Martech

APRIL 19, 2024

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. This precision targeting ensures that your message resonates with the right target audience. Local campaign costs are lower, enabling brands to invest strategically within targeted locales.

Advertisements 112

Advertisements Advertising Allocation Planning 112

Martech

APRIL 5, 2024

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. RMNs are attractive to advertisers who can send targeted ads based on the retailers’ deep knowledge of their customers, especially loyalty customers. Why we care. Non-retail media platform.

Advertising Agencies 114

Advertising Agencies Media Verticals Paid Search Agency 114

Anyword

APRIL 22, 2024

This deep dive explores how Anyword seamlessly integrates with key marketing channels such as Facebook, LinkedIn, Google Ads, HubSpot, and Instagram, and examines the unique features that make it a powerhouse in marketing technology.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Paid Search Agency 110

Paid Search Agency Features Personalization Ads 110

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

FEBRUARY 26, 2024

Market Fit: It’s essential to evaluate whether your product is meeting the needs and preferences of your target market. Conducting market research and gathering customer feedback can help identify any gaps or areas for improvement. MarTechBot now has 10+ personas to provide more targeted responses.

Planning 107

Planning Multi-Channel Word of Mouth Best Practices 107

Martech

FEBRUARY 19, 2024

Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. This helps in targeting specific customer groups with personalized marketing campaigns and offers. Customer lifetime value (CLV): Analyze data to understand the value of each customer over their lifetime.

Acquisitions 101

Acquisitions Marketing Budget Analytics Allocation 101

Trade Press Services

FEBRUARY 26, 2024

Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. Still, this doesn’t guarantee that your target audiences will automatically connect with the content you produce. Social media options are increasing, but B2B buyers are focused on one channel.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Martech

MARCH 11, 2024

Data hygiene is more than just cleaning and organizing your customer data. All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. Historically, marketing success has often been channel-centric in its measurement.

Cost per Acquisition 130

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 130

Martech

APRIL 17, 2024

Enhanced Match Rate, as the new capability is called, is aimed at: Engaging higher percentages of target audiences on paid channels. Better suppressing current customers or recent purchasers. Supporting more seamless cross-channel experiences. Driving more meaningful data from campaigns. Why we care.

Advertising Agencies 95

Advertising Agencies Paid Search Agency Privacy Ideal Customer Profiles 95

Martech

APRIL 11, 2024

image via PEDIGREE and Nexus Studios Now, here are this week’s AI-powered martech releases and news: Dovetail’s Channels takes large volumes of customer feedback and uncovers patterns in real-time. Channels analyzes and classifies incoming data making it easier to identify patterns before they become problems.

Classified Ads 107

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 107

Only B2B

APRIL 24, 2024

Benefits of Demand Generation: Increased Qualified Leads: By creating widespread awareness and interest, demand generation activities attract a larger pool of potential customers, ultimately leading to more qualified leads entering your sales funnel. MQL through inbound channels (e.g., Lead generation and qualification.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in.

Allocation 144

Allocation Validation Lead Scoring Lead Ranking 144

Martech

JANUARY 19, 2024

Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. Email is one channel, not the sole channel. Segmentation and targeting. Email marketing is ubiquitous in both B2B and B2C marketing today. Get MarTech!

Email Marketing 131

Email Marketing Automation Tools Planning 131

Martech

JANUARY 26, 2024

Focusing deeply on the customers you serve. Satisfied customers don’t just come for more, they’ll spread the word about you. This is where an ideal customer profile (ICP) comes in. An ICP identifies your best-fit target customers that you can serve exceptionally well. Do you know what drives revenue growth?

Ideal Customer Profiles 124

Ideal Customer Profiles Profiling Enterprise Management Work Management 124

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. 3 Choosing the Right Digital Marketing Channels Not all digital marketing channels yield the same results.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

illumin

FEBRUARY 29, 2024

For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way. Advertisers need to carefully consider the content they buy ad space on and how that relates to their brand values and the interests of their customers.

Youtube 105

Youtube Advertisements Advertising Brand Identity 105

Content Standard

APRIL 23, 2024

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. Fragmented marketing efforts, with teams working in channel-oriented silos, can result in a frustrating and ultimately ineffective brand experience for the customer.

