Marketing Insider Group

AUGUST 7, 2020

Why wouldn’t you want to use infographics in your content marketing? In the last four hours alone, the hashtag #infographic has been used 3,300 times, with monthly totals bouncing up to 342,000. Why, that would be content marketing masters GE. GE: Why Waste Energy On Wastewater? GE – Renewable Energy Sources.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Why You Need to Understand Marketing Influencers. Image Source. Brian Dean.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. This list is just a starting point to help expand your own content marketing learning.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

Valasys

APRIL 22, 2020

Social media channels are amongst the most effective channels for brands to deploy their pieces of content to attract, engage, convert and retain the existing customers, as well as, the prospects. However, for this to happen marketers need to execute their hashtag marketing strategies correctly.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Sprout Social

APRIL 11, 2017

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Why You Need to Use Hashtags. Branded Hashtags.

Paid Content 111

Paid Content Enterprise Management Communities Work Management 111

Marketing Insider Group

JANUARY 21, 2022

Use the Right Hashtags. This is where keyword research and hashtags come in. This is where keyword research and hashtags come in. You already know that hashtags help brands increase their organic reach by giving audiences power to search for and find posts that interest them. Maintain Consistency.

Social Media 318

Social Media Organization Media B2B 318

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Sharpspring

AUGUST 3, 2021

Plan Your Content Marketing Strategy. Unfortunately, knowing how to effectively plan your content marketing strategy is an important skill that stresses many people out everyday. It aims to help you organize your pre-launch content marketing activities so that you know what to expect (and what other things to plan).

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

SEMrush

DECEMBER 1, 2020

We sincerely believe that a successful content marketing strategy should be backed by data. We conducted research covering the most popular topics, hashtags, searched keywords in the content marketing industry.

Studies 94

Studies Content Marketing Trends Content 94

ClearVoice

DECEMBER 2, 2021

Perhaps the most egregious example of marketers throwing around a word so much that it has lost its true definition is found in the use of the term “content marketing.” ” Yes, that’s right, our beloved content marketing — the holy grail of marketing terms. marketing Click To Tweet.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

Contently

AUGUST 19, 2020

Another way to do this is to hashtag searching over on Instagram, searching niche hashtags—such as #invisibleillness, #chronicpain and #spoonielife— then looking at the top performing posts can help you identify the most popular voices. .

Terms and Conditions 179

Terms and Conditions Work Management Content Marketing Paid Search Agency 179

Envy

JUNE 25, 2018

But before you run to check it out, remember that us marketers have a history of abusing very useful tools; let’s try to treat this one differently. By utilizing the hashtags and content suggestions, now we can see first hand what people in our industry are “searching” for. Take a look: What People Are Talking About Now.

Linkedin 81

Linkedin Tools API CAN-SPAM 81

Marketing Insider Group

JUNE 16, 2021

Keep hashtags short – under six characters whenever possible. Sticking to one or two highly relevant hashtags is a good benchmark to hit. Use one or two hashtags to engage in more extensive discussions. Consider creating your own branded hashtags to use consistently (e.g., Add up to 3-5 relevant hashtags.

Social Media 262

Social Media Media Content Linkedin 262

Marketing Insider Group

AUGUST 27, 2019

As an international keynote speaker , I’ve seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little fear of missing out. Use the power of social media to get your attendees to market your event for you. Quick Takeaways.

Planning 100

Planning Content Marketing Generation Content 100

Zoominfo

FEBRUARY 20, 2020

Is there a marketing discipline with more variables than content marketing? For one, content marketers have so many different formats and types of content to play around with. Simply put, marketers often have a tough time knowing how to measure content marketing success.

Marketing Budget 100

Marketing Budget Marketing & Strategy Marketing Strategy Content Marketing 100

ClearVoice

DECEMBER 12, 2019

Content marketers look at marketing conferences the same way kids look at the toy aisle in the weeks before their birthdays. alternatives to content marketing conferences: Websites and blogs. You know those speakers who are invited to all the major content marketing conferences? Content marketing.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

KoMarketing Associates

AUGUST 3, 2021

In terms of the channels used in marketing, social media (~80%) leads above all other options among the respondents who were surveyed. This is followed by website (80%), email marketing (~60%) and content marketing (~40%). Marketers have tactics for social media marketing as well.

