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Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde

Marketing Insider Group

Probably the most significant is the importance of strategic demand generation and the value of great B2B marketing , supported by data- and insights-driven decision making. Truly a “lead generation machine”! Q: We have seen Televerde at many high-profile events, including the SiriusDecisions Summit and TED Talks.

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Launching a loyalty program: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Prompt: What would be the needed components for an event ticketing company that has a website and iOS and android apps. User-friendly interface. This can enhance the user experience and make customers feel valued. Personalization. Social sharing.

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8 Surprising B2B Use Cases for Chatbots

The Point

However, chat is also a powerful tool that can integrate into virtually any type of B2B demand generation program, campaign or initiative. Successfully converting free trials and (self-serve) demos requires that the user engage with the product early, frequently, and in a manner that drives home perceived value. Event Registrations.

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How to Craft an Effective Local SEO Content Strategy

Contently

As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses. Google is currently taking steps to adapt to the era of generative AI.

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Deep links for push notifications: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. This involves configuring your app to handle deep links and specifying the desired destination within the app when a user interacts with the push notification. New Class Promotion: Message: “Join our exciting new yoga class!

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How to Master the Virtual Event Experience

Heinz Marketing

What is the virtual event experience? With the growing adoption of virtual events in our digital-first world, it’s become more critical than ever to separate yourself from the pack. The focus on and importance of virtual events is at its strongest in years. The virtual event lifecycle. These are the: Pre-event.

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How Video Marketing Is Reshaping Content Strategies

Contently

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel. Ask users to keep it short and simple.