INDUSTRY INSIGHTS YOUR PEERS ARE READING
Studies show underdog brand positioning affects consumer behavior, and leveraging an underdog narrative can be a powerful brand storytelling tool. According to the researchers, people with a strong “underdog disposition” are more likely to find underdog brand positioning appealing. MORE
Of the nineteen business intelligence (BI) companies evaluated in our 4 th annual assessment of positioning in the BI space, more than half (11) build positioning around the notion of “insights.”. Why do so many BI software companies choose this path? MORE
A positive relationship with clients is one of the most important parts of a successful business, and according to one survey as reported by Oracle.com, 86% of consumers will pay more for a better experience. MORE
One of the most challenging aspects of providing a Software as a Service (SaaS) is positioning the product so that it adds maximum value for the client (lower upfront cost), while protecting your company’s huge upfront investment (get dollars in the door quickly). MORE
There’s no better time than now to revitalize your brand positioning statement. What is a positioning statement? A positioning statement expresses the essence of a brand with precision. What a brand positioning statement is not. Positioning statement vs. value proposition. MORE
Today, I want to discuss the importance of branding and positioning. Moving on, one of the optimum ways to understand the health of your brand is by just putting in your company name into Google. What we have to ask ourselves is what is the brand positioning? Check in on the following: If you’re a software company and have product shots of your software, step back. When people go on social media, does your company look like a quality, nice place to work? MORE
Earlier this week, I presented a BrightTALK webinar on behalf of the Sales Experts Channel, titled, Branding and Positioning for […]. Branding Company Brand Positioning Company brand MORE
When asked in the same report what influenced their purchase decisions, under 40% showed a preference for company websites, television advertising, social media, ads or news articles. Nothing builds a customer-company relationship faster or more solidly than trust. MORE
Delivery: Although the brand positioning may be clear, those on the front-line with day-to-day customer contact don’t always live the brand values. In this post I’d like to focus on the last challenge – finding the right brand positioning. Choosing a B2B brand positioning. MORE
It’s strategic positioning. Strong and consistent positioning is the key to marketing success. Positioning is one of the basic marketing principles that leads to success. Without a strong position, your marketing will not stand out among the competition. MORE
The powers-that-be believed that the content should position just fine. The content only positioned for branded key phrases and nothing else. But the content that typically positions in Google (and gets links and social shares) is well-written, semantically-rich, and authoritative. MORE
I f you search B2B positioning online you will see that there is a LOT out there. And a lot of what is out there will tell you that it is “easy” — but if it is so easy, why do so many companies miss the mark? MORE
Consumers are engaging with their favorite companies on Facebook, says Mashable.com. Once upon a time (like a year ago), having a mobile strategy was an option, and revamping your company website for mobile was very progressive. What does mobile mean to your company? MORE
Most companies (if not all) have one very similar quest: get positive reviews. There are a few things you can do to increase your positive reviews. If you follow these tips, it won’t be long before you start reaping the benefits of positive reviews. MORE
As you can see in this perceptual map, Oracle and Microsoft have almost identical positions which were determined by evaluating websites of all the companies in Gartner’s SFA Magic Quadrant: Positioning [… If Gartner’s Magic Quadrant for Sales Force Automation (SFA) took into account marketing effectiveness, Microsoft and Oracle would get dinged for lack of differentiation. MORE
Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Here are 50 amazing Amazon.com facts to inspire your company. MORE
Positioning” is definitely one of those that people often use, without actually knowing its right meaning or what it entails. While positioning takes place, it’s one of those things you should start working on as soon as you set up a company. MORE
Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. Adapt them to your company, your audience, and your resources. SaaS marketing is fierce. MORE
You won’t get many opportunities to present your SaaS start-up to a Venture Capital (VC) firm with the desire to receive a large round of funding to take your company to the next level. Head into your next VC presentation with a firm grasp of: Branding/Positioning Leadership MORE
Here are 6 strategies you can use to position your agency as a thought leader: 1. To position your agency as a thought leader, there must be an individual personality behind the content you create. Most agencies sign thought leadership content from the company owner or CEO. MORE
Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” MORE
Branding/PositioningMark Andreessen once wrote, “The only thing that matters is product/market fit… Whenever you see a successful startup, you see one that has reached product market fit.”. MORE
