Martech

MARCH 22, 2023

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. Dig deeper: What you need to know to grow your ecommerce business Used most for groceries. This is the biggest increase of all the categories tracked by Adobe.

eCommerce 106

eCommerce Buy Press Marketing Management 106

Martech

JANUARY 12, 2022

In the electronics category, for instance, discounts were only 8% off the full price, compared to an average of 21% off in 2020. Read more: Predictions 2022: Ecommerce everywhere. Buy Now Pay Later (BNPL) saw double-digit growth in the most recent holiday season. . BNPL grew substantially. BNPL grew substantially. Why we care.

eCommerce 113

eCommerce Spending Order Pricing 113

Martech

DECEMBER 28, 2022

“In 2023, we’ll see more retailers adopt technology that powers checkout on any digital and physical channel to meet shoppers where they are most engaged,” said Jay Myers, cofounder of Bold Commerce. “As HBO Max turned a digital demo of their programming into an immersive in-store experience.

eCommerce 119

eCommerce CMS Development Marketing AI SMS 119

Webbiquity

SEPTEMBER 4, 2018

The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. Millennials are masters of digital technology.

Marketing AI 200

Marketing AI Enterprise Management eCommerce Work Management 200

Martech

AUGUST 10, 2022

Online prices were down 2% in July compared to June and 1% compared to last year, according to the Adobe Digital Price Index. Most (14 of 18) categories tracked by the Index saw monthly price drops. Electronics, the largest ecommerce category with 18.6% Electronics, the largest ecommerce category with 18.6%

Pricing 107

Pricing Price eCommerce Newsletter 107

Navigate the Channel

NOVEMBER 15, 2022

We may all be aware that eCommerce boomed during COVID. Although some forecasts don’t support continued rapid and expansive growth in ecommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the e-commerce market has plenty of room to grow and could increase from $3.3 A lot of stuff.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

ClickZ

DECEMBER 14, 2020

30-second summary: In our recent Marketing Innovation Forum, ClickZ focused on ecommerce transformation and what retailers can learn from the challenges of 2020. The two-panel session looks at the impact that COVID has had on ecommerce and the current state of ecommerce transformation. Image Source: TechCrunch.

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141

Salesforce Marketing Cloud

JANUARY 11, 2024

And that’s where an ecommerce strategy comes in. Your ecommerce strategy is your roadmap to success. Here’s how to develop a customer-first ecommerce strategy that differentiates your brand and drives sales. What you’ll learn: What is an ecommerce strategy? Ecommerce has a lot of moving parts.

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

Marketing Insider Group

MAY 12, 2020

S’well is operating in a particularly competitive product category—trendy, reusable water containers. They launched and a digital editorial magazine called Five O’ Clock that provides customers with tips about grooming, wellness, productivity, happiness, family, and more. S’well is Supporting Causes & Building Partnerships.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Conductor

DECEMBER 21, 2021

With millions of consumers worldwide now shopping online first, the stakes have never been higher for eCommerce retailers. The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. trillion in 2020. trillion in 2020.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Martech

OCTOBER 12, 2023

Sales during October ecommerce promotions this week held steady with last year’s pre-holiday boost. Once again, ecommerce sellers were in synch with sales created by Amazon’s Prime Big Deal Days event, held this year on October 10 and 11. General handbags (15%) and active apparel (15%) were the categories with the highest U.S.

Amazon 115

Amazon Marketing AI eCommerce Lock-In 115

seo.co

DECEMBER 13, 2021

These techniques can be used in eCommerce optimization by adding links and buttons on conversion pages and checkout pages. This guide will teach you all you need to know about how to upsell and cross-sell eCommerce products. What is Upselling in eCommerce? What is Cross-Selling in eCommerce?

Cross-Selling 105

Cross-Selling eCommerce Bundling Paid Search Agency 105

Martech

NOVEMBER 28, 2023

year-over-year, according to Adobe Analytics ecommerce data. “The 2023 holiday shopping season began with a lot of uncertainty, as consumers shifted their spending to services, while dealing with rising costs across different facets of their lives,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release. .

