Liveintent

MAY 3, 2021

A reported 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations and 84% of consumers say the experience brands provide is as important as the products they sell. More advertisers are harnessing the power of email newsletter communities to leverage existing high-value content.

Newsletter 116

Newsletter Communities Brand Identity Branding 116

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? There are many ways to promote your website for free. In this article, we’ll go over 15 free website promotion ideas you can start using today. Let’s look at some specific tips for promoting your website through content marketing. Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. Helpful Newsletter Content. Promotional Newsletter Ideas.

Newsletter 116

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 116

Scoop.it

MAY 20, 2020

How to create an engaging newsletter: Easy steps to get started. You already want to build an engaging email newsletter, but you didn’t know where to start. In this guide, we’re sharing easy and practical tips to create a newsletter that brings joy to your audience’s inboxes, and brings you results you want. Product updates.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

SendX

FEBRUARY 11, 2021

Once the webinar, podcast or article is published, make sure you and your partner promote it to their audiences in their most important channels. Attempts to cross-promote for a direct competitor can get ugly, so try to avoid that. Attempts to cross-promote for a direct competitor can get ugly, so try to avoid that.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Marketing Insider Group

AUGUST 1, 2023

Average Engagement Rate (AER) The Average Engagement Rate (AER) helps businesses understand how well their content is resonating with their audience. Conversion Rate Think of your Conversion Rate as the finish line in a race. For B2B companies, the Conversion Rate is key. Measuring CPC is as easy as pie.

Social Media 205

Social Media Cost Per Click Cost Per Thousand CPM 205

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. With carefully crafted email content, you’ll get lots of opens and clicks. Write click-worthy subject lines. Promote content across platforms.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Mailmunch

JULY 9, 2021

Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. But how do you create an editorial newsletter that captures the recipient’s attention and holds it long enough until they click your CTA ? .

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. It’s so easy to get hung up on the perfect way to get your point across and get a click with just a handful of words. The best way to get people to act (or click) is to invoke emotions like curiosity, urgency or even anxiety.

Creativity 310

Creativity Examples Marketing Budget Urgency Marketing 310

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Convince & Convert

NOVEMBER 8, 2016

Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. Readers are more likely to click on these buttons, and their success can be tracked through UTM parameters. highlight to tweet).

Social Media 166

Social Media Promotion Media Clickthrough 166

Delivra

SEPTEMBER 27, 2018

And 66% said that they preferred to receive promotions from retailers through email, compared to 26% from direct mail, 25% from mobile apps and 23% from social media. It’s clear that any improvements in email open rates can get you on the path to an overall improvement in your campaign goals. A boost in email click-through rates?

Click Rate 40

Click Rate Marketing Automation Services Open Rate Trigger Marketing 40

Parse.ly

OCTOBER 16, 2019

Content teams that look at data have confirmed: newsletter subscribers visit more frequently , consume for content, and convert to paying customers at a higher rate. More than half the time spent by logged-in subscribers on wired.com was driven by our newsletters. Email Newsletter Strategy Checklist.

Newsletter 61

Newsletter Marketing & Strategy Click Rate Open Rate 61

Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. lower open rate than B2C. The Foundation for Newsletter List Building. With over 4.3

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

SnapApp

SEPTEMBER 12, 2017

Including interactive content experiences like polls, quizzes, and interactive video takes you beyond the open and click rates. . By “activate” I mean something more than just opening, scanning, reading, or even clicking. While clicking is definitely a good KPI, what happens after they click?

Newsletter 80

Newsletter Webinar Metrics Top of Funnel Click Rate 80

Salesforce Marketing Cloud

JANUARY 29, 2024

50 ways to send better emails How do you get readers to click and read your emails? Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. I hope you received subsequent emails that felt thoughtful, at a respectful frequency and with content that was relevant to you.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Optinmonster

JANUARY 29, 2024

To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Include any paid promotions, like PPC advertising and social advertising , as well as promotion through other media channels.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. 50 ways to send better emails How do you get readers to click and read your emails? Table of contents What is drip marketing? Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Contently

MARCH 23, 2023

However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. Content marketing is no exception.

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. Except all you get is a handful of impressions, a few clicks over the course of a week, and then nothing. B2B Content Promotion vs. Content Shock. And that’s understandable. Or pillar content.

