Martech

DECEMBER 3, 2021

Advertisers can now select from more than 300 contextual segments, whether to protect brand reputation or target relevant audiences. One recent activation saw a 20% lift in CPMs and a 120% lift in clickthrough rates. Publishers can boost inventory value by matching contexts to advertisers’ needs.

Clickthrough 101

Clickthrough Advertisements Advertising Segmentation 101

Sprout Social

AUGUST 24, 2022

Bex Renshaw , the Digital Content Executive at ClickThrough Marketing , spent years building her personal brand before transitioning to her current position. “I I’m the new Digital Content Executive here at ClickThrough and the face behind all the posts you see on our social media accounts. pic.twitter.com/ouftKGhqJS.

Social Media 103

Social Media Work Management Marketing Management Clickthrough 103

Martech

JANUARY 7, 2022

“We developed a series of persona-specific ads — the goal was to drive our personas to landing pages that are most relevant to them.”. His team became more specific with their creative ads — by simply adding the ‘”Walgreens” name to headlines, their campaign’s clickthrough rate increased from 0.25% to 1.1%.”.

Display 112

Display Top of Funnel Ads Ad Building 112

ClickZ

AUGUST 27, 2020

Push notifications can be incredibly effective, with an 80% market reach and clickthrough rates that typically average more than 7x higher than email. iZooto recommends targeted notifications versus “mass broadcast” campaigns which ensures that subscribers receive the most relevant messaging. Facebook/Google ads).

Clickthrough 119

Clickthrough Opt-out Opt-in Paid Search Agency 119

Hubspot

JULY 2, 2014

And t hat''s why we’re all obsessed with clickthrough rates: If you can increase that metric, you increase the likelihood that your visitors will become leads, and that your leads will become customers. One great way you can make your emails relevant to your readers is by showing them that you know something about them.

Clickthrough 28

Clickthrough Video Marketing Click Rate CAN-SPAM 28

Zoominfo

JANUARY 19, 2021

What makes a landing page inviting and effective is strategic design, relevance to visitors, and a clear call to action. Graphics – Graphics should be simple, engaging, and relevant in design. Offerings need to be quality and relevant to their interests — or risk turning them off to your brand.

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

Outbrain

JUNE 16, 2022

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Ad Clicks ÷ Ad Impressions = Clickthrough Rate. But CTR – AKA clickthrough rate – is much more than just a metric. It’s all about quality and relevance.

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Martech

FEBRUARY 24, 2022

To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. See a report showing email opens, clickthroughs and landing page conversions. Does the vendor seem to understand our business and our marketing needs?

Marketing Automation Services 114

Marketing Automation Services Marketing Management Vendors Marketing Automation 114

Hubspot

OCTOBER 26, 2020

Clickthrough rate (CTR). Clickthrough rate reveals how often people who view your ad end up actually clicking it. CTR helps me to understand how effective and relevant my ad copy is, and if it matches the intent of the user searching for my keywords.".

Cost per Acquisition 96

Cost per Acquisition Cost Per Click Paid Search Agency Search Marketing 96

Metadata

OCTOBER 6, 2021

Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. What we consider to be a good CPC is relative, but for well-targeted social campaigns with relevant offers, it should be below $10. Relevance always wins. How to look at the data. The range of CPCs are $0.29

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Hubspot

OCTOBER 11, 2013

After looking at the results of this persona-based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16%. We found that targeting emails by persona increases overall email clickthrough rates. For this post, let''s say we''ve identified our persona as Sample Sally.

Clickthrough 28

Clickthrough Work Management Email Marketing Marketing Management 28

Aberdeen

JUNE 4, 2019

According to a study from Wordstream , the average clickthrough rate for display ads is just 0.46%. Setting your target filters too broadly will inevitably lead to low clickthrough and conversion rates. First and foremost, those insights will guide your ad copy to ensure your messaging is as relevant as possible. And yet, U.S.

Intent Data 40

Intent Data Paid Search Agency Intent Clickthrough 40

Bound360

AUGUST 30, 2019

They used Bound to change multiple elements of the homepage to show articles and user generated content relevant to each persona. . They found that while the racing interest group was the largest audience, the outdoors group engaged best with the personalized content, with an 18% clickthrough rate on the outdoors articles.

