Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Create and Refine Your Funnel.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Webbiquity

JANUARY 28, 2011

How can you optimize campaigns using search funnels? Where do image ads fit in the mix? Find the answers to those questions and more here in some of the best Google AdW0rds tips, tactics and techniques of the past year. Including Image Ads In Your Marketing Mix by PPC Hero. When should you use the AdWords Editor?

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Digilant

JULY 10, 2022

At the train station, they interact with a standalone digital billboard that features real-time messaging related to the upcoming weather forecast. When they head out for lunch with a client, their table includes a touchscreen ordering device that sends them unique content based on their choices. Identify your ideal targeting methods.

Examples 52

Examples Funnel Advertising Mobile Advertising Digital Marketing Funnels 52

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Martech

SEPTEMBER 7, 2022

B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. Business marketers are embracing these technologies and successfully and strategically deploying them to hit KPIs. Events have been a mainstay in B2B teams’ marketing mix. “How?”

Enterprise Management 106

Enterprise Management B2B Marketing B2B Marketing Management 106

Circle Studio

DECEMBER 19, 2018

Outside of the A/E/C world, proposals are a product of the sales department, not the marketing department. But while proposals do play a crucial role in helping get new business, a firm’s approach to marketing shouldn’t be focused solely on project pursuits and limited to proposals. Lose some (tactical) weight.

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

KoMarketing Associates

FEBRUARY 9, 2016

The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Milwaukee Tool: ONE-KEY.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 106

Content Marketing Planning Work Management Paid Search Agency 106

The Effective Marketer

JULY 30, 2012

If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge. Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software.

Education 100

Education Marketing Automation Services Work Management Planning 100

B2B Marketing Directions

NOVEMBER 28, 2021

In the latest content marketing survey by the Content Marketing Institute and MarketingProfs, 61% of the B2B respondents said they are using case studies in their content marketing programs. When that happens, the marketer developing the case study must construct (or reconstruct) the needed data.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

Adobe Experience Cloud Blog

JUNE 13, 2012

by Jason Miller Content marketing is the new black for B2B marketers and many analysts predict that it’s only going to become more vital as businesses adapt to today’s social savvy buyer. That means it’s more important than ever to include custom content in your overall marketing mix.

Tactics 48

Tactics Marketing & Strategy Marketing Strategy RSS 48

Marketing Insider Group

OCTOBER 12, 2010

The following guest post is another important topic for sales and comes from my colleague, Rob Krekstein. Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

NetLine

JANUARY 2, 2019

Keeping it real: cutting the fluff around what works and what’s next for content marketing. Our latest Marketer in the Showcase is Tim White , Director of Marketing for People.ai. How does content marketing fit into your overall marketing strategy? .

Marketing Budget 61

Marketing Budget Budget Programs Peer-to-peer Paid Search Agency 61

Vidyard

FEBRUARY 25, 2014

You need to know whether each asset supports the goals you set out for it, and identify potential gaps in your inventory to plan future content. A video content audit will keep you organized, effective, and ensure you’re producing videos that support your sales team and all parts of the funnel.

Top of Funnel 51

Top of Funnel Video Marketing Buyer Personas Paid Search Agency 51

SnapApp

JULY 26, 2017

According to Adobe , over 50% of marketers worldwide have named video as their best performing asset in terms of ROI. . However, for some marketers, uploading a video to YouTube can feel a little like chucking content into the void. But here’s the thing: it’s a new content medium. Content loading. .

Top of Funnel 54

Top of Funnel Video Marketing Webinar Metrics Business 54

Marketing Insider Group

JUNE 29, 2010

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. Sometimes, inbound demand generation isn’t enough to fill our funnels. Improper training enablement: provide training in the vendor’s format so they really get it.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Martech Advisor

JANUARY 6, 2020

In this article, Wikitude Marketing Director, Paula Perrichot, outlines the necessary considerations for marketing professionals to successfully launch AR campaigns to increase brand loyalty and generate sales in 2020. The process of building an AR campaign follows the same footprint that we, marketers, are accustomed.

Planning 72

Planning Peer-to-peer Marketing Management Marketing Analytics Tools 72

ScanmarQED

OCTOBER 25, 2023

A reliance o n the past ChatGPT, the well-known AI language model, leverages pre-existing data to train its models. This depiction it would seem – current AI technology not controlled by the paranormal – is limited by the knowledge it has been presented with and the experience it has been shown (much like MMM trained on past data).

