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4 Link Building Best Practices For B2B Marketers

KoMarketing Associates

In the SEO world there are two factors that most professionals agree are the most important when it comes to the organic ranking of your pages – probably because Google themselves revealed it – content and links. Most content does not attract links on its own (as was revealed in the Moz & Buzzsumo study ).

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How B2B Buyer Personas Influence Online Marketing Campaigns

KoMarketing Associates

Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers demand. For online marketers, buyer personas can provide direction in the channel-specific campaign development. What Are B2B Buyer Personas?

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How To Get Publishers to Open Your Link Building Requests

KoMarketing Associates

Last week I had the good fortune to participate in a content marketing meetup hosted by the team at Curata. As we discussed the history of search engine technology and ended with the importance of both content and links for SEO, the question was ultimately asked, “ how do you actually get links?

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

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Blog & Content Writing Best Practices for Lawyers

seo.co

Online marketing has increased the competitive pressure on law firms over the past two decades. If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing. It’s not enough to fill a blog with empty content.

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8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Evaluate link profiles and determine new opportunities. This infomation can uncover new link building opportunities and potentially harmful links.

SEO 174
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5 Tips To Maximize Your Small Business SEO

Salesforce Marketing Cloud

Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. A few that are the most important include the page’s content , targeting the right keywords , and backlinks. Five tips to do small business SEO right. Learn more.