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How To Optimize Your Landing Page For Better PPC

Unbounce

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. billion in revenue from Google Ads alone the year before.

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Retargeting Explained: What It Is And How Does It Work

Marketing Insider Group

You can customize ads for a whole range of triggers: web visits, email openings, newsletter sign-ups, link clicks, lead magnet downloads, and more. And when a customer starts to trust your brand, they are likely locked in. Conversion metrics to track include website clicks, cost per lead (CPL), and form submissions.

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The Art of the Landing Page

Bluetext

In order to prevent those high bounce rates and low clickthrough rates, you need to set up engaging and informative landing pages that lead visitors to the actions you want them to take on your website. Let’s look at five ways you can master the art of the landing page. Emphasize Calls to Action.

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How to Use Gated Content to Skyrocket Engagement & Conversions

Optinmonster

Gated content is also referred to as locked content. In fact, we’ve seen amazing results from content locking, including one site that got 11,000 new subscribers in a month with a simple content upgrade. Plus, locking your content doesn’t impact SEO. Pros and Cons of Content Locking. Video replays.

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Content Upgrades: How to Use Popular Posts for More Conversions

Optinmonster

With OptinMonster’s content lock feature, you can strengthen your email marketing strategy by using existing posts as lead magnets. All you need is OptinMonster’s Content Lock feature. Create Content Upgrades Easily With Content Lock. Emphasis on the word “usually.” That’s a content upgrade.

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How to grow your email list for free in 2021

ConvertKit

Create a free landing page that converts. ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business. It lands in your subscriber’s inbox. Jump ahead. Why focus on growing your email list in 2021?

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How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

Videos are effective in capturing the attention of potential customers and more often than not, they convert at higher rates over their static image counterparts. To capture the lead, send users to a landing page with additional webcast details and a registration form. Facebook’s current 2.07 Entice With eBooks.