Thinkers360

MAY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 thought leading companies on artificial intelligence for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

Marketing AI 145

Marketing AI Lead Ranking Lead Scoring Enterprise Management 145

ANNUITAS

NOVEMBER 22, 2023

Drift considers itself a pioneer in “Conversational Marketing,” but it recently has begun to pivot its positioning, now referring to itself as a “Buyer Engagement Platform”. GTM Implications Drift is taking a page from Simon Sinek , embracing the “Why” with the re-positioning of its platform. This is a smart move for Drift.

Ideal Customer Profiles 130

Ideal Customer Profiles Positioning Marketing Analytics Tools Lead Ranking 130

Martech

FEBRUARY 18, 2022

The rebrand signals a pivot to integrated marketing technology services following recent data and technology acquisitions and the company having been acquired last year by investment firm Blackstone. This rebrand and transformation shows that data truly is the foundation of marketing success. Focusing on its tech.

Positioning 104

Positioning Paid Search Agency Companies Acquisitions 104

ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. The challenge with the modern B2B CMO role is one of positioning. It also positions the CMO to credibly ascend to a true Chief Growth Officer (CGO). It is not surprising.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Martech

DECEMBER 7, 2022

While marketing organizations’ ethnic diversity continues to improve overall, it shrinks as you go up the org chart, according to a new survey by the ANA. Diversity at all levels of a company is a major indicator of company success and productivity. A diverse marketing organization aids access to diverse markets.

Positioning 98

Positioning Customer Surveys Paid Search Agency Acquisitions 98

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

Paid Search Agency 305

Paid Search Agency B2B Marketing Examples Enterprise Management 305

PureB2B

AUGUST 18, 2020

Danvers, MA, August 18, 2020 — Demand Science Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive Officer. New CEO joins to expand Demand Science Group’s service offerings.

Demand 118

Demand Paid Search Agency Positioning Work Management 118

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Webbiquity

JANUARY 12, 2022

Does your company engage in charitable giving? Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. By understanding the purpose of corporate giving, you can build a desire to impact the surrounding community or world positively. Guest post by Dylan Berger.

Paid Search Agency 307

Paid Search Agency Companies Advertising Agencies B2B 307

Tomorrow People

NOVEMBER 17, 2021

B2B companies in existing markets need to stand out. It’s no secret that companies in existing markets face competition – a lot of it. According to a 2021 report from B2B International, building a strong position in the industry is a top priority and concern for B2B professionals. Red and blue ocean markets.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

Heinz Marketing

OCTOBER 27, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketing You might think you know everything about positioning, but you probably don’t know everything about how to DO positioning. Failure to position yourself correctly has costly results because you end up investing in a black hole rather than in your best fit.

Positioning 70

Positioning Process Account Based Marketing Opinions 70

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Paid Search Agency 123

Paid Search Agency Marketing Attribution Top of Funnel Companies 123

ANNUITAS

MARCH 1, 2023

As companies look to embody a Converged Growth mindset , a CGO is needed to lead the charge from both a strategic and “day to day” perspective. We have put together this handy position description for you to peruse, and even use in your search. You can download a handy PDF version of this position description here.

Positioning 130

Positioning Marketing Analytics Tools Enterprise Management Customer Satisfaction 130

Marketing Insider Group

DECEMBER 9, 2020

It’s more important than ever before to build a positive and inspiring company culture. Your company culture is a reflection of your core brand values and mission. According to a 2020 survey of consumer behavior, over 70% said it was important that companies they bought from aligned with their values. Source: [link].

Paid Search Agency 278

Paid Search Agency Top of Funnel Companies Content 278

Heinz Marketing

SEPTEMBER 26, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing In this blog, I continue to summarize April Dunford’s book on positioning, “ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. We rarely come back to the positioning statement template for our use in messaging.

Positioning 70

Positioning Effectiveness Template Comparison 70

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Biznology

MARCH 7, 2018

.” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. You don’t share your positioning statement? Neither do lots of companies. Neither did we. What do you think?

Positioning 160

Positioning Video Marketing Gartner Differentiation 160

Oktopost

JULY 6, 2022

Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast. Want to hear more from renowned B2B marketing leaders? That experience is an opportunity to showcase the individual moments that make up the relationship employees have with their company. Catch all episodes here. Episode Summary. Meet Adam Clarke.

Positioning 126

Positioning Organization Peer-to-peer Burn Rate 126

Webbiquity

MAY 11, 2021

How large is the B2B market? An efficiency audit examines how productively a company achieves its goals and pays attention to policy compliance. Internal—Based on data within the company. You may not notice your weaknesses as readily as someone without an ownership interest in the company. What Is an Efficiency Audit?

Efficiency 300

Efficiency Paid Search Agency Companies B2B 300

Hubspot

OCTOBER 29, 2020

I once heard a new business owner define their target market as … wait for it … “everyone”. While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. This is where segmentation, targeting, and positioning come into play. Let’s dive in.