CMO 57

CMO Enterprise Management Planning Work Management 57

Vision6

APRIL 17, 2024

On average, companies employing omnichannel customer engagement strategies tend to retain 89% of their customers. Understanding the metrics you’re tracking is essential for effectively allocating resources and engaging the right channels in your omnichannel strategy.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Trade Press Services

FEBRUARY 5, 2024

Hitting those marks can mean the difference between a converted customer and a missed opportunity. In fact, 61 percent of customers say they are more likely to purchase from mobile-friendly sites. This means organizations need a targeted approach for each marketing channel they use. There is no one-size-fits-all solution.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Navigate the Channel

JANUARY 8, 2024

These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. SEO and SEM, data analytics, cross-channel consistency and user experience. When customers and prospects look up, you’d better be there. Hard stop. “On

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience.

Marketing AI 141

Marketing AI Customer Satisfaction Terms and Conditions Marketing Proposals 141

SmartBug Media

MARCH 18, 2024

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. What Is Customer Acquisition Cost? What Is Customer Acquisition Cost? I know—no pressure, right?

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. These webinar tools facilitate immediate information and feedback exchange between you and your targets. It’s an ideal platform to introduce your brand’s offering to prospective customers.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Tiecas

APRIL 5, 2024

Industrial marketing strategies often encompass multiple channels like trade shows, SEO, and targeted paid advertising. It is… “Content marketing is a strategic approach focused on creating valuable content … to drive profitable customer action. What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Drip marketing is a strategy that uses a series of automated, targeted emails to nurture potential customers. Table of contents What is drip marketing?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. According to OptinMonster , 58% of consumers check email before any other information channel, including social media.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Martech

MARCH 7, 2024

It includes a plethora of enhancements designed to empower businesses, streamline processes, and enhance customer experiences. Based on product data and customer shopping behavior, Einstein generates intelligent promotions with just a few clicks. Now, businesses can cater to diverse customer needs seamlessly. Let’s dig into it.

Features 112

Features API Customer Satisfaction User-Generated Content 112

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Using the right combination of channels is essential in today’s dynamic landscape. However, these channels are managed and promoted independently, with limited coordination. Multichannel.

Touchpoints 123

Touchpoints Paid Search Agency Fulfillment Advertising Agencies 123

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Your social media teams can merely review this content, make edits, and schedule the post on multiple platforms, helping you save time and manage various social media channels efficiently. Forget the last-minute scramble!

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Modern B2B

APRIL 18, 2024

At the summit we will be hosting a spotlight session on how 3 leaders transformed marketing performance despite experiencing flat budgets, bigger targets and a bleak economic outlook. A tightening and shake up of the status quo can lead to improved customer experience, increased SQLs and faster lead velocity through the funnel.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Lead Ranking Digital Marketing Funnels 52

Sprout Social

FEBRUARY 15, 2024

Audience engagement is any interaction between your target audience and your brand. Here are some examples of common types of audience engagement: Likes and reactions Likes and reactions are one of the simplest ways for an audience to engage with your brand on social media—all your target audience has to do is click or tap a button.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Heinz Marketing

NOVEMBER 23, 2023

Understanding Digital Transformation Digital transformation involves a fundamental change in how businesses interact with customers and manage their operations. These insights enable businesses to craft GTM strategies that are data-driven, ensuring that they meet the specific needs of their target market and stay ahead of competitors.

Marketing Analytics Tools 120

Marketing Analytics Tools Digital Transformation B2B B2B Sales 120

Salesforce Marketing Cloud

OCTOBER 31, 2023

Not only have you lost revenue, you’ve lost potential customers to the competition. How do you avoid this and capture customer interest? This includes market, customer, and competitive research that uncovers problems your product can solve. To surface this detail, you’ll start with your existing customers.

Work Management 119

Work Management Marketing Management Marketing Strategy Marketing & Strategy 119

Martech

MARCH 6, 2024

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Marketers are ready to embrace AI in the retail media space.

Marketing AI 122

Marketing AI Media Paid Search Agency Privacy 122

Martech

OCTOBER 6, 2023

The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. Automates the adjustment of image assets to aspect ratios suitable for specific channels like Feed or Reels. “Most of it is small brand advertisers and a lot of it is highly targeted, localized, topical content.

Paid Search Agency 139

Paid Search Agency Features Ads Marketing AI 139