Remove Contact Marketing Remove Personalization Remove Trigger Marketing
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Debunking Email Personalization Myths: Part 1 of 2

Act-On

The email inbox is a deeply personal space. Now, fast forward 15 years: every email tends to be a personal space. Personalization has become the norm in B2C email marketing. And B2B teams are increasingly segmenting and personalizing content for different buyer personas and customer journeys. Times have changed.

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B2B email marketing: 3 strategies for advanced personalization

Martech

That’s what we’re aiming for in B2B marketing. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. That’s the mastery of email personalization — it’s more than a “Hi [First Name],” it’s a suite of experiences, each one a handpicked conversation starter.

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5 Best Email Automation Tools for Email Marketing

SendX

Email automation tools streamline marketing campaigns with preset triggers and workflows. Rather than manually sending each message, these platforms deliver timed, personalized content to contacts based on their actions and preferences.

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Ways You Can Improve Your Email Personalization

Stevens & Tate

Email marketing is one of the time-tested marketing strategies used by many businesses. And while it’s popular, many business owners and marketers struggle to get their email marketing campaigns to deliver the desired results. And that is where email personalization comes in. What is Email Personalization?

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

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What Makes a Sales Intelligence Platform Powerful?

Zoominfo

Even the best sales teams can’t close a deal if they don’t have a clear picture of their markets, their top accounts, and their most influential buyers. Sales Intelligence & Modern Sales Strategies The adoption of sales intelligence software has become increasingly crucial in today’s data-driven markets.

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Increase Trade Show ROI with a Personalized, Digital Buying Journey

LeanData

With a looming market downturn, trade shows can be an expensive marketing play. 2) Manually assign contacts to an SDR team. (3) 3) Ask sales reps to research and complete the contact record. (4) 4) Send a mass email to all contacts asking them if they want to schedule a demo. And it’s not just the booth space.