In the process of managing search marketing campaigns for clients, we occasionally run into situations where client management is dictating that their company “own” certain key search terms on Google. MORE
Summertime is the best time to audit your positioning statement for effectiveness, and it’s easy to do. A positioning statement conveys a benefit that your target audience cares about, and it serves as the central theme for everything you do in marketing. MORE
It has to stand for something fundamental—an underlying bedrock idea or principle that at every turn supports a company or product. This foundational platform is called positioning , and without it a brand can have no traction. Successful positioning rejects conformity. MORE
But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Here are six key strategies that can help you turn efforts into results and ensure a positive return: 1. MORE
Below, learn how to shine a spotlight on revenue to improve the ROI of marketing spend and create a positive impact at your organization. So, not only is sales and marketing alignment good for customers, it’s good for the company as a whole. MORE
But before we do, we need to have a quick chat about positioning statements. Traditionally, positioning statements are stale, internal documents to help organizations understand what they do and where they sit in the marketplace. MORE
According to Jason Beck, fintech companies have, “become over-reliant upon analytics.” He believes the tools are necessary, but fintech — and all B2B companies for that matter, can become so myopic looking to measure brand awareness (e.g., What about your company? MORE
The tactic used in these campaigns is called “reverse positioning.” Also called breakaway positioning, this marketing strategy uses techniques such as informing consumers about the different features of products, how they were made or function, or even their appearance. MORE
Way back in 1969, a very perceptive marketer named Jack Trout introduced the concept of brand positioning to the world. A few years later, he and Al Ries wrote the seminal book, Positioning: The Battle for Your Mind , and the rest is history. Now, almost half a century later, the concept of positioning is just as relevant to businesses — and probably more so. That’s where brand positioning comes in. Brand Positioning Defined. Why Brand Positioning Is Important. MORE
” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. You don’t share your positioning statement? MORE
New research shows that B2B marketers are realizing more success with content marketing, and a number of different factors are contributing to their positive ROI. In addition, nearly 80 percent of B2B marketers agree that their companies have been focused on building audiences / subscriber bases. MORE
Reaching out to a reputable SEO company is a positive move as there are numerous benefits to working with an SEO agency as opposed to keeping it in-house. Experienced SEO companies have been involved in a wide range of projects and campaigns. Guest post by Michael Holder. MORE
The May 25 initial deadline is fast approaching, and marketers at companies of all sizes are scrambling to figure out how to comply with the new General Data Protection Regulation (GDPR) rules required by the European Union. MORE
There is an intuitive understanding that when clients have good experiences they generate more money for companies. Recommend a company, Repurchase from a company, Trust company, Forgive a company Try a new offering right away. MORE
You brought up four key words that I think can apply to B2B tech companies. Where do you see the need for tempo and rhythm most in how companies communicate? Where do B2B companies struggle with relevancy? This is a co-founder of this company. MORE
Today, I want to discuss the importance of branding and positioning. Moving on, one of the optimum ways to understand the health of your brand is by just putting in your company name into Google. What we have to ask ourselves is what is the brand positioning? Check in on the following: If you’re a software company and have product shots of your software, step back. When people go on social media, does your company look like a quality, nice place to work? MORE
Biznology
MARCH 7, 2018
” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. You don’t share your positioning statement?
Brickfish
OCTOBER 11, 2019
There is an intuitive understanding that when clients have good experiences they generate more money for companies. Recommend a company, Repurchase from a company, Trust company, Forgive a company Try a new offering right away.
Golden Spiral
JULY 30, 2019
You won’t get many opportunities to present your SaaS start-up to a Venture Capital (VC) firm with the desire to receive a large round of funding to take your company to the next level. Head into your next VC presentation with a firm grasp of: Branding/Positioning Leadership
Biznology
JUNE 26, 2017
The powers-that-be believed that the content should position just fine. The content only positioned for branded key phrases and nothing else. But the content that typically positions in Google (and gets links and social shares) is well-written, semantically-rich, and authoritative.
Advertisement
companies in the customer experience (CX), human resources (HR) management, and eLearning. including image, positioning, and competitive differentiation were the second-most cited objective. companies and situations. There are two things our company is focused on this year.
