SpotMe Blog

NOVEMBER 14, 2023

We believe that our shared vision, combined with our respective expertise, will redefine the landscape of ev ent experiences for HCPs, setting a new standard for the industry.” – says Didier Roumengas , CEO at drcom. Our partnership is a testament to our commitment to pushing the boundaries of innovation for HCP engagement.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Storytelling Ad Agencies 52

Marketing Insider Group

JULY 27, 2021

But the truth is, AR and VR content is here — and it’s not even new. and AR and VR content was all around us. But despite these advances, VR and AR content never quite managed to gain widespread consumer adoption. AR and VR content is having a transformative effect on the customer experience across industries.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Marketing Insider Group

MAY 2, 2023

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. Put down the spaghetti and grab your zero-party hat, because it’s time to get serious about your content marketing strategy. Image Source: Giphy Our secret weapon for success is to include zero-party data.

ROI 232

ROI Webinar Metrics Privacy Content 232

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Now don’t get me wrong.

Branding 356

Branding Brand Identity Advertising Agencies Content 356

ANNUITAS

FEBRUARY 13, 2024

There is no question that conventional wisdom — and an overall trend for the last few years — has leaned towards less ‘content gates’ in GTM programs – i.e., offering more content un-gated. How did we get so burned out on content gates? These trends are breathing new life into content gates.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Multi-Channel Differentiation 130

FunnelEnvy

APRIL 30, 2021

And today I want to talk to you about multi-step interactive experiences and going beyond the form. So this is the third video in a series that we focus specifically on a technique we call multi-step interactive experiences. A quick recap on multi-step interactive experiences. We Will Cover. Why they work.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Account Based Marketing ABM 52

Contently

MARCH 23, 2023

Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Kapost

JANUARY 30, 2019

But the latest corporate imperative—customer experience (CX)—has put. The post Excellent Customer Experience: It’s the Journey, Not the Interaction appeared first on Kapost Blog.

Deliverability 97

Deliverability Interactive Marketing Cost Marketing 97

Marketing Insider Group

APRIL 17, 2023

As content marketing experts, we realize that not everyone has this superpower. That’s why we’ve done the groundwork for our fellow content marketers, and compiled a list of the 25 best marketing articles that everyone needs to read. Here’s 25 of the best marketing articles that every content marketing needs to read.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketing Insider Group

AUGUST 7, 2023

The best way to do this is through conversational content. Conversational content is more than just a marketing strategy. Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard. That’s exactly what conversational content is about.

Conversion 206

Conversion Top of Funnel Content Lead Nurturing 206

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. A nd what better way to inspire our readers to do the same than to share some of the best content marketing TED talks ever given? Whether you’re in a content marketing rut or just looking to learn something new, you’re in the right place.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Marketing Insider Group

AUGUST 15, 2023

And, they’ve made it abundantly clear that their ranking preferences lean heavily towards websites that prioritize user experience. This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. But how exactly does fresh content impact your SEO ?

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing. But the customer experience doesn’t end when someone makes a purchase.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

Marketing AI 269

Marketing AI Webinar Metrics Content Marketing Planning 269

Scoop.it

MARCH 7, 2024

Online content creation isn’t a day’s job. But if your audience can’t use or access this content, you risk undermining all your good work. For example, could a user with a disability access and make the most of your content in the same way as a user without a disability? What Is Accessible Content?

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Biznology

MARCH 31, 2022

B2B marketers would be looking for more money to create video content even if the pandemic had not given such a big boost to the kinds of online engagement where video content shines. Of course, creating video content was never the point; video can work its magic if and only if it’s shared. Innovative video content sharing.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Spiralytics

JANUARY 25, 2023

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. So what can you do to generate more traffic via your content marketing campaigns? Usually, the problem is not about the content you present, but how you present it. Well, we have some good news for you!

Marketing Websites 174

Marketing Websites Campaigns Planning Content Marketing 174

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Marketing AI 94

Marketing AI Content Marketing Enterprise Management Planning 94

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. This goes beyond understanding content topics and the search intent behind each keyword. Sharing relevant data points and case studies.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Navigate the Channel

AUGUST 24, 2023

or estimated the amount of material needed or the cost of a project using a website’s online calculator, you’re probably a fan of interactive content. According to Mediafly, B2B buyers prefer interactive content and presentations in an increasingly digital selling environment. You are in good company, too.

