B2B Marketing Savvy

AUGUST 27, 2009

Other Popular Posts: Analog Bridges to Social Media “News&# as Sales Collateral Twitter Blurs the Line Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. A software client company we shepherd just dipped a toe into Twitter waters as part of a tech product launch.

Case Study 40

Case Study Case Studies Barriers Buzz 40

Convince & Convert

JUNE 7, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link].

Social Media 121

Social Media Media Best Practices Skype 121

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

Social Media 161

Social Media Media Viral Marketing Skype 161

B2B Marketing Savvy

SEPTEMBER 21, 2009

A Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like. Twitter for B2B, Specifically. B2B Case Study: PR. B2B Case Study: Barriers & Lessons. Twitter Blurs the Line Between Adv, PR, Marcom. B2B Twitter Case Study. Analytics for Reach and Impressions.

Social Media 40

Social Media Twitter Research Media 40

markempa

DECEMBER 30, 2008

Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. MarketingSherpa Members can view the case study at length.  An RSS feed gave the team something to review each morning. Still not convinced that you should delve into social media?

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Ambal's Amusings

AUGUST 19, 2009

Here a ratio of positive versus negative discussions happening on blogs, Twitter, Facebook and the like would provide a sensible measurement tool. Conversion and Subscriptions: A great and easy to set KPI is your subscribers, especially through email and RSS channels. Breaking these number by channels (Twitter, blogs, etc.)

Social Media 100

Social Media Media RSS Statistics 100

Convince & Convert

NOVEMBER 8, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. The RSS feed is: [link]. Omaha Steaks now has an active Twitter account , the Facebook page is as popular as ever, and Steak Bytes offers contests and giveaways in addition to recipes and behind-the-scenes looks at the brand.

Curation 139

Curation Skype Web 2.0 Paid Search Agency 139

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

Social Media 141

Social Media Activities Media Skype 141

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Convince & Convert

DECEMBER 6, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. The RSS feed is: [link]. Topsy recently announced that they had the search capability to go all the way back to the beginning of Twitter. Huge thanks to our amazing sponsors for helping us make this happen. Listen Now.

Public Relations 123

Public Relations Paid Search Agency Social Media RSS 123

Biznology

JUNE 25, 2013

The email list, of course, a Feedburner RSS subscription , or maybe signing up for a free white paper, a sign-up form, or even just a contact form. Content Marketing Internet Marketing Social Media Marketing Animal trapping Buzzfeed Content marketing Facebook Google Google News marketing social media twitter' Maybe a glue trap, then.

Social Media 80

Social Media Social Marketing Media Planning 80

Convince & Convert

NOVEMBER 22, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. The RSS feed is: [link]. Then the day Oprah announced she was joining Twitter, that same CMO basically said, “Jason, you’re doing social media.” Please support them; we couldn’t do it without their help!

Skype 130

Skype Social Media Work Management Storytelling 130

Convince & Convert

JUNE 14, 2013

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now .

Skype 118

Skype Social Media Communities Case Study 118

The Point

NOVEMBER 28, 2011

Examples could be Case Studies, Best Practices, Industry News, Opinion/Analysis, etc. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook. Then assign those categories to specific contributors, aligned by subject matter expertise.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

B2B Marketing Savvy

AUGUST 31, 2009

Other Popular Posts: Digital DeTox Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team. For Twitter to evolve to a useful B2B platform, metrics must keep pace. For Twitter to evolve to a useful B2B platform, metrics must keep pace. And results were positive.

Twitter 40

Twitter Analytics Advertising Agencies Tools 40

NuSpark Consulting

OCTOBER 24, 2011

Informative, non-promotional content in the form of blogs, case studies, webinars, white papers, videos, etc. If we’re seen as helpful and expert, they’ll approach us. There’s no longer a need to “sell” in a traditional sense. attract prospects.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. The RSS feed is: [link]. And when it comes to measuring success, it’s not as simple as looking at how many cars they’ve sold through Twitter (hint: it’s probably not very many). Listen Now. Tweetable Moments.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Biznology

FEBRUARY 29, 2012

You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. You’ll be publishing white papers, research reports and case studies, and tweeting about them.

B to B 80

B to B Social Media Media Thought Leadership 80

Convince & Convert

JULY 12, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! Listen Now .

Social Media 150

Social Media Skype Case Studies Paid Search Agency 150

Convince & Convert

JULY 12, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! Listen Now .

Social Media 139

Social Media Skype Case Studies Paid Search Agency 139

Biznology

NOVEMBER 21, 2012

In the area of enhancing customer relationships and fostering loyalty, to the power of social media is being felt throughout the B2B marketing world: Companies build the ranks of their followers on Twitter and LinkedIn, their “likes” on Facebook, and their RSS subscribers to blogs and YouTube channels.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

Social Media 130

Social Media Paid Search Agency Media Skype 130

RebelMouse

FEBRUARY 13, 2019

Learn more about our clients: RebelMouse Case Studies. RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey. Our proprietary.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Learn more about our clients: RebelMouse Case Studies. RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey. Our proprietary.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Learn more about our clients: RebelMouse Case Studies Bring Together All Your Enterprise Content — Social/Blog Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

Buzz Marketing for Technology

JUNE 27, 2008

case studies. RSS feed for comments on this post. e4innovation.com is based on WordPress platform, RSS tech. , RSS comments design by Gx3. Ma in Online and Distance Education. academic discourse. Activity theory. affordances. audio logs. Authorware. capturing practice. CLouDworks. collaboration. Compendium.

Wiki 100

Wiki RSS Web 2.0 Conference 100

Buzz Marketing for Technology

JUNE 27, 2008

Subscribe to this posts comments using RSS. RSS feed: We write on web technology and social media tools for non-profits - charities, associations, clubs and other organizations. Case studies and best practices. Easy RSS Updates with PingShot. case studies. Comment Notification. Rebecca Muller.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Biznology

NOVEMBER 5, 2013

than we do writing all the copy, storytelling, background, insight, history, biographies, case studies, origin story, and educational content that actually gives Google everything it needs to most accurately predict whether it’s your content, your site, your page on that site, that shows up first on Google for any give keyword phrase.

Spending 80

Spending Paid Search Agency Google SEO 80

Convince & Convert

FEBRUARY 26, 2013

If you haven’t yet written a book, the “social proof” (or evidence) surfers seek can come from articles, videos, reports, case studies, testimonials, badges, certifications, press releases, and so on. You can follow him on Twitter @FeldmanCreative. Even links to social media will serve this cause. A one-way web.

Sales Qualified Leads 160

Sales Qualified Leads Landing Pages Lead Scoring Lead Ranking 160

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

Having the information delivered directly via email or an RSS feed reduces the time it takes to search for valuable content. Encourage sales people to bookmark industry studies, case studies so when they are speaking to a very savvy prospect they can cite industry statistics.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

Since the majority of the C-suite always keeps an eye out for industry proof, consider including industry reports, white papers, case studies and other elements to resonate the value of long-term digital marketing to your organization, while working to create your own proof points. Reference competitor’s success.

RSS 48

RSS Marketo Correlation Paper 48

Martech Advisor

JANUARY 24, 2020

Malcolm shares examples and case studies from his books and articles along with key concepts to strengthen the learning. The course will also guide you to pick podcast hosting services, directories, RSS feeds, and measure the results. Tell us on Twitter , LinkedIn , or Facebook.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Industrial Marketing Today

APRIL 22, 2010

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. The interview is split over four videos.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Very helpful post, Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130