Expert insights. Personalized for you.
Studies show underdog brand positioning affects consumer behavior, and leveraging an underdog narrative can be a powerful brand storytelling tool. According to the researchers, people with a strong “underdog disposition” are more likely to find underdog brand positioning appealing. MORE
for redefining what marketing means to a company. They work for B2B companies as well, even in the most unconventional industries like commercial real estate. It has the opportunity to help you redefine what marketing means for your company. MORE
Of the nineteen business intelligence (BI) companies evaluated in our 4 th annual assessment of positioning in the BI space, more than half (11) build positioning around the notion of “insights.”. Why do so many BI software companies choose this path? MORE
A positive relationship with clients is one of the most important parts of a successful business, and according to one survey as reported by Oracle.com, 86% of consumers will pay more for a better experience. MORE
One of the most challenging aspects of providing a Software as a Service (SaaS) is positioning the product so that it adds maximum value for the client (lower upfront cost), while protecting your company’s huge upfront investment (get dollars in the door quickly). MORE
There’s no better time than now to revitalize your brand positioning statement. What is a positioning statement? A positioning statement expresses the essence of a brand with precision. What a brand positioning statement is not. Positioning statement vs. value proposition. MORE
There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. With the ever-increasing number of SaaS companies, it is crucial for you to follow certain growth strategies to outdo your competitors. MORE
Earlier this week, I presented a BrightTALK webinar on behalf of the Sales Experts Channel, titled, Branding and Positioning for […]. Branding Company Brand Positioning Company brand MORE
That is precisely what is happening today in most companies in response to the global economic downturn that has resulted from the COVID-19 pandemic. The relationship between marketing expenditures and performance is significantly positive. MORE
Yet occasionally, spending a little time at the virtual whiteboard can yield some positive returns. The post How companies use video content on social media appeared first on Blog Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. MORE
Countless companies make the mistake of launching their website and then leaving it alone to gather dust. Don’t be one of those companies! A fast website promotes a positive user experience, while a slow site results in higher bounce rates. MORE
When asked in the same report what influenced their purchase decisions, under 40% showed a preference for company websites, television advertising, social media, ads or news articles. Nothing builds a customer-company relationship faster or more solidly than trust. MORE
There are so many reasons for B2B companies, especially small to mid-sized professional services firms, to understand their unique position within their marketplace. Positioning enables an organization to stand above the crowd on a platform that is rock solid. MORE
Delivery: Although the brand positioning may be clear, those on the front-line with day-to-day customer contact don’t always live the brand values. In this post I’d like to focus on the last challenge – finding the right brand positioning. Choosing a B2B brand positioning. MORE
The fact of the matter is: If your company culture is healthy and strong, you’re going to be able to pivot and pivot well. If we can find a way to foster a positive culture of personal growth and upward mobility – believe me; you can, too. How do you want your company to be perceived? MORE
The role of the marketer is constantly evolving, and new research suggests that data and analytics are becoming more critical to professionals in the position at their respective companies. MORE
It’s strategic positioning. Strong and consistent positioning is the key to marketing success. Positioning is one of the basic marketing principles that leads to success. Without a strong position, your marketing will not stand out among the competition. MORE
The powers-that-be believed that the content should position just fine. The content only positioned for branded key phrases and nothing else. But the content that typically positions in Google (and gets links and social shares) is well-written, semantically-rich, and authoritative. MORE
I f you search B2B positioning online you will see that there is a LOT out there. And a lot of what is out there will tell you that it is “easy” — but if it is so easy, why do so many companies miss the mark? MORE
Then position yourself by the solutions you offer rather than the time. A client or company that may not be able to pay you a lot now could grow or end up in a much better position in the near future. You know that client. MORE
Here’s the bottom line: In today’s market, to guarantee the utmost visibility in any industry, effective B2B positioning requires some sort of strategy. And while marketing efforts can be optimized or revamped, there is one element that underlies as a foundation for all: positioning. . MORE
Most companies (if not all) have one very similar quest: get positive reviews. There are a few things you can do to increase your positive reviews. If you follow these tips, it won’t be long before you start reaping the benefits of positive reviews. MORE
Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Here are 50 amazing Amazon.com facts to inspire your company. MORE
Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. Adapt them to your company, your audience, and your resources. SaaS marketing is fierce. MORE
You won’t get many opportunities to present your SaaS start-up to a Venture Capital (VC) firm with the desire to receive a large round of funding to take your company to the next level. Head into your next VC presentation with a firm grasp of: Branding/Positioning Leadership MORE
Here are 6 strategies you can use to position your agency as a thought leader: 1. To position your agency as a thought leader, there must be an individual personality behind the content you create. Most agencies sign thought leadership content from the company owner or CEO. MORE
Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” MORE
Summertime is the best time to audit your positioning statement for effectiveness, and it’s easy to do. A positioning statement conveys a benefit that your target audience cares about, and it serves as the central theme for everything you do in marketing. MORE
But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Here are six key strategies that can help you turn efforts into results and ensure a positive return: 1. MORE
Below, learn how to shine a spotlight on revenue to improve the ROI of marketing spend and create a positive impact at your organization. So, not only is sales and marketing alignment good for customers, it’s good for the company as a whole. MORE
Way back in 1969, a very perceptive marketer named Jack Trout introduced the concept of brand positioning to the world. A few years later, he and Al Ries wrote the seminal book, Positioning: The Battle for Your Mind , and the rest is history. Now, almost half a century later, the concept of positioning is just as relevant to businesses — and probably more so. That’s where brand positioning comes in. Brand Positioning Defined. Why Brand Positioning Is Important. MORE
” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. You don’t share your positioning statement? MORE
When companies shift go-to-market models to focus on a defined universe of accounts, they naturally invest more in knowing those accounts. Over time, sellers are left without visibility into new needs, competitive threats or even positive outcomes the client is seeing. MORE
New research shows that B2B marketers are realizing more success with content marketing, and a number of different factors are contributing to their positive ROI. In addition, nearly 80 percent of B2B marketers agree that their companies have been focused on building audiences / subscriber bases. MORE
There is an intuitive understanding that when clients have good experiences they generate more money for companies. Recommend a company, Repurchase from a company, Trust company, Forgive a company Try a new offering right away. MORE
You brought up four key words that I think can apply to B2B tech companies. Where do you see the need for tempo and rhythm most in how companies communicate? Where do B2B companies struggle with relevancy? This is a co-founder of this company. MORE
Biznology
MARCH 7, 2018
” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. You don’t share your positioning statement?
Nuvi
OCTOBER 11, 2019
There is an intuitive understanding that when clients have good experiences they generate more money for companies. Recommend a company, Repurchase from a company, Trust company, Forgive a company Try a new offering right away.
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Televerde
APRIL 9, 2020
The fact of the matter is: If your company culture is healthy and strong, you’re going to be able to pivot and pivot well. If we can find a way to foster a positive culture of personal growth and upward mobility – believe me; you can, too. How do you want your company to be perceived?
Biznology
JUNE 26, 2017
The powers-that-be believed that the content should position just fine. The content only positioned for branded key phrases and nothing else. But the content that typically positions in Google (and gets links and social shares) is well-written, semantically-rich, and authoritative.
Positioning your business and boosting its sales in the cutthroat competition is quite challenging. However, if you use the right tactics, the journey gets a bit easier. In this eBook, you will find the information related to sales challenges that companies come across, how to deal with them, and use the upbeat strategies to accelerate the company’s sales.
Golden Spiral
JULY 30, 2019
You won’t get many opportunities to present your SaaS start-up to a Venture Capital (VC) firm with the desire to receive a large round of funding to take your company to the next level. Head into your next VC presentation with a firm grasp of: Branding/Positioning Leadership
|
KoMarketing Associates
JULY 28, 2020
The role of the marketer is constantly evolving, and new research suggests that data and analytics are becoming more critical to professionals in the position at their respective companies.
B2B PR Sense
DECEMBER 2, 2018
When asked in the same report what influenced their purchase decisions, under 40% showed a preference for company websites, television advertising, social media, ads or news articles. Nothing builds a customer-company relationship faster or more solidly than trust.
Marketing Insider Group
SEPTEMBER 4, 2018
A positive relationship with clients is one of the most important parts of a successful business, and according to one survey as reported by Oracle.com, 86% of consumers will pay more for a better experience.
Biznology
JULY 24, 2017
Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Here are 50 amazing Amazon.com facts to inspire your company.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.
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Fusion Marketing Partners
MARCH 28, 2019
Earlier this week, I presented a BrightTALK webinar on behalf of the Sales Experts Channel, titled, Branding and Positioning for […]. Branding Company Brand Positioning Company brand
Marketing Insider Group
JUNE 15, 2015
But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Here are six key strategies that can help you turn efforts into results and ensure a positive return: 1.
Sharpspring
JULY 30, 2019
Here are 6 strategies you can use to position your agency as a thought leader: 1. To position your agency as a thought leader, there must be an individual personality behind the content you create. Most agencies sign thought leadership content from the company owner or CEO.
SmarkLabs
JULY 27, 2020
Here’s the bottom line: In today’s market, to guarantee the utmost visibility in any industry, effective B2B positioning requires some sort of strategy. And while marketing efforts can be optimized or revamped, there is one element that underlies as a foundation for all: positioning. .
ClickZ
FEBRUARY 20, 2020
When companies shift go-to-market models to focus on a defined universe of accounts, they naturally invest more in knowing those accounts. Over time, sellers are left without visibility into new needs, competitive threats or even positive outcomes the client is seeing.
