KoMarketing Associates

JUNE 2, 2022

Unsupervised recently published the results of its “Optimizing Marketing Tools” survey, based on the responses of 748 marketers. Additionally, social media was cited as the top tool of interest by most of the survey respondents (30%). B2B Marketers and Growing Social Media Usage.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

Martech

MAY 17, 2022

We invite you to take the marketing challenges survey so we can better understand what you’ve been challenged with the most and how you’ve overcome these obstacles. The survey results will help you see how your peers take on these challenges and prove ROI. Take our survey appeared first on MarTech.

Customer Surveys 98

Customer Surveys Peer-to-peer Amazon ROI 98

Webbiquity

OCTOBER 17, 2023

At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Among those, almost half plan to add staff. Budgets are growing. An eye-opening 91.6%

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. Most of us take comfort in the familiar. We tend to seek out perspectives that align with our pre-existing beliefs. This cognitive tendency is known as confirmation bias.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

KoMarketing Associates

AUGUST 15, 2018

McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies. The researchers also discovered that integrators generally make better use of data compared to their peers. Marketers Failing to Leverage the Potential of Analytics.

Lead Scoring 150

Lead Scoring Lead Ranking Creativity Analytics 150

KoMarketing Associates

AUGUST 6, 2019

The Content Marketing Institute recently teamed up with the Content Tech Summit and Vennli to publish the “2019 Content Management Strategy and Survey.” Marketers with Strategies Find Success Over their Peers. Statistics indicated that 76 percent of marketers are now taking a strategic approach to managing content.

Customer Surveys 121

Customer Surveys Work Management Peer-to-peer Content 121

Litmus

FEBRUARY 3, 2023

The first time I’d really spent time among peers in the industry and heard how they approached this work, the failures, and successes. This is why the 2023 State of Email Workflow survey feels so important to me, as a way of gathering up all these personal practices and team processes so that we can then share them with all of you.

Customer Surveys 82

Customer Surveys Email Marketing Peer-to-peer Planning 82

Litmus

JUNE 15, 2021

You can benchmark your email programs against your peers, identify trends, uncover opportunities for improvement, and push the email industry forward. Take our email marketing survey. We’re excited to share that Litmus’ 2021 State of Email Survey is now open! TAKE THE SURVEY ?. But we can’t do it without you.

Customer Surveys 96

Customer Surveys Peer-to-peer Advertising Benchmark Network Marketing 96

Marketing Insider Group

OCTOBER 14, 2020

Whether they are in sales, marketing, HR, customer support, operations, even legal and finance, every employee has a pulse on the goals of your company, the pains of your customers, and the challenges of their peers. Digital technology has changed everything: how we interact with the world, how we learn, how we buy stuff, even how we date.

Peer-to-peer 359

Peer-to-peer Paid Search Agency Mobile Advertising Marketing & Strategy 359

Martech

NOVEMBER 9, 2023

The 2023 Marketing Data Impact Report from Anteriad surveyed over 300 marketers to uncover which tactics are delivering results when it comes to targeting, converting, and proving marketing’s value. Discover what tactics are driving growth and where peers are investing this year.

Peer-to-peer 100

Peer-to-peer Intent Data High Quality Lead Marketing & Strategy 100

SmartBug Media

APRIL 12, 2023

The three experts shared their experiences with using HubSpot Service Hub to implement customer surveys and dashboards to improve overall customer experience. Maybe some of the feedback you get on your surveys [isn’t] going to be positive, and that's OK—that's why you're sending them,” explains Gulati. “But

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

KoMarketing Associates

APRIL 19, 2017

According to the 2017 Marketing Leadership Survey from TrackMaven, just 27.6 percent of marketers say they are “very effective” at demonstrating the value of their marketing efforts to their peers. Most survey respondents (90.6 The majority (69 percent) say that they are only “somewhat effective” at it.

