Should your positioning statement be a video?

Biznology

” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. You don’t share your positioning statement?

Positive Customer Experience Drives Revenue

Nuvi

There is an intuitive understanding that when clients have good experiences they generate more money for companies. Recommend a company, Repurchase from a company, Trust company, Forgive a company Try a new offering right away.

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Why a Positive Culture is Business-Essential

Televerde

The fact of the matter is: If your company culture is healthy and strong, you’re going to be able to pivot and pivot well. If we can find a way to foster a positive culture of personal growth and upward mobility – believe me; you can, too. How do you want your company to be perceived?

Can content written for print position well in Google?

Biznology

The powers-that-be believed that the content should position just fine. The content only positioned for branded key phrases and nothing else. But the content that typically positions in Google (and gets links and social shares) is well-written, semantically-rich, and authoritative.

Unveiling the secrets of top influencers – This is how they beat their sales competition

Positioning your business and boosting its sales in the cutthroat competition is quite challenging. However, if you use the right tactics, the journey gets a bit easier. In this eBook, you will find the information related to sales challenges that companies come across, how to deal with them, and use the upbeat strategies to accelerate the company’s sales.

How to Position Your SaaS Company for a Venture Capital Firm

Golden Spiral

You won’t get many opportunities to present your SaaS start-up to a Venture Capital (VC) firm with the desire to receive a large round of funding to take your company to the next level. Head into your next VC presentation with a firm grasp of: Branding/Positioning Leadership

85% of Marketers Agree that Data Analytics and Insight Generation are Growing in Importance to their Position

KoMarketing Associates

The role of the marketer is constantly evolving, and new research suggests that data and analytics are becoming more critical to professionals in the position at their respective companies.

Word of Mouth Marketing: How to Spark Positive Conversations

B2B PR Sense

When asked in the same report what influenced their purchase decisions, under 40% showed a preference for company websites, television advertising, social media, ads or news articles. Nothing builds a customer-company relationship faster or more solidly than trust.

4 Steps in Building and Maintaining a Positive Client Relationship

Marketing Insider Group

A positive relationship with clients is one of the most important parts of a successful business, and according to one survey as reported by Oracle.com, 86% of consumers will pay more for a better experience.

50 amazing facts about Amazon.com to inspire your company

Biznology

Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Here are 50 amazing Amazon.com facts to inspire your company.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Do You Need a Company Brand Overhaul or Tune-up?

Fusion Marketing Partners

Earlier this week, I presented a BrightTALK webinar on behalf of the Sales Experts Channel, titled, Branding and Positioning for […]. Branding Company Brand Positioning Company brand

How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Here are six key strategies that can help you turn efforts into results and ensure a positive return: 1.

6 Ways to Position Your Agency as a Thought Leader

Sharpspring

Here are 6 strategies you can use to position your agency as a thought leader: 1. To position your agency as a thought leader, there must be an individual personality behind the content you create. Most agencies sign thought leadership content from the company owner or CEO.

Strategic B2B Positioning: What You Need To Know

SmarkLabs

Here’s the bottom line: In today’s market, to guarantee the utmost visibility in any industry, effective B2B positioning requires some sort of strategy. And while marketing efforts can be optimized or revamped, there is one element that underlies as a foundation for all: positioning. .

The surprising (positive) benefits ABM brings to your customers

ClickZ

When companies shift go-to-market models to focus on a defined universe of accounts, they naturally invest more in knowing those accounts. Over time, sellers are left without visibility into new needs, competitive threats or even positive outcomes the client is seeing.

How to Get Positive Reviews for Your Business

Lead Liaison

Most companies (if not all) have one very similar quest: get positive reviews. There are a few things you can do to increase your positive reviews. If you follow these tips, it won’t be long before you start reaping the benefits of positive reviews.

Here’s How CMOs Can Position SaaS for Maximum Profitability and Customer Retention

Modern Marketing

One of the most challenging aspects of providing a Software as a Service (SaaS) is positioning the product so that it adds maximum value for the client (lower upfront cost), while protecting your company’s huge upfront investment (get dollars in the door quickly).

Brand Positioning Strategy for the Professional Services

Hinge Marketing

Way back in 1969, a very perceptive marketer named Jack Trout introduced the concept of brand positioning to the world. A few years later, he and Al Ries wrote the seminal book, Positioning: The Battle for Your Mind , and the rest is history. Now, almost half a century later, the concept of positioning is just as relevant to businesses — and probably more so. That’s where brand positioning comes in. Brand Positioning Defined. Why Brand Positioning Is Important.