Lead Liaison
SEPTEMBER 29, 2016
Most companies (if not all) have one very similar quest: get positive reviews. There are a few things you can do to increase your positive reviews. If you follow these tips, it won’t be long before you start reaping the benefits of positive reviews.
Modern Marketing
MAY 24, 2019
One of the most challenging aspects of providing a Software as a Service (SaaS) is positioning the product so that it adds maximum value for the client (lower upfront cost), while protecting your company’s huge upfront investment (get dollars in the door quickly).
Hinge Marketing
AUGUST 7, 2017
Way back in 1969, a very perceptive marketer named Jack Trout introduced the concept of brand positioning to the world. A few years later, he and Al Ries wrote the seminal book, Positioning: The Battle for Your Mind , and the rest is history. Now, almost half a century later, the concept of positioning is just as relevant to businesses — and probably more so. That’s where brand positioning comes in. Brand Positioning Defined. Why Brand Positioning Is Important.
RockContent
JULY 31, 2020
Yet occasionally, spending a little time at the virtual whiteboard can yield some positive returns. The post How companies use video content on social media appeared first on Blog Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good.
Golden Spiral
NOVEMBER 15, 2017
I f you search B2B positioning online you will see that there is a LOT out there. And a lot of what is out there will tell you that it is “easy” — but if it is so easy, why do so many companies miss the mark?
ClearVoice
APRIL 24, 2019
There’s no better time than now to revitalize your brand positioning statement. What is a positioning statement? A positioning statement expresses the essence of a brand with precision. What a brand positioning statement is not. Positioning statement vs. value proposition.
bizible
JUNE 9, 2016
Below, learn how to shine a spotlight on revenue to improve the ROI of marketing spend and create a positive impact at your organization. So, not only is sales and marketing alignment good for customers, it’s good for the company as a whole.
KoMarketing Associates
SEPTEMBER 27, 2017
New research shows that B2B marketers are realizing more success with content marketing, and a number of different factors are contributing to their positive ROI. In addition, nearly 80 percent of B2B marketers agree that their companies have been focused on building audiences / subscriber bases.
Marketing Insider Group
JUNE 8, 2020
for redefining what marketing means to a company. They work for B2B companies as well, even in the most unconventional industries like commercial real estate. It has the opportunity to help you redefine what marketing means for your company.
ClearVoice
JANUARY 17, 2020
Then position yourself by the solutions you offer rather than the time. A client or company that may not be able to pay you a lot now could grow or end up in a much better position in the near future. You know that client.
Aberdeen HCM Essentials
JUNE 20, 2018
Of the nineteen business intelligence (BI) companies evaluated in our 4 th annual assessment of positioning in the BI space, more than half (11) build positioning around the notion of “insights.”. Why do so many BI software companies choose this path?
B2B Marketing Traction
SEPTEMBER 18, 2015
It’s strategic positioning. Strong and consistent positioning is the key to marketing success. Positioning is one of the basic marketing principles that leads to success. Without a strong position, your marketing will not stand out among the competition.
Marketri
NOVEMBER 30, 2011
There are so many reasons for B2B companies, especially small to mid-sized professional services firms, to understand their unique position within their marketplace. Positioning enables an organization to stand above the crowd on a platform that is rock solid.
Single Grain
JULY 14, 2020
There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. With the ever-increasing number of SaaS companies, it is crucial for you to follow certain growth strategies to outdo your competitors.
Content Standard
MAY 2, 2018
Studies show underdog brand positioning affects consumer behavior, and leveraging an underdog narrative can be a powerful brand storytelling tool. According to the researchers, people with a strong “underdog disposition” are more likely to find underdog brand positioning appealing.
Aberdeen
JULY 31, 2017
Summertime is the best time to audit your positioning statement for effectiveness, and it’s easy to do. A positioning statement conveys a benefit that your target audience cares about, and it serves as the central theme for everything you do in marketing.
Webbiquity SMM
NOVEMBER 12, 2019
Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.”
Kaon
JULY 10, 2020
That is precisely what is happening today in most companies in response to the global economic downturn that has resulted from the COVID-19 pandemic. The relationship between marketing expenditures and performance is significantly positive.
Golden Spiral
APRIL 16, 2019
You brought up four key words that I think can apply to B2B tech companies. Where do you see the need for tempo and rhythm most in how companies communicate? Where do B2B companies struggle with relevancy? This is a co-founder of this company.
Marketing Insider Group
JANUARY 16, 2020
Countless companies make the mistake of launching their website and then leaving it alone to gather dust. Don’t be one of those companies! A fast website promotes a positive user experience, while a slow site results in higher bounce rates.
KoMarketing Associates
NOVEMBER 12, 2019
Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. Adapt them to your company, your audience, and your resources. SaaS marketing is fierce.
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