Customer Surveys 138

Customer Surveys ROI Peer-to-peer Telemarketing 138

KoMarketing Associates

MAY 8, 2018

To tap into what the average tech customer looks for from B2B marketers, Spiceworks recently surveyed 674 tech buyers from organizations across North America and Europe. Marketers are constantly working to deliver memorable experiences to their customers and prospects, but how do the demands of tech buyers differ from the rest?

Customer Surveys 120

Customer Surveys Peer-to-peer Brand Identity Branding 120

SmartBrief - Marketing

MARCH 7, 2024

Marketers in Capterra’s survey estimate that 47% of all conversations about their brand or product happen on dark social media channels. Create valuable content to spark conversation and increase the likelihood of peer-to-peer recommendations. One area marketers can’t dismiss is dark social media activity.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Martech

FEBRUARY 13, 2024

It’s now widely accepted that what users value in these short-form video channels is not high-end content from brands but authentic content from their peers. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here for survey Get MarTech! Generation Z demographic by the end of 2025.

Advertising Agencies 101

Advertising Agencies Peer-to-peer API User-Generated Content 101

Martech

APRIL 4, 2023

If you work in marketing technology or marketing ops, there’s a good chance you’re better compensated than your peers among general marketers. That’s one takeaway from the 2023 MarTech Salary and Career Survey. Download the survey here (no registration required). The survey. More maestros promoted.

Peer-to-peer 120

Peer-to-peer Work Management Paid Search Agency Customer Surveys 120

Savanta

APRIL 5, 2016

With an average salary of £52K, marketers in these regions earn one third more than their peers in the rest of the UK where the average salary is £45K. If you happen to have been born with a male appendage, then you can expect an average salary 16% higher than that of your female peers. But money does matter. Of course it does.

Peer-to-peer 120

Peer-to-peer Customer Surveys Paid Search Agency B2B Marketing 120

Webbiquity

NOVEMBER 28, 2023

Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. Offering a stellar B2B sales experience comes with its own share of challenges in 2023.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

ClickZ

MAY 27, 2020

As per the seven day rolling average results of our benchmark survey, 37% of marketers were increasing their spends on marketing technology. On the contrary, 36% increasing spend on marketing technology while 40% of marketers chose to maintain the same budgets for martech spending. Read on to derive some exciting insights. Management.

Customer Surveys 86

Customer Surveys Trends Peer-to-peer Marketing Budget 86

KoMarketing Associates

MAY 1, 2013

To help you measure your company’s content marketing initiatives and compare your efforts against those of the survey participants, KoMarketing Associates has put together a comprehensive guide to the report findings. Nearly all (99%) of software marketers surveyed are now using content marketing, according to report findings.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Sword and the Script | B2B

OCTOBER 31, 2023

The CMO Survey: 9.2% of revenue invested in marketing The CMO Survey comes out twice a year in the spring and fall. Overall, the survey puts the average marketing budget at 9.2% Overall, the survey puts the average marketing budget at 9.2% Gartner: 9.1% of revenue.

Marketing Budget 90

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 90

Martech

OCTOBER 27, 2023

more likely to know about products and trends before their peers. Some 61% of B2B marketers report their company of people is already using it, according to a Brafton survey. Also, 78% of small business owners said they received a positive ROI through TikTok marketing, according to a 2022 survey by Capterra. in the 55+ category.

Lead Gen 119

Lead Gen Hubspot CRM Peer-to-peer 119

Martech

AUGUST 7, 2023

Tighter budgets are extending the B2B purchase cycle with buyers doing more research and looking for more ROI data, according to a new survey. B2B buyers are contending with many new purchase processes, according to DemandGen’s 2023 B2B Buyer’s Survey. Dig deeper: The 7 B2B website essentials: What customers want The good news.

Purchase 96

Purchase Peer-to-peer B2B Cross-Selling 96

InsightSquared

MAY 7, 2019

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. When scaling the business, sales typically averages roughly 30% of revenue, so therefore sales spend is one of the biggest investments a company can make.

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

Zoominfo

NOVEMBER 29, 2023

Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. In fact, 90% of Gen Z and Millennial survey respondents say they were dissatisfied with a vendor, compared to 71% of Gen X and Baby Boomer respondents.