Savanta
JUNE 30, 2014
Delivery: Although the brand positioning may be clear, those on the front-line with day-to-day customer contact don’t always live the brand values. In this post I’d like to focus on the last challenge – finding the right brand positioning. Choosing a B2B brand positioning.
|
B2B PR Sense
DECEMBER 2, 2018
When asked in the same report what influenced their purchase decisions, under 40% showed a preference for company websites, television advertising, social media, ads or news articles. Nothing builds a customer-company relationship faster or more solidly than trust.
Webbiquity
NOVEMBER 12, 2019
Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.”
Biznology
JULY 24, 2017
Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Here are 50 amazing Amazon.com facts to inspire your company.
Fusion Marketing Partners
MARCH 28, 2019
Earlier this week, I presented a BrightTALK webinar on behalf of the Sales Experts Channel, titled, Branding and Positioning for […]. Branding Company Brand Positioning Company brand
|
|
Sharpspring
JULY 30, 2019
Here are 6 strategies you can use to position your agency as a thought leader: 1. To position your agency as a thought leader, there must be an individual personality behind the content you create. Most agencies sign thought leadership content from the company owner or CEO.
Webbiquity
MAY 3, 2012
Consumers are engaging with their favorite companies on Facebook, says Mashable.com. Once upon a time (like a year ago), having a mobile strategy was an option, and revamping your company website for mobile was very progressive. What does mobile mean to your company?
Marketing Insider Group
JUNE 15, 2015
But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Here are six key strategies that can help you turn efforts into results and ensure a positive return: 1.
Modern Marketing
MAY 24, 2019
One of the most challenging aspects of providing a Software as a Service (SaaS) is positioning the product so that it adds maximum value for the client (lower upfront cost), while protecting your company’s huge upfront investment (get dollars in the door quickly).
Advertisement
Lead Generation Companies: How to Pick a Right One WWW.MARKETJOY.COM Contact: +1 484-302-0110. generation company? outsourcing company at least once or has heard. companies are bad, or you shouldn’t. educate you to choose a company that will. Most companies.
Lead Liaison
SEPTEMBER 29, 2016
Most companies (if not all) have one very similar quest: get positive reviews. There are a few things you can do to increase your positive reviews. If you follow these tips, it won’t be long before you start reaping the benefits of positive reviews.
ClearVoice
APRIL 24, 2019
There’s no better time than now to revitalize your brand positioning statement. What is a positioning statement? A positioning statement expresses the essence of a brand with precision. What a brand positioning statement is not. Positioning statement vs. value proposition.
Golden Spiral
NOVEMBER 15, 2017
I f you search B2B positioning online you will see that there is a LOT out there. And a lot of what is out there will tell you that it is “easy” — but if it is so easy, why do so many companies miss the mark?
bizible
JUNE 9, 2016
Below, learn how to shine a spotlight on revenue to improve the ROI of marketing spend and create a positive impact at your organization. So, not only is sales and marketing alignment good for customers, it’s good for the company as a whole.
KoMarketing Associates
SEPTEMBER 27, 2017
New research shows that B2B marketers are realizing more success with content marketing, and a number of different factors are contributing to their positive ROI. In addition, nearly 80 percent of B2B marketers agree that their companies have been focused on building audiences / subscriber bases.
Hubspot
NOVEMBER 8, 2019
The tactic used in these campaigns is called “reverse positioning.” Also called breakaway positioning, this marketing strategy uses techniques such as informing consumers about the different features of products, how they were made or function, or even their appearance.
ATAK Interactive
FEBRUARY 21, 2019
But before we do, we need to have a quick chat about positioning statements. Traditionally, positioning statements are stale, internal documents to help organizations understand what they do and where they sit in the marketplace.
Aberdeen
JUNE 20, 2018
Of the nineteen business intelligence (BI) companies evaluated in our 4 th annual assessment of positioning in the BI space, more than half (11) build positioning around the notion of “insights.”. Why do so many BI software companies choose this path?
