xiQ

APRIL 29, 2020

The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. In order to achieve this, companies need to adopt a “Trojan horse” content marketing strategy. What is Trojan Horse Content Marketing? i2c’s Content Marketing Strategy.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

Schubert B2B

MAY 26, 2023

Is content marketing worth it? Well, the truth is that such a strategic marketing approach has become a multibillion-dollar industry over the last few years for a reason. Marketers simply found that…it works! Content marketing can help create brand awareness and establish your business as an authority on the market.

Content Marketing 62

Content Marketing Work Management Marketing Management Paid Search Agency 62

Valasys

MAY 28, 2019

One of the primary goals for B2B marketers is sending the right message to the right people at the right time using the right channel. This is what contextual marketing is all about. Marketers now, have more information than ever before when it comes to their buyer-persona. Contextual Marketing is a buzzword these days.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Work Management 45

SmartBug Media

APRIL 24, 2023

It's important for companies to engage in content marketing to build their online presence and grow brand awareness outside of word of mouth. The practice of content marketing allows companies to consistently put noteworthy content out there about what they do best and how their solution(s) can help consumers solve their problems.

Content Marketing 52

Content Marketing Planning Word of Mouth Content 52

Only B2B

DECEMBER 24, 2020

Any smart marketing tactic even if backed with modern and advanced tools, can cripple down if its content strategy is not planned and focused. So, in this blog, we will shed some light on the strategies of lead generation through content marketing. Don’t Ever Forget To Do An Extensive Market Research .

Lead Generation 127

Lead Generation Lead Ranking Lead Scoring Marketing & Strategy 127

Convince & Convert

JUNE 3, 2014

Getting traffic to your site through your SEO and content marketing initiatives is only half the story. Commitment Dual opt in. Email community content marketing email marketing email opt-in popups subscribers' Email community content marketing email marketing email opt-in popups subscribers'

Content Marketing 160

Content Marketing Opt-in Content Open Rate 160

Content Marketing Institute

SEPTEMBER 3, 2018

We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals. Click To Tweet.

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. But content marketing in the tech industry can also be quite competitive. Many tech companies have been publishing high-quality content for a long time and have earned a reputation for being knowledgeable and trustworthy.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

The Lead Agency

MAY 25, 2023

Opt for shorter sentences and break down large paragraphs into smaller ones for each specific point. Get in touch for assistance with B2B content marketing At The Lead Agency, we are an experienced B2B marketing firm that has worked with various industries across the B2B sector.

Case Study 62

Case Study Case Studies Storytelling Studies 62

xiQ

APRIL 29, 2020

The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. In order to achieve this, companies need to adopt a “Trojan horse” content marketing strategy. What is Trojan Horse Content Marketing? i2c’s Content Marketing Strategy.

B2B Thought Leadership 62

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 62

Salesforce Marketing Cloud

JANUARY 29, 2024

The people on your list have opted in, which means they decided they want to hear more from you via email. Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. Most marketers use email lists, so you need to have a good one to compete. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Biznology

AUGUST 27, 2019

In the process, you’ll be setting expectations and it’s critical that your content live up to the expectations you’ve set. As you no doubt know, the more information you ask for in your gating process, the more people will opt not to continue, regardless of how promising your content sounds. Provide Real Value. Just don’t do it.

Effectiveness 99

Effectiveness Content Marketing Planning Content 99

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. Just What Is Journalistic Content?

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Zoominfo

DECEMBER 23, 2020

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Marketing Insider Group

JANUARY 30, 2023

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? But before you pull the trigger, consider starting up your content engine. Here’s what you need to know about trending fractional CMOs and why a content marketing agency may be a better fit for your business.

CMO 221

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 221

Convince & Convert

SEPTEMBER 28, 2015

Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Bounce Rates. Figure out how to improve engagement in these weaker areas.

Marketing Analytics Tools 163

Marketing Analytics Tools Planning Content Marketing Marketing & Strategy 163

SendX

MARCH 18, 2021

Before you can conduct an email marketing campaign , you need to have an email marketing database. With that in mind, let’s discuss the fundamentals of an email marketing database. They give you your email addresses when they subscribe to receive your content or opt in, usually on your website.

Email Marketing 229

Email Marketing Planning Landing Pages Advertising Agencies 229

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Graphics work as a breather of sorts.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Webbiquity

FEBRUARY 5, 2016

Consumer and B2B marketers alike consistently identify “producing enough content” as one of their top content marketing challenges. Content engagement, budget, and variety are also commonly mentioned among those top challenges. Guest post by Joan Guilbert.