Copyright 59

Copyright Allocation Barriers Training 59

ViewPoint

JULY 19, 2012

Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group, Technology Group and Training Group. Brian is also CEO of InTouch and author of Lead Generation for the Complex Sale.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

Integrated B2B

SEPTEMBER 13, 2019

B2B companies are rushing to transform their current sales and marketing approach to an Account-based Marketing (ABM) approach before the next financial crisis. It’s hard not to notice that the financial markets are in turmoil these days, bringing back some nasty memories from a decade or so ago. [READ IN DANISH].

Account Based Marketing 40

Account Based Marketing Paid Search Agency Planning ABM 40

Circle Studio

DECEMBER 19, 2017

Move beyond a proposal-centric, project-pursuit only approach to A/E/C marketing. In the A/E/C world, proposals are synonymous with marketing. Outside of the A/E/C world, proposals are a product of the sales department, not the marketing department. Lose some (tactical) weight. Put strategy before execution.

Planning 68

Planning Marketing Proposals Advertising Agencies Paid Search Agency 68

Adobe Experience Cloud Blog

JUNE 6, 2011

Today’s marketers need to factor this into their lead generation tactics in order to attract and convert these prospects into qualified leads. Here are five key areas leading marketers are paying attention to now. Create content through buyer personas. Content creation is essential to the B2B marketing mix.

Lead Generation 48

Lead Generation Sales Qualified Leads Generation Lead Scoring 48

Martech Advisor

JANUARY 6, 2020

In this article, Wikitude Marketing Director, Paula Perrichot, outlines the necessary considerations for marketing professionals to successfully launch AR campaigns to increase brand loyalty and generate sales in 2020. The process of building an AR campaign follows the same footprint that we, marketers, are accustomed.

Planning 66

Planning Peer-to-peer Marketing Management Marketing Analytics Tools 66

SWZD

AUGUST 21, 2019

IBM Watson is a platform based on cognitive computing, which combines different techniques such as machine learning, natural language processing, artificial intelligence, human interaction and reasoning. She has been a programmer, worked as a consultant, moved to large account sales in IBM, and then transitioned to marketing.

Work Management 48

Work Management Account Based Marketing Lead Ranking Marketing Management 48

Marketing Insider Group

OCTOBER 28, 2010

I have used sales pipeline return on marketing spend. If you use your CRM system to track marketing activities from inquiry to close, then you know how many opportunities you have created and how much sales pipeline that has generated. It helps here to take a narrow view.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Albacross

APRIL 1, 2020

Take SaaStr , the largest global B2B SaaS training and events company. Sales cycles slowed, but they still closed deals. So, it’s probably fair to assume that in this situation a marketing email or call from a sales rep won’t make a lasting impression. Marketing Mix. Have their KPIs changed?

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 52

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

EveryoneSocial

NOVEMBER 20, 2018

If your company works heavily with channel partners or has a few activated, having a strategic channel marketing strategy in place will be a top priority. And while there are many different tactics to apply to your company’s channel marketing plan, social media is actually one that needs to play a major role. Bazaar Voice ).

Social Media 102

Social Media Peer-to-peer Advertising Channels Social Marketing 102

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Hubspot

MARCH 15, 2019

They can guide the creation of your market research, marketing plan, and customer personas, and serve as a fantastic jumping-off point if you're not sure where to begin. The 4 Ps of the marketing mix are evolving, and you might want to explore the 8 Ps that more accurately reflect modern marketing. Look online.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

TaylorMadeIn KEW

NOVEMBER 4, 2018

But the majority of B2B marketers I meet these days never went to business school and don’t have any classical marketing training. And while one of the real joys of B2B marketing is what we do learn ‘on the job’, that learning tends to be tactical and not strategic, leaving a void in our marketing efforts.

B2B Marketing 97

B2B Marketing B2B Paid Search Agency Advertising Agencies 97

The Effective Marketer

JANUARY 13, 2011

They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome. So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Marketing Insider Group

JULY 19, 2010

The companies that are able to create a sustainable responder generation program will see higher conversions and sales. However, it is difficult for companies to gain inbound responders in large volumes, and too many companies do not have an optimal responder program in place to drive whatever responders they receive to an eventual sale.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Customer Experience Matrix

AUGUST 30, 2007

Same for product testing and cross-sales promotions. Even efforts to improve distribution are likely to boil down to campaigns to sign up new dealers, training existing ones, distribute point of sale materials, and so on. Early-stage product development is driven by market research, for example.

Paid Search Agency 120

Paid Search Agency Ads Cross-Selling Distribution 120

QuanticMind

DECEMBER 5, 2018

It may be surprising, but Bing is a hugely overlooked opportunity for search engine marketers today. While Google has always held the lion’s share of the search market, Bing PPC opportunities continue to grow every year, as the platform processed more than 15 billion searches monthly, and boasted 142 million unique searchers in 2017.

SEM 40

SEM PPC Cost per Acquisition Cost Per Click 40