Savanta

FEBRUARY 24, 2015

At a micro-level it gives you a sense of how your approach to marketing compares to that of your peers. To do so the B2B Barometer uses an online survey to ask client-side B2B marketers eight questions: How confident are they in their organisation’s economic outlook? What are their most important marketing goals?

Allocation 120

Allocation Peer-to-peer B2B Telemarketing 120

Hinge Marketing

NOVEMBER 24, 2020

Using phone interviews and online surveys, we researched more than 396 buyers and 812 sellers of AEC services. Using phone interviews and online surveys, we researched more than 396 buyers and 812 sellers of AEC services. Industry Comparisons Included. Why This Study Matters to You. About the Study. Focused on AEC.

Peer-to-peer 109

Peer-to-peer Lead Scoring Lead Ranking Buyer's Journey 109

ANNUITAS

JULY 23, 2015

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. We also strive to better ourselves, our teams and our organization and that is why benchmarks and surveys are so important.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

Navigate the Channel

AUGUST 24, 2023

or estimated the amount of material needed or the cost of a project using a website’s online calculator, you’re probably a fan of interactive content. You are in good company, too. According to Mediafly, B2B buyers prefer interactive content and presentations in an increasingly digital selling environment. Know your resources.

CMS Development 65

CMS Development Content Peer-to-peer Budget Programs 65

6sense

OCTOBER 22, 2021

In a recent survey of our 6sense customers: Nearly half said peer referrals were a “driving factor” behind their purchase of our solution. In a recent survey of our 6sense customers: Nearly half said peer referrals were a “driving factor” behind their purchase of our solution. B2B buyers are more empowered than ever.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

KoMarketing Associates

JULY 3, 2018

Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? According to the “2018 Connectivity Report” from Widen, 28 percent of marketers claim that personalizing the customer experience is what their organization is most focused on this year.

Marketing AI 147

Marketing AI Personalization Peer-to-peer Advertising Agencies 147

Convert

OCTOBER 27, 2020

But first, let’s see why people consider switching A/B testing tools and show how to make a rational comparison. But two problems exist: Not every shining diamond is authentic. Sometimes switching is ideal. But it takes some analysis to determine if this is the case. It is a monster of a tool, sophisticated, with a price tag to match.

A/B testing 101

A/B testing Optimization Enterprise Management Budget Programs 101

The Effective Marketer

AUGUST 14, 2009

New Salary Survey Released We all like to complain about how much we make, so here’s another reason for you to either shut up or have that awkward conversation with your boss about getting a raise. Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results. Happy salary negotiation!

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I That’s true of our space too.

Buying Cycle 87

Buying Cycle Intent Ideal Customer Profiles Planning 87

Engagio

APRIL 19, 2021

But do you ever wonder how those vendor comparison matrices take shape? When comparing vendors (particularly when it comes to SaaS), analyst reports are a staple resource. Buyers and decision makers love them because they help make sense of complex categories and focus on decision making. This report offers a unique point of view.

DemandBase 77

DemandBase Marketing Automation Services Account Based Marketing Vendors 77

Paul Gillin

NOVEMBER 16, 2011

A recent survey of more than 2,000 small businesses by e-mail marketing provider Constant Contact found that 81% say they now use social media for marketing, up from 73% in the spring. It should be noted that the majority of respondents to the Constant Contact survey were customers, which means they are already marketing online.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

ANNUITAS

OCTOBER 2, 2014

The Content Marketing Institute and MarketingProfs just posted their 2015 B2B Content Marketing Benchmarks, Budgets and Trends for North America Survey results. In its fifth year, the survey takes a close look at the content marketing discipline in B2B organizations and how organizations rank themselves. How is this strategy?

Content Marketing 100

Content Marketing Peer-to-peer Advertising Benchmark Case Studies 100

Biznology

JULY 23, 2014

Kudos to Bredin for figuring out how to persuade 532 busy business owners to take a 15-minute survey online, in May 2014. These buyers trust their peers more than any other information source, across the spectrum from awareness, to researching product details, to the buying decision. And you’ve got a lot of company.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Martech Advisor

FEBRUARY 10, 2020

.” We know that the B2B ecosystem offers a higher customer lifetime value (CLV) as compared to the B2C industry, given that the price of products/services are much more. This article unveils the top 5 B2B customer experience (CX) best practices for 2020. Owing to these, the CX challenges and metrics also vary significantly for B2B companies.

