Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

Marketing AI 67

Marketing AI Storytelling Content Budget Programs 67

Marketing Insider Group

JUNE 8, 2020

If you’re reading this, then I think you probably get the value of brand storytelling. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. They work for B2B companies as well, even in the most unconventional industries like commercial real estate.

Storytelling 286

Storytelling CMO Paid Search Agency Companies 286

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. What’s going on here is that marketers have become storytellers and concept creators.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Zoominfo

OCTOBER 5, 2021

Nothing captivates an audience like a great story—no matter what industry you work in. Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. Keep reading!

Storytelling 130

Storytelling Examples Branding Brand Identity 130

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. However, story-telling in branding and content marketing is a powerful tool that may help. What Is Storytelling? Why Is Storytelling an Integral Part?

Storytelling 59

Storytelling Content Marketing Branding Brand Identity 59

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This post explores how AI can assist with content creation. What Exactly Is AI for Content? It’s a way to create content or update old content that is quick and easy for you to do.

Marketing AI 310

Marketing AI Curation Content SERP 310

Contently

FEBRUARY 12, 2018

I was a wide-eyed, frizzy-haired 25-year-old when I first got the offer of a lifetime: to be in charge of content for a small tech company called Contently. ” Of course, content marketing is more complicated than that. You need a smart distribution strategy and a mechanism for constantly optimizing your content.

Storytelling 167

Storytelling Content Marketing Content Distribution 167

Webbiquity

JANUARY 16, 2024

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Guest post by Jean-Christophe Bouglé.

Creativity 175

Creativity Work Management Video Marketing B2B Marketing 175

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Contently

MARCH 9, 2020

Last week, I explored the first of the four elements of great storytelling: relatability. ” In my content strategy work with brands, many conversations start out with the well-intentioned desire to copy brands they admire. .” Unfortunately, it often doesn’t make for very good content or storytelling.

Storytelling 158

Storytelling Cable Class Viral Marketing 158

Contently

FEBRUARY 8, 2022

Influencer marketing works because influencers build a loyal following with like-minded people who begin to trust them and their opinions. Big brands use this strategy because it works. It works because these brands are huge household names and can take risks on brand campaigns that aren’t centered around their value props.

Storytelling 205

Storytelling Branding Brand Identity Word of Mouth 205

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. You’ll attract better clients with journalistic content.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Stevens & Tate

FEBRUARY 10, 2022

To ensure that your audience remains engaged, you need to use the power of brand storytelling. Why is Storytelling Crucial to Marketing? The reason is simple: if information is presented using storytelling, it becomes more enjoyable and easier to retain. And that’s how marketing works as well.

Storytelling 114

Storytelling Buyer Personas Case Studies Case Study 114

Zoominfo

AUGUST 26, 2019

While there’s not one simple answer, there is one method that stands head and shoulders above the rest: storytelling. Perhaps you’re already well-versed in brand storytelling , or maybe you’re scratching your head and wondering how stories can help you retain customers. You create the same video but slightly alter the storyline.

Storytelling 189

Storytelling Ideal Customer Profiles Zoominfo High Quality Lead 189

Webbiquity

MARCH 10, 2020

Here are several types of content that can help you do just that. Explainer Videos. Video marketing is valuable throughout the sales funnel. Among the different types of marketing videos , well-made explainer videos can be effective at multiple stages. Storytelling is a big one.

Sales Qualified Leads 305

Sales Qualified Leads Video Marketing Lead Ranking Lead Scoring 305

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Contently

DECEMBER 2, 2019

My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. The Storytelling Animal: How Stories Make Us Human | Jonathan Gottschall. That voice makes everything more relatable—from your presentations to your blog posts to your explainer videos.

Storytelling 163

Storytelling Amazon Paid Search Agency Advertising Agencies 163

Contently

JANUARY 5, 2018

Content marketing is in a crisis. The onslaught of the status quo drives us crazy because, deep down, we all know this strategy doesn’t work. The onslaught of the status quo drives us crazy because, deep down, we all know this strategy doesn’t work. How to Use Social Media to Boost Your Small Business.

Storytelling 166

Storytelling Newsletter Small Business Marketing Social Media 166

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Content Marketing Institute

JUNE 1, 2018

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success.

Storytelling 111

Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 111

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your e-commerce business, you have to approach it differently than you have been these past few years.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Bad content isn’t going to propel a company forward. Most of it sucks.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Trade Press Services Newsletter

APRIL 4, 2024

Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic. Be prepared to discuss how you or your work relates to the podcast theme and audience interests.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

Storytelling 55

Storytelling Content Marketing Planning SME 55

BenchmarkONE

APRIL 1, 2020

Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling. Imagine a video story about a tech founder, for example.

Storytelling 100

Storytelling Business Urgency Marketing Differentiation 100

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. million digital video viewers in the United States alone. Video uploads have increased by 263.4%

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Navigate the Channel

JANUARY 8, 2024

What’s working? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. I-Want-to-Do Moments: These moments involve instructional content or guidance, such as DIY tutorials or recipes.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Vidyard

OCTOBER 27, 2019

Along with videos announcing big news and stories that are of interest to your subscribers, your video library should showcase—in an indirect or fun way—how you fit into their daily challenges. Cvent does this really well their video, Don’t be a Meetings Dinosaur. Contents 1. Build Video Stories Around Emotion 3.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Sprout Social

AUGUST 2, 2022

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Short-form video. Live videos.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Contently

APRIL 23, 2020

Since then, comments and questions have been the content metric I secretly value over likes and shares and views. By that measure, our webinar on the science of storytelling a few weeks ago was a big success. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

Campaigns 91

Campaigns Work Management Content Transparency 91

ClearVoice

SEPTEMBER 22, 2023

The modern audience reacts differently to legal content. Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. Storytelling content based on data Storytelling and data are a great mix. This is a trend legal companies shouldn’t miss.

Rules 91

Rules Storytelling Content Distribution 91

Strategic-IC

MARCH 20, 2019

If you want to ensure your brand cuts through the noise to engage, delight and build trust with your audience; storytelling is crucial to your B2B content strategy. Why Storytelling For B2B Content Strategies? Ultimately they help us find answers to our challenges - whether personal or work-related (think: case studies!).

Storytelling 75

Storytelling Branding Brand Identity Marketing & Strategy 75

Contently

MARCH 24, 2020

Over the past few weeks, I covered the first two elements of great storytelling: relatability and novelty. Now, it’s time to explore the element of storytelling that separates the content you hate from the content you love: fluency. The best content marketers do something different. Rowling, Hunter S.

Storytelling 154

Storytelling Barriers Class Paper 154

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. Sounds like a lot of work, right? It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Contently

MARCH 18, 2020

Freelancing is such an important part of Contently’s DNA. Before I joined Contently, I started as a freelance writer, as did our head of marketing Joe Lazauskas. Working on your own provides freedom, but it can also lead to a lot of unpredictability. We cover all things content marketing, which is broad by design.

Storytelling 172

Storytelling Content FAQ Ideal Customer Profiles 172