Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Aside from increasing lead generation efforts, ensuring client satisfaction is vital to keeping your business profitable.

Marketing Strategy 342

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 342

Marketing Insider Group

DECEMBER 29, 2020

When your values align with your clients’ – connecting with their emotions and aligning with their actions – you’ll form deeper connections. Bringing human values to the forefront of your business marketing efforts will equip you to address client and consumer needs effectively and authentically. Identifying your clients’ core values.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

JANUARY 31, 2023

About 87% of clients view marketing agencies as a valued business partner, but only when they are utilized to their full potential. If a marketing agency’s client portfolio is too large to prioritize your work, your marketing plan will likely fall short when it comes to strategic and creative thinking.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Webbiquity

FEBRUARY 20, 2020

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy. Streamlining is necessary in 2020. 1: Start At The Beginning.

Work Management 309

Work Management Video Marketing Marketing Strategy Marketing & Strategy 309

Trade Press Services Newsletter

APRIL 4, 2024

Jeremy Weisz, co-founder of Rise25 , an organization that helps businesses connect to their dream clients through podcasting. Be sure to ask whether the podcast will be recorded on video so you can plan your appearance accordingly. Identify several key messages you want to communicate during the show and practice them out loud.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Launch Marketing

APRIL 12, 2018

As the company continues to grow, they identified a need for videos that could quickly communicate the value of their software to prospective customers representing three distinct profiles. Check out the manufacturing focused video here ! “We The Details. Mark Johansson, CEO.

Paid Search Agency 48

Paid Search Agency Ideal Customer Profiles Video Marketing Budget Programs 48

Webbiquity

MARCH 28, 2023

Videos Video content needs to become a part of your content strategy if you haven’t started investing significantly in it yet. Video is: great for boosting interaction; highly shareable and rankable; engaging on social media; and excellent for adding a human touch to your content. Your main goal is to show measurable results.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

The Point

JANUARY 11, 2024

Most of these pitches inevitably revolve around the functionality of the product or solution in question and the benefits to be gained by our clients. Precious few speak to our own, selfish motivations: adding value to the agency-client relationship, expanding our service portfolio, and yes, driving revenue for the agency.

Advertising Agencies 173

Advertising Agencies Demand Generation Agencies Campaigns Paid Search Agency 173

Webbiquity

FEBRUARY 16, 2023

Marketing efforts have helped the industry reach new clients and better understand the needs of its audience. For example, they will be able to better leverage technology to employ more sophisticated and advanced B2B marketing techniques, increasing their brand’s mindshare with clients.

Trends 306

Trends B2B Marketing B2B Thought Leadership B2B 306

Marketing Insider Group

APRIL 13, 2023

Our clients find that a unique selling proposition is no longer enough. Here’s a deeper dive into some of those we’ve seen work time and again for our clients to create effective campaigns. Whichever platforms you adopt, add educational and effective videos and graphics to intrigue your audience. What’s been the outcome?

Relevance 333

Relevance Planning Paid Search Agency Work Management 333

Webbiquity

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. Explore : If you peruse your friends’ spring break pictures, or watching animal videos, you’re likely taking a mini mental break. They’re showing off.

Social Media 259

Social Media Media Youtube Advertising Mediums 259

Marketing Insider Group

JULY 14, 2021

Think of it like this: if you were a potential client reading your content, what would you want next? If your website offers an overview of your product, your lead magnet could offer a full product demo video. One way might be to end the demo with an opportunity for clients to try out your product through a free trial.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Webbiquity

APRIL 19, 2022

It’s about fostering a community of satisfied clients who will recommend you without feeling like they need to get something out of it. Whether you create a Facebook group, a collection of LinkedIn friends, or a specific hashtag, the goal is to provide an outlet your partners and clients can gather around. Showcase Prestige Clients.

Ideal Customer Profiles 332

Ideal Customer Profiles Practices Case Study Case Studies 332

Marketing Insider Group

FEBRUARY 23, 2021

Case studies go more in depth than reviews and testimonials, describing how you addressed a challenge head-on by offering a solution that empowered your client to achieve positive results. A case study breaks down the process your business went through with a client to help them achieve the results they were seeking. Quick Takeaways.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Circle Studio

NOVEMBER 23, 2021

It’s also a means to gaining greater insights into your clients, target audience and competitors. Client centricity. Client-centricity goes beyond client experience (CX) initiatives, which are crucial for gaining and sustaining competitive advantage. More and more (and more) video. Putting the client at the center.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 105

B2B Marketing Search Marketing B2B Google 105

Vidyard

SEPTEMBER 14, 2021

From customer service to new client contracts, everything is going digital—even selling. But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. Video has now taken the place of those sit-down meetings.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

FMG Suite

APRIL 25, 2024

Video is always a hot topic in marketing. And when there are more than 244 million digital video viewers in the U.S. Better yet, video adds a sense of quality and personality to a site—it’s the next best thing to a one-on-one meeting. But that’s not what makes a great video. What matters is the content and delivery.

