Metadata

MARCH 1, 2022

Today we announced our $40 million Series B funding round, led by Next47 and Resolute Ventures. For the average B2B marketing team today, doing this requires many technical, mundane, and repetitive tasks. It requires resources and takes a ton of time. We don’t need to plot coordinates on a paper map. REGISTER NOW.

B2B Marketing 98

B2B Marketing Advertising Agencies Paid Search Agency Ad Building 98

6sense

DECEMBER 8, 2021

There are times when it feels like everyone is “on the marketing team.” Another person feels we should do more industry white papers, while somebody else is adamant that we just have to be at an upcoming conference. I have found two key questions that keep me on track and help me decide if an idea, event, white paper, etc.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing AI Lead Scoring Lead Ranking 62

Envy

JANUARY 14, 2019

So here’s a list of our all-time favorites. This IBM-hosted conference is at the top of our list of cybersecurity trade shows for the third year running – and it’s not just because it’s the first major industry conference of the year. RSA Conference 2019. IBM Think 2019. February 12-15, 2019 / San Francisco, CA.

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Trade Show Gartner Conference Work Management 113

Brandpoint

MARCH 27, 2020

We encounter new surprises daily and are good at keeping our heads on a swivel to stay on top of the most recent news or trends. As our world start s to respond to the COVID-19 crisis , it’s important for your brand to do the same. Take the time to meet (virtually) as a team to evaluate your current campaigns.

Social Media 133

Social Media Marketing Management Media Trade Show 133

KoMarketing Associates

DECEMBER 5, 2018

At KoMarketing we strongly believe SEO is most effective when educating client marketing teams in addition to providing impactful recommendations and tactics. Because content marketing is a typical area we implement SEO tactics, working alongside our client’s content marketing team is also common practice.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

SEPTEMBER 12, 2017

B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events. Post-event, 81 percent said they still seek further information on leads.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Convert

OCTOBER 18, 2022

Have you seen our A/B testing experts and CRO influencers posts? Our guides showed you which experts to follow to stay on top of the latest A/B testing insights, ideas, and knowledge that work. It took us a while to discover these jewels and fill our inbox with them, but we’ll make that, say, 9 minutes for you.

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Directive Agency

MAY 29, 2019

Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, 5 Data-Validated Tactics to Increase the Experienced Marketer’s Qualified Lead Volume (…and 3 Tactics Guaranteed to Fail) with their audiences across the nation. “I’ve Detroit -September 25-26.

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BOP Design

MARCH 17, 2020

This means starting with a big piece of content – maybe a white paper or guide. Conference or trade show themes. For example, you can ask one or more of these topics and generate a slew of content ideas: What do our prospects struggle to understand about our industry or service offerings? Subject matter expertise.

SME 64

SME Content Trade Show Case Studies 64

Hinge Marketing

OCTOBER 22, 2020

In fact, our own research shows in Figure 1. Whether you are creating the content yourself, managing a team member or outside resource, there is topic/outline development, writing, editing, selection of images, and more. Take a look at our research showcased in Figure 2 and Figure 3. Let your imagination run wild.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Biznology

AUGUST 30, 2018

It might not be “describe key features and benefits” — not all members of a buying team care about the same features and benefits. White papers, implementation guides, case studies, blogs, and video can all address needs like these. Sign up for our emails here. Take video, for example. Different versions of videos.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Directive Agency

FEBRUARY 28, 2022

According to a thought leadership paper by Impact , “On average, partners contribute 23% of overall company revenue. How you dedicate time, resources, and budget to each of these will dictate your success and credibility. . Directive utilizes a free account mapping tool called Crossbeam , as do many of our partners.

Ideal Customer Profiles 52

Ideal Customer Profiles Advertising Agencies Paid Search Agency FAQ 52

Hinge Marketing

MARCH 15, 2017

Offer a free white paper or research report in each email you send. Speaking Engagements/ Conferences/Webinars : If you have an annual conference, offer your partner a speaking spot and exhibit space. If your partner has an annual conference, you can swap these opportunities. But what if they don’t?

