Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. And now AI in email marketing is helping to boost results even more. There are plenty of questions that marketers need to answer before fully taking advantage of the technology.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Hubspot

MAY 26, 2021

When it comes to email marketing, there's no denying how powerful this channel can be. Discover the key features you should find in a bulk email service and the top providers in the market. The first question you should ask is, " Is our brand investing in email marketing this quarter/year? ". Click-to-open rate (CTOR).

Enterprise Management 99

Enterprise Management Work Management Marketing Management Features 99

Litmus

MAY 11, 2021

It’s embarrassing and hard to get over but, in the long run, the mistakes we make as email marketers are opportunities for improvement. That’s why we spent some time talking through marketing confessions in our latest webinar. I once sent a marketing email out with my email address as the from- and reply-to address.

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Webinar Metrics CAN-SPAM Deliverability Clickthrough 104

markempa

MAY 19, 2014

This B2B Lead Roundtable Blog post features a segment with Christine Nurnberger, Vice President Marketing, SunGard Availability Services , speaking on how the B2B IT disaster recovery company was able to take advantage of the pop culture zombie trend to create an effective multichannel marketing effort. on a Sunday morning.

B2B Marketing 120

B2B Marketing Campaigns Peer-to-peer Planning 120

Business Brainz

OCTOBER 14, 2021

For any marketing strategy to come out with flying colors, the key is to be able to focus on the right audience and understand them. Today, buyer personas are an essential component of any successful marketing strategy. Many such campaigns don’t yield desirable results as most leads don’t open the email, or even unsubscribe.

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Buyer Personas Statistics Click Rate Clickthrough 52

Business Brainz

OCTOBER 14, 2021

For any marketing strategy to come out with flying colors, the key is to be able to focus on the right audience and understand them. Today, buyer personas are an essential component of any successful marketing strategy, and understanding buyer persona statistics is equally important. Website traffic is increased by 210%.

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

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Advertising Benchmark Work Management Marketing Management Planning 100

Hubspot

JANUARY 5, 2017

Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey. HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year.

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Email Marketing CAN-SPAM Clickthrough Click Rate 78

Liveintent

JUNE 1, 2021

Out of all the marketing channels available today, Likemind see email as the most valuable. And they’re not just talking about open rates and clickthrough rates, but deeper data signals that paint a clear picture of readers’ interests. What makes email the preferred channel for Likemind? The reason?

Ad Building 79

Ad Building Marketing & Strategy Newsletter Opt-out 79

Golden Spiral

JANUARY 31, 2019

billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. You’re competing with every blog, Internet marketer, and celebrity that makes a way into the email accounts of your existing and prospective customers. lower open rate than B2C.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Liveintent

MAY 23, 2018

“The time for marketers to fully implement email targeting and personalization strategies is now,” travel business website Skift wrote recently while offering a $495 report on how travel businesses can better use email marketing. Playing the email game. So, what are the lessons? Generate incremental revenue.

Email Marketing 67

Email Marketing Advertising Agencies Newsletter Work Management 67

Porch Group Media

AUGUST 31, 2021

(Updated for 2021) How Do Your Email Marketing Strategies Stack Up? Email, like every marketing channel, has undergone major transformations over the years. Yet for those companies who are keeping up with the email revolution, email marketing brings in a hefty ROI. Sign up for our marketing tips and resources: Thank you!

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Hubspot

MAY 6, 2014

Segmentation has many benefits , especially when attracting prospective students to your school’s programs. Segmentation helps you impact critical email metrics, seeing improvements like: Increased open rates. Segmentation is only successful if you have accurate data from which to segment your lists.

Segmentation 28

Segmentation Clickthrough Opt-out Deliverability 28

ActiveDEMAND

SEPTEMBER 20, 2017

That’s why the B2B world is investing in account-based marketing or ABM. The idea is to communicate with prospects and customers as a market of one. ABM is not a new marketing strategy. Automation takes care of this by using the data to dynamically provide content relevant to the lead and optimizing the marketing message.

Account Based Marketing 53

Account Based Marketing ABM Paid Search Agency Companies 53

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Biznology

JUNE 11, 2012

One of the great keys to success in content marketing is knowing your audience. In last month’s column, we talked about the basics of content marketing. Just about any content marketing discussion starts with the audience. Lastly, it pays to remember that you must create a persona for each audience segment.

Content Marketing 80

Content Marketing Clickthrough Marketing Management Content 80

Optinmonster

FEBRUARY 16, 2023

Wondering which metrics for email marketing are most important? You don’t have to be a math genius to understand email marketing metrics. In fact, most email marketing platforms will do the calculations for you. In this case, you’re measuring how your customers interact with your email marketing campaigns.

Email Marketing 89

Email Marketing Clickthrough Click Rate Open Rate 89

Hubspot

JULY 31, 2017

That includes things like email personalization, a global presence, and seasonality in our marketing. So when it came time for the Latin America Marketing team -- or LatAm -- to strategize an email marketing experiment, we wondered if there was a way to combine all three. In addition to a 15% higher open rate as well as a 7.2%

Advertising Agencies 73

Advertising Agencies CTR Clickthrough Open Rate 73

Sharpspring

AUGUST 26, 2021

Part 1: How to Boost Your Open Rate with Better Email Subject Lines. All the brilliant email designs and persuasive copy in the world matter little if your audience doesn’t open your emails. Once you understand the mechanics of a good subject line, it’s time to craft one that will drive up your open rate.

