Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Renasant Bank: Marketing strategy takes step above boring classes. HANDPICKED RELATED CONTENT: How to Use How-To Content to Create and Retain Loyal Customers.

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Class Digital Asset Management Education Webinar Metrics 103

Hubspot

MAY 3, 2017

I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. Email Marketing.

Class 101

Class Enterprise Management Online Marketing Work Management 101

ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. From prolific brand content campaigns to emerging content technologies, we’ll walk you through everything that happened in the industry in 2021 so you can glean insights and step into the new year with confidence. 4 amazing 2021 content marketing campaigns.

Marketing AI 98

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ClearVoice

MARCH 7, 2022

you may view your world as the epicenter of content marketing. But storytelling and digital media are ubiquitous. The content you produce may travel around the world… literally. And great content knows no geographic borders. “Humanized content” is No. If you live in the U.S.,

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

Contently

MARCH 24, 2020

The first class I ever took in college was called “Drugs, Society, and Culture.” It should have been the most fun class ever—and in some ways, it definitely was. It should have been the most fun class ever—and in some ways, it definitely was. The best content marketers do something different.

Storytelling 154

Storytelling Barriers Class Paper 154

ClearVoice

OCTOBER 12, 2018

As content marketing continues to grow in importance in today’s digital marketing landscape, more and more accredited institutions are offering in-depth courses and material that can make you a better content marketer. Courses and training to up your content strategy, marketing and media skills.

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Course Training Content Marketing Budget Programs 86

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. Gerace noted that story is not content; much of the written content today is listicles, a series of “and thens.”

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Convince & Convert

MARCH 4, 2015

You’ll need a number of skills to master content marketing. Content Marketing Institute’s Joe Pulizzi hit the concept squarely with his post “Why Education is a Powerful Content Marketing Strategy: 17 Examples.” This simple principle applies to your content marketing in the biggest way.

Content Marketing 165

Content Marketing Content Communities Work Management 165

nDash

NOVEMBER 10, 2021

Lolly has not only spent significant time writing about HubSpot, she even worked as the Content Marketing Manager for a HubSpot Partner Agency. She’s able to help businesses with everything from on-site copy audits to creating well-written content that organically increases SERP rankings and improves audience engagement.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Contently

OCTOBER 6, 2021

When I started digging deeper through interviews with the content marketing teams that use our platform, I came to a surprising realization. Some of our best-in-class customers are able to demonstrate over $50 million in content ROI using this method.). But now I wondered: were our customers secret SEO wizards?

SEO 160

SEO Tools Marketing & Strategy Lead Scoring 160

Convince & Convert

SEPTEMBER 16, 2014

Image via BigStockPhoto.com The rise of content marketing has created a kind of content apartheid in which overtly promotional content is the second class citizen and helpful, non-selling content is the privileged class. And if you’re marketing a disruptive product or service, hard-sell copy.

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Copywriting Storytelling Class Content 165

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Messages are filtered for relevance in real time.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I’ve spent my entire career in digital media and content marketing. The upshot?

Storytelling 43

Storytelling Process Advertising Agencies Brand Identity 43

ClearVoice

JANUARY 17, 2019

Content marketing costs 62 percent less than outbound marketing and generates three times as many leads per dollar spent. Organizers in the nonprofit and education sectors, especially those who are conscious of every donated dollar they spend, should embrace the high ROI of content marketing.

Education 78

Education Marketing & Strategy Marketing Strategy Trends 78

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 106

Content Marketing Planning Work Management Paid Search Agency 106

Content Marketing Institute

FEBRUARY 28, 2018

Enter, 20-year marketing veteran Lisa Mattson. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment.

Video Marketing 106

Video Marketing Content Marketing Content Marketing & Strategy 106

B2B Marketing Exchange

MARCH 15, 2023

The Oscars are to Hollywood as the Killer Content Awards (KCAs) are to B2B — an opportunity to honor the best of the best. The 29 winners were announced in 14 categories during an exclusive cocktail reception at the 2023 B2B Marketing Exchange in Scottsdale, Ariz. “The

Multi-Channel 52

Multi-Channel Bundling Advertising Agencies Storytelling 52

ClearVoice

JANUARY 29, 2024

Yup, that’s the traditional content marketing process in a nutshell. While this process remains relevant to this day, evolving customer expectations warrant an approach that extends beyond the four walls of conventional content marketing. Today, they’re a globally recognized form of creative content. Distribute.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. iProspect Indonesia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

ClearVoice

FEBRUARY 16, 2020

Online or in-classroom training can help you to remain in touch with the latest marketing shifts — and they can fit into your already-full schedule. Our guide breaks down each type of digital marketing course, what to look for when choosing a class and the top digital marketing courses available in 2020.

