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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

In fact, 86% of software buyers use peer review sites when buying software. Join Society , our exclusive Slack community dedicated to marketers in the tech space. Recall how 86% of software buyers use peer review sites to research and evaluate solutions? Maximize your presence with the right directories. Enter buyer intent data.

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How Younger Generations are Disrupting B2B Buying

Zoominfo

These generations have grown up in the age of the internet, making them tech-savvy information seekers. Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. They are also quicker to voice their dissatisfaction.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

“That’s easy,” you say, “The internet is chock full of statistics.” As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. It’s a beautiful thing when our employer is the data source. This practice is just wrong.

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How to Improve Your Social Signals for SEO

Stevens & Tate

Remaining visible on the internet is key to gaining more reactions. Social media has become a critical part of our lives, and businesses are taking notice. Today, the platform isn’t just a place to share memes and cat videos – it’s also a powerful tool for digital marketing. What are Social Signals?

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We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity

Sprout Social

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

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Growing Your Brand Is a Group Effort: Communities as Content Marketing

Content Standard

Not long ago, geography and familial ties were the two main factors that created most communities. With the internet letting us share our thoughts and interests with larger audiences than ever before, anything can spark a relationship. Communities as Content. Communities are true co-creation incubators.

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5 Main Reasons You Should NOT Buy EveryoneSocial

EveryoneSocial

We all have our “reasons” so let’s get to the points! Our clients’ success is our success, and with so many glowing reviews it’s no surprise that EveryoneSocial is built by an enthusiastic team of value driven ( and apparently quite happy ) professionals. Before I learn about EveryoneSocial, do I even want any more social media in my life?