Paid Content 52

Paid Content Promotion B2B Content 52

Scoop.it

FEBRUARY 15, 2024

Generates traffic to the site Email marketing is a powerful tool for small businesses to promote their websites. With effective email marketing strategies, you can increase your email open rates and click-through rates, resulting in more traffic to your site. So, subscribers do click through to your website.

Small Business Marketing 94

Small Business Marketing Email Marketing Business Paid Search Agency 94

Sprout Social

FEBRUARY 17, 2022

And let’s not get into the level of skill and understanding required to design an appealing newsletter. Increasing attendance rate for promoted events. Create a template once and recycle it for relevant campaigns. Send seasonal promotions for products/services or events. click-thru rate.

Template 125

Template Email Marketing Blast Campaigns Planning 125

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. To acquire this, you should implement effective and relevant content to get more B2B traffic. Research Customer Needs to Create Effective and Relevant Content.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

RebelMouse

JANUARY 5, 2024

The goal of A/B testing is to identify which variation performs better in terms of user engagement, conversion rates, and improving your online presence. You can then measure each version's performance based on user clicks and conversions. Group A sees one version of a page, and group B sees another version.

Marketing Websites 111

Marketing Websites Sample CTR Click Rate 111

Contently

FEBRUARY 23, 2023

Every action a person takes on your website has a reason behind it, whether it’s a click, engaged page view, form fill, or purchase. For example, say traffic to one of your webinar landing pages is much higher than usual, dropping your conversion rate. Your conversion rate can be explained as a consequence of that negative press.

Marketing AI 200

Marketing AI Webinar Metrics Paid Search Agency Content 200

Scoop.it

MARCH 14, 2024

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. The brand partnered with Instagram influencer Kyle Russell to promote their hair regrowth solutions.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

BOP Design

APRIL 19, 2021

Newsletters. The content of these emails wouldn’t be added to a B2B email marketing newsletter, because the content is too important to be bunched in with other information. Informative B2B emails should stay focused—choose one to two topics so that communication remains clear, to-the-point, relevant, and easy to understand.

Email Marketing 130

Email Marketing B2B Marketing Planning B2B 130

Contently

APRIL 25, 2023

On the other hand, if your audience is already aware of what you’re promoting, you can focus on ads that highlight your product’s value and benefits. For example, Asana has a top-of-funnel ad promoting a topical blog post as well as mid- and bottom-funnel ads promoting their product with a call-to-action to sign up for a trial.

Top of Funnel 208

Top of Funnel Cost per Acquisition Cost per Lead Distribution 208

Go Beyond SEO

APRIL 23, 2024

Consider utilizing pay-per-click (PPC) advertising to target specific keywords and geographical areas. Incorporate relevant keywords, create informative content, and ensure your website is mobile-friendly to improve your SEO ranking. Use targeted ads, contests, or promotions to drive traffic to your website and capture leads.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Segmentation and Targeting: B2B email marketing segmentation is done from your email list based on relevant criteria such as demographics, interests, purchase history, or engagement level.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Segmentation and Targeting: B2B email marketing segmentation is done from your email list based on relevant criteria such as demographics, interests, purchase history, or engagement level.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion? Simple – with Outbrain.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Martech

JANUARY 9, 2024

Likewise, you’ll want to look at engagement rates, as oftentimes, follower counts can simply be vanity metrics. Engagement rates (likes, comments and shares in proportion to followers) can be a good indicator of how loyal and invested a creator’s fanbase is. Identify the “big” influencers relevant to your company’s niche and focus.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

Contently

OCTOBER 5, 2020

Depending on your study of choice, click-through rates clock in around 0.2 percent for banner ads these days—and most of those clicks are accidental. In this case, however, we made one important tweak that might seem counterintuitive: We used the space to promote ourselves. ” If only. Making some changes.

Webinar Metrics 200

Webinar Metrics Banner Ads Advertisements Advertising 200

Unbounce

DECEMBER 9, 2021

When someone first subscribes to your list, they receive an email saying hello, along with recent updates and other relevant info. Suggest other relevant products and encourage engagement. An AI-powered tool like Smart Copy can make it easy for businesses like yours to consistently grow with relevant, personalized content.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

Salesforce Marketing Cloud

MARCH 7, 2024

Email segmentation is when you organize your email recipients into smaller groups with the purpose of sending them relevant information. Let’s say I’m an avid fitness enthusiast living in California who recently subscribed to a fitness newsletter. This targeted approach creates a more engaging and relevant experience for me.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114