Clickthrough 40

Clickthrough Landing Pages User-Generated Content Ads 40

Anyword

JANUARY 26, 2022

Tracking content marketing KPIs and making relevant decisions will help you boost traffic, increase the conversion and retention rates, and make sure your visitors can relate to your brand or journey. Email clickthrough rates are a good KPI to measure the success of your content marketing with emails.

Content Marketing 52

Content Marketing Top of Funnel Clickthrough Content 52

Navigate the Channel

JULY 21, 2022

Focus more on clickthroughs, engagement, and conversions. Focus efforts to create more relevant emails to encourage actual opens, engagement, and action. What can marketers do to evolve? Here are some of the best practices to put in place. Evaluate measurements. Use time-based triggers rather than open-based triggers for automation.

Privacy Protection 65

Privacy Protection Privacy B2B Marketing Open Rate 65

Unbounce

JUNE 10, 2021

A higher Quality Score means that Google thinks you have a more relevant and valuable ad. Google adds up your Quality Score using three factors : The likelihood someone will click on your ad ( expected clickthrough rate ). How much your ad matches your user’s goals ( ad relevance ).

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Metadata

OCTOBER 6, 2021

Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. What we consider to be a good CPC is relative, but for well-targeted social campaigns with relevant offers, it should be below $10. Relevance always wins. How to look at the data. The range of CPCs are $0.29

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Bluetext

MARCH 24, 2023

Use keyword research tools, like Moz and SEMRush to find the most relevant keywords and phrases related to the video content to be optimized. Keywords should be leveraged early in the title, ideally within the first five words, to improve visibility from relevant viewers.

SEO 26

SEO Video Marketing Clickthrough SERP 26

Sprout Social

JANUARY 27, 2021

Content themes relevant to your target audience (think: how-tos, tutorials, vlogs, webinars). Click Rate: The clickthrough rate for cards, which is calculated as the ratio of card clicks to card impressions. That said, businesses posting relevant, ad-friendly content should obviously keep an eye on their earnings.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Hubspot

NOVEMBER 26, 2020

Ads have the potential for more impressions for different reasons, especially when they're keyword-savvy, attractive, and relevant. Quality score evaluates your keywords' past performances, ad relevance, landing page experience, and expected clickthrough rate.

Impressions 101

Impressions Lead Scoring Lead Ranking Ad Frequency 101

markempa

MAY 19, 2014

We thought] it’d be really interesting to tie something that’s so relevant in pop culture to our business value proposition,” Christine explained. Email Marketing: 3 award-winning lessons about relevance [More from the blogs]. What better way to test your continuity plans than to see if they could survive a zombie apocalypse.”.

B2B Marketing 120

B2B Marketing Campaigns Peer-to-peer Planning 120

Sprout Social

OCTOBER 12, 2020

At the consideration stage, relevance is key. Clickthroughs to your site? With relevant content and clear goals and objectives, brands can successfully pull their customers through all stages of the content marketing funnel. Know your audience; speak to them and their interests directly. But what are you converting for?

Top of Funnel 143

Top of Funnel Acquisitions Advertising Funnels Digital Marketing Funnels 143

Metadata

SEPTEMBER 14, 2020

Time, relevance, and a focused team. In early days, we looked at engagement and clickthrough rates, and didn’t pay attention to who made it through the funnel. When people become sensitive to this, they gain 1.7% or even as high as 3% conversion from the top-of-funnel to closed-won, as opposed to the average.3%.

Account Based Marketing 98

Account Based Marketing ABM Top of Funnel Demand 98

Salesforce Marketing Cloud

DECEMBER 11, 2023

While predictive AI provides insights based on historical data, generative AI can use this information to create new, relevant content or solutions that are tailored to specific user needs at speed and scale. AI in email marketing uses machine learning algorithms to personalize content, optimize send times, and segment audiences.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Convince & Convert

MARCH 21, 2016

Objective: Increase clickthrough to donation landing page. Primary Metric: Clickthrough to Donation Landing Page. The opening statement of the control may have provided more relevance to customers and provided continuity from previous customer touchpoints. How We Designed the Consumer Reports Value Proposition Test. Motivation.

