Should your positioning statement be a video?


” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. You don’t share your positioning statement?

Positive Customer Experience Drives Revenue


There is an intuitive understanding that when clients have good experiences they generate more money for companies. Recommend a company, Repurchase from a company, Trust company, Forgive a company Try a new offering right away.

How to Position Your SaaS Company for a Venture Capital Firm

Golden Spiral

You won’t get many opportunities to present your SaaS start-up to a Venture Capital (VC) firm with the desire to receive a large round of funding to take your company to the next level. Head into your next VC presentation with a firm grasp of: Branding/Positioning Leadership

Can content written for print position well in Google?


The powers-that-be believed that the content should position just fine. The content only positioned for branded key phrases and nothing else. But the content that typically positions in Google (and gets links and social shares) is well-written, semantically-rich, and authoritative.

How B2B Marketing is Changing in 2018

companies in the customer experience (CX), human resources (HR) management, and eLearning. including image, positioning, and competitive differentiation were the second-most cited objective. companies and situations. There are two things our company is focused on this year.

Finding the brand positioning sweet spot


Delivery: Although the brand positioning may be clear, those on the front-line with day-to-day customer contact don’t always live the brand values. In this post I’d like to focus on the last challenge – finding the right brand positioning. Choosing a B2B brand positioning.

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Word of Mouth Marketing: How to Spark Positive Conversations

B2B PR Sense

When asked in the same report what influenced their purchase decisions, under 40% showed a preference for company websites, television advertising, social media, ads or news articles. Nothing builds a customer-company relationship faster or more solidly than trust.

Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring


Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.”

50 amazing facts about to inspire your company

Biznology facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Here are 50 amazing facts to inspire your company.

Do You Need a Company Brand Overhaul or Tune-up?

Fusion Marketing Partners

Earlier this week, I presented a BrightTALK webinar on behalf of the Sales Experts Channel, titled, Branding and Positioning for […]. Branding Company Brand Positioning Company brand

Unveiling the secrets of top influencers – This is how they beat their sales competition

6 Ways to Position Your Agency as a Thought Leader


Here are 6 strategies you can use to position your agency as a thought leader: 1. To position your agency as a thought leader, there must be an individual personality behind the content you create. Most agencies sign thought leadership content from the company owner or CEO.

Mobile Positioning: A Business Must


Consumers are engaging with their favorite companies on Facebook, says Once upon a time (like a year ago), having a mobile strategy was an option, and revamping your company website for mobile was very progressive. What does mobile mean to your company?

How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Here are six key strategies that can help you turn efforts into results and ensure a positive return: 1.

Here’s How CMOs Can Position SaaS for Maximum Profitability and Customer Retention

Modern Marketing

One of the most challenging aspects of providing a Software as a Service (SaaS) is positioning the product so that it adds maximum value for the client (lower upfront cost), while protecting your company’s huge upfront investment (get dollars in the door quickly).

Lead Generation Companies: How to Pick a Right One

Lead Generation Companies: How to Pick a Right One WWW.MARKETJOY.COM Contact: +1 484-302-0110. generation company? outsourcing company at least once or has heard. companies are bad, or you shouldn’t. educate you to choose a company that will. Most companies.

How to Get Positive Reviews for Your Business

Lead Liaison

Most companies (if not all) have one very similar quest: get positive reviews. There are a few things you can do to increase your positive reviews. If you follow these tips, it won’t be long before you start reaping the benefits of positive reviews.

Develop Your Brand Positioning Statement With Steely Confidence (and Examples)


There’s no better time than now to revitalize your brand positioning statement. What is a positioning statement? A positioning statement expresses the essence of a brand with precision. What a brand positioning statement is not. Positioning statement vs. value proposition.

The 3 Commandments of B2B Positioning [Video]

Golden Spiral

I f you search B2B positioning online you will see that there is a LOT out there. And a lot of what is out there will tell you that it is “easy” — but if it is so easy, why do so many companies miss the mark?

How to Obtain Positive Marketing ROI with Revenue Analytics


Below, learn how to shine a spotlight on revenue to improve the ROI of marketing spend and create a positive impact at your organization. So, not only is sales and marketing alignment good for customers, it’s good for the company as a whole.

Higher Quality Content Helps B2B Marketers Find Positive ROI

KoMarketing Associates

New research shows that B2B marketers are realizing more success with content marketing, and a number of different factors are contributing to their positive ROI. In addition, nearly 80 percent of B2B marketers agree that their companies have been focused on building audiences / subscriber bases.

What in the Name of Marketing Is Reverse Positioning?


The tactic used in these campaigns is called “reverse positioning.” Also called breakaway positioning, this marketing strategy uses techniques such as informing consumers about the different features of products, how they were made or function, or even their appearance.

How to Create the Perfect Why-How-What Positioning Statement

ATAK Interactive

But before we do, we need to have a quick chat about positioning statements. Traditionally, positioning statements are stale, internal documents to help organizations understand what they do and where they sit in the marketplace.

