, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said TrustInsights.ai

Analytics 139

Analytics Contingency Planning Forecasting Jigsaw 139

ClearVoice

DECEMBER 28, 2021

Although virtual experiences are still happening and the new normal, physical events are slowly beginning to resurface (with safety guidelines, of course). Additionally, many physical events include a hybrid experience and replays available to both virtual and physical attendees. Are they trained on your process?

Contingency Planning 122

Contingency Planning Cost per Acquisition CPA Work Management 122

Sprout Social

APRIL 29, 2021

I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. As we look to the future of marketing, it will be contingent on our ability to understand, leverage and, in many ways, start with social.

Social Marketing 139

Social Marketing Contingency Planning Planning Work Management 139

Martech Advisor

MARCH 13, 2020

In the wake of the Coronavirus outbreak, businesses are facing the heat due to quarantine restrictions, travel bans, event cancellations, and so on. Industries such as airlines, hospitality, events, manufacturing, etc. The canceling of live events will hurt the travel and hospitality industry, and harm local businesses.

Work Management 128

Work Management Marketing & Strategy Marketing Strategy Marketing Management 128

Belkins

MARCH 12, 2020

Sadly, B2B also gets affected by the low levels of consumer confidence and hits the most important part of B2B — face-to-face appointments and events. According to the PredictHQ data , the cost of canceled events will be over $500,000,000. Working on the contingency plan and stress-testing to evaluate your financial preparedness.

B2B Sales 73

B2B Sales Contingency Planning Work Management Marketing Management 73

Salesforce Marketing Cloud

JANUARY 8, 2024

Contingencies: This clause is a provision in the contract that requires a specific event or action to take place in order for the contract to be considered valid. Materials: An event that significantly impacts the buyer and seller’s expectations under the contract.

Process 110

Process Practices Terms and Conditions Work Management 110

Brightedge

JUNE 24, 2021

Whether it is a global pandemic, a new competitive entry in the marketplace, or a cultural event provoking a change in the zeitgeist, change is always happening. Taken in aggregate, search data can uncover both simmering trends and rapid shifts in the market.

Contingency Planning 76

Contingency Planning Webinar Metrics Aggregators Budget Programs 76

Martech

SEPTEMBER 27, 2021

And at Third Door Media, the parent company of MarTech, our CEO and founding partner Chris Elwell has recently shared some of these experiences , along with the news that MarTech and SMX events will be all virtual in 2022. Another time-saving method, however, focuses on the timing of an event or opportunity that marketers can jump on.

Account Based Marketing 103

Account Based Marketing Advertising Agencies SMB Contingency Planning 103

SpotMe Blog

SEPTEMBER 1, 2022

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Feeling unsure about common hybrid and virtual event terms? Event planning terms: A. The agenda is your event itinerary. Accessibility.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Choozle

FEBRUARY 21, 2024

It involves a combination of planning, understanding your equipment, verifying your own setup, implementing a buddy system for redundancy, cross-checking with your buddy, having a contingency plan for unforeseen challenges, and knowing the escalation process for seeking assistance if necessary.

Work Management 67

Work Management Ad Building Contingency Planning Lead Ranking 67

Convince & Convert

OCTOBER 23, 2014

This involves a big reveal followed by a series of engaging content that drives buzz and reminds fans that a new product is coming, or event is happening, etc. If the information is really juicy and has the potential to leak sooner, develop contingency plans should you need to make the big reveal early. Set An Established Timeline.

Contingency Planning 167

Contingency Planning Campaigns Buzz Opt-out 167

Contently

JULY 23, 2018

Do you have a contingency plan if a new initiative goes off the rails? Contently, for instance, runs an internal blog of updates on employee events, benefits, thought leadership, educational opportunities, sponsored clubs, and networking events. Are you ready to commit to each part of an announced pivot, for example?

Contingency Planning 73

Contingency Planning Top of Funnel Branding Brand Identity 73

Contently

JULY 23, 2018

Do you have a contingency plan if a new initiative goes off the rails? Contently, for instance, runs an internal blog of updates on employee events, benefits, thought leadership, educational opportunities, sponsored clubs, and networking events. Are you ready to commit to each part of an announced pivot, for example?