Copywriting 91

Copywriting Clickthrough Lead Ranking Landing Pages 91

Liveintent

JUNE 14, 2021

And that doesn’t just mean measuring open and clickthrough rates. Recommend relevant content in emails. Publishers and brands have to double down on direct-to-consumer channels like email to collect first-party data that can help them learn more about their customers.

Marketing & Strategy 71

Marketing & Strategy Clickthrough Curation Custom Publishing 71

Liveintent

APRIL 5, 2022

” Axios, for example, doesn’t just rely on quantitative metrics like email open rate and clickthrough rate. But in 2022, they launched Axios Pro, a paid newsletter of hyper-relevant content and analysis across five industries: fintech, health, retail, climate, and media.

Ad Building 62

Ad Building Tips Clickthrough Newsletter 62

Convince & Convert

NOVEMBER 8, 2016

Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. We want to maximize the reach of our content through more clickthroughs, likes, and shares. highlight to tweet). Use Industry-Specific Hashtags.

Social Media 166

Social Media Promotion Media Clickthrough 166

Ambal's Amusings

MARCH 27, 2012

High Clickthrough Rates : Outbrain clickthrough. The users found the recommendations to be relevant and interesting. Outbrain promotes almost all types of content - videos, advertorial, corporate blog posts, positive product reviews and conversations about your brand. Here are 5 interesting features that make Outbrain unique.

Tools 100

Tools Advertorials Planning Clickthrough 100

SmartBug Media

OCTOBER 15, 2021

Not a creative/clever/vague SL that isn’t relevant to the offer. Establish relevancy. Countdown clock increases the clickthrough rate. That doesn’t mean everyone is doing it! Still worth testing to cut through the noise. Be clear in SLs. Put in the offer. Your From address matters. It’s essentially a second SL.

Email Marketing 52

Email Marketing Open Rate Clickthrough Click Rate 52

6sense

JANUARY 3, 2022

Purchase stage: Using 6sense exclusively, we leveraged account insights to drive effective meeting prep; we used our “next-best actions” capability to guide reps to deeper account engagement; and we generated recommended talking points to ensure relevancy. Highly personalized, timely, and relevant outreach that generated meetings, and then ….

Buyer's Journey 62

Buyer's Journey Personalization Account Based Marketing ABM 62

Zoominfo

FEBRUARY 5, 2020

91% of consumers purchased or said they had plans to purchase an item after seeing an ad they described as “relevant” to their interests ( source ). clickthrough rate for mobile devices compared to 19.3% However, 70% of users report disliking mobile ads, and mobile ad blocking has increased 90% year-over-year ( source ).

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

Only B2B

FEBRUARY 4, 2020

A similar study found emails with approximately 20 lines of text, or about 200 words, had the highest clickthrough rates. Segmenting your list is an excellent way of ensuring that you only send relevant information to each of your subscribers. Emails this length had a response rate above 50%. Do: Grow your email list the apt way.

Email Marketing 118

Email Marketing Clickthrough Advertising Mediums Paid Search Agency 118

distribion

OCTOBER 26, 2020

It goes a long way in maintaining your brand visibility, providing valuable information to subscribers, building your organizational authority on relevant subjects, driving conversions, and even reaching new leads via forwards and email shares. Clickthrough rate.

Email Marketing 40

Email Marketing Planning CTR Clickthrough 40

Pearl Digital Marketing

JULY 7, 2019

I’m sure you’ve seen headlines like this before… Facebook ads are dead… Google ads are dead… SEO is dead… It’s obviously a strategy that some marketers use to get a higher clickthrough on their content, however, it’s worth asking the question… Is local SEO dead?

SEO 70

SEO Clickthrough Ideal Customer Profiles Statistics 70

Bound360

JANUARY 6, 2020

With the launch of their “always on” regional “Reclaim the Weekend” ad campaign, VISIT DENVER faced the challenge of how to keep their main landing page relevant. The regional effort, which promotes visiting Denver for a long weekend, targets a wide variety of personas that change monthly.

Ads 52

Ads Landing Pages Clickthrough Click Rate 52

Content4Demand

MARCH 20, 2020

This means you need to keep a close eye on a few kinds of analytics, such as: Which web pages are getting the most traffic; Which emails are getting the highest clickthrough rates; Which social posts are getting the most shares; and Which videos are getting the most views.

Marketing & Strategy 68

Marketing & Strategy Clickthrough Content Outreach 68