Convince & Convert

MAY 21, 2021

YouTube Originated the Role of Video in Social Media Marketing. Social media as a global news and community force is a sub-trend of how visuals, and not just words, are taking over the digital sphere. YouTube ushered in the first creators, giving rise to influencer marketing that has become so important over the past decade.

Youtube 189

Youtube Advertising Channels Peer-to-peer Social Media 189

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. I spoke to Daniel Kushner, CEO of B2B social media management platform company Oktopost , for his perspective. (HS)

Top of Funnel 200

Top of Funnel Demand Generation Agencies Demand Generation Lead Ranking 200

Webbiquity

MARCH 20, 2018

Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content. 94% of blog readers are willing to share blog posts if they think the information in the posts can be useful and valuable to their peers, friends and other connections. Business blogging is now commonplace. alone by 2020.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. But today, whether you’re looking for a new pair of boots or a new piece of your tech stack …well, there’s an app or social netw ork for that.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Marketing Insider Group

JANUARY 24, 2023

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Don’t worry.

Enterprise Management 219

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 219

Convince & Convert

APRIL 20, 2015

With the proliferation of text and user preference toward visual and audio-based content, the highly connected user bases of the big social networks, and trust in peers vs. companies, I have no doubt as to why the creators movement is taking off. Tap the Network In the early 2000s, forums picked up steam.

Peer-to-peer 150

Peer-to-peer Paid Search Agency Advertising Agencies Trust Marketing 150

Convince & Convert

APRIL 9, 2014

This enables Google+ posts to spread across Google’s two million site strong Display Network. Through social connecting with Adwords, you can bet that every business with million dollar spends on Adwords will be testing what works for them. “Ghost town.” ” “Waste of time.” ” “It’ll never happen.”

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). What is Social Selling?

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. Reddit is more than just a social networking site. Users subscribe to subreddits so posts from those communities show up in their main feed. Of course, these are just the basics.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. Not surprisingly, social networks do the same. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. What is a LinkedIn Product Page? Getting started with your Product Page.

Peer-to-peer 131

Peer-to-peer Linkedin Top of Funnel Product 131

Webbiquity

DECEMBER 10, 2019

When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Yet too many marketers and brands go about social media marketing the wrong way. They run social media campaigns haphazardly, without any solid plan or strategy. Build a community.

Planning 254

Planning Social Media Marketing Plans Marketing Budget Creation 254

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

Peer-to-peer 145

Peer-to-peer Work Management Marketing Management Budget Programs 145

Biznology

JUNE 6, 2013

In many discussions about driving adoption for social business platforms, the acronym WIIFM (“What’s in it for me”) became a well known jargon to say: unless users take personal advantage from the social platform, they won’t use it at all.

Social Networks 80

Social Networks Peer-to-peer Internet Marketing Network Marketing 80

Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” They are authentic, and they are trusted by their peers. But don’t take my word for it.

Social Media 143

Social Media Social Marketing Marketing & Strategy Peer-to-peer 143

Single Grain

SEPTEMBER 16, 2022

is the latest Internet technology that leverages machine learning, artificial intelligence and blockchain to achieve real-world human communication. Hence, this third evolution of the web is an Internet where you will enjoy personalized interactions with machines and websites in the same manner as when you communicate with any other human.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Thinkers360

DECEMBER 29, 2024

Thought Leaders & Influencers: To join the worlds largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand Sign-up today for free ! Join Enterprise Lite to work with all of these experts!

Marketing AI 143

Marketing AI Enterprise Management B2B Thought Leadership Thought Leadership 143

Sprout Social

MARCH 26, 2020

Those demands coupled with the “always on” nature of social media make burnout a very real challenge. . We spoke to Leigh Morrison, the Senior Manager of Corporate Social Media at Red Hat, Inc. , She and her team are responsible for managing all the corporate social media handles. Are you hesitant to take hard-earned PTO?

Social Media 145

Social Media Enterprise Management Work Management Marketing Management 145

Chris Koch

OCTOBER 30, 2009

We just wrapped up our ITSMA Annual Marketing Conference this week and the strongest current driving the river of conversation was social media. Specifically, frustration over how to use social media to reach the C-suite. In fact, it’s hard for most of us to imagine these people using social media at all. What do you think?

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Content Marketing Institute

DECEMBER 10, 2018

You send connection requests to current and past colleagues, along with peers in your professional circles. peers, prospects, partners) and help you increase thought leadership in your industry. Let’s play word association: I’ll say a word, then you answer with the first word that comes to mind. The word is “LinkedIn.”.