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Course Training Work Management Planning 101

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Parse.ly

OCTOBER 22, 2019

For the less masochistic, tackle one per week to get a master class in content creation in less than three months! Masters of Scale | To scale you must master the art of storytelling. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. Inspiration. Listen: [link].

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Contently

MARCH 6, 2018

You write a lot about how the future of content marketing is technology boosting human creativity. That’s why a story in a far-out world like Star Wars works; Luke is the archetype of the working-class underdog called to great adventure, riding around in spaceships that look like 1950s hot rods. Susan, New York.

Content 167

Content Linkedin Facebook Analysis 167

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Contently

AUGUST 4, 2017

When it comes to storytelling, some brands are luckier than others. I’m not entirely sure how that works—Astronomy was the one class I dropped in college—but, based on some quick Google research I do know that a total eclipse hasn’t crossed the U.S. Etsy: How a Mother’s Etsy Shop Saved Her Family From Eviction.

Best Practices 69

Best Practices Content Marketing Work Management Ideal Customer Profiles 69

DivvyHQ

FEBRUARY 7, 2022

This is especially prevalent in content marketing, where pushing too hard can quickly burn out (or stress out) your writers. Here are some tips to help your content marketing teams deliver world-class quality while maintaining optimum content frequency. So how do you strike a balance?

Content 98

Content Class Tips Activities 98

Content Standard

JULY 28, 2016

My colleagues writing about the Content Marketing Continuum have examined how story form can be used to transform your marketing process. We’d grown from 20 to 50 enterprise-class clients , then quickly from 50 to 100. How would we teach our contributors and creatives to be great storytellers?

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Content Marketing Institute

NOVEMBER 20, 2018

More than 20 years later, an interview with Kathy Klotz-Guest at Content Marketing World brought to mind that Apple ad, which pressed into service images of some of the greatest leaders, artists, visionaries, inventors, and thinkers of the 20th century. Marketers often are scared of things that they can’t quantify or replicate.

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Rules Creativity Content Storytelling 100

Convince & Convert

MAY 20, 2016

As a business storyteller, improviser, and comedian who has taken sketch and writing classes at Second City (it’s in the handbook that all good improvisers make a Second City pilgrimage at least once in their lives), I think this duo represents the best of what great comedy storytelling and social satire can and should be.

Storytelling 102

Storytelling Content Paid Search Agency Marketing & Strategy 102

Marketing Insider Group

AUGUST 31, 2021

At first glance, the phrase “data storytelling” seems like an oxymoron. Sure, your numbers people won’t be likely to suggest a thrilling hero’s journey story to market your company’s latest widget. Sure, your numbers people won’t be likely to suggest a thrilling hero’s journey story to market your company’s latest widget.

Storytelling 330

Storytelling Case Studies Paid Search Agency Top of Funnel 330

DivvyHQ

OCTOBER 9, 2018

What are today’s most in-demand content marketing skills? Ambitious and driven content marketers, join us on a journey to professional growth. With this blueprint in hand, let’s explore some of the most critical skills for today’s (and tomorrow’s) well rounded, indispensable content marketing pro.

Content Marketing 40

Content Marketing Planning Work Management Marketing Analytics Tools 40

ClearVoice

APRIL 4, 2022

Social class. The types of media we use change over time — but the principles of good storytelling persist across all media. Here are some precise tips for creating ad copy and other content that caters to your audience’s attention span and creates conversions: Be a storyteller. Personality type. ” Bleh!

Copywriting 85

Copywriting Optimization Conversion Psychographics 85

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social.

Skype 132

Skype Social Media Work Management Storytelling 132

Content4Demand

FEBRUARY 15, 2023

We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year. Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Convince & Convert

MAY 8, 2014

While these examples are best-in-class, it’s not terribly difficult to start to think about how your own digital marketing creative could benefit from the ideas. Content Marketing american apparel creative digital marketing fitbit look book Oracle orbitz visual storytelling williams sonoma'

Creativity 165

Creativity Trends Paid Search Agency Storytelling 165

NetLine

JULY 27, 2023

With the rise of online video, social, and content marketing what was seen as a hindrance to a marketing career, having a strong background in media and storytelling, became an asset. From there opportunities in marketing opened and I eventually settled into a B2B focus, primarily in cloud and SaaS.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52