Buy 130

Buy Generation Peer-to-peer B2B 130

Velocity Partners

JANUARY 24, 2024

Comparing yourself to peers is a deeply ingrained human instinct. You might not have the brand pull of Spotify, but your customers would be fascinated to learn how they’re performing relative to their peers (and crucially, what they could do to improve). First-party data is the answer. So, what do you have to offer? Let’s get into it.

Peer-to-peer 85

Peer-to-peer Work Management Marketing Management Lead Scoring 85

Martech

SEPTEMBER 14, 2022

That’s the main takeaway from the “2022 Software Buyer Behavior Report” from G2, the peer-to-peer technology review site. The survey of more than 1,000 B2B buyers, around the globe, also showed that software spending was likely to increase, or at least not decrease, in 2022 and 2023. A lack of trust.

Vendors 92

Vendors Peer-to-peer Buy Paid Search Agency 92

ANNUITAS

NOVEMBER 29, 2023

The scope of the CMO’s role across different B2B organizations is highly variable, the skills necessary to be a ‘successful’ CMO are often misunderstood by those hiring for this role and the maturity of the KPIs used to measure a CMO’s success remain at a very nascent stage. Maybe that’s the point. Some of this is on them.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Hinge Marketing

FEBRUARY 16, 2022

Simply put, high growth AEC firms are utilizing marketing and business development technologies more than their no growth peers—20 percent more, to be exact—and especially when it comes to customer relationship management (CRM), marketing automation and artificial intelligence (AI). infrastructure legislation. About the Study. Technology.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Martech

FEBRUARY 13, 2024

Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Click here for survey Social media mentions more than doubled in one year Social media marketing increased significantly in only a year. Image: Sprinklr.

Digital Asset Management 129

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 129

Litmus

APRIL 30, 2020

Reliable industry insights help all of us benchmark our programs against our peers, identify trends, uncover opportunities for improvement—and ultimately, help push the industry forward. . We’re excited to share that Litmus’ 2020 State of Email Survey is now open—and we’d love to ask you for about 20 minutes of your time to fill it out.

Customer Surveys 69

Customer Surveys Communities Peer-to-peer Thought Leadership 69

Sword and the Script | B2B

AUGUST 15, 2023

The survey polled “nearly 300 B2B buyers, who hold roles in marketing, IT, operations, sales, finance and more.” The typical B2B buying process The survey report establishes the basic steps B2b buyers take in evaluating products. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Vision Edge Marketing

JANUARY 24, 2023

Growth is going to be challenging according to the recent Business Roundtable survey. The seven beliefs and behaviors that growth leaders share,” revealed the following results: Growth leaders across the C-suite are 70 percent more likely than peers to have growth as their top priority. And does having one make a difference?

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

KoMarketing Associates

NOVEMBER 30, 2017

Most respondents (41 percent) said that they are on par with their peers in regards to how customer data is being used to make video assets as effective as possible. Twenty percent claimed that they are doing the bare minimum relative to what they should be doing. Video Content Yields ROI for Marketers in 2017.

Peer-to-peer 139

Peer-to-peer Video Marketing Customer Surveys Advertising Agencies 139

EveryoneSocial

FEBRUARY 1, 2017

Every year Edelman puts out a fantastic employee engagement survey on how buyers and consumers perceive leaders, organizations, and content. Takeaways From The Employee Engagement Survey. Peer-Influenced Media Are The Most Trusted. Virtually Every Purchase Is Influenced By A Peer. For us humans, it’s existential.

Customer Surveys 58

Customer Surveys Peer-to-peer Buying Cycle Multi-Channel 58

Martech

SEPTEMBER 22, 2022

According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Where do they plan to invest? Register today for “ If the Customer is Always Right, Your Technology Should be Too, ” presented by AWS Marketplace.

Webinar Metrics 105

Webinar Metrics Peer-to-peer Forrester Planning 105

The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100