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First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz

B2B Marketing Savvy

Other Popular Posts: Analog Bridges to Social Media “News&# as Sales Collateral Twitter Blurs the Line Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. A software client company we shepherd just dipped a toe into Twitter waters as part of a tech product launch.

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

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Q3 Roundup: Twitter Tools, Media/Marcom, Social Media Research and Branding

B2B Marketing Savvy

A Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like. Twitter for B2B, Specifically. B2B Case Study: PR. B2B Case Study: Barriers & Lessons. Twitter Blurs the Line Between Adv, PR, Marcom. Twitter Blurs the Line Between Adv, PR, Marcom.

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How to Be Careful Without Being Boring

Convince & Convert

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. The RSS feed is: [link]. Jason was working in PR in the restaurant industry when MySpace tanked and Facebook rose to glory. Huge thanks to our amazing sponsors for helping us make this happen. Listen Now. Tweetable Moments.

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

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How to Revive a Dying E-Newsletter: 4 Tips

The Point

Examples could be Case Studies, Best Practices, Industry News, Opinion/Analysis, etc. Use Google Alerts, social media, and your PR agency to help spot potential topics. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook.

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Being Loud About 3M’s Quiet but Powerful Innovations

Convince & Convert

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now .

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