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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Do not try to fit this sprawling generation into a one-size-fits-all box. This makes them a great target for adventure, luxury or wellness travel and event-based promotions.

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Key marketing areas ripe for innovation during the Coronavirus crisis

ClickZ

30-second summary: The coronavirus pandemic could end up being the event that adds momentum for the automation of jobs in the digital marketing industry as companies try to survive and bounce back. Orchestration is a key concept in this class of autonomous marketing solutions. Content curation and generation .

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SessionM Expands from Loyalty to Full Customer Engagement Management

Customer Experience Matrix

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. Data: SessionM can gather customer behaviors on Web and mobile apps from its own tags or using feeds from standard Web analytics tools.

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How exponential growth publishers can accelerate digital wealth

Biznology

Facebook and Google are currently the most efficient at digital advertising, but can they be disrupted by their negative perceptions and a digital wealth paradigm? But can exponential growth disrupt inequality, economic stagnation, and the decline of the middle class? These platforms’ revenues come from advertising.

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10 Things 2020 Taught Us About Videos (And How to See Success with Video Moving Forward)

Convert

Live Streaming Events Have Become Standard Protocol. In March and April of 2020, 34% of all internet users were gaming or social live streamers. As live event attendance took a knock, live stream events, on average, welcomed 20% of people who couldn’t attend in-person events due to COVID-19. 56% of U.S.

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5 Innovative Brands Display an Unexpected Approach to Content

Convince & Convert

Norm Macdonald) in a series of Fryerside Chats , which are brief public addresses commenting on current events, like Labor Day and the NFL season. The company advertised the three-bedroom, two-bathroom house for $150,000 and snuck in insider plot details, like a “secret crawl space great fun for kids.”

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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. Sponsor an event and buy a plane ticket. 50,000 or $100,000: Sponsor events. Mobile is for media. More video, more images, more voice, more mobile. What should be on your grid or wish list?