ClearVoice

AUGUST 16, 2021

If you’re following this series, you’re now aware of the fundamentals of Hashtag best practices. However, with each platform, there are unique hashtag practices that either make or break your user experience and organic discovery. Instagram Hashtag Dos and Don’ts: DO consider your hashtags before creating your post.

Practices 131

Practices Examples Best Practices Paid Search Agency 131

Sprout Social

NOVEMBER 29, 2023

From breaking down what hashtags people use to suggesting accounts to follow, bots encourage you to take a deeper dive into your audience’s preferences. People can spot a bot at a glance. Let’s talk about legalities—or at least, what abides by Instagram’s Community Guidelines —so your account doesn’t get penalized.

Automation 115

Automation Tools Work Management Marketing & Strategy 115

Sprout Social

AUGUST 8, 2023

So if someone is searching for, say, a local place to get lunch, and you’re running TikTok for a restaurant or lunch spot, you want your videos to appear first. This includes captions, hashtags, sound clips and other identifying factors on the videos. This is where TikTok SEO comes in.

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

Webbiquity

JANUARY 23, 2024

First, identify the keywords and phrases associated with your brand, including your brand name, product, features unique to your product, brand slogans, hashtags, and common misspellings. Narrow down the most used hashtags for your brand and industry. This list should also include industry-specific keywords.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

ClearVoice

MAY 23, 2022

You are more likely to build a community of professionals, mentors, and customers. This builds his community and increases his audience. Pay attention to hashtags and posting times. Hashtags are an important part of LinkedIn but you do not want to use them like you would on Instagram. So how do you do that? But it varies.

Linkedin 98

Linkedin Practices Best Practices Content 98

Sprout Social

MARCH 22, 2022

This year, a 30-second spot during a Final Four game is up to $2 million , with total ad spend breaking away above $1 billion. Hashtags power brands forward. To hashtag or not to hashtag ? For some marketers, hashtags are an essential part of their March Madness playbook. That’s the age-old question.

Brand Identity 83

Brand Identity Branding Paid Search Agency Advertising Agencies 83

SocialPilot

FEBRUARY 26, 2024

This is done based on the pages, accounts, groups they follow, and the content and hashtags they share. Based on its community guidelines or quality your content is divided into three major categories based on its community guidelines or quality. Use only 3 – 5 hashtags.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

SocialPilot

FEBRUARY 11, 2024

Seek out influencers utilizing specific hashtags related to [specific campaign or product], indicating campaign relevance. Search for influencers who actively engage with their audience through comments and direct messages, fostering community. Find influencers who’ve built tight-knit communities around [specific niche].

Sales Management 90

Sales Management ROI Planning Work Management 90

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Harness the power of hashtags. Do hashtags work anymore? According to 72% of our LinkedIn community , the answer is yes.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

ClearVoice

AUGUST 9, 2021

Each post, tweet, or piece of content is designed to build an audience, nurture or engage a community, with the goal to convert followers into customers. While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. As in #barcamp [msg]?

Case Studies 105

Case Studies Case Study Twitter Studies 105

Convince & Convert

OCTOBER 24, 2013

To bring the campaign to social media, Volkswagen UK introduced the hashtag #woofwagen on Facebook and Twitter to bring dog lovers into the campaign. The campaign has been supplemented with six-second dedicated videos on the Volkswagen UK YouTube account for several of the dogs featured in the TV spots.

Campaigns 154

Campaigns Social Media Storytelling Landing Pages 154

Envy

AUGUST 2, 2022

Establish Your Target Audience - Say Hello To Your Hashtag Strategy. Hashtags are arguably the best way to target them. Having a list of interchangeable hashtags means you can test and try a few combinations until you hit the sweet spot. The TikTok community love to raise up start ups and real people, so share your story!

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. They were also able to have a unified brand strategy across departments to enhance community engagement and solidify relationships with partners.

Analytics 85

Analytics Marketing AI Conversion Brand Identity 85

Buffer

MARCH 30, 2023

View this post on Instagram A post shared by Radhi Devlukia-Shetty (@radhidevlukia) The more creative you get with your content, the more likely you are to attract new followers and grow your social media community. Organize your posts Another plus to a series is that it can allow you to organize your content more effectively.

Social Media 100

Social Media Marketing AI Media Communities 100

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

A success story like this takes a tremendous amount of marketing, some true customer obsession, the desire to build a fantastic customer and fan community, and some social media smarts. Target knows that their community is on social media, so they’ve learned how to use Twitter to their advantage. Know Your Influencers.

Communities 48

Communities Peer-to-peer Blogger Social Media 48

Sprout Social

FEBRUARY 1, 2024

Sprout Social Sprout Social sits at the top spot of our list for a reason. Facebook scheduling features include: The ability to save and manage hashtags Analytics and reporting Automation A social media inbox The ability to add the first comment to your Facebook post Pricing: Free forever account option. Paid plans start at $26/month.

Facebook 98

Facebook Digital Asset Management Tools Brand Identity 98

QuanticMind

JUNE 21, 2023

As TikTok itself puts it , “Creative that blends seamlessly into the platform's culture of authenticity and community-driven entertainment consistently outperforms repurposed or adaptive ads.” On TikTok specifically, more than half of users say they feel closer to brands that publish unfiltered, human content on the platform.

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

Sprout Social

OCTOBER 19, 2023

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. Analyzing sentiment in social chatter also helps brands spot early indications of negative sentiment and take proactive measures before a situation escalates.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

SocialPilot

FEBRUARY 1, 2024

Trusted Voices in Niche Communities Micro-influencers are considered expert voices in their niche. I feel less number of followers enable micro-influencers to interact with their community at a more intimate level. They can spot advertising content when they see one. However, their advantages extend beyond cost-effectiveness.

