Marketing Insider Group

MARCH 24, 2021

After all, you’re paid to produce content. When a customer takes the time to write a review, become one of your social media followers, or participate in a campaign, it says something about your products: they’re worth shouting about. Instead of publishing self-promotional content on social media, share tips, how-tos, and advice.

Branding 356

Branding Brand Identity Advertising Agencies Content 356

SmartBug Media

APRIL 11, 2022

Paid media’s reputation as an effective channel to generate quality leads has ebbed and flowed over time and per industry. However, like inbound marketing, paid media certainly has a place in your overall marketing strategy. Establishing Foundations for a Multi-Channel Marketing Strategy. Let's be honest.

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 98

Digilant

AUGUST 18, 2022

When it comes to the best travel advertising platforms, social media is at the top of the list in the new digital age. Yet frequent algorithm updates, oversaturation, and shortened attention spans are all challenges that advertisers must face on social media when trying to gain momentum with organic posts alone.

Paid Social Agency 98

Paid Social Agency Social Media Advertisements Advertising 98

Top Rank Marketing

FEBRUARY 19, 2024

But there are plenty of publicly available details and insights to help you shape your content strategy – including recent revelations from LinkedIn itself. This is a good guiding light for your LinkedIn content strategy. To counteract this, work to grow your brand’s organic following and build awareness with paid brand campaigns.

Linkedin 90

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 90

Sword and the Script | B2B

APRIL 27, 2021

I know, I know, it’s got a circular shape in there that’s suggestive of integration, but I’ve never been able to get past the order of the words: paid, earned, shared, owned. To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter.

Order 98

Order B2B Marketing Budget Programs B2B 98

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media 65

Social Media Template Work Management Marketing Management 65

The Point

MARCH 23, 2023

One way to increase marketing ROI in a “do more with less” economy is to integrate Conversion Rate Optimization (CRO) into demand gen strategy and planning. Diligently applied, CRO can increase conversion rates over time by up to 2-10x and dramatically impact the ROI from campaigns and media spend. Offer Appeal 2. Building Trust 3.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

Onalytica B2B

SEPTEMBER 6, 2017

This week, we try and help you start creating your own influencer marketing strategy. You strategy focus- earned, paid or owned? Great, now we can start talking strategy! When it comes to influencer marketing, the white paper defines four different categories of focus; Earned media. Paid Media.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

SmartBug Media

JULY 22, 2022

In paid media, there are some things that are crucial to your account’s performance that can be easily missed, especially when you're just looking at just one part of the whole picture. They give your ad an extra advantage when competing with other ads in the same category. Download our Free Paid Media Calculator.

Correlation 88

Correlation Ads ROAS Cost Per Click 88

Sprout Social

JUNE 28, 2023

It’s a valuable tool for evaluating the impact and effectiveness of your Instagram marketing strategy. Choose your category Instagram business categories allow brands to clearly showcase the purpose of their business above their profile description. Choose the category that best describes your business.

Ideal Customer Profiles 102

Ideal Customer Profiles Analysis Profiling Budget Programs 102

SmartBug Media

NOVEMBER 5, 2021

However, these two strategies may have some overlap, but it’s important to understand the difference between retargeting and remarketing to achieve the most effective results in your paid media strategy. While remarketing does utilize the email channel, it can also take the form of paid ads to target current customers.

PPC 105

PPC Paid Search Agency Banners Inbound Marketing 105

Sprout Social

OCTOBER 4, 2021

In this article, we’ll break down best practices for measuring both your earned and your owned social data, how you can use this comprehensive perspective to inform strategy decisions across the business, and how you can do it all with a tool like Sprout. Analyze by content type or topic category. What is owned and earned data?

Advertising Agencies 124

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 124

Sprout Social

NOVEMBER 29, 2021

As consumers continue to embrace this distinctive checkout experience, understanding their motivations will be crucial to building a lucrative strategy. According to our data, 65% of participants have already made purchases directly through social media. When it comes to getting noticed, audiences are highly receptive to paid media.

Buy 143

Buy Branding Brand Identity eCommerce 143

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Even though the majority of marketers say influencer marketing is vital to their social strategy, only 34% have a dedicated budget for influencer marketing.

ROI 107

ROI Top of Funnel Work Management Advertising Agencies 107

Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. What is an influencer marketing campaign?