Spending 107

Spending eCommerce Merchandising Pricing 107

SmartBrief - Marketing

SEPTEMBER 28, 2023

Struggling with declining net profits and competition from other ecommerce platforms, Alibaba, China’s ecommerce titan, strategically invested in online shopping platform Taobao and achieved significant results in the first quarter. In its initial phase, Taobao seeks to establish a user-friendly platform for all merchants.

eCommerce 52

eCommerce Marketing & Strategy Co-Registration Marketing Management 52

Biznology

JUNE 30, 2020

The game continues to change in the eCommerce space as fraudsters get more intelligent by the day. There is a lot of risk exposure for eCommerce stores due to the impact fraud can have. Let us take a closer look at some of these fraud detection tools available in the eCommerce space. Using Machine Learning.

eCommerce 104

eCommerce Act-On Lead Scoring Lead Ranking 104

Optinmonster

JANUARY 18, 2021

Do you want deeper insights into your eCommerce performance in Google Analytics? With Google Analytics, you can enable Enhanced eCommerce tracking to get more valuable data from your online store. In this article, we’ll show you how to enable Enhanced eCommerce in Google Analytics to help optimize your store and increase revenue.

eCommerce 85

eCommerce Marketing Analytics Tools Click Rate Top of Funnel 85

Convert

DECEMBER 18, 2020

At the start of the 1980s, a husband and wife sat together at a dining room table and conceived what would be the world’s first eCommerce website. Boston Computer Exchange would be a precursor to eBay and, eventually, the massive eCommerce industry that exists today. UX Can Make or Break eCommerce Websites. eBay in 1996.

eCommerce 119

eCommerce Amazon Comparison User-Generated Content 119

Scoop.it

JANUARY 20, 2022

This post will outline the role of brand ambassadors in boosting sales and other possible advantages of investing in such collaborations for eCommerce. Five Benefits of Brand Ambassadors for eCommerce Business. How can your eCommerce website benefit from brand ambassadors and influencer marketing ?

eCommerce 84

eCommerce Branding Brand Identity Word of Mouth 84

ClickZ

FEBRUARY 19, 2020

30-second summary: Capgemini’s white paper covers eight important replatforming considerations that retailers should ask before updating their ecommerce ecosystem. When it comes to ecommerce, the replatforming journey can be daunting and overwhelming. How clean is your catalog data? Source: Capgemini. erent platforms.

eCommerce 102

eCommerce Ning Allocation Work Management 102

Liveintent

OCTOBER 13, 2020

The signs have been plentiful, the majority of which pointing to eCommerce being the midnight oil behind 2020’s holiday season. eCommerce in the Before Times. While a larger move was underway prior to 2020, there wasn’t much urgency around having a fully-powered eCommerce option. Increased eCommerce sales and buoyed ad spend.

eCommerce 62

eCommerce Emarketing Urgency Marketing Paid Search Agency 62

Martech

OCTOBER 5, 2023

Overseeing these campaigns is Paras Shah, the company’s director of digital media. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Advertising Agencies 119

Advertising Agencies Media eCommerce Cost Per Click 119

Liveintent

DECEMBER 7, 2020

As more ecommerce companies invest in monetizing their emails with third-party advertisements, they’re going to have some questions: How can I maintain brand safety? “Determine their understanding of digital advertising – what it means, why it’s included, why it isn’t included,” Nolz says.

eCommerce 104

eCommerce First-Mover Advantage Branding Brand Identity 104

Optinmonster

NOVEMBER 21, 2019

Are you looking for the best responsive eCommerce themes and templates? But, just as important as having a beautiful eCommerce site is having a responsive one. A responsive eCommerce theme smoothly adjusts its layout based on the device, screen size, and resolution. Best Responsive eCommerce Themes. Accessibility ready.

eCommerce 74

eCommerce Template Best Practices Pricing 74

Martech

DECEMBER 9, 2022

We took the opportunity to sit down with Rob Garf, VP and GM retail, to talk about prospects for retail and ecommerce coming off of a booming Cyber Week in late November. While ecommerce soared during the pandemic, brick-and-mortar retail faced challenges. And these people were buying whole new categories as well — think about grocery.”

Trends 117

Trends eCommerce Mobile Marketing Terms and Conditions 117

Mailmunch

APRIL 5, 2021

In the foreseeable future, the eCommerce industry shows no signs of slowing down. According to Statista, by 2022, the global eCommerce market is expected to reach $6.54 When searching for a comprehensive eCommerce platform, you need to remember that not all of them are created equally. trillion in sales. That’s up from $3.53

eCommerce 52

eCommerce Enterprise Management Work Management Marketing Management 52

Optinmonster

APRIL 8, 2024

Breadcrumbs In digital marketing lingo, breadcrumbs are links that show users where they are on a website relative to the homepage. It looks like this: According to a study by Baymard Institute , eCommerce websites should have 2 types of breadcrumbs: hierarchy- and history-based breadcrumbs. This means that you can charge $0.01

Product 96

Product Lead Ranking Urgency Marketing Cross-Selling 96

Digilant

DECEMBER 22, 2020

For the past few years, conversations regarding the increase in eCommerce sales have dominated industry news sites and headlines. With the steady incline of sales attributed to this online buying method, it should come as no surprise that there has been so much attention around the eCommerce boom. billion in the United States. .

