Heinz Marketing

JULY 21, 2022

Content is king,” as said by tech royalty himself, Bill Gates. Consider your content as your customer magnet. Outside of content created for social channels, your website is your company’s treasure trove of content. What is a content audit? Identify gaps and areas for repurposed content.

Top of Funnel 108

Top of Funnel Content Opt-out Opt-in 108

Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. Beyond merely addressing the recipient by name, personalization entails creating content that speaks to their unique problems and difficulties. Here are some templates you can take a look at for inspiration.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

ClearVoice

APRIL 6, 2020

Pillar content. The phrase strikes fear into the hearts of many content marketers and creators — those who went all in and failed to make the impact they assumed would happen after slaving over a long-form, authoritative piece. We’ve gone pretty far down the content rabbit hole, otherwise known as the content marketing hierarchy.

Ad Building 121

Ad Building Content Marketing Buyer Personas Content 121

Brandpoint

APRIL 14, 2016

If, like most businesses, you’re spending more time and money on content marketing, you want to ensure you’re getting the best return on your investment by creating engaging, lead-generating content. First thing’s first: What is a persona? First thing’s first: What is a persona? How to Create Your Marketing Personas.

Marketing Analytics Tools 91

Marketing Analytics Tools Marketing Management Demographics Template 91

Contently

MAY 2, 2023

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Martech Advisor

JANUARY 16, 2020

Creating a user persona begins with understanding and reaching out to your customers and end-users. Here are some best practices for user persona creation that you could put to use this Get to Know Your Customers Day. Overall, this day offers a vast opportunity for businesses to create and update their ideal user persona.

Ideal Customer Profiles 69

Ideal Customer Profiles Practices Buyer Personas Best Practices 69

SmartBug Media

OCTOBER 22, 2019

With the majority of your potential customers relying on online resources, how do you drive traffic from the right crowd? This is where buyer personas come in. Buyer personas help you effectively connect your value propositions to customer pain points in a language they speak. What Is a Persona in Digital Marketing?

Buyer Personas 60

Buyer Personas Planning Deliverability Paid Search Agency 60

Content Marketing Institute

NOVEMBER 6, 2018

Brands typically have a lot of questions when it comes to marketing to consumers on any third-party content platform. Many brands mistakenly assume they need to post their content anywhere and everywhere to maximize its potential reach. You’re not alone. joderama Click To Tweet. Think precision.

Planning 111

Planning Social Media Template Marketing Plans 111

MKT1

AUGUST 16, 2022

If you lead content efforts at a startup, are the only marketer at an early-stage startup, or even a founder, you should make a content roadmap. You might already have one, but to be honest, it’s probably not doing you any favors in terms of helping you prioritize the right content —the content that will drive results.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Content Advertising Funnels 52

Sprout Social

NOVEMBER 2, 2023

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? Identify content gaps. Guide multiple departments.

CMS Development 104

CMS Development Examples Work Management Touchpoints 104

Scoop.it

DECEMBER 29, 2022

So, disseminating one content type across the levels is not advisable. So, top-of-the-funnel content focuses on providing value – informing them without trying to sell to them. The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

SocialPilot

FEBRUARY 19, 2024

Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. What’s AI-Generated Content?

Generation 98

Generation Psychographics Content User-Generated Content 98

Stevens & Tate

APRIL 5, 2021

Content is king” might be an overused term, but that’s only because it’s proven to be true. A foolproof solution to your lack of leads as well as website foot traffic is lead generation content marketing. Nowadays, the quality of your company’s content is more important than ever before. Choose an appropriate format.

Lead Generation 72

Lead Generation Marketing Qualified Leads Generation Content Marketing 72

Marketing Insider Group

MARCH 24, 2021

Those same foundational elements of a moving story apply to content marketing. So, how do you effectively implement and scale brand storytelling into your content strategy ? Using storytelling in your content marketing allows you to build trust with a buyer. Why Use Storytelling in Content Marketing? Quick Takeaways.

Storytelling 363

Storytelling Effectiveness Brand Identity Branding 363

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. A content marketing strategy is the roadmap for all your content efforts.

Template 324

Template Marketing & Strategy Marketing Strategy Content Marketing 324

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. You’re not thinking creatively enough about what content can be and you’re probably doing a lot of busywork making content that doesn’t move the needle. You need to expand your definition of content.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Brandpoint

DECEMBER 27, 2018

One day, it’s traffic. While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. Content marketing isn’t just a brand awareness play. Automated emails.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Walker Sands

FEBRUARY 8, 2022

Sendbird approached Walker Sands for assistance with personas, paid advertising and content, with the goal of helping the brand better connect with its audience and increase revenue. Walker Sands also developed a content and technical SEO strategy to improve Sendbird’s search rankings, which included ongoing SEO health check reports.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Stevens & Tate

MARCH 27, 2020

Content is king” might be an overused term, but that’s only because it’s proven to be true. A foolproof solution to your lack of leads as well as website foot traffic is lead generation content marketing. Nowadays, the quality of your company’s content is more important than ever before. Choose an appropriate format.

Paid Search Agency 78

Paid Search Agency Lead Generation Advertising Agencies Ad Agencies 78

SmartBug Media

JANUARY 28, 2019

Great marketing content does more than just attract attention—it attracts a specific audience, compels them to engage with your brand, and ultimately drives sales. But how do you know if the content you created is actually attracting and resonating with the right people? Conduct a Content Audit.