Advertising Agencies 79

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 79

Oktopost

NOVEMBER 16, 2023

Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. To tackle this, teams can bring local cultural experts and community insights to add context to regional social data. But analytics are only as good as what you do with them.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Sprout Social

APRIL 11, 2017

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Why You Need to Use Hashtags. Types of Hashtags.

Paid Content 111

Paid Content Enterprise Management Communities Work Management 111

Oktopost

APRIL 21, 2022

Some brands also provide hashtags that users can add to their posts in order to make them more visible to your team. If you’re having trouble getting enough user-generated content, ask your audience to tag your brand or post with a particular hashtag. This will make it easier to find the kinds of posts you’re looking for.

Content 118

Content User-Generated Content FAQ Social Media 118

Convince & Convert

JANUARY 20, 2015

In this example below, see how the brand shown is driving the most engagement around three topics: their holiday campaign, their branded hashtag campaign, and posts of apparel. Hashtag Creative Testing. One of the easiest ways to expose your content to new audiences on Instagram is by using hashtags. Hashtag Frequency Testing.

Ad Frequency 151

Ad Frequency Social Media Tagging Communities 151

Sprout Social

MAY 23, 2023

People crave authenticity on social, and they can spot boilerplate, AI-generated posts and responses a mile away. It’s about connection, and building a community—a human element AI just can’t fully replicate. Social media work is about more than just creating on-trend posts.

Marketing AI 135

Marketing AI Social Media Trends Work Management 135

Huptech Web

OCTOBER 6, 2023

It’s not just about boosting conversion rates or building a brand community; those are fantastic perks for implementing UGC in your brand. Community Full of Brand Advocates In the olden days, people would gather ’round the campfire to share their stories and bond. And that FOMO can push ’em to take action.

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Brandpoint

JUNE 1, 2022

Level One (Starting Out) Whether marketing is new to you, you’re looking for a refresher, or just need a place to start, the first level of brand awareness is a great spot to get going. Think about how to build communities around your brand in a way that works for you: 1. My Level One brand awareness tactics are: 1. Use influencers.

Ideal Customer Profiles 77

Ideal Customer Profiles Brand Identity Branding Planning 77

Sprout Social

FEBRUARY 1, 2024

Spot market opportunities : Feedback about desired products or services, like location requests, unveils new market opportunities and guides expansion strategies. 5 ways to improve your social listening and foster customer advocacy Social listening isn’t just about tracking hashtags or counting likes.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Sprout Social

MAY 8, 2019

For example, Instagram tends to go heavier on the hashtags while you might want to craft a slightly different description for images posted to Facebook. But in order to spot and curate user-generated content for your feed, you’re going to need to understand how hashtags can help you promote your Instagram. See how that works?

Paid Content 110

Paid Content Promotion Ideal Customer Profiles Tagging 110

Contently

OCTOBER 4, 2018

Audiences feel comforted and engaged when they spot his face (or even just hear his voice) onscreen. Facebook’s algorithm changes in recent years have attempted to strengthen the site’s focus on community connection and shared memories. Yes, Tom Hanks—and not just because of his calming presence.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

ClearVoice

MARCH 7, 2020

Branded Hashtags – Unlike general hashtags, branded hashtags reflect the brand name, tagline, or motto. The purposes for these hashtags are for branding purposes, not necessarily for consumer use. A brand advocate can also be considered a nano influencer. The platform has 2.4 billion users around the world.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Walker Sands

MARCH 25, 2020

In fact, every 45 milliseconds, someone tweets about the pandemic, and #Coronavirus is now the second-most-used hashtag of 2020. Social media has always been a powerful tool for businesses to provide direct communication to customers. But these days, your audience is also turning to social media for a sense of connection and community.

Social Media 52

Social Media Work Management Marketing Management Tips 52

Convince & Convert

NOVEMBER 14, 2013

The photo frames contain Ribeiro’s Instagram account (nitchows) and encourage people to tag their photos with the #reallifeinstagram hashtag. At present, the hashtag #reallifeinstagram has been used in 575 posts on Instagram, most of which pre-date the campaign and contain snapshots of old photographs and Polaroid photos. The result?

Social Media 155

Social Media Buzz Marketing Management Social Marketing 155

Sprout Social

FEBRUARY 22, 2019

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Remember: Instagram listening is about more than @mentions, comments and #hashtags. What is Instagram listening?

Eye-Tracking 107

Eye-Tracking Tagging Work Management Analysis 107

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. Before the launch, if your product is (almost) ready for distribution, create branded hashtags. Consider your keywords here, as they can’t conflict with your hashtags.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Tomorrow People

NOVEMBER 6, 2020

SafeHands in collaboration with the World Health Organization (WHO), along with other hashtags, drove impressive activity growth. Home: Finding a spot in the new ‘command central’ for all activities. Community: Localizing the experiences. Tiktok enjoyed a 27% increase in engagement on sponsored posts.

Campaigns 120

Campaigns Work Management Marketing Management Marketing Budget 120

Sprout Social

MARCH 20, 2017

Engagements per Media: While engagements per follower shows the activity of your Instagram community, engagements per media highlights which photos or videos receive the most interaction. Instagram Hashtag Analytics. This tells you exactly how many times you’ve used a hashtag over a given time period.

Analytics 104

Analytics Advertising Benchmark Ideal Customer Profiles Paid Social Agency 104

BenchmarkONE

MARCH 3, 2021

Minimize hashtag use. Hashtags are important , but too many are a turn-off. Look and see what sort of hashtags are popular on Twitter and start following some that relate to your industry. If you’re a small business owner, look to your community and see who has a solid following and makes sense for your brand.

Social Media 60

Social Media Webinar Metrics Tips Media 60