Video Marketing 52

Video Marketing Youtube Budget Programs High Quality Lead 52

B2BMarketing.net

APRIL 18, 2024

You can invite guests who are likely to become clients in the future. By interviewing leads who could become future clients, organizations create a personal connection that will ultimately lead to conversion. Podcasts offer an opportunity to strategically position your brand and influence potential leads.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

FMG Suite

APRIL 25, 2024

Frequent communication is one of the most important ways you can establish trust with your clients. survey on global wealth and asset management, clients’ satisfaction with their financial advisor is directly correlated with the frequency of the advisor’s communications. And it’s critical to the open rate among your clients.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

ClickZ

JUNE 1, 2023

And the way to be a great advisor is to care about your client.” To earn your client’s trust, blend credibility, reliability, and reliability, and divide by self-orientation. Here is a closer look at each of the components of a successful client-agent relationship. Reliability Reliability and credibility go hand-in-hand.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Ad Agencies Work Management 115

FMG Suite

MARCH 7, 2024

March 7, 2024 – Idea Decanter , a video marketing agency that helps financial advisors write, record, produce, and market unique, custom-created videos, today announced a partnership with FMG to bring custom videos to the website platform. SAN DIEGO, Calif., Your website is your new reception area.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Impressions 52

Marketri

APRIL 2, 2024

And what’s so satisfying is when you’re doing it on behalf of a client. And our clients are the best. ” Hear more from founder Deb Andrews on her 20 years of building Marketri in this video. ” Hear more from founder Deb Andrews on her 20 years of building Marketri in this video.

Video Marketing 62

Video Marketing Ad Building Best Practices Business 62

RebelMouse

OCTOBER 19, 2023

At RebelMouse, we encourage our clients to do these same things, whether it’s staying up to date on something with a live blog , adding relevant updates to existing posts, or making sure related articles are internally linked properly. For videos, we have structured data and a sitemap specifically for videos.

Google 103

Google Keywords FAQ Custom Publishing 103

Martech

APRIL 18, 2024

However, many of the best third-party tools were eventually acquired by companies like Adobe and Salesforce, which were eager to build a “one and done” martech stack for their clients. It houses one of the best conversational AI models, one of the best image generators (DALL-E 3) and a ground-breaking video generation tool called SORA.

Marketing AI 128

Marketing AI Paid Search Agency Generation Enterprise Management 128

Navigate the Channel

DECEMBER 7, 2023

An exciting way to make emotional connections is through video content. Use video to tell a story that highlights each benefit. Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. Regularly evaluate and adapt your B2B strategy for desired results.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

illumin

FEBRUARY 29, 2024

User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. A great example to highlight the importance of this relationship is when Publicis ran ads for Fortune 500 company Novartis on videos from Matt Walsh, a well-known “internet troll.”

Youtube 105

Youtube Advertisements Advertising Brand Identity 105

Matchcraft

FEBRUARY 7, 2023

Providing Resellers and Agencies with Campaign Management and In-Depth Reports for Their Video Ads Los Angeles, CA, February 7, 2023 – MatchCraft, a leading provider of digital advertising solutions, is proud to announce the launch of its newest feature, YouTube Video Ads.

Paid Search Agency 98

Paid Search Agency Youtube Advertising Agencies Ads 98

SocialPilot

APRIL 25, 2024

YouTube Studio is a tool that enables content creators to manage their channels, such as managing videos, analyzing the performance of the channel, responding to comments you’ve received, and driving revenue by adding ads to your videos. schedule your videos, reply to comments, and even turn on video monetization.

Youtube 67

Youtube Copyright Ideal Customer Profiles Advertising Agencies 67

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. ” Create Engaging Video Content If you want to bring your employer brand to life and connect with candidates and employees, look no further than video content. It’s time to take advantage.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Buffer

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. Until that point, her experience had been primarily in writing – for her blog, CamilleLove , and her copywriting clients.

Ideal Customer Profiles 96

Ideal Customer Profiles User-Generated Content Deliverability Social Media 96

Navigate the Channel

DECEMBER 11, 2023

It is your digital storefront that you present to prospective buyers, clients, and partners. Many B2B companies don’t have a brick-and-mortar location for clients to visit, so having an online version is crucial. Your website is your brand’s digital storefront, crucial for engaging clients and partners.

Design 65

Design Marketing Websites B2B Content 65

Brandpoint

SEPTEMBER 26, 2023

I’ve nurtured enduring client relationships for two decades, with some clients even taking me along as they moved. Over the years, building and nurturing relationships with both longstanding clients and talented PR professionals and agencies have remained deeply rewarding aspects of my role.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Work Management Public Relations 118

Stevens & Tate

FEBRUARY 20, 2023

Facebook Ads has a lot of features that you’ll want to take advantage of, including their Facebook Video Ads feature. 6 Practices For Using Facebook Video Ads The following are six Facebook Video Ads best practices that you should be sure to implement: 1. 5 Types Of Marketing Videos You Should Think About Using 4.

Facebook 107

Facebook Practices Video Marketing Ads 107

Salesforce Marketing Cloud

APRIL 22, 2024

It’s time to create your own website and showcase a your professional portfolio of projects, resume, demo videos, and much more. Make it easy for teammates, leadership at your company, potential employers, collaborators, and clients to view a cohesive portfolio for your body of work. But hey, you have tech skills.

Ad Building 96

Ad Building Ideal Customer Profiles Acquisitions Creativity 96

Top Rank Marketing

DECEMBER 8, 2023

Social Media Today Is Video Content Being Created for All Stages of the Buyer’s Journey? Lee Judge @ALeeJudge Nancy Harhut @nharhut Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry.

Newsletter 96

Newsletter B2B Marketing Linkedin Studies 96

Seismic

MARCH 12, 2024

We’ve partnered closely with industry giants, sharing our expertise and developing technology and plans that address the unique needs of Financial Services clients. First, Fund Report Orchestrator, which accelerates time-sensitive commentaries, streamlining the assignment, creation, approval, and distribution processes to clients.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104