Planning 91

Planning Marketing Plans Advertising Agencies Ad Exchange 91

Content4Demand

DECEMBER 17, 2019

Each year we produce more blog posts for our clients than the last. Take a look at some of the ways our clients are using their blogs. I first encountered this at an early Content Marketing World conference. Because it turns out blogs are great for a lot of different marketing needs.

Peer-to-peer 53

Peer-to-peer Conference Digital Marketing Funnels Top of Funnel 53

Directive Agency

MAY 29, 2019

Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, 5 Data-Validated Tactics to Increase the Experienced Marketer’s Qualified Lead Volume (…and 3 Tactics Guaranteed to Fail) with their audiences across the nation. “I’ve Detroit -September 25-26.

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ClearVoice

MARCH 6, 2020

Monster.com panelist DeLynn Senna, executive director of North American permanent placement services for Robert Half International, explained it this way : “In order to advance professionally, we all need to be able to honestly identify not just our strengths but also our weaknesses and how we can upgrade in these areas.”.

SWOT 115

SWOT Analysis Planning Paid Search Agency 115

NuSpark Consulting

SEPTEMBER 7, 2016

Despite the challenge, your sales and leadership team continually ask you to produce qualified leads. Naturally, you wonder, “How can I break through the protective barriers around CIOs to promote our solution?”. Resources : [i] Andrew Meola. Cyber attacks against our critical infrastructure are likely to increase.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Walker Sands

JULY 6, 2020

A better understanding of our customers has led to a more sophisticated approach to our relationships with B2B buyers. Increasingly refined strategies and supporting budgets became the norm as we tracked our customers through their journeys from awareness to conversion and purchase. Getting to Know Your New Buyer.

Planning 52

Planning Paid Search Agency Marketing & Strategy Marketing Strategy 52

Content4Demand

JANUARY 9, 2020

At the 2019 conference, keynote speaker Steve Casey, Principal Analyst at Forrester Research , shared some startling research about the impact of putting content behind gates: 81% of surveyed Millennials and Gen-Xers had decided not to download offered content because they didn’t want to fill out a form. It would be weird.

Top of Funnel 66

Top of Funnel Verticals Digital Marketing Funnels Content 66

BuzzSumo

FEBRUARY 6, 2018

Click To Tweet By employing a few clever techniques and encouraging your marketing team to think a little differently, your content marketing strategy can be transformed, engaging and exciting your audience in the process. Sit down with your marketing team and create a calendar of upcoming events. The 6-3-5 brainwriting process.

Content Marketing 103

Content Marketing Planning Content Ad Exchange 103

SalesIntel

OCTOBER 27, 2022

Lead generation has been around for a long time, but methods have progressed beyond seeing who replies to marketing emails and directing them to the sales team. In this piece, we will provide our pick of the effective lead providers for B2B for nailing every facet of B2B lead generation. . Best Lead Providers for B2B in 2023.

Sales Qualified Leads 52

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Marketing Qualified Leads 52

Hubspot

JANUARY 27, 2020

And it's being told you're not a team player for having some doubts about a recent 'win.'. And it's rampant in our internal meetings, blog posts, and presentations.". Success theater can also show up in our industry-wide narratives. We keep a weekly calendar spot to write down our learnings for the week.

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Multi-Touch Attribution Lead Ranking Case Studies Case Study 100

ANNUITAS

MARCH 10, 2015

It’s not just about learning new skillsets and making sure teams are staffed and equipped with enough resources. Much of the disconnect between marketing, executive teams and the rest of a company comes from marketers not understanding how our roles should integrate with every other aspect of the company.

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Forrester Advertising Agencies Paid Search Agency CMO 100

Outbrain

APRIL 27, 2022

One of the many resource groups and communities we have at Outbrain, and of which I am a member, is the “Backend Guild”, the community of backend developers at Outbrain. A main aim of the guild is to facilitate a horizontal communication layer across our engineering teams. The vision in action. The vision in action. Very tough.

Work Management 29

Work Management Communities Paper Conference 29

Litmus

MAY 18, 2020

Getting great emails out the door is your number one job, but what if we told you the best email teams go beyond that? In this webinar, we walked through how you can leverage the power of an email first approach to bring out the most strategic part of your team. Here’s a recap of our answers to the most popular questions.