Open Rate 69

Open Rate Urgency Marketing Click Rate CAN-SPAM 69

Hubspot

FEBRUARY 26, 2015

More collaboration between Sales and Marketing? But in many areas of marketing, more doesn''t always mean better. Take your marketing data, for example. And with only so much time in your day, you can''t afford to spend your time analyzing data that won''t help you make better marketing decisions. 1) Email Opens.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Adobe Experience Cloud Blog

JULY 28, 2009

Typically when you run a campaign you have to track social media clickthroughs and conversions separately from your email clickthroughs and conversions, because they are not launched in coordination with each other.    You can use any shortening service to do this and you will still get accurate results.

Marketing Automation Services 48

Marketing Automation Services Social Media Marketing Automation Social Marketing 48

Hubspot

FEBRUARY 26, 2014

When I first started out with email marketing, I felt lost. I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail.

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Hubspot

OCTOBER 8, 2014

It seems like we only just unpacked our fall sweaters, but believe it or not, it’s time for marketers like us to think jingle bells, not jack-o''-lanterns. Try segmenting emails by user engagement or behavior to create a truly customized experience. Unique clickthrough rates. Transaction rates.

Email Marketing 28

Email Marketing Work Management Clickthrough Marketing Management 28

Hubspot

AUGUST 5, 2014

If you’ve ever planned an email marketing campaign, you might have wanted to pull your hair out at least once or twice. Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Email marketing requires a lot of attention to detail.

Planning 28

Planning Template Email Marketing Campaigns 28

Hubspot

SEPTEMBER 21, 2016

So the obvious question most marketers should be asking is, how do you keep these people engaged? 1) Segment your audience. Poor segmentation is one of the main culprits of low performance in a retargeting campaign. Once segmented, you can target each group with creative and content that’s most relevant to them.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

SendX

NOVEMBER 19, 2020

via GIPHY One of the greatest problems email marketers face is high email bounce rates. The email marketing bounce rate is the percentage of newsletter subscribers that did not receive your message because a mail server returned it. Fortunately, you have the power to control the email bounce rate. Here is how.

Tips 195

Tips CAN-SPAM Domain Open Rate 195

Sharpspring

SEPTEMBER 16, 2021

It can take a lot of trial and error to get your email marketing strategy delivering the results you want. In this blog series so far, we’ve covered copywriting, email design, compliance issues, and segmentation. However, these are the creative and logistical aspects of email marketing. This is where optimization comes in.

Email Campaigns 104

Email Campaigns Campaigns Optimization Clickthrough 104

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. 1) Email clickthrough rates dropped to 4.4% 6) Open rates for triggered emails hit 49.8%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

SEPTEMBER 24, 2012

We're always on your case about all these inbound marketing best practices. We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Atomic Reach

JUNE 3, 2019

Asia has the largest regional e-commerce market with $831 billion. Abandoned cart follow-up emails have an average open rate of 45 percent. Eighty-two percent of consumers rate an “immediate” response as important or very important when they have a marketing or sales question. trillion in 2020.

Statistics 91

Statistics Generation Amazon Paid Search Agency 91

Hubspot

OCTOBER 25, 2012

In terms of digital marketing channels, email marketing is one of the oldest. More than a decade counts as a long time in digital marketing, you know. But they're the kind of misconceptions that, if marketers believe them, can really impact the effectiveness of email marketing campaigns. And nobody wants that.

Email Marketing 28

Email Marketing CAN-SPAM Open Rate Opt-out 28

Sprout Social

JUNE 10, 2021

How do you choose which marketing channel to focus on? Marketing email newsletters have been around for decades. Marketers who work with email are constantly trying to make sure theirs is the one you open. In a 2020 study , 81% of B2B marketers used email newsletters for content marketing in the last 12 months.

Newsletter 129

Newsletter Email Marketing Effectiveness Planning 129

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. That represents a compound annual growth rate of 13.7% For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. billion in 2020 to $14.9

Marketing Automation Services 141

Marketing Automation Services Enterprise Management Work Management Marketing Management 141

Hubspot

OCTOBER 18, 2012

In our Introduction to Email Marketing ebook, we discussed that there are several different types of marketing emails you can send to your contacts. All of these different options have their purposes, yet many marketers overlook a particular type of email that tends to get a lot of traction -- the transactional email.

Email Marketing 28

Email Marketing CTR Landing Pages Trigger Marketing 28

Hubspot

JULY 6, 2015

Use this data to segment your content and ads. While you can theoretically market based on website behavior, subscription information, or any other data you might have on a particular reader, combining this data is a manual and very tedious process that doesn’t allow you to see more cause and effect or big-picture behavioral patterns.

Mobile Advertising 28

Mobile Advertising Banner Ads Funnel Advertising Banners 28

Sharpspring

NOVEMBER 23, 2021

Email Marketing Frequency Best Practices. These days, email marketers of every kind know the importance of keeping in touch with your target audience. Email marketing frequency requires a delicate balance, as your audience will quickly unsubscribe if they don’t find your emails valuable. But what constitutes “regular”?

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Email Marketing Planning CAN-SPAM Marketing Management 83