Practices 57

Practices Work Management B2B Best Practices 57

Velocity Partners

AUGUST 2, 2023

If you’ve ever bought furniture online, you know that when it finally appears at your door, it’s invariably smaller, less special, or (worst of all) looks like it belongs in someone else’s home. Now, everyone who visits thinks I got the bookcase custom made for the reading nook. Like I’m Goop or something. Insights galore, hot-takes aplenty.

Advertising Benchmark 77

Advertising Benchmark Content Peer-to-peer Lead Scoring 77

ClearVoice

OCTOBER 31, 2023

Social influence: People tend to conform to social norms, while peer pressure can force individuals to make certain choices or engage in specific behaviors. Social influence: People tend to conform to social norms, while peer pressure can force individuals to make certain choices or engage in specific behaviors.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

ClearVoice

OCTOBER 31, 2023

Social influence: People tend to conform to social norms, while peer pressure can force individuals to make certain choices or engage in specific behaviors. Social influence: People tend to conform to social norms, while peer pressure can force individuals to make certain choices or engage in specific behaviors.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

SpotMe Blog

NOVEMBER 3, 2022

It’s no secret that times are tough and everyone is looking for ways to cut costs. Organizing hybrid and virtual events instead of in-person events is a great way to reduce your event budget. So, to help you understand how to get more for less out of your events and how to optimize your hybrid/virtual event budget, read on. Request it now. #1

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52

Adobe Experience Cloud Blog

JULY 26, 2018

Your peers are drilling too, so you assume there’s value. In early 2018, my team and I conducted 32 phone interviews and 506 online surveys with marketing professionals. For comparison, Gallup finds that almost 85% of consumers already use AI in their personal lives, whether they realize it or not. Voracious and Confused.

Marketing AI 92

Marketing AI Peer-to-peer Lock-In Vendors 92

Outgrow

FEBRUARY 4, 2022

This is where interactive content types like quizzes, calculators, chatbots, polls, surveys, and ecommerce recommendation quizzes come to your rescue. . This is where interactive content types like quizzes, calculators, chatbots, polls, surveys, and ecommerce recommendation quizzes come to your rescue. . So, what are you waiting for?

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

The ROI Guy

FEBRUARY 9, 2011

The Sage Pacer Survey can help businesses asses their current state of the business, how the existing business processes impacts the ability to meet changing business conditions, and what the business sees on the near horizon. Click here to see for yourself Every registered user is entered into a drawing for a free iPad.

Customer Surveys 40

Customer Surveys Peer-to-peer Tools Advertising Benchmark 40

SnapApp

JULY 11, 2017

Your customers are relying on honest peer reviews, and they’re not fooled by 100% 5-star evaluations. . In fact, 79% of sales reps surveyed noted a power shift over the last 2-3 years. In fact, 79% of sales reps surveyed noted a power shift over the last 2-3 years. It’s a whole other planet. . Source: HubSpot.com. .

Buy 70

Buy Process B2B Peer-to-peer 70

The ROI Guy

MAY 2, 2011

Report Offers Industry Competitive Comparisons on Marketing Effectiveness Alinean and the Content Marketing Institute (CMI), the go-to source for practical how-to content marketing advice and consulting, have announced the development and launch of a new Content Marketing Assessment Tool. Best practice recommendations are also included.

Peer-to-peer 40

Peer-to-peer Budget Programs Content Marketing Tools 40

Attendify

AUGUST 28, 2019

Preserving the status quo may end up causing a type of long-term pain—the erosion of your attendee experience—that pales in comparison to the inconvenience of integrating a new system. In fact, a recent survey of app developers showed that their event apps scored an attendee adoption rate of 60 percent or higher almost 75 percent of the time.

Work Management 38

Work Management Marketing Management Peer-to-peer Vendors 38

Convince & Convert

MARCH 4, 2016

Comparison infographics place two concepts side by side and explain the differences (think entrepreneurs vs. employees or capitalism vs. communism). This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. Choose the Right Topic. Style First. Trending Topics.

