Zoominfo

APRIL 3, 2024

After a whirlwind of planning, recruiting, and testing, we’re happy to say that today marks the full public launch of Modern GTM , a space dedicated to modernizing go-to-market for all. We’ve been fortunate to learn from many great technology companies that have built strong communities around great products.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Communities Peer-to-peer 130

Onalytica B2B

JANUARY 30, 2018

Or is this unfair since Devumi are just fulfilling a demand within the market? 1) Peer validation authority. We’re not even talking about lots of money; for a mere $225, influencers can purchase 25,000 followers. A no brainer to influencers willing to fake it until they make it. In every social media corner we turn, there are bots.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Marketing Insider Group

AUGUST 29, 2023

Change is the only constant in the world of digital marketing –especially when it comes to social media trends. The current expectation of users leans heavily towards authentic, community-driven campaigns. Recent marketing statistics show that 86% of marketing professionals are already using video content as a marketing tool.

Social Media 293

Social Media Marketing AI Trends Peer-to-peer 293

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.

Marketing Budget Creation 353

Marketing Budget Creation Content Marketing Lead Ranking Lead Scoring 353

Marketing Insider Group

APRIL 19, 2021

Networking is one of the main points of attraction for the majority of events, and it is often an event element that creates lasting memories for attendees. This is why event organizers should make networking a top priority when planning virtual events. Facilitate Networking through Sponsorship and Exhibition.

Enterprise Management 268

Enterprise Management Peer-to-peer Merchandising Network Marketing 268

ConvertKit

FEBRUARY 12, 2021

From the very first “ electronic bulletin board ” at the Community Memory Project in Berkeley, California to Facebook groups for everything from fans of hit show The Office to aspiring novelists, online communities are everywhere. That’s why Sid Yadav co-founded Circle , an online community platform, in 2019.

Communities 144

Communities Peer-to-peer Cross-Selling Newsletter 144

Convince & Convert

SEPTEMBER 30, 2021

While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. While it seems obvious, it bears repeating: Social Selling is not Social Media Marketing. . Organic social media marketing supports the big picture and aims of an organization.

Peer-to-peer 191

Peer-to-peer Ideal Customer Profiles Lead Ranking Lead Scoring 191

Webbiquity

SEPTEMBER 12, 2023

The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with a wealth of facts, statistics, and observations to help wisely navigate the road ahead. In-person events are most effective for networking (per 83% of organizers and 78% of attendees).

Marketing Report 318

Marketing Report Event Marketing Stats Paid Search Agency 318

Martech

MAY 13, 2024

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Implementing a user community strategy offers myriad benefits, supported by industry data and real-world examples from companies like Gainsight, HubSpot and Rocketlane.

Communities 105

Communities Paid Search Agency Peer-to-peer Work Management 105

Heinz Marketing

APRIL 9, 2020

Replacing the interactivity, the peer-to-peer community, the engagement levels between attendees, speakers, sponsors and more – that’s a big challenge that some companies are working through right now. Help them, and others, see the fun and human side of their peers. This is, of course, tricky. In the content?

Peer-to-peer 113

Peer-to-peer Communities Microsite Ad Building 113

Martech

AUGUST 25, 2021

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Gamers have long constituted a network of online communities.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

Communities 102

Communities Peer-to-peer Thought Leadership Webinar Metrics 102

Marketing Insider Group

MAY 26, 2020

It was important for sales and marketing to pause and think about what the market needs to hear and what actions companies should take. But now is the time to shift the business, marketing communications and approaches. The actions you take today will determine your future market position.

Webinar Metrics 228

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 228

InsightSquared

JANUARY 8, 2021

We’re thrilled to announce we have entered into a strategic partnership with Revenue Collective , an incredible membership organization bringing together more than 4,000 sales, marketing and operations professionals. Despite the growth, the high quality of content and networking amongst your peers is extremely valuable.

Peer-to-peer 156

Peer-to-peer Top of Funnel Marketing Analytics Tools Digital Marketing Funnels 156

Martech

AUGUST 31, 2021

“Community as a function of business and a function of practice has been a long time coming. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. Online networks are actually valuable. It’s just maturing.

Communities 116

Communities Work Management Marketing Management Paid Search Agency 116

Unbounce

MAY 11, 2022

That’s right, even in marketing. Whether you’re new to a marketing role, still getting your foot through the door, or a master of the game—the forever-changing nature of the marketing world can get downright exhausting and, at worst, lonely. Community is like the peanut butter to your Nutella toast.

Communities 133

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 133

Onalytica B2B

SEPTEMBER 5, 2017

With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly debated topics and who the key influencers are. HOT TOPICS IN CONTENT MARKETING. Digital Marketing. Video Marketing.