Positioning in the BI Marketspace: A Herd Mentality?


Of the nineteen business intelligence (BI) companies evaluated in our 4 th annual assessment of positioning in the BI space, more than half (11) build positioning around the notion of “insights.”. Why do so many BI software companies choose this path?

Brand Positioning Strategy for the Professional Services

Hinge Marketing

Way back in 1969, a very perceptive marketer named Jack Trout introduced the concept of brand positioning to the world. A few years later, he and Al Ries wrote the seminal book, Positioning: The Battle for Your Mind , and the rest is history. Now, almost half a century later, the concept of positioning is just as relevant to businesses — and probably more so. That’s where brand positioning comes in. Brand Positioning Defined. Why Brand Positioning Is Important.

A Positive Approach to GDPR Compliance

The Mx Group

The May 25 initial deadline is fast approaching, and marketers at companies of all sizes are scrambling to figure out how to comply with the new General Data Protection Regulation (GDPR) rules required by the European Union.

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

It’s strategic positioning. Strong and consistent positioning is the key to marketing success. Positioning is one of the basic marketing principles that leads to success. Without a strong position, your marketing will not stand out among the competition.

The Psychological Appeal of Underdog Brand Positioning

Content Standard

Studies show underdog brand positioning affects consumer behavior, and leveraging an underdog narrative can be a powerful brand storytelling tool. According to the researchers, people with a strong “underdog disposition” are more likely to find underdog brand positioning appealing.

Introducing Angus Nelson: B2B Messaging, Positioning, and Audience Building

Golden Spiral

You brought up four key words that I think can apply to B2B tech companies. Where do you see the need for tempo and rhythm most in how companies communicate? Where do B2B companies struggle with relevancy? This is a co-founder of this company.

3 Questions to Help You Audit Your Positioning Statement


Summertime is the best time to audit your positioning statement for effectiveness, and it’s easy to do. A positioning statement conveys a benefit that your target audience cares about, and it serves as the central theme for everything you do in marketing.

6 SaaS Companies With Stellar Product-Market Fit and Serious Growth

Golden Spiral

Branding/PositioningMark Andreessen once wrote, “The only thing that matters is product/market fit… Whenever you see a successful startup, you see one that has reached product market fit.”.

How leading companies in the Sales Force Automation market are positioned

Messages that Matter

As you can see in this perceptual map, Oracle and Microsoft have almost identical positions which were determined by evaluating websites of all the companies in Gartner’s SFA Magic Quadrant: Positioning [… If Gartner’s Magic Quadrant for Sales Force Automation (SFA) took into account marketing effectiveness, Microsoft and Oracle would get dinged for lack of differentiation.

How Do Fintech Companies Build Brand Awareness Featuring Jason Beck

Golden Spiral

According to Jason Beck, fintech companies have, “become over-reliant upon analytics.” He believes the tools are necessary, but fintech — and all B2B companies for that matter, can become so myopic looking to measure brand awareness (e.g., What about your company?

3 Most Important Tips for Positioning a New Brand in a Fast-changing Market

Altitude Branding

Positioning” is definitely one of those that people often use, without actually knowing its right meaning or what it entails. While positioning takes place, it’s one of those things you should start working on as soon as you set up a company.

The Importance of Branding and Positioning

Directive Agency

Today, I want to discuss the importance of branding and positioning. Moving on, one of the optimum ways to understand the health of your brand is by just putting in your company name into Google. What we have to ask ourselves is what is the brand positioning? Check in on the following: If you’re a software company and have product shots of your software, step back. When people go on social media, does your company look like a quality, nice place to work?

The Importance of Branding and Positioning

Directive Agency

Today, I want to discuss the importance of branding and positioning. Moving on, one of the optimum ways to understand the health of your brand is by just putting in your company name into Google. What we have to ask ourselves is what is the brand positioning? Check in on the following: If you’re a software company and have product shots of your software, step back. When people go on social media, does your company look like a quality, nice place to work?

Elements of a Successful Brand 1: Brand Positioning

Hinge Marketing

It has to stand for something fundamental—an underlying bedrock idea or principle that at every turn supports a company or product. This foundational platform is called positioning , and without it a brand can have no traction. Successful positioning rejects conformity.

Build Your Business Online with an Expert SEO Company


Reaching out to a reputable SEO company is a positive move as there are numerous benefits to working with an SEO agency as opposed to keeping it in-house. Experienced SEO companies have been involved in a wide range of projects and campaigns. Guest post by Michael Holder.

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7 B2B Lead Generation Strategies For SaaS Companies

KoMarketing Associates

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. Adapt them to your company, your audience, and your resources. SaaS marketing is fierce.

Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think

The Point

In the process of managing search marketing campaigns for clients, we occasionally run into situations where client management is dictating that their company “own” certain key search terms on Google.