Should your positioning statement be a video?


” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. You don’t share your positioning statement? Neither do lots of companies. Positioning, as Hank points out, is not messaging. Positioning statements are supposed provide a framework for messaging, but they tend to be formulaic and not very interesting.

Ideal Brand Positioning in 3 Simple Steps

Goodish Agency

Before we get started, we need to define what brand positioning is. So, what is brand positioning? Therefore, before we define our brand position, we must first define these 3 things: The what – What are you doing, or what problem are you solving?


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Brand positioning guide: how to consolidate your company’s strength in the market?


Brand positioning is the central element of the success, sustainability and permanence of a business in any field. So, do you want to know the ABCs of brand positioning? Below, you’ll see: What is brand positioning, and what are its benefits?

Why a Positive Culture is Business-Essential


The fact of the matter is: If your company culture is healthy and strong, you’re going to be able to pivot and pivot well. If we can find a way to foster a positive culture of personal growth and upward mobility – believe me; you can, too. How do you want your company to be perceived?

Unveiling the secrets of top influencers – This is how they beat their sales competition

Positioning your business and boosting its sales in the cutthroat competition is quite challenging. However, if you use the right tactics, the journey gets a bit easier. In this eBook, you will find the information related to sales challenges that companies come across, how to deal with them, and use the upbeat strategies to accelerate the company’s sales.

Power Your Campaigns With Positioning and Messaging


The reason most campaigns fail is because of a weak (or non-existent ) positioning and messaging strategy behind it. But here’s the good news: if you get your positioning and messaging down, you have a lot less to fear with campaign flops. No positioning and messaging?

Can content written for print position well in Google?


The powers-that-be believed that the content should position just fine. The content only positioned for branded key phrases and nothing else. But the content that typically positions in Google (and gets links and social shares) is well-written, semantically-rich, and authoritative. But, you also want to transform your poorly-positioned print content into Google gold. There are a variety of training options that can fit any company’s budget–yes, even a small business!

Key Leadership Evolution at Demand Science Group Positions Company for Next Level of Market Growth


Danvers, MA, August 18, 2020 — Demand Science Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive Officer.

Finding the brand positioning sweet spot


Delivery: Although the brand positioning may be clear, those on the front-line with day-to-day customer contact don’t always live the brand values. Positioning: Many struggle even to articulate what their brand stands for as they find it tough to identify a positioning which appeals to all segments, is flexible enough to evolve and gets internal agreement. In this post I’d like to focus on the last challenge – finding the right brand positioning.

Spot 220

Your Customers Are Reading Reviews About Your Company Right Now – 6 Reasons To Make Sure They’re Positive

Square 2 Marketing

Between increasing competition, widespread digital transformation and the still-lingering effects of the pandemic, businesses face a critical time – do you know what your customers are saying about you? Customer Advocacy

The ABMified Demand Engine: How One Small Team Unlocked Big Team Growth

Speaker: Nick Ezzo, VP of Marketing at Auditoria and Devon Watts, Sr. Director Corporate Marketing at RollWorks

We see it time and time again: small marketing teams dealing with tighter resources and higher expectations, but still hoping the inbound funnel alone will launch their rocket ship. But some small teams are finally letting go of the stigma that ABM can only work for big companies and big budgets, putting them in a position to expedite growth. We’ll let you in on how small teams have found ways to “ABMify” what they’re already doing, to make their demand gen work better for them. On February 4th, join Nick Ezzo, VP Marketing at Auditoria, and Devon Watts, Sr. Director Corporate Marketing at RollWorks to learn more.

How to Position Your SaaS Company for a Venture Capital Firm

Golden Spiral

You won’t get many opportunities to present your SaaS start-up to a Venture Capital (VC) firm with the desire to receive a large round of funding to take your company to the next level. Head into your next VC presentation with a firm grasp of: Branding/Positioning LeadershipThe Article in Sixty Seconds.

What Are Backlinks And Why You Need Them To Get Google’s First Positions


Keep the following factors in mind: similar markets and themes; companies and people; similar personas; likelihood of linking. You have a dessert company. Link position on the page. Even mentions without backlinks to your company can generate authority, let alone backlinks.

Positive Customer Experience Drives Revenue


There is an intuitive understanding that when clients have good experiences they generate more money for companies. A multi-industry study evaluating the impact of customer experience improvement over a three-year period for companies with $1 billion in annual revenue shows how customer experience generates specific loyalty behaviors such as how likely clients are to: . Recommend a company, Repurchase from a company, Trust company, Forgive a company Try a new offering right away.

50 amazing facts about to inspire your company

Biznology facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Often, the best way to predict what a company will do in the future is to examine what they’ve done in the past. Here are 50 amazing facts to inspire your company. Company culture. PowerPoint presentations, for instance, are banned by the company.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

5 Ways to Build a Positive Brand Association [+ Examples]


Learn what makes up a brand association and how to build a positive one. It also signifies that if the association with your brand isn’t particularly positive, you have the potential to change it. The hope is that the associations made with your brand are both accurate and positive.

Here’s How CMOs Can Position SaaS for Maximum Profitability and Customer Retention


One of the most challenging aspects of providing a Software as a Service (SaaS) is positioning the product so that it adds maximum value for the client (lower upfront cost), while protecting your company’s huge upfront investment (get dollars in the door quickly). But some companies are finding themselves in a race to the bottom, offering lower month-to-month pricing in order to supercharge new user acquisition.

