Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. Instead, marketers need to send better emails.

Email Marketing 103

Email Marketing Gartner Peer-to-peer Privacy Policies 103

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. Does the vendor seem to understand our business and our marketing needs? Import and segment data. Get the daily newsletter digital marketers rely on.

Marketing Automation Services 115

Marketing Automation Services Marketing Management Vendors Marketing Automation 115

Vision Edge Marketing

FEBRUARY 25, 2020

In several recent conversations about Marketing accountability, a question consistently surfaced about which metrics demonstrate Marketing’s value regarding strategy and upstream marketing? He proposes that the purpose of Downstream Marketing is to motivate customers to adopt existing products and services.

SIC 142

SIC Marketing Management Verticals Clickthrough 142

Navigate the Channel

JULY 21, 2022

Change is one thing B2B marketers can count on. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. Apple’s new Mail Privacy Protection will impact email open rates and change how marketers measure their campaigns. Apple Mail Privacy Updates.

Privacy Protection 65

Privacy Protection Privacy B2B Marketing Open Rate 65

Only B2B

FEBRUARY 4, 2020

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email Marketing Effectiveness. Two-thirds of customers have made a purchase as a direct result of an email marketing message.

Email Marketing 118

Email Marketing Clickthrough Advertising Mediums Paid Search Agency 118

Anything Goes Marketing

JULY 4, 2010

When you have the right data you can laser focus your marketing efforts and achieve a higher response from your marketing campaigns. Let’s face it, there is no magic wand that will instantly get you the data that you need for your segmentation goals. Are you allowing people to update their information?

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

ClickZ

AUGUST 27, 2020

As with most types of outbound marketing, identifying and understanding your audience is key to sending out effective messages. Push notifications can be incredibly effective, with an 80% market reach and clickthrough rates that typically average more than 7x higher than email. The six elements of a browser push notification.

Clickthrough 119

Clickthrough Opt-out Opt-in Paid Search Agency 119

ClickZ

OCTOBER 23, 2020

30-second summary: The “marketing monster” is real – organizations end up spending a lot of time and money assembling several pieces of tech together to run their marketing engine, which is often exhausting and unyielding. Their customers include brands like Sticker-You, Mercedes Benz, and The New York Post.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

Litmus

MARCH 15, 2023

Let’s talk about churn Churn is the bogeyman for us email marketers. Everyone wants a shortcut to better engagement rates , higher clickthrough rates, or more conversions. Segment your audience differently to open your mind to different ways of delivering information. You can’t fix a problem you don’t understand!

Conference 89

Conference Clickthrough Opt-out Opt-in 89

Liveintent

MARCH 6, 2018

Marketers are using AI to help improve programmatic advertising, boost Facebook feeds, strengthen ecommerce, and otherwise hone and improve the effectiveness of messaging on multiple platforms. Sure, someone can check dashboards every hour and then adjust, but by the time they have done so, the market conditions have likely moved.

Marketing AI 67

Marketing AI Clickthrough Ad Exchange Burn Rate 67

Hubspot

FEBRUARY 25, 2020

As a marketer, you might've heard coworkers talking around the watercooler about how email marketing is dead. It's been a common concern for many marketing departments. Well, I'm here to let you know that you don't have to worry because email marketing is still going strong. As marketers, we can't ignore these statistics.

Email Marketing 101

Email Marketing Lead Ranking Planning Lead Scoring 101

Hubspot

OCTOBER 11, 2013

True, valuable personalizations cater every marketing message to the right person at the right time. Last summer, we began experimenting with persona-based segmentation. After looking at the results of this persona-based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16%.

Clickthrough 28

Clickthrough Work Management Email Marketing Marketing Management 28

Convince & Convert

MARCH 21, 2016

Every year, we run a test like this with the MarketingExperiments blog audience and the audience of another marketing blog—in this case, Convince & Convert. The goal of this public experiment is to create a tangible example of customer-first marketing to help you improve your own marketing efforts while putting the customer first.