Top of Funnel 84

Top of Funnel Peer-to-peer Content Best Practices 84

SmartBug Media

MARCH 18, 2024

Understanding who your target audience is and creating buyer personas ( here’s our free template to help you get started) are essential to finding an ideal customer acquisition platform. What organic traffic can you get on these platforms? But how do you find the right one(s) for you? Step 1: Who Are You Targeting?

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

SmartBug Media

JULY 2, 2021

Chances are that you know the benefits of blogging and the impact it can have on your organization’s website traffic growth over time. But what if the benefits stop there, and website traffic is all your site is gaining from your diligent writing efforts? Step 2: Ensure Posts Provide Value to Buyer Personas.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

Hubspot

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. Therefore, email templates are the lingua franca of the modern SDR.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Hubspot

APRIL 7, 2023

Identify Your Target Audience and Buyer Personas It is integral to figure out who you’re marketing your digital products to. As your conduct, market research, gather the insights to determine your target audiences and buyer personas (shown in the image below). Create a buyer persona using HubSpot’s free tool.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

ClearVoice

OCTOBER 5, 2021

The subject line … ‘Google Makes It Official: Content Marketing Is Now the #1 Ranking Factor.’ That email legitimately validated my worth and value as a content marketer (Thanks, Michael Brenner!). Years later with my own firm, content marketing has become widely accepted. Google says the No. 1 ranking factor.

Lead Ranking 105

Lead Ranking Top of Funnel Lead Scoring Google 105

Hubspot

JUNE 12, 2020

For businesses to grow in today's climate, marketers must think about their content and strategies on a global scale. So, how can marketers make sure their content is prepared for when new markets open? So, how can marketers make sure their content is prepared for when new markets open? Not so fast! live in North America.

Content 100

Content FAQ Paid Search Agency Internet Marketing 100

Hubspot

APRIL 23, 2020

Many organizations opt to redesign their website to welcome more traffic as their business grows and scales; others invest in a website redesign as part of a larger rebranding initiative. Ask yourself, "Is this site converting a reasonable amount of traffic? Top-performing keywords in terms of rank, traffic, and lead generation.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Martech

MARCH 10, 2022

62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content. Specifically: Translate ABM brand awareness from target accounts into website traffic. Buyer personas are a semi-fictional representation of your ICP, based on market research and existing customer data. Why use them?

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 108

Optinmonster

MARCH 21, 2024

7 Best Ways to Collect Customer Feedback on Your Website Here at OptinMonster , we’re experts at converting your website traffic into revenue. This ensures that your survey popup only displays to interested visitors who are already engaged with your content and will have an opinion about it to share.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

SnapApp

AUGUST 29, 2016

Personalized content marketing is swiftly replacing generic ads. Content tailored to the customer’s needs offers brands a new opportunity. This kind of content is highly effective. Content marketing specialist Ben Stroup discovered that 90% of consumers find custom content useful. Focus on Content Metrics.

Psychographics 67

Psychographics Content Buyer Personas Template 67

Hubspot

JULY 19, 2018

30-60-90 Day Plan Template with Examples. Read the customer persona and target audience overview to truly understand who our customers are, their pain points, and how our product and content can help them. Read up on our team’s new SEO strategy, editorial process, and traffic goals. Be down to one cycle of edits per post.

Planning 101

Planning Template Examples High Quality Lead 101

Unbounce

MAY 1, 2021

A stock image of a woman holding her Yorkie grins at you from above this user persona description. Don’t get me wrong—personas can be great for understanding your audience at a surface level. This practice will define your audience in more detail than a high-level persona. Target your ads and content. Andi has 1.5

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

Unbounce

AUGUST 31, 2021

An AI copywriting tool able to generate content at the push of a button? It means you can spend your time editing, refining, and optimizing copy for various personas and channels, not brooding over draft 4.5 AI copywriting is content generated by machine-learning software. the work has been done. What is the Best AI Copywriter?

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

SmartBug Media

MAY 30, 2023

Conversion rate optimization (CRO) can be one of the biggest challenges marketers face; after all, high volumes of traffic don’t pay the bills. Some marketers may opt to try and increase traffic to their website, following the mindset that an increase in traffic will have a subsequent increase in conversions.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Hubspot

JULY 21, 2017

But truth be told, the "Should we gate our content?" But at the same time, it turned out that we had a lot of landing pages for our offers -- the gates, if you will, that weren’t getting much organic search traffic. Hypothesis : We have a lot of offer landing pages that aren't getting much organic search traffic.

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98

Brandpoint

MARCH 15, 2023

Nearly three out of four (74%) manufacturing marketers used email newsletters in the past year and 65% used email to share content with prospects. Stay in touch with useful news and content through email marketing, and you’ll raise the odds of converting that lead. Drip campaigns follow a template.

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

Adobe Experience Cloud Blog

APRIL 20, 2020

The algorithm takes advantage of a huge database of color schemes, website layouts that have shown to work favorably, navigation cues, fonts, images, and templates to put together the structure and look of a website. Creating Pre-made templates. Groundbreaking info, I know. Analyzing and optimizing for SEO. Enabling tracking.

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169