Webinar Metrics 48

Webinar Metrics Email Marketing Planning Budget Programs 48

Hinge Marketing

MARCH 26, 2020

Watch our on-demand webinar – Digital Branding: Doing it Right. When businesses have less urgent problems, they tend to allocate fewer resources to them—often going online to research the problem and potential solutions. Watch our on-demand webinar – Digital Branding: Doing it Right.

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Marketing Budget Work Management Marketing Management Webinar Metrics 121

ViewPoint

JUNE 4, 2013

You can read more from Jonathan over at his award winning blog The JF Blogit , which attracts thousands of visitors every day, and of course you will constantly find fresh resources on Top Sales World. JF: Well, as you know Dan, in 2012 all of our Top Sales initiatives were brought under one roof to become Top Sales World.

Ideal Customer Profiles 120

Ideal Customer Profiles Training Thought Leadership Bandwidth 120

SpotMe Blog

NOVEMBER 3, 2022

In this article, we’re sharing 11 things we currently see our enterprise customers from leading Fortune 500 companies do to maximize their hybrid/virtual event budget. We’re creating the most up-to-date event budget template for enterprises based on insights from our top enterprise customers. Set up a dedicated team.

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52

Vidyard

NOVEMBER 28, 2016

Chances are if you’re on a startup team – whether it’s a tech company or a restaurant – this will be familiar territory. Sangram Vajre, CMO and Co-Founder of Atlanta account-based marketing startup Terminus, faced this problem when his team decided to turn marketing on its head, literally. Sound familiar?

Startups 50

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Walker Sands

MARCH 18, 2020

The good news is that being productive and staying connected are sweet spots for us marketers, and today, with our teams working remotely and some unpredictability around what’s next, the importance of these qualities is at an all-time high. So, where can we focus our efforts and budgets to make the most of this time?

Paid Content 52

Paid Content Planning Budget Programs Paid Search Agency 52

Directive Agency

OCTOBER 20, 2017

Blog and Resource Content. The easiest way to do this is through a blog or a resource section of your site. If you click the link, you’re taken to a separate page filled with fresh content: This acts as a sort of resource center for their whole site. Lead generation content can include things like: White Papers.

Top of Funnel 53

Top of Funnel B2B Marketing Work Management Marketing Management 53

Attendify

APRIL 25, 2018

Throughout the entire month of April, people around the world come together to celebrate Earth Day and talk about ongoing efforts to protect and conserve our wonderful planet. “We used to be a print-only conference and have completely transitioned over the years to an all-digital conference thanks to the Attendify application.

Trade Show 28

Trade Show Conference Comparison Amazon 28

NuSpark Consulting

MAY 28, 2011

You’re busy training all those sales guys and going to conferences. I’ve been speaking to some of the folks in sales recently, and they seem to be in better spirits lately since we implemented our new initiatives. Your definitions of quality leads differed from ours. I’m sure you remember the old days.

Email Marketing 100

Email Marketing Work Management Marketing Automation Services Lead Scoring 100

NuSpark Consulting

MAY 28, 2011

You’re busy training all those sales guys and going to conferences. I’ve been speaking to some of the folks in sales recently, and they seem to be in better spirits lately since we implemented our new initiatives. Your definitions of quality leads differed from ours. I’m sure you remember the old days.

Email Marketing 100

Email Marketing Work Management Lead Scoring Lead Ranking 100

SnapApp

APRIL 13, 2016

The MarTech Conference we recently attended has some specific insights to share on the topic, but overall, the goal of the stack is to simplify processes and to make it easy to monitor and track many different marketing activities. Check out our post 47 Tools and Resources to Build a Ridiculously Powerful Content Tech Stack.

CMS Development 54

CMS Development Work Management Marketing Management Budget Programs 54

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

markempa

OCTOBER 7, 2012

Has paper-thin margins and will soon be losing money even though it will have more business than ever? Gather a diverse, qualified team with members who are expert at: Packaging and communicating information. Corporate Visions – Outside organization that the team used to help facilitate conversations. Selling – your rainmakers.

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