Contingency Planning 67

Contingency Planning Top of Funnel Branding Brand Identity 67

Sana Commerce

SEPTEMBER 27, 2023

These shopping events attract a broader range of customers, including those who may not typically engage in B2B transactions. Maintain a keen eye on suppliers and order fulfillment, fostering timely communication and devising contingency plans for potential supply chain disruptions. Buyers are fewer and expectations are high.

Paid Search Agency 52

Paid Search Agency Contingency Planning B2B Work Management 52

BOP Design

NOVEMBER 5, 2019

For example, if you absolutely need the website up before a tradeshow or speaking event, let them know that as soon as possible (preferably before the project commences). They may alter the schedule or build in a contingency plan, ensuring you have what you need for your event.

Design 69

Design Paid Search Agency Advertising Agencies Tips 69

Customer Experience Matrix

APRIL 5, 2011

and specify how to treat each group after common events such as placing an order. Most marketers find this easier to conceptualize than a massive campaign with separate branches for each contingency. They then define the flow of events within each scenario, with the possible responses for each event for each customer state.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

Allocadia

MARCH 13, 2020

Whether it be COVID-19 or another event that is creating change in your budgets and plans, here are 3 steps to take to quickly assess and readjust your plans. In the case of COVID-19 travel, events, and anything that involves in person interaction would probably be High Risk. Should you be shifting event dollars to digital?

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Practices 52

Martech Advisor

JANUARY 16, 2020

Knowing it can have a significant impact on marketing budgets, marketers should have started formulating contingency plans to adjust their marketing strategy in case of an eventuality. We suggest you read about the UK and EU's contingency plans for the settlement of their citizens in this CBI report. People: Customers and Employees.

Planning 66

Planning Contingency Planning Work Management Paid Search Agency 66

GreenRope

MARCH 15, 2020

Think about the contingencies, no matter how extreme. Your support tickets, marketing automation, events, projects, knowledge base, surveys, voice/SMS, email newsletters, and more should be built in to your CRM. Recognize there are going to be difficult times ahead and don’t try to sugar coat anything. Have a plan. Be a resource.

Marketing Automation Services 52

Marketing Automation Services Work Management Contingency Planning Marketing Management 52

GreenRope

MARCH 15, 2020

Think about the contingencies, no matter how extreme. Your support tickets, marketing automation, events, projects, knowledge base, surveys, voice/SMS, email newsletters, and more should be built in to your CRM. Recognize there are going to be difficult times ahead and don’t try to sugar coat anything. Have a plan. Be a resource.

Marketing Automation Services 52

Marketing Automation Services Work Management Contingency Planning Marketing Management 52

Launch Marketing

DECEMBER 6, 2019

You need to be realistic when creating your launch timeline, which will involve considering contingency plans as well. Building your launch strategy and go-to-market timeline around key events allows you to balance out the bigger company picture with the smaller execution details.

Marketing & Strategy 62

Marketing & Strategy Marketing Strategy Effectiveness Planning 62

Hubspot

DECEMBER 7, 2020

From the size of our weddings and special events to the comfort level of our pajamas and stay-at-home clothes, we’ve reconsidered the size, shape, and necessity of many, many elements in our lives. Gartner found that the COVID-19 pandemic has led 32% of organizations to replace full-time employees with contingent workers and contractors.

CMS Development 100

CMS Development Research Contingency Planning Paid Search Agency 100

Launch Marketing

APRIL 15, 2020

Even if your 2020 planning accounted for contingencies, the odds are that you did not plan for such a colossal and inimitable disruption. While tools and skills can simplify planning, there is no scientific way to know when unexpected shifts will happen in the market. 6-Months Out.

Planning 79

Planning Marketing Plans Work Management Contingency Planning 79

Anyword

OCTOBER 24, 2018

Either Way: Have a Contingency Plan. Every team should set aside budget in advance that can later be used to distribute breaking news and current events stories, or to promote a post that’s doing surprisingly well. Of course, no matter how much you plan ahead, there are always unexpected things that can pop up.

Spending 40

Spending Contingency Planning Allocation Tips 40

Circle Studio

JANUARY 30, 2020

Identifying what could come up and having a contingency plan in place ahead of time will make it much easier to deal with should any problems arise. Another component of preparation includes being ready for the unexpected. What if you lose your Internet connection? What if the phones go down? What if attendees are having trouble logging in?

Webinar Metrics 96

Webinar Metrics Tips Contingency Planning B2B 96