How to Do Brand Positioning: A Value-Based Approach


VBBP, or a value-based brand perception framework, is a great strategy for streamlining your company‘s branding and brand positioning. Learn more about it here. Market Research

The Marketer's Guide to Segmentation, Targeting, & Positioning


This is where segmentation, targeting, and positioning come into play. STP allows you to take a large, anonymous audience and define how your different products (or different components of the same product) relate to specific consumer segments within that larger audience — thus understanding how to position your product(s) and messaging to grab the attention of each segment. Let’s unpack each part of the segmentation-targeting-positioning model. Positioning.

Word of Mouth Marketing: How to Spark Positive Conversations

B2B PR Sense

When asked in the same report what influenced their purchase decisions, under 40% showed a preference for company websites, television advertising, social media, ads or news articles. Let's talk about some specific ways in which you can ignite positive word of mouth and use it to spark further customers. Nothing builds a customer-company relationship faster or more solidly than trust. Yet, trust is a quality sadly lacking in many companies.

Brand Positioning Strategy for the Professional Services

Hinge Marketing

Way back in 1969, a very perceptive marketer named Jack Trout introduced the concept of brand positioning to the world. A few years later, he and Al Ries wrote the seminal book, Positioning: The Battle for Your Mind , and the rest is history. Now, almost half a century later, the concept of positioning is just as relevant to businesses — and probably more so. That’s where brand positioning comes in. Brand Positioning Defined. Why Brand Positioning Is Important.

4 Steps in Building and Maintaining a Positive Client Relationship

Marketing Insider Group

A positive relationship with clients is one of the most important parts of a successful business, and according to one survey as reported by, 86% of consumers will pay more for a better experience. That translates to business-to-business relationships too, in any industry, with companies having the potential to make billions more simply through […]. The post 4 Steps in Building and Maintaining a Positive Client Relationship appeared first on Marketing Insider Group.

Do You Need a Company Brand Overhaul or Tune-up?

Fusion Marketing Partners

Earlier this week, I presented a BrightTALK webinar on behalf of the Sales Experts Channel, titled, Branding and Positioning for […]. Branding Company Brand Positioning Company brand

Get Positive Publicity And Media Coverage For Your Small Business!

Altitude Branding

You need to think of a strong strategy that creates a buzz and makes your company a talk of the town. Having said that, we should also remind you that there are generally two types of publicity, i.e., positive and negative. Who can show you the company as its own and help you grow?

6 Ways to Position Your Agency as a Thought Leader


Here are 6 strategies you can use to position your agency as a thought leader: 1. To position your agency as a thought leader, there must be an individual personality behind the content you create. Most agencies sign thought leadership content from the company owner or CEO. Position their opinions and advice as coming from personal experiences at their role in the agency. The post 6 Ways to Position Your Agency as a Thought Leader appeared first on SharpSpring.

How to Get Positive Reviews for Your Business

Lead Liaison

Most companies (if not all) have one very similar quest: get positive reviews. There are a few things you can do to increase your positive reviews. If you follow these tips, it won’t be long before you start reaping the benefits of positive reviews. After you complete a positive transaction, ask people to leave a review. However, people don’t want to go out of their way to write a positive review. However, your positive reviews will go up dramatically.

How do you strategically position yourself in a market already occupied by “Goliaths”?

Exo B2B

We are currently working with a client on a strategic position and branding mandate. They are mostly well-established multinationals (Goliaths), with a roadmap that ensures the credibility and position of each of these players.

How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Here are six key strategies that can help you turn efforts into results and ensure a positive return: 1. Do some research on your competitors (these are the companies clients choose instead of yours, which often means they have the same target audience). Calculating return on a marketing investment (ROMI) is something of an art form.

How ABM Positions Your B2B Business for Success in 2021


Beyond the awesome boosts in relationships and reputation, the majority of companies currently running ABM programs are seeing tangible improvement in their revenues thanks to targeted relationship development.

Examples of Tech Companies Using Interactive Content to Drive Leads


To conduct this process, countless tech companies already invest in the production of content for various channels, which continually raises the consumer’s expectations. . One of them is the possibility of considerably increasing the company’s revenue.

What is Digital Transformation and why companies need it immediately


This brings companies’ administrative and operational capabilities to a new era of automation and optimization. Why companies need Digital Transformation? How to start a Digital Transformation in your company? Why companies need Digital Transformation?

The surprising (positive) benefits ABM brings to your customers


When companies shift go-to-market models to focus on a defined universe of accounts, they naturally invest more in knowing those accounts. Over time, sellers are left without visibility into new needs, competitive threats or even positive outcomes the client is seeing.

10 Amazing Large Company Blogs To Inspire Your Content Marketing

Marketing Insider Group

One of the most effective tactics to take your content to the next level is by studying the world’s best large company blogs. Not only does this move create way more engagement and more conversions , but it also positions each of those employees as thought leaders in their respective fields.

Size Affects How Companies Fare During and After The Pandemic


The pandemic highlighted a pattern for medium organizations that has been occurring for years but now takes on greater importance: Mid-market companies — those earning from $100 million to $1 billion — release far less new products than smaller or larger firms.

The 3 Commandments of B2B Positioning [Video]

Golden Spiral

I f you search B2B positioning online you will see that there is a LOT out there. And a lot of what is out there will tell you that it is “easy” — but if it is so easy, why do so many companies miss the mark? Strategy

Strategic B2B Positioning: What You Need To Know


Here’s the bottom line: In today’s market, to guarantee the utmost visibility in any industry, effective B2B positioning requires some sort of strategy. And while marketing efforts can be optimized or revamped, there is one element that underlies as a foundation for all: positioning. .