Hinge Marketing
AUGUST 7, 2017
Way back in 1969, a very perceptive marketer named Jack Trout introduced the concept of brand positioning to the world. A few years later, he and Al Ries wrote the seminal book, Positioning: The Battle for Your Mind , and the rest is history. Now, almost half a century later, the concept of positioning is just as relevant to businesses — and probably more so. That’s where brand positioning comes in. Brand Positioning Defined. Why Brand Positioning Is Important.
The Mx Group
APRIL 13, 2018
The May 25 initial deadline is fast approaching, and marketers at companies of all sizes are scrambling to figure out how to comply with the new General Data Protection Regulation (GDPR) rules required by the European Union.
B2B Marketing Traction
SEPTEMBER 18, 2015
It’s strategic positioning. Strong and consistent positioning is the key to marketing success. Positioning is one of the basic marketing principles that leads to success. Without a strong position, your marketing will not stand out among the competition.
Content Standard
MAY 2, 2018
Studies show underdog brand positioning affects consumer behavior, and leveraging an underdog narrative can be a powerful brand storytelling tool. According to the researchers, people with a strong “underdog disposition” are more likely to find underdog brand positioning appealing.
Golden Spiral
APRIL 16, 2019
You brought up four key words that I think can apply to B2B tech companies. Where do you see the need for tempo and rhythm most in how companies communicate? Where do B2B companies struggle with relevancy? This is a co-founder of this company.
Aberdeen
JULY 31, 2017
Summertime is the best time to audit your positioning statement for effectiveness, and it’s easy to do. A positioning statement conveys a benefit that your target audience cares about, and it serves as the central theme for everything you do in marketing.
Golden Spiral
JUNE 27, 2019
Branding/PositioningMark Andreessen once wrote, “The only thing that matters is product/market fit… Whenever you see a successful startup, you see one that has reached product market fit.”.
Messages that Matter
JANUARY 27, 2019
As you can see in this perceptual map, Oracle and Microsoft have almost identical positions which were determined by evaluating websites of all the companies in Gartner’s SFA Magic Quadrant: Positioning [… If Gartner’s Magic Quadrant for Sales Force Automation (SFA) took into account marketing effectiveness, Microsoft and Oracle would get dinged for lack of differentiation.
Golden Spiral
MAY 14, 2019
According to Jason Beck, fintech companies have, “become over-reliant upon analytics.” He believes the tools are necessary, but fintech — and all B2B companies for that matter, can become so myopic looking to measure brand awareness (e.g., What about your company?
Altitude Branding
OCTOBER 29, 2019
Positioning” is definitely one of those that people often use, without actually knowing its right meaning or what it entails. While positioning takes place, it’s one of those things you should start working on as soon as you set up a company.
Directive Agency
DECEMBER 28, 2018
Today, I want to discuss the importance of branding and positioning. Moving on, one of the optimum ways to understand the health of your brand is by just putting in your company name into Google. What we have to ask ourselves is what is the brand positioning? Check in on the following: If you’re a software company and have product shots of your software, step back. When people go on social media, does your company look like a quality, nice place to work?
Directive Agency
DECEMBER 28, 2018
Today, I want to discuss the importance of branding and positioning. Moving on, one of the optimum ways to understand the health of your brand is by just putting in your company name into Google. What we have to ask ourselves is what is the brand positioning? Check in on the following: If you’re a software company and have product shots of your software, step back. When people go on social media, does your company look like a quality, nice place to work?
Hinge Marketing
DECEMBER 14, 2015
It has to stand for something fundamental—an underlying bedrock idea or principle that at every turn supports a company or product. This foundational platform is called positioning , and without it a brand can have no traction. Successful positioning rejects conformity.
Webbiquity
NOVEMBER 29, 2019
Reaching out to a reputable SEO company is a positive move as there are numerous benefits to working with an SEO agency as opposed to keeping it in-house. Experienced SEO companies have been involved in a wide range of projects and campaigns. Guest post by Michael Holder.
KoMarketing Associates
NOVEMBER 12, 2019
Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. Adapt them to your company, your audience, and your resources. SaaS marketing is fierce.
The Point
OCTOBER 11, 2012
In the process of managing search marketing campaigns for clients, we occasionally run into situations where client management is dictating that their company “own” certain key search terms on Google.
82 
Let's personalize your content