Lead Scoring 140

Lead Scoring Lead Ranking Content Marketing Marketing Management 140

Salesforce Marketing Cloud

JUNE 13, 2023

What is a Trailblazer Community Conference? Spotlight: Dreamin’ In Color Spotlight: North Africa Dreamin’ Find a Community Conference near you While each year thousands of Trailblazers attend core Salesforce events like Dreamforce and TrailblazerDX , there’s another kind of Salesforce event you should know about.

Conference 98

Conference Communities Peer-to-peer Network Marketing 98

Onalytica B2B

MAY 29, 2018

Data Strategy Development, Marketing Data Science, Data Science Training. I often find myself motivated and inspired by my coding peers over on Instagram. astronmer_amber – Amber: Science Communications. ?Lillian Pierson, P.E. – Founder at Data-Mania | Data Strategist, Trainer & Biz Coach to Tech Professionals.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Webbiquity

FEBRUARY 13, 2017

The analytics tools built into social networks provide a bit more detail, though only within their own platforms. The social media monitoring tools listed here do far more, enabling you to monitor brand mentions across social networks and online forums in real time. Social media monitoring is vital for virtually every B2B or B2C brand.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Martech

NOVEMBER 30, 2023

TinyTake, once known primarily for its combined screen capture, annotation and collaboration offering, has been relaunched by owner MangoApps as a platform to manage B2B customer communities. Part of the arsenal of tools that can help you accomplish this: online communities.” Spaces for customers to network and interact.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Communities 99

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. Are B2B marketers ignoring a huge opportunity?

Top of Funnel 200

Top of Funnel Demand Generation Agencies Demand Generation Lead Ranking 200

Zoominfo

JULY 1, 2018

But—as B2B marketers and sales professionals—we have a lot to learn about social selling. The success of social selling relies on a rep’s ability to earn the trust of an online community and establish themselves as an industry expert. Check it out: 78% of salespeople using social media outperform their peers ( source ).

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Webbiquity

MARCH 20, 2018

Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content. 94% of blog readers are willing to share blog posts if they think the information in the posts can be useful and valuable to their peers, friends and other connections. Riverbed Marketing ). Riverbed Marketing ).

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 218

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 218

Convince & Convert

MAY 21, 2021

YouTube Originated the Role of Video in Social Media Marketing. Social media as a global news and community force is a sub-trend of how visuals, and not just words, are taking over the digital sphere. YouTube ushered in the first creators, giving rise to influencer marketing that has become so important over the past decade.

Youtube 188

Youtube Advertising Channels Peer-to-peer Social Media 188

Vision Edge Marketing

SEPTEMBER 14, 2021

Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. Armed with insights and the right strategy, you increase the odds of success, save money and improve your speed to market. Every market has an ecosystem.

Peer-to-peer 174

Peer-to-peer Planning Advertising Agencies Marketing & Strategy 174

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. Not surprisingly, social networks do the same. What is a LinkedIn Product Page? The main goal of LinkedIn Product Pages is to help organizations highlight their offerings.

Peer-to-peer 131

Peer-to-peer Linkedin Top of Funnel Product 131

Biznology

JANUARY 19, 2021

Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. Marketing must get involved. Distribution strategy must be built on business strategy and a deep understanding of the needs of fast-changing markets. It’s time for a change.

Distribution 196

Distribution Work Management Marketing & Strategy Marketing Strategy 196

Biznology

MAY 4, 2020

No surprise, some events have been canceled, but I am pleased that some organizers have pivoted quickly to the new normal, creating virtual events that will allow us to learn, keep in touch, and stay up to date in our field of B2B marketing. May 27-28, Chicago, B2B Marketing Ignite USA 2020. THE Asian event for B2B marketers.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. Reddit is more than just a social networking site. The platform offers a unique and untapped goldmine of market research. Keep reading! Reddit 101: A Primer. Of course, these are just the basics.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Onalytica B2B

MAY 10, 2017

As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year. How do you get those influencers to want to engage with you?

Peer-to-peer 252

Peer-to-peer Skype Bundling Social Media 252

Adobe Experience Cloud Blog

JANUARY 28, 2019

“I read Peter’s notes, all of them, and he knew that a peer-to-peer Internet was possible in the future, but he was also basing that on, what, old desktop computers. The truth is that Richard isn’t crazy, and his new internet may soon be coming to a home near you in the form of Mesh Networking. So… uh, yeah.

Peer-to-peer 133

Peer-to-peer Network Marketing Internet Marketing Bandwidth 133

Webbiquity

DECEMBER 10, 2019

With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade. Yet too many marketers and brands go about social media marketing the wrong way. But no one joins a social network just to follow brands.

Planning 251

Planning Social Media Marketing Plans Marketing Budget Creation 251

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Hinge Marketing

JANUARY 10, 2022

We have used these insights to educate the professional services community and give our Hinge Marketing clients a powerful competitive advantage. High Growth firms grew over three and one-half times faster than their Average Growth peers. Uncertainty and rapid change have become the new normal.

Studies 154

Studies Peer-to-peer Digital Transformation Work Management 154