Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? So, show them the money.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? An example of a landing page design.

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Act-On

FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. Our clickthrough rates increased from 1.32% to 17.93%. Hardly seems fair, right? Not bad, right?

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. The Ultimate Email Marketing Trends in 2023. The Ultimate Email Marketing Trends in 2023. You just have to be consistent with your current email marketing strategy.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Liveintent

JANUARY 20, 2021

If you’re a marketer of health or fitness products and services, you’ve got a leg up over marketers of a lot of other stuff, according to recent LiveIntent analysis of health and wellness advertising campaigns. Health and fitness messages, for example, achieve a 25% higher clickthrough rate (CTR) than average.

Clickthrough 118

Clickthrough CTR Peer-to-peer Mobile Advertising 118

Salesforce Marketing Cloud

OCTOBER 15, 2019

When you send an email to a prospect, you know who that person is (or at least you know his email address). Any action he takes when he clicks through to your site should be tracked and added to his centralized profile — which can be used to deliver personalized web experiences, additional personalized email [ ]

Clickthrough 40

Clickthrough Marketing Websites Profiling Ads 40

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Tomorrow People

NOVEMBER 28, 2017

Stop flirting with your content marketing agency — have a loving relationship with them and get the most out of your marketing investment. content marketing strategy. Marketing consultancy R3 recently put the industry average for the length of a client-agency relationship at just 3.2 We all think about success metrics.

Advertising Agencies 233

Advertising Agencies Paid Search Agency Ad Agencies Work Management 233

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. Instead, marketers need to send better emails.

Email Marketing 102

Email Marketing Gartner Peer-to-peer Privacy Policies 102

Martech

MARCH 28, 2023

Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? Are your marketing efforts aligned with your customer’s goals? The implications of serotonin in marketing are complex and not fully understood.

Advertising Agencies 131

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 131

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. Does the vendor seem to understand our business and our marketing needs? See a report showing email opens, clickthroughs and landing page conversions.

Marketing Automation Services 112

Marketing Automation Services Marketing Management Vendors Marketing Automation 112

Liveintent

OCTOBER 8, 2021

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. Announced in June and launching in September, this iOS 15 feature has left email marketers scrambling to adapt their strategies in time. Start prioritizing clickthrough rates. Here’s what he has to say.

Privacy Protection 71

Privacy Protection Privacy Clickthrough Click Rate 71

Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. And now AI in email marketing is helping to boost results even more. There are plenty of questions that marketers need to answer before fully taking advantage of the technology.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Convince & Convert

OCTOBER 9, 2014

Tons of marketers hate data, so they only focus on the low-hanging fruit. The strongest marketers are the ones who collect actionable data. For example, clickthroughs and blog views are nice to have, but do they impact revenue? Doing so leads to the most profitable outcomes. When you frame your. Read the whole entry. »

Analytics 166

Analytics Marketing Analytics Tools Clickthrough Social Media 166

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing?

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

Hubspot

OCTOBER 26, 2020

Ever since I was first introduced to search engine optimization (SEO), I've had to use it in every role I've had from editorial writing jobs to marketing blogging. As a marketer, it's important to look at key performance indicators (KPIs) to show how you're doing. Clickthrough rate (CTR).

Cost per Acquisition 96

Cost per Acquisition Cost Per Click Paid Search Agency Search Marketing 96

Opt Intelligence

NOVEMBER 28, 2021

There are a number of factors at play, but there are three major email marketing mistakes that likely contribute to poor open or clickthrough rates. Get to know these three email marketing mistakes so you can avoid them. Here, your goal is to get them to resubscribe and join your email marketing list. Even better?

Email Marketing 82

Email Marketing Clickthrough Opt-in Buying Cycle 82

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. Touchpoints.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Sprout Social

AUGUST 24, 2022

The transferable skills gained in the role lead to many different career paths—including chief marketing officer and social media executive. Stepping into a social media manager role is the right choice for people who want to help shape a brand’s story, build an online community, reach business goals and pursue a long-term marketing career.

Social Media 102

Social Media Work Management Marketing Management Clickthrough 102

NuSpark Consulting

AUGUST 12, 2018

Video marketing is a powerful tactic to promote, brand, and grow your business online. 51% of marketing professionals worldwide name video as the type of content with the best ROI. Businesses and marketers who used video ended up growing revenue 49% faster than non-video users in 2017. TRANSCRIPT. Take a look at these stats.

Statistics 113

Statistics Video Marketing Sales Qualified Leads Clickthrough 113

Hubspot

SEPTEMBER 24, 2015

Who here loves email marketing data? Clickthrough rate? These numbers help us improve our email marketing campaigns. Fortunately, with email tracking , you can geek out over the same metrics in your personal email that you watch for in your marketing campaigns. Okay, friends. Give us a virtual hand raise.

Clickthrough 28

Clickthrough Personalization Marketing Proposals Click Rate 28

Anyword

JANUARY 26, 2022

Marketing and advertising are made up of a number of factors. Because of this, it’s extremely important to understand if your marketing tactics and online content are working as well as they should. So what exactly are content marketing KPIs, why do they matter, and how can you make the best use of them? Let’s dive in.