Social Media 296

Social Media Social Marketing Media Marketing Budget 296

Webbiquity

JUNE 1, 2021

But getting this right is far more challenging today than in the past, due to the vast quantities of new content being produced every day. In this time of content shock , when all of your competitors use content to reach their audiences, standing out is difficult. So, does that mean content marketing is dead?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Stevens & Tate

MARCH 31, 2024

Using Hashtags on LinkedIn Using hashtags on social media platforms like Twitter, Instagram, and Facebook helps users expand their audience beyond their followers. Hashtags categorize content with relevant keywords, making it visible to users searching for those terms. Utilize LinkedIn’s suggested hashtags feature.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

KoMarketing Associates

JUNE 7, 2018

Below are some of the issues that come with up with content that is too narrow, as well as tools, tips, and resources to breath fresh air into your topics: How Knowledge Bias Affects Content Marketing Efforts. To get past the curse of knowledge, we as marketers must think beyond the industry we are in as we know it.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

ClearVoice

MARCH 7, 2022

you may view your world as the epicenter of content marketing. The content you produce may travel around the world… literally. And great content knows no geographic borders. These basic principles , based on a global study, summarize the trends that content marketers worldwide have observed.

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

Launch Marketing

MAY 5, 2021

Content marketing has become a fixture of B2B marketing strategy and for good reason; content marketing generates approximately 3 times as many leads as traditional marketing. For instance, look for chat or hashtag threads to participate in. Website: Create Engaging Content and Experiences.

Top of Funnel 105

Top of Funnel Product Marketing Management Content Marketing 105

Marketing Insider Group

AUGUST 29, 2015

Little did I know that this grandmotherly advice would translate into a very useful content marketing strategy. I find many B2B organizations linking business units to the feet-on-the-street sales organization without effectively integrating content into this supply chain. 10 Things To Include In Your Content Marketing Brief.

Content Marketing 100

Content Marketing Paid Search Agency Content Marketing & Strategy 100

Envy

JUNE 25, 2018

But before you run to check it out, remember that us marketers have a history of abusing very useful tools; let’s try to treat this one differently. By utilizing the hashtags and content suggestions, now we can see first hand what people in our industry are “searching” for. Take a look: What People Are Talking About Now.

Linkedin 48

Linkedin Tools API CAN-SPAM 48

Marketing Insider Group

DECEMBER 19, 2014

VaynerMedia’s Foray Into Micro-Content. Micro-content comes in the form of status updates, short videos, photos, and hashtags. Dove joined forces with VaynerMedia’s micro-content branch in February to promote its products on Instagram. Content Marketing' Focus On Storytelling. ———-.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

KoMarketing Associates

JULY 20, 2016

The newfound bounty can power content marketing efforts for a few weeks or even longer. So how can a content marketer keep a spark file of fresh ideas and stave off the boring, overdone, or stalled ones? So how can a content marketer keep a spark file of fresh ideas and stave off the boring, overdone, or stalled ones?

Content Marketing 120

Content Marketing Planning Peer-to-peer Content 120

Outgrow

JANUARY 3, 2022

How to Use Google Trends for Content Marketing? If you are a content marketer who hasn’t explored Google Trends yet, you’ve got to read this blog! And, trust us, using Google Trends for content marketing will become your new favorite marketing strategy by the end of it. . Find Social Media Hashtags .

Trends 52

Trends Google Outgrow Content Marketing 52

Act-On

NOVEMBER 7, 2023

Fact: Content marketers could be doing much more with their content. Way too many of us just publish, promote our content only briefly (if at all), and then move on to the next piece. We don’t republish our content. We don’t repurpose our content. Do you even repost your content on social media?

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

SmartBug Media

JUNE 13, 2023

The introduction of video posts, multi-image carousels, Stories, and now shopping capabilities has significantly expanded Instagram’s value, particularly for content marketers. Such features offer instant access to your audience, plus an added level of exclusivity because the time frame to view the content is limited.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Marketing Insider Group

SEPTEMBER 1, 2015

Flo, the infamous Progressive Insurance spokesperson inspired me to rethink my personal content marketing strategy. Every now and then you need to tweak your approach to your content marketing strategy to help you reach your business goals. 5 Tips To Improve Your Content Marketing Strategy.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Content 100

nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. How Social Media Analytics Tools Benefit Your Content Marketing Strategy. Before looking at the top tools, let’s see how this data benefits your content marketing strategy. Content performance. Hashtag reports.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Content Marketing Institute

JULY 3, 2018

If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. ChuckHester Click To Tweet.

Linkedin 111

Linkedin Content Marketing Planning Content 111

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page.

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

Content Marketing Institute

NOVEMBER 18, 2017

” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. Marketing predictions are back again, and we also discuss why Casper is putting Van Winkle’s to sleep. 06:45): Content Marketing Master Classes – Our multi-city U.S. In this week’s episode.

Budget Management 82

Budget Management Stats Spending Content Marketing 82

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 106

Content Marketing Planning Work Management Paid Search Agency 106