Segmentation 100

Segmentation Positioning Planning Psychographics 100

Marketing Insider Group

MARCH 10, 2021

Google presents these images in any organic position. This feature occupies the spaces of five organic positions, dominating half of the SERP. Now that you understand featured snippets, how should you change your current content marketing plan to get listed on Google ? Those are links that lead to a Google image search.

SERP 270

SERP Paid Search Agency Features Companies 270

Goodish Agency

JANUARY 29, 2021

Before we get started, we need to define what brand positioning is. Partly so that we can have a productive discussion & partly because the art of marketing is nothing if not an ever-changing set of terms that try to describe old concepts in a new reference frame. So, what is brand positioning? It’s business, so money.

Positioning 98

Positioning Brand Identity Branding Enterprise Management 98

KoMarketing Associates

JULY 28, 2020

The role of the marketer is constantly evolving, and new research suggests that data and analytics are becoming more critical to professionals in the position at their respective companies. Statistics suggest that the top skill for marketers today (88%) is having a general understanding of the industry.

Positioning 157

Positioning Analytics Generation Work Management 157

Webbiquity

NOVEMBER 12, 2019

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” It’s the digital media equivalent of flying blind. Here are five reasons why.

Positioning 225

Positioning Brand Identity Branding Peer-to-peer 225

Martech

MAY 13, 2024

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Implementing a user community strategy offers myriad benefits, supported by industry data and real-world examples from companies like Gainsight, HubSpot and Rocketlane.

Communities 107

Communities Paid Search Agency Peer-to-peer Work Management 107

ClearVoice

AUGUST 18, 2023

AI is rapidly changing the marketing industry. You need to have a well-defined AI positioning statement to navigate the new digital landscape. And that’s where an effective AI positioning statement comes in. Understanding the AI Positioning Statement What is an AI Positioning Statement? How are you using it?

Positioning 52

Positioning Effectiveness Lead Ranking Advertising Agencies 52

Metadata

MAY 19, 2021

So we’re teaming up with some of the best B2B marketers we know. Every millisecond, a digital marketing campaign dies a lonely, insignificant death. Is it the noise in the market? The reason most campaigns fail is because of a weak (or non-existent ) positioning and messaging strategy behind it. That’s a problem.

Positioning 96

Positioning Campaigns Copywriting Paid Search Agency 96

Walker Sands

MAY 15, 2024

Fast Company senior editor Christopher Zara is not your average New York City journalist. Most of the reporters and editors at your average Manhattan-based new media company are from middle class or old-money families. ebook available from Little, Brown and Company for $14.99). He was addicted to heroin for a while.

Paid Search Agency 103

Paid Search Agency Companies Media PR 103

Messages that Matter

OCTOBER 26, 2020

When colleagues or peers or marketing consultants refer to positioning, what do you think they mean? There is often a debate about what positioning is, and what it is not. Confusing matters further, there are two proper usages of “positioning:” How your company is situated relative to its […].

Positioning 59

Positioning Peer-to-peer Consulting Paid Search Agency 59

Televerde

APRIL 9, 2020

The fact of the matter is: If your company culture is healthy and strong, you’re going to be able to pivot and pivot well. If we can find a way to foster a positive culture of personal growth and upward mobility – believe me; you can, too. Fostering a positive company culture is not just a nice thing to do.

Positioning 98

Positioning Peer-to-peer Business Lead Ranking 98

Marketing Insider Group

APRIL 6, 2020

We have always needed healthcare companies to create the innovative products and services to help us deal with life’s ailments. But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing. Both consumers and businesses want immediate relief.

Paid Search Agency 261

Paid Search Agency Enterprise Management Work Management Content Marketing 261

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. To get the ball rolling, I gave Cliff the rundown on product positioning and segmentation. What is product positioning?

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

PureB2B

AUGUST 18, 2020

Danvers, MA, August 18, 2020 DemandScience Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive Officer. New CEO joins to expand DemandScience Group’s service offerings.

Paid Search Agency 62

Paid Search Agency Positioning Work Management Marketing Management 62

Zoominfo

FEBRUARY 10, 2021

It has little to do with staffing, pandemic-related revenue difficulties, or fluctuations in the market. Figure 1 : There is a noticeable dip in product launches for medium-sized companies. Looking further at the data, medium companies released almost 10% less new products as of September 2020 compared to 2019. Source: ZoomInfo.

Paid Search Agency 246

Paid Search Agency Zoominfo Companies Advertising Mediums 246

Confessions of a B2B Marketer

NOVEMBER 2, 2023

April Dunford on LinkedIn April Dunford's website April Dunford's books Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Perry Steward on LinkedIn MADX's website Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR?

Positioning 52

Positioning Marketing & Strategy B2B Outreach 52

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97