Linkbait 142

Linkbait Planning Peer-to-peer Landing Pages 142

TrustRadius Marketing

JUNE 19, 2019

In a recent TrustRadius survey, 70% of marketers said that Marketing Automation software was very essential to achieving their marketing goals. The guide also includes a set of handy comparison charts and graphs that display things like reviewer marketing orientation (B2B vs. B2C), list size, and feature scores across products.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

Content Standard

NOVEMBER 10, 2017

A survey of more than 1000 Gransnet and Mumsnet users over 50 found that only 12 percent believe agencies creating ads really understand the 50+ age group; 85 percent believe that ads aimed at older people rely on stereotypes; and 79 percent say their age group is patronized by advertisers. They have large student debts to pay off.

Segmentation 54

Segmentation Peer-to-peer Advertising Agencies Paid Search Agency 54

Salesforce Marketing Cloud

FEBRUARY 16, 2024

About 69% of sales professionals say selling is more difficult now than in previous years, according to Salesforce’s State of Sales report. Even though it’s harder to sell, reps still need to hit their numbers. And in this ultra-competitive environment, morale can quickly take a dive. That’s where sales commission comes into play.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

The ROI Guy

SEPTEMBER 14, 2011

With budgets tight and risk aversion high, it’s easier for buyers to “do-nothing” than to change. Buyers often need proactive help determining what issues they might have, and which of these issues is a priority that is worthy of addressing.

Budget Programs 40

Budget Programs Peer-to-peer Tools Advertising Benchmark 40

The ROI Guy

JULY 9, 2018

Each year CSO Insights produces their Buyer Preferences survey, a tally of how buyers are evolving, and how well Sales is able to connect, engage and close in light of a changing environment. Fewer than 1/3rd ( 30% ) of buyers engage with salespeople to clarify their needs, at the critical early phases of the buyer’s journey.

Business 53

Business Peer-to-peer Differentiation Case Studies 53

The ROI Guy

SEPTEMBER 14, 2011

A Diagnostic Assessment Tool typically consists of: · A survey about the existing spending, priorities, tactics and practices · A benchmark database to compare the buyer’s responses with those collected on an on-going / dynamic basis from other peers and leaders · Comparison analytics, to graphically visualize and compare the buyer’s responses to the (..)

Peer-to-peer 40

Peer-to-peer Tools Advertising Benchmark Comparison 40

The ROI Guy

JUNE 3, 2010

A SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information. of respondents) and peers (28.7%).

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

Hubspot

JUNE 1, 2018

The time internet users spend online has increased, but when it comes to the number of new internet users, growth has significantly slowed. Does the future of growth reside in ways for people to connect, rather than getting more people online? According to Meeker's report, 2017 saw 3.6 According to Meeker's report, 2017 saw 3.6

Trends 75

Trends Peer-to-peer Paid Search Agency Privacy 75

Everything Technology Marketing

FEBRUARY 19, 2011

in 2011 - the most dramatic change for any social media metric in the survey. in 2011 - the most dramatic change for any social media metric in the survey. One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. of respondents using this metric in 2010 to 65.7%

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

The ROI Guy

NOVEMBER 29, 2010

Content that is created by or endorsed by peers and analysts is becoming more and more essential to create credible connections and engagements, and win over skeptical buyer trust. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

MARCH 23, 2011

In a recent Harvard Business Review article , one of the most respected names in technology marketing and strategies, Geoffrey Moore discussed how diagnostic and benchmarking sales techniques can be used, particularly during a downturn, to help engage executives, open up new opportunities and unfreeze previously stuck sales processes.

Enterprise Management 40

Enterprise Management Peer-to-peer Work Management Marketing Management 40

TrustRadius Marketing

FEBRUARY 3, 2020

According to a survey performed by Adobe , consumers spend an average of 5 hours a day checking both work and personal email. Respondents to the survey also said that they would rather receive marketing via email than by direct mail or other channels. Get Personal. Avoid Spam Filters. Use sentence case when typing your subject line.

Email Marketing 52

Email Marketing Marketing Automation Services Marketing & Strategy Marketing Strategy 52