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Goodbye Third-Party Cookies, Hello Content Marketing

Contently

Google has reportedly been rolling out this shift for years. The company first announced the move in February 2020—only to postpone the implementation timeline every year since. According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. You’ve got third-party cookies to thank.

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6 B2B Lead Generation Strategies to follow in 2022

Only B2B

Conventional lead generation tactics for B2B marketers will not work in 2022. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Put The Customer First. As an example—.

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A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

Digital transformation is a necessity to stay competitive and meet customer needs. B2B SMBs can achieve digital transformation with minimal friction by adopting the right technology, committing to digital marketing, empowering employees, and delivering optimal experiences for customers. by 2023 , accounting for 17% of sales.

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How Manufacturers Can Win Big with Account Based Marketing (ABM) and Industrial Content Marketing

Tiecas

This traditional approach can leave manufacturers struggling to connect with high-value customers on a deeper level. On the other hand, Account Based Marketing (ABM), offers a better solution to targeting high-value customers. Table of Contents What is Account Based Marketing (ABM)? That’s the power of ABM.

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How Percolate’s marketing orchestration hub enables sales success

ClickZ

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. Content produced in collaboration with Percolate.

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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

This shows up clearly in search query data, like in the chart from Google Trends below. Forrester expects B2B ecommerce in the just United States to reach $1.8 By that time, it will account for 17% of all B2B sales in the US. Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1

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How to Generate Leads with Your Digital Marketing

SmartBug Media

Use Content Marketing to Establish Thought Leadership. Lead generation is broken down into sets of marketing activities that correspond with stages of the buyers journey, starting with generating traffic, then converting visitors into leads, and eventually converting those leads into customers. You may even turn them into customers.