Touchpoints 52

Touchpoints Paid Content eCommerce Conversion 52

Martech

MARCH 27, 2023

This is a new stage on the SAP commerce journey which began essentially with the acquisition of ecommerce vendor Hybris ten years ago. SAP is also flagging these announcements as reaffirming its commitment to the digital commerce and CX categories. Get MarTech! In your inbox. Business email address Subscribe Processing.

Digital Experience Platform 113

Digital Experience Platform Lock-In eCommerce Verticals 113

Convert

MAY 24, 2022

Traditional retailers whose sales have shifted to ecommerce during Covid-19 have been able to measure the impact online sales have had alongside their physical retail operations, and it’s not a great picture. Many ecommerce businesses are struggling to make a profit in the current climate, making it imperative for a change in growth strategy.

eCommerce 52

eCommerce Lead Ranking Bundling Paid Search Agency 52

Mailmunch

MARCH 30, 2021

But, in the digital world, the loyalty of a customer has much wider implications. How can eCommerce email marketing help build customer loyalty? Over 293 billion emails are sent out daily by all kinds of organizations, from eCommerce giants to local charities, with different open rates for different industries.

Loyalty 59

Loyalty eCommerce Email Marketing Ad Building 59

Porch Group Media

APRIL 2, 2019

The Growth of eCommerce – Are You Ready. Global ecommerce is growing at an unprecedented pace. In the US alone, ecommerce represents almost 10 percent of retail sales — a figure that is growing by nearly 15 percent each year. Investments in online, digital and mobile channels is a necessity. source – Shopify).

eCommerce 49

eCommerce Advertising Agencies Amazon Lead Ranking 49

Martech

NOVEMBER 10, 2022

Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. retail sites, 100 million SKUs and 18 product categories. Although ecommerce prices were up 0.3% Spending as discounts kick in. Prices fall again. Get MarTech!

Pricing 114

Pricing Price eCommerce Analytics 114

Martech

NOVEMBER 18, 2022

IAB highlights several high-growth categories, led by B2B (up 20.8%), travel (20.6%), restaurants/beer/wine/liquor (17.1%) and financial services (11.1%). All other digital channels are expected to see some increase in spend, while traditional channels will decline in 2023. Ecommerce-owned partners will also be used (64%).

Paid Search Agency 117

Paid Search Agency Spending Advertising Agencies Ads 117

Valasys

OCTOBER 9, 2019

On the 8 th of October 2019, Petra Industries a customer technology distributor launched an innovative & all new B2B eCommerce platform. The new Petra.com is an advanced B2B eCommerce platform (evolved from the contemporary B2B purchasing platform called PetraCentral), powered by OroCommerce which is an eCommerce platform form Oro Inc.

eCommerce 51

eCommerce Work Management Marketing Management B2B 51

Biznology

MARCH 1, 2020

Complex categories like oil and gas, chemicals, aviation and manufacturing are taking expense out of their selling processes by setting up industry-specific marketplaces. Get started by asking these key questions: What areas of our product line are suited to ecommerce. Ramp up your own ecommerce. How to make sense of this all?

B2B Thought Leadership 104

B2B Thought Leadership B2B eCommerce Amazon 104

Navigate the Channel

OCTOBER 4, 2023

It’s important to take full advantage of the many effective tactics that can be measured for results in our current era of digital marketing. If you want to improve the value of your digital marketing and understand how it is impacting sales, there are four specific metrics to track. If you can’t measure it, then it can’t matter.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

TrustRadius Marketing

DECEMBER 10, 2019

Ecommerce has been exploding over the past few decades. But while physical storefront retail sales may be slowing down, ecommerce is heating up. Overall, this has helped set the stage for rapid development and expansion in the ecommerce world. . Social media selling has emerged as one of the next big ecommerce arenas.

eCommerce 52

eCommerce Work Management CMS Development Marketing Management 52