CMS Development 65

CMS Development Content Peer-to-peer Budget Programs 65

Search Engine Journal

JANUARY 20, 2023

Understand interactive content, and why it is so important, and how you can create 10 types that can improve your user experience. The post Interactive Content: 10 Types To Engage Your Audience appeared first on Search Engine Journal.

Content 128

Content Trends 128

ClearVoice

SEPTEMBER 22, 2023

Pioneering tech and software companies experience cutthroat competition. 5 Foremost Software and Tech Content Ideas for 2024 Take inspiration from the top five software and tech content ideas below to help drive your content strategy forward in 2024. Lastly, the data you collect from these interactive experiences is gold.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . How important is personalization in content marketing?

Digital Asset Management 131

Digital Asset Management Paid Content Work Management Marketing Management 131

Seismic

MARCH 5, 2024

As we navigate the first quarter of the new year, there’s a stronger emphasis on content automation , seamless personalization, and scalable customization, laying the groundwork for growth and transformation for our customers. How can we ensure our content is personalized and relevant to each recipient?

Automation 105

Automation Personalization Allocation Marketing Management 105

RebelMouse

OCTOBER 5, 2023

Artificial intelligence (AI) has revolutionized content creation by helping individuals and businesses meet readers' demands to create high-quality and related content recommendations. Related content is information relevant to specific topics or user interests.

Marketing AI 109

Marketing AI Content Work Management Loyalty 109

Contently

OCTOBER 11, 2022

The search for Chief Content Officer (CCO) on LinkedIn yields over 46,000 people. Where do Chief Content Officers fall in the hierarchy? Many companies diversify their structure by creating content teams under a demand generation function of marketing as well. So, why isn’t Chief Content Officer a more prominent title?

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Only B2B

JULY 21, 2022

One Size Fits All – Interactive Content. Interactive media is similar to pizza. Similar to this, interactive content performs effectively regardless of where it is used or the type of content it is used with. This is so that your clients may benefit from the engaging nature of interactive content.

Lead Generation 118

Lead Generation Sales Qualified Leads Generation Lead Scoring 118

Only B2B

JULY 21, 2022

One Size Fits All – Interactive Content. Interactive media is similar to pizza. Similar to this, interactive content performs effectively regardless of where it is used or the type of content it is used with. This is so that your clients may benefit from the engaging nature of interactive content.

Lead Generation 118

Lead Generation Sales Qualified Leads Generation Lead Scoring 118

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.

Digital Asset Management 115

Digital Asset Management Enterprise Management Paid Search Agency Content 115

Brandpoint

JULY 1, 2021

Companies that resisted digital investment were suddenly challenged, and the companies with the best content and digital experiences began to win the day. It is being replaced with the digital experience advantage. It is present in how we operate, interact and deliver value to our customers.

Digital Transformation 169

Digital Transformation Ideal Customer Profiles Paid Search Agency Planning 169

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Scoop.it

OCTOBER 12, 2023

Content curation is one of the most effective ways to keep your audience engaged without overwhelming yourself. It’s a process of exploring relevant content from reliable sources and sharing it with your audience to generate more traction. Content curation saves you the time and hassle of creating content from scratch.

Curation 101

Curation Ad Frequency Content Marketing Content 101

Outbrain

MARCH 25, 2020

That’s why we’re excited to announce the release of Carousel: a rich native ad format that provides more ways to showcase products, offers, and content. . Marketers can now promote their content natively across the feed of the open web with the engaging and interactive Carousel format. Carousel On the Open Web.

Storytelling 42

Storytelling Paid Search Agency Ads Touchpoints 42

ClearVoice

SEPTEMBER 22, 2023

The modern audience reacts differently to legal content. Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. Storytelling content based on data Storytelling and data are a great mix. There are several ways to make your content interactive.

Rules 91

Rules Storytelling Content Distribution 91