Linkedin 111

Linkedin Peer-to-peer Branding Brand Identity 111

Convince & Convert

APRIL 29, 2014

Pinterest became one of the fastest-growing social networks ever, and billions of videos are streamed on YouTube each day. The SmartBrief newsletters aggregate content every day (at least 10 articles) around one topic, such as entrepreneurship, leadership, or social media, that is applicable to something you care about.

Top of Funnel 167

Top of Funnel Content Blogger Peer-to-peer 167

Zoominfo

OCTOBER 31, 2018

Yet, its popularity has been slow to catch on in the B2B community. However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. In short, an influencer’s community trusts their opinions and advice.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Buzz Marketing for Technology

JULY 14, 2008

Communities of practice. Social networks. We got into a conversation about what things constrain knowledge-related practices such as peer assists , after action reviews , decision games etc., Harness peer pressure. Actively build your social networks so you can tap into them when needed. Complexity.

Work Management 100

Work Management Peer-to-peer Skype Digg 100

Convince & Convert

APRIL 9, 2013

A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. And of those customers who had attempted to contact a brand through social media for support, 57% said they expect the same response time at night and on weekends as they do during normal business hours.

Business 142

Business Peer-to-peer Transparency Lead Ranking 142

Vidyard

AUGUST 6, 2020

Pinterest has always stood out among its social-platform peers as a community that drives meaningful user engagement. So it’s not surprising that Pinterest users are twice as likely to say their time on the platform is well spent, versus other social networks. Pinterest Users Have an Appetite for Video Content 1.2

Video Marketing 164

Video Marketing Business Social Networks Verticals 164

Convince & Convert

JANUARY 21, 2014

Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner.

Social Media 167

Social Media Studies Media Viral Marketing 167

Marketing Insider Group

AUGUST 3, 2015

When you give them the content they like, they will share with their friends on social media like crazy. Community Matters. Building a community around your brand is crucial to the success of your business. 64% of millennials said they are more likely to become a loyal customer if a brand engages with them on social.

Paid Search Agency 100

Paid Search Agency Ads Peer-to-peer Social Networks 100

ClickZ

JULY 7, 2022

Since joining the platform in October 2019, Penguin Teen has mastered this social network and the role influencers can play. When Penguin Teen first joined the social platform in October 2019, it built its social media on meeting their readers wherever they were and communicating with them. Patience is a virtue.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Biznology

MAY 2, 2013

He defined this 3 rd platform as the intersection of mobile, social, big data and cloud. They can enable peer-to-peer communications and provide a means for content creation, distribution, and consumption. Photo credits: www.roadtrafficsigns.com. Are we ready for this future?

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

Convince & Convert

APRIL 11, 2012

He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. The ability to wear and master a plethora of hats is understood by many to be the hallmark of a great community manager. Social media channels generally benefit from this rule too, to some degree.

Social Media 144

Social Media Tips Media Peer-to-peer 144

Paul Gillin

MARCH 10, 2011

If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. This is the ideal B2B environment.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Sprout Social

JUNE 21, 2022

How humans interact with and leverage technology has always been an interest of mine–in my adolescence, social media and smartphones began their ascent and suddenly handheld technology was everywhere. Sprout Social’s engineering culture. I am no stranger to the struggle for representation.

Differentiation 112

Differentiation Software Peer-to-peer Communities 112

Writing on the Web

FEBRUARY 29, 2012

LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. Within Groups, you also have the opportunity to interact with members of the industry community in new and targeted ways. LinkedIn Groups.

Linkedin 100

Linkedin Peer-to-peer Business Tips 100

Sprout Social

OCTOBER 26, 2020

Another way to win attention in noisy social feeds is by being highly relevant. However, social media targeting can be used strategically beyond paid social advertising. Most social networks allow publishers to apply a level of targeting or custom visibility to organic posts. LinkedIn Audience Targeting.

Social Media 133

Social Media Media Peer-to-peer Paid Social Agency 133

Exo B2B

AUGUST 11, 2021

A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? Social networks dominate the channels! And above all, customers? Comparaisons. See instead: That of CMI.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Webbiquity

FEBRUARY 10, 2015

.” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. Image credit: Business 2 Community. How effective is social media in comparison to other digital marketing channels? 21 Social Media Statistics.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

EveryoneSocial

JANUARY 4, 2021

For companies that want to drive efficiency for sales, investing in social selling tools is key to saving time and effort. Social selling is growing more useful than ever, especially for remote sales teams. Here is a list of the top social selling tools to help your teams and increase the effectiveness of your sales strategy today. .

Tools 125

Tools Peer-to-peer Outreach Social Networks 125