Copywriting 93

Copywriting Clickthrough Lead Ranking Landing Pages 93

Litmus

MAY 11, 2021

It’s embarrassing and hard to get over but, in the long run, the mistakes we make as email marketers are opportunities for improvement. That’s why we spent some time talking through marketing confessions in our latest webinar. I once sent a marketing email out with my email address as the from- and reply-to address.

Webinar Metrics 105

Webinar Metrics CAN-SPAM Deliverability Clickthrough 105

markempa

MAY 19, 2014

This B2B Lead Roundtable Blog post features a segment with Christine Nurnberger, Vice President Marketing, SunGard Availability Services , speaking on how the B2B IT disaster recovery company was able to take advantage of the pop culture zombie trend to create an effective multichannel marketing effort. You might also like.

B2B Marketing 120

B2B Marketing Campaigns Peer-to-peer Planning 120

Liveintent

JUNE 14, 2021

And that doesn’t just mean measuring open and clickthrough rates. After all, many marketers launch emails to drive clicks back to their articles, land pages, or product pages. ” Segment audiences for new product launches. “We can segment our audience based on data signals and then send c,” Chang said.

Marketing & Strategy 71

Marketing & Strategy Clickthrough Curation Custom Publishing 71

PathFactory

JANUARY 3, 2020

The New Year stands before us like a blank Google Doc, waiting for its marketer to strategize and set goals. With the new year comes a new batch of exciting B2B marketing trends and challenges. Podcasts rose to new heights and marketing chatbots became the preferred method of interaction for users.

Lead Ranking 98

Lead Ranking Lead Scoring B2B Marketing Work Management 98

Vision6

MAY 24, 2022

So we’re going to be unpacking all the lesser-known email marketing tools in Vision6 that you might not be making the most of. Reap the benefits of omnichannel marketing by connecting your Vision6 account with your business’ social media profiles. And best of all, these features are included in all our plans at no extra cost!

Email Marketing 52

Email Marketing Tools Paid Search Agency Lead Scoring 52

6sense

JANUARY 3, 2022

Emails with personalized subject lines are 26% more likely to be opened ; marketers have found a 760% increase in email revenue from segmented campaigns. But despite all the signs, 42% of B2B marketers aren’t fully personalizing their marketing efforts. LinkedIn ad clickthrough rate improved by an astonishing.20%.

Buyer's Journey 62

Buyer's Journey Personalization Account Based Marketing ABM 62

Martech Advisor

DECEMBER 18, 2019

Achieving marketing success during the holidays is a major challenge for most brands. To combat the high volume of emails to the inbox, marketers must consider many factors and use tactics that will contribute to how well they can rejoice, says, Tom Sather, Senior Director of Marketing, Validity. Planning for the Season.

Email Marketing 54

Email Marketing Planning Ad Frequency CAN-SPAM 54

Hubspot

MAY 26, 2021

When it comes to email marketing, there's no denying how powerful this channel can be. Discover the key features you should find in a bulk email service and the top providers in the market. The first question you should ask is, " Is our brand investing in email marketing this quarter/year? ". Clickthrough rate (CTR).

Enterprise Management 99

Enterprise Management Work Management Marketing Management Features 99

The Lead Agency

JUNE 22, 2020

Email marketing databases naturally degrade by about 22.5% Database decay is an inevitable part of life as a marketer. of contacts dropping off annually, marketers need to consider ways to generate more leads to recover these losses and continue to build up your email list. Segment your email lists. every year – HubSpot.

Email Marketing 48

Email Marketing Opt-out Buyer Personas Paid Search Agency 48

Hubspot

JANUARY 9, 2014

In inbound marketing , this often means focusing on front-facing channels. These are the parts of inbound marketing that turns visitors into leads. That''s where that nitty-gritty, middle-of-the-funnel (MOFU) marketing comes in -- things like email nurturing, smart calls-to-action, and retargeting. What are segmented lists?