Content Marketing 52

Content Marketing Top of Funnel Clickthrough Content 52

Liveintent

MARCH 6, 2018

Marketers are using AI to help improve programmatic advertising, boost Facebook feeds, strengthen ecommerce, and otherwise hone and improve the effectiveness of messaging on multiple platforms. Sure, someone can check dashboards every hour and then adjust, but by the time they have done so, the market conditions have likely moved.

Marketing AI 67

Marketing AI Clickthrough Ad Exchange Burn Rate 67

FunnelEnvy

DECEMBER 12, 2022

Anyone working in any type of marketing in the last five years or so has probably noticed one big trend that’s stood out among many others: personalization. You can shape ABM tactics to work well for your particular situation regardless of your industry, marketing goals, or company size. What is Account-Based Marketing?

Account Based Marketing 73

Account Based Marketing B2B Marketing Planning Lead Ranking 73

Hubspot

JULY 2, 2014

And t hat''s why we’re all obsessed with clickthrough rates: If you can increase that metric, you increase the likelihood that your visitors will become leads, and that your leads will become customers. Until next time, happy marketing! email marketing' But email deliverability and open rates are only part of the story.

Clickthrough 28

Clickthrough Video Marketing Click Rate CAN-SPAM 28

B2BMarketing.net

FEBRUARY 27, 2024

The past four years haven’t exactly been smooth sailing for B2B marketers. What does this mean for marketers? Well, it’s meant that budgets are tight, every penny is under a watchful eye, and marketers are having to fight their corner and prove their worth on a daily basis. Ultimately, marketing teams are there to drive revenue.

Marketing AI 52

Marketing AI Cost Account Based Marketing Advertising Agencies 52

FMG Suite

JANUARY 25, 2022

From tips to boost your organic clickthrough rate to a guide for catering to your niche, be sure to check out today’s read and give your marketing a boost. How to Improve Organic Clickthrough for Your Content via Moz. We all want to boost clickthrough rate in 2022, right? What makes a great event?

Trends 52

Trends Clickthrough Conference Planning 52

ClickZ

AUGUST 27, 2020

As with most types of outbound marketing, identifying and understanding your audience is key to sending out effective messages. Push notifications can be incredibly effective, with an 80% market reach and clickthrough rates that typically average more than 7x higher than email. The six elements of a browser push notification.

Clickthrough 119

Clickthrough Opt-out Opt-in Paid Search Agency 119

Metadata

SEPTEMBER 14, 2020

In this episode of By Marketers For Marketers, Jason and Lauren Goldstein, CRO and Principal at Annuitas, talk through the history of ABM. When did marketers “discover” ABM? In the 60s, IBM uses more personal marketing to deepen relationships with its top clients. “Achieve more with less.”

Account Based Marketing 98

Account Based Marketing ABM Top of Funnel Demand 98

Hubspot

OCTOBER 11, 2013

True, valuable personalizations cater every marketing message to the right person at the right time. After looking at the results of this persona-based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16%. 9) Marketing Messaging. inbound marketing email marketing'

Clickthrough 28

Clickthrough Work Management Email Marketing Marketing Management 28

Navigate the Channel

JULY 21, 2022

Change is one thing B2B marketers can count on. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. Apple’s new Mail Privacy Protection will impact email open rates and change how marketers measure their campaigns. Apple Mail Privacy Updates.

Privacy Protection 65

Privacy Protection Privacy B2B Marketing Open Rate 65

Martech

JANUARY 7, 2022

That’s why many marketers are investing in strategic and creative efforts to help connect with high-propensity audiences. Here are some ways Kuperstein recommends marketers use display advertising to improve sales pipelines. However, these methods may lack first-person marketing capabilities, which can make all the difference.

Display 110

Display Top of Funnel Ads Ad Building 110

Only B2B

FEBRUARY 4, 2020

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email Marketing Effectiveness. Two-thirds of customers have made a purchase as a direct result of an email marketing message.

Email Marketing 118

Email Marketing Clickthrough Advertising Mediums Paid Search Agency 118

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. This means that mobile marketing has become more important than ever. If you’re not convinced, or you want a refresher on why mobile marketing is so critical to your business’s success, read on! Let’s get into it! More than 5.6

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

Convince & Convert

MARCH 21, 2016

Every year, we run a test like this with the MarketingExperiments blog audience and the audience of another marketing blog—in this case, Convince & Convert. The goal of this public experiment is to create a tangible example of customer-first marketing to help you improve your own marketing efforts while putting the customer first.

Copywriting 91

Copywriting Clickthrough Lead Ranking Landing Pages 91

Outbrain

JUNE 16, 2022

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Ad Clicks ÷ Ad Impressions = Clickthrough Rate. Anyone who’s ever even dipped a toe in the performance marketing ocean has heard of CTR. Let’s explore.

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Opt Intelligence

AUGUST 23, 2021

One of the biggest challenges email marketers face is disengagement. You see, many ESPs look at your email open rate and email clickthrough rate to judge the health of your list. Unengaged email subscribers can be more frustrating than unsubscribed users. You can email them, but they won’t open or click. What is email engagement?

Opt-in 96

Opt-in Clickthrough CAN-SPAM Click Rate 96