Debunking Email Personalization Myths: Part 1 of 2
Act-On
JULY 8, 2024
The email inbox is a deeply personal space. Now, fast forward 15 years: every email tends to be a personal space. Personalization has become the norm in B2C email marketing. And B2B teams are increasingly segmenting and personalizing content for different buyer personas and customer journeys. Times have changed.
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