Budget Programs 100

Budget Programs Tools Planning Content Marketing 100

Marketing Insider Group

SEPTEMBER 22, 2014

Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard Content Marketing Imperative talk. And explain a little more about why I bet my career on content marketing. The reason is because all of us are now firmly in control of our content experiences.

Content Marketing 100

Content Marketing Paid Search Agency Opt-out Content 100

Webbiquity

NOVEMBER 15, 2019

When you create eBooks , you’re using one of the most efficient and productive formats for content marketing. You’re missing a great tactic for converting website visitors to leads if you’re not using ebooks to market your brand, products, or services. The eBook industry now brings an astonishing $8.69

Opt-in 164

Opt-in Top of Funnel Business Ad Exchange 164

Webbiquity

JUNE 15, 2021

To attract more email opt-ins, you need to offer an incentive that’s valuable and unique. This is where lead magnets come in, as an integral part of email marketing. A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. Easy-to-digest.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 106

Content Marketing Planning Work Management Paid Search Agency 106

Vision6

OCTOBER 12, 2022

So whether you’re looking at a welcome series, lead-nurture or an upsell campaign, we’ll be covering everything from what email drip marketing is and why you need it, to when you should employ a drip campaign and how to track success. Spotify uses a year-in-review email to focus the content on their customers.

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52

Content4Demand

FEBRUARY 26, 2020

Balancing Data-Driven Marketing With Individuals’ Right to Privacy We all know that data that helps us know and understand our buyers has become the most prized possession of B2B marketing and sales teams. With the California Consumer Privacy Act, we now have another set of standards with which B2B marketers may need to comply.

Privacy 60

Privacy B2B Marketing Opt-out Opt-in 60

Albacross

FEBRUARY 19, 2019

The truth is, a lot of companies waste precious time and resources developing content that no one’s interested in reading, so it’s no surprise that this type of content doesn’t do anything to attract new customers for the business. However, that doesn’t mean that content can’t be incredibly powerful for generating targeted leads.

Lead Generation 97

Lead Generation Lead Ranking Lead Scoring Marketing & Strategy 97

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action. See the key features in this video.

SMS 121

SMS Bundling Terms and Conditions Opt-out 121

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. Enterprises are likely to opt for Salesforce. They assist with improving personalization, executing email marketing, social media publishing, and more. What Can You Do with Marketing Automation Platforms? Content Marketing Software.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Webbiquity

OCTOBER 21, 2022

An SEO content writer is a trained professional/specialist who is well-versed in all aspects of SEO and how content can be crafted to achieve search engine rank. Copywriters can be hired as solo individuals, as part of B2B content marketing services , or they can be hired through copywriting agencies.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

Marketing Insider Group

MAY 2, 2023

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. Put down the spaghetti and grab your zero-party hat, because it’s time to get serious about your content marketing strategy. Image Source: Giphy Our secret weapon for success is to include zero-party data.

ROI 232

ROI Webinar Metrics Privacy Content 232

Content Marketing Institute

JUNE 15, 2018

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. I’m not here to tell you that everything you learned about content marketing is a lie and you need to ditch everything. Interactive content.

Content Marketing 100

Content Marketing Paid Search Agency Storytelling Content 100

Valasys

FEBRUARY 28, 2020

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. At least, this is what the marketers think of in first place & this is where the majority of the marketers align their focus on.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Webbiquity

MARCH 8, 2022

When you create studies and reports that interest people, it saves your marketing team time as they need to do very little outreach. If you are in charge of marketing for a SaaS company, you may already have this data in your company dashboard and your technical team can find it. Provide gift cards.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Brandpoint

APRIL 8, 2019

.” We all know that marketing teams in, well, basically every industry are notoriously spread thin, so the thought of adding another channel to your strategy might seem a bit daunting. Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. How regularly? Share your thoughts on that.

Newsletter 96

Newsletter Email Marketing Marketing & Strategy Marketing Strategy 96

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. Here’s a quick review: My Previous Marketing Predictions. But that’s not what I’m going to write about.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Scoop.it

JUNE 1, 2021

It goes without saying that content curation can save a large amount of time and money for your marketing team. In the meantime, you have to abide by a sort of curation etiquette so that your overall content strategy, audience, and reputation only win. 5 Major Content Curation Principles for Online Retail Brands.

Curation 55

Curation eCommerce Content Marketing Branding 55

SnapApp

AUGUST 22, 2017

In the early 1990s, content marketing was, for the most part, traditional marketing. . In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990. . The internet became a tool more widely used and opportunity-packed than any marketer could ever dream of.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90