How companies use video content on social media

RockContent

Yet occasionally, spending a little time at the virtual whiteboard can yield some positive returns. The post How companies use video content on social media appeared first on Blog Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good.

The 3 Commandments of B2B Positioning [Video]

Golden Spiral

I f you search B2B positioning online you will see that there is a LOT out there. And a lot of what is out there will tell you that it is “easy” — but if it is so easy, why do so many companies miss the mark?

Develop Your Brand Positioning Statement With Steely Confidence (and Examples)

ClearVoice

There’s no better time than now to revitalize your brand positioning statement. What is a positioning statement? A positioning statement expresses the essence of a brand with precision. What a brand positioning statement is not. Positioning statement vs. value proposition.

How to Obtain Positive Marketing ROI with Revenue Analytics

bizible

Below, learn how to shine a spotlight on revenue to improve the ROI of marketing spend and create a positive impact at your organization. So, not only is sales and marketing alignment good for customers, it’s good for the company as a whole.

Higher Quality Content Helps B2B Marketers Find Positive ROI

KoMarketing Associates

New research shows that B2B marketers are realizing more success with content marketing, and a number of different factors are contributing to their positive ROI. In addition, nearly 80 percent of B2B marketers agree that their companies have been focused on building audiences / subscriber bases.

How One B2B CMO Focused Her Company On Storytelling

Marketing Insider Group

for redefining what marketing means to a company. They work for B2B companies as well, even in the most unconventional industries like commercial real estate. It has the opportunity to help you redefine what marketing means for your company.

How to Position Yourself as a Freelance Leader Versus a Freelance Laborer

ClearVoice

Then position yourself by the solutions you offer rather than the time. A client or company that may not be able to pay you a lot now could grow or end up in a much better position in the near future. You know that client.

Positioning in the BI Marketspace: A Herd Mentality?

Aberdeen HCM Essentials

Of the nineteen business intelligence (BI) companies evaluated in our 4 th annual assessment of positioning in the BI space, more than half (11) build positioning around the notion of “insights.”. Why do so many BI software companies choose this path?

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

It’s strategic positioning. Strong and consistent positioning is the key to marketing success. Positioning is one of the basic marketing principles that leads to success. Without a strong position, your marketing will not stand out among the competition.

Positioning, for What? Why Creating a Solid Positioning Strategy is Critical in B2B Marketing.

Marketri

There are so many reasons for B2B companies, especially small to mid-sized professional services firms, to understand their unique position within their marketplace. Positioning enables an organization to stand above the crowd on a platform that is rock solid.

SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company

Single Grain

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. With the ever-increasing number of SaaS companies, it is crucial for you to follow certain growth strategies to outdo your competitors.

The Psychological Appeal of Underdog Brand Positioning

Content Standard

Studies show underdog brand positioning affects consumer behavior, and leveraging an underdog narrative can be a powerful brand storytelling tool. According to the researchers, people with a strong “underdog disposition” are more likely to find underdog brand positioning appealing.

3 Questions to Help You Audit Your Positioning Statement

Aberdeen

Summertime is the best time to audit your positioning statement for effectiveness, and it’s easy to do. A positioning statement conveys a benefit that your target audience cares about, and it serves as the central theme for everything you do in marketing.

Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring

Webbiquity SMM

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.”

How Marketing Can Help Companies Thrive in Challenging Economic Times

Kaon

That is precisely what is happening today in most companies in response to the global economic downturn that has resulted from the COVID-19 pandemic. The relationship between marketing expenditures and performance is significantly positive.

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Introducing Angus Nelson: B2B Messaging, Positioning, and Audience Building

Golden Spiral

You brought up four key words that I think can apply to B2B tech companies. Where do you see the need for tempo and rhythm most in how companies communicate? Where do B2B companies struggle with relevancy? This is a co-founder of this company.

How B2B Companies Maximize Digital Marketing With Routine Audits

Marketing Insider Group

Countless companies make the mistake of launching their website and then leaving it alone to gather dust. Don’t be one of those companies! A fast website promotes a positive user experience, while a slow site results in higher bounce rates.

7 B2B Lead Generation Strategies For SaaS Companies

KoMarketing Associates

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. Adapt them to your company, your audience, and your resources. SaaS marketing is fierce.