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Launch Marketing

APRIL 8, 2022

Public relations (PR) can be a challenge to some B2B marketers who get caught up in the mainstream of typical media relations and interactions with the public. But in today’s landscape, PR isn’t all about writing press releases and interacting with the media to pick up your latest news or to promote your product, service or solution.

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

Heinz Marketing

MARCH 4, 2021

My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Today’s post is all things Social Media. Types of Social Media. Without further ado….

Paid Content 132

Paid Content Social Media Media B2B 132

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 115

Facebook Effectiveness Ideal Customer Profiles Aggregators 115

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SmarkLabs

JUNE 13, 2022

Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. In this B2B marketing strategy framework, we provide insights on how to develop a manageable strategy for an early market team. Then we discuss the ongoing strategies successful companies use to scale long-term growth.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. Are you going to set up paid ads? Our social media marketing guide will get you going on that front. They all work whether you go organic or paid.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. Why LinkedIn Ads Are A Powerful Tool As mentioned earlier, LinkedIn Ads can be a powerful social media advertising tool for B2B marketers with several benefits.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. Are you going to set up paid ads? Our social media marketing guide will get you going on that front. They all work whether you go organic or paid.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

NOVEMBER 21, 2022

They provide a variety of services for analytics, technology, creative and media services. Who they are: Incubeta is an international digital marketing agency that provides solutions including consulting, media services and creative production. Here’s a brief summary of the two: TikTok strategy. Case study: ASO. meccabeauty.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Work Management 114

Martech

JULY 12, 2023

With the deprecation of third-party cookies looming large and data privacy and compliance taking center stage, enterprises have had to adapt their customer data strategies substantially. As a result, their marketers can now run more targeted — and therefore more efficient and effective — activations, for example, in paid media.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Advertising Agencies 98

Hubspot

JUNE 16, 2020

So the line is kind of muddled when it comes to establishing whether free stuff is better than things that come at a cost — and the case of social media marketing is no exception. The debate between organic vs. paid social media isn't exactly cut and dry. Organic and paid social media each have their own benefits and pitfalls.

Paid Social Agency 100

Paid Social Agency Social Media Advertising Agencies Organization 100

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Salesforce Marketing Cloud

JANUARY 4, 2024

Drip marketing is a strategy that uses a series of automated, targeted emails to nurture potential customers. Ongoing analysis helps you refine your strategy, improving the relevance and effectiveness of your drip marketing emails. An effective campaign strategy is only as good as its strategic foundation.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

ClearVoice

APRIL 15, 2021

What is earned media? Earned media is when a member of the media discusses a product, individual or company through their preferred media. It is earned because the media professional featured them on their own accord, without payment. What is earned media? Bottom line?

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Brandpoint

MARCH 26, 2020

It’s the ad that comes across your social media feed. This comes as no surprise to folks in media relations. Big political years overtake the media, both paid and earned. However, for people in public relations trying to garner coverage for their clients, the current media landscape can feel like an impossibility.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

Walker Sands

FEBRUARY 21, 2024

These channel-agnostic requests have shifted many of our conversations to outcomes, whether it’s category creation, market penetration, talent recruitment or another broader business objective. To help teams get on the same page, our OBM approach defines four high-level categories of outcomes : Position, Growth, Reputation and Engagement.

B2B Marketing 52

B2B Marketing Planning B2B Budget Programs 52

Top Rank Marketing

MARCH 18, 2024

With search engines and SEO being such a core aspect of digital marketing , there’s understandably a lot of attention being paid to the ripple effects of this evolution in search. Additionally, make sure you’re continually exploring alternative channels as part of your marketing strategy. What is Google SGE?

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

ScanmarQED

DECEMBER 6, 2023

Volume charts by week focusing on category brands, key brands by variant or key brands by pack size. Mass media (TV/Press/Out of Home, Radio) - spend by media and campaign, ratings (GRPs, TRPs), impressions, and competitor activity (when available). branded vs. non-branded paid search).

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

Metadata

JANUARY 18, 2023

Based on Silvio Perez’s DEMAND session: “Building a Paid Media Strategy in a Down Economy.” Was Sun Tzu, the famed Chinese military general and author of The Art of War , talking about paid media strategies when he said, “In the midst of chaos, there is also opportunity?” No, but he could have been.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52