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

TrustRadius Marketing

FEBRUARY 3, 2020

Respondents to the survey also said that they would rather receive marketing via email than by direct mail or other channels. Sending a message that is not mobile-friendly can lead to fewer clickthroughs and opens. Blue Wire Media performed a marketing experiment to see which email content got clicked the most.

Email Marketing 52

Email Marketing Marketing Automation Services Marketing & Strategy Marketing Strategy 52

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Hubspot

MAY 6, 2014

Segmentation has many benefits , especially when attracting prospective students to your school’s programs. Segmentation helps you impact critical email metrics, seeing improvements like: Increased open rates. Segmentation is only successful if you have accurate data from which to segment your lists. Local Students.

Segmentation 28

Segmentation Clickthrough Opt-out Deliverability 28

PureB2B

MARCH 23, 2021

In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. Oftentimes people think that marketing videos and webinars are synonymous, but this could not be further from the truth. What is a Webinar Exactly?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Marketing & Strategy 62

PureB2B

JUNE 21, 2021

So, you’ve got your content marketing basics down to a T. If you have yet to do this consistently, then read on - this is where content marketing personalization comes in. If you have yet to do this consistently, then read on - this is where content marketing personalization comes in. Understanding the Basics.

Personalization 62

Personalization Content Marketing Amazon Content 62

PureB2B

JUNE 21, 2021

So, you’ve got your content marketing basics down to a T. If you have yet to do this consistently, then read on – this is where content marketing personalization comes in. If you have yet to do this consistently, then read on – this is where content marketing personalization comes in. Understanding the Basics.

Personalization 62

Personalization Content Marketing Amazon Content 62

Bionic

FEBRUARY 23, 2023

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. It’s clear AI can give you a competitive advantage. A key factor in creating a smart, strong AI is feeding it good training data.

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Liveintent

MAY 23, 2018

“The time for marketers to fully implement email targeting and personalization strategies is now,” travel business website Skift wrote recently while offering a $495 report on how travel businesses can better use email marketing. Playing the email game. So, what are the lessons? Generate incremental revenue.

Email Marketing 67

Email Marketing Advertising Agencies Newsletter Work Management 67

Sharpspring

AUGUST 17, 2021

Paid advertising is often one of the most expensive aspects of your marketing budget. Indeed, retargeting ad campaigns generally boast 10x the clickthrough rate of standard display ads and half the cost-per-click. powered ads platform can help you serve the right ads at the right time to each segment of your audience.

Marketing Budget 88

Marketing Budget Cost per Acquisition Cost Per Click Cost Per Thousand 88

Convince & Convert

JANUARY 8, 2016

We’re on the hunt for a copywriter or marketer to help a nonprofit organization that has spent the last 80 years battling in the public and private sectors for safer products and fair market practices. Step 2: Learn About the Customer Through Market Intelligence. Read more about your “client” for this assignment below.

Copywriting 88

Copywriting Clickthrough Marketing Report Advertising Agencies 88

Hubspot

JANUARY 5, 2017

Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey. HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year.

Email Marketing 78

Email Marketing CAN-SPAM Clickthrough Click Rate 78

Liveintent

JUNE 1, 2021

Out of all the marketing channels available today, Likemind see email as the most valuable. And they’re not just talking about open rates and clickthrough rates, but deeper data signals that paint a clear picture of readers’ interests. What makes email the preferred channel for Likemind? The reason?

Ad Building 79

Ad Building Marketing & Strategy Newsletter Opt-out 79

Hubspot

OCTOBER 28, 2020

At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. So be empowered, marketers! But boy, has that changed.

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

Business Brainz

OCTOBER 14, 2021

For any marketing strategy to come out with flying colors, the key is to be able to focus on the right audience and understand them. Today, buyer personas are an essential component of any successful marketing strategy. Hence, open rate is one of the most important and monitored metrics in email marketing.

Buyer Personas 52

Buyer Personas Statistics Click Rate Clickthrough 52