Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. Dig deeper: The B2B case for retention marketing — 7 key tactics 4. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense.

B2B Marketing 132

B2B Marketing Trends Top of Funnel B2B 132

Vision Edge Marketing

MARCH 4, 2025

In this phase, Marketing develops thought leadership content, such as white papers or case studies, that Sales teams can use to spark insightful conversations. As part of the upstream, Marketing focuses on market research, competitive analysis, and customer segmentation to uncover valuable insights.

B2B Sales 141

B2B Sales Acquisitions B2B Thought Leadership B2B 141

Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors.

Planning 363

Planning Paid Search Agency Content Marketing Advertising Agencies 363

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. It makes my case for personalizing content , doesn’t it? Studies project that the technology will do about $1.8 Image courtesy of Anita Lettink.

Marketing AI 694

Marketing AI Stats Planning Case Studies 694

Martech

NOVEMBER 4, 2024

We still need to arm these digital natives with the white papers, research reports and case studies they need to sell your solution up the line to the CFO. A room full of people who have different priorities and different ideas about what needs to be funded right now.

Tactics 131

Tactics B2B Marketing Paid Search Agency Advertising Agencies 131

Zoominfo

AUGUST 21, 2019

You likely have plenty of sales enablement content waiting in the wings, if you’re producing assets such as: Blogs White papers. Case studies. For example, let’s say you have created hundreds of case studies over the years. If your business lacks a formal sales enablement process, don’t fear. Video testimonials.

Top of Funnel 241

Top of Funnel Content Marketing Digital Marketing Funnels Case Study 241

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Key takeaways So what can we learn from this case study? Get MarTech! In your inbox.

Case Studies 97

Case Studies Case Study Studies Buy 97

Marketing Insider Group

OCTOBER 15, 2019

As it happens, a study presented during the event showed that $1.3 It makes sense on paper: the people who work for you are knowledgeable about your products and services, and may even want to tell more people about the great work you are doing. However, there are caution signs all along the side of this freshly paved road.

Activities 268

Activities Marketing Agencies 2 Paid Search Agency Case Studies 268

Launch Marketing

MARCH 5, 2025

White papers and guides are long-form assets and can in some cases be up to or over 10 pages long. Case Studies Case studies are the golden ticket to content marketing. Putting together a solid case study requires a few components. Check out more B2B case study tips.

Examples 70

Examples B2B Thought Leadership Content Marketing Case Studies 70

Webbiquity

JANUARY 7, 2021

Students today are on the lookout for help with their marketing projects, reports and case studies. Do you (or they) need some help with your marketing case studies and research papers? Plus, you can sharpen your academic writing skills by posting case studies, reports, and research papers on your blog.

Blogger 254

Blogger SEO Tips Paid Search Agency 254

Marketing Insider Group

AUGUST 31, 2021

Other studies reveal similar results, such as the oft-cited Nielsen study , which showed that ads targeting an audience’s emotions triggered a 23% boost in the product’s sales. And don’t forget the Qualtrics (originally Temkin) study. So, What Kinds of Data Should We Use to Make Our Case? White papers.

Storytelling 278

Storytelling Case Studies Paid Search Agency Top of Funnel 278

Marketing Insider Group

MARCH 24, 2021

Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts. Don’t the words “case study” just conjure up a picture of a yawnfest? Leverage Your Superpower with Employee-Generated Content.

Brand Identity 363

Brand Identity Branding Advertising Agencies Content 363

The Point

JULY 17, 2017

IMPACT : Ensure that your content library includes relevant late stage content that proves demonstrable ROI (ex: ROI calculators, ROI white papers, case studies). FINDING : 89% of respondents stated that winning vendors provided content that made it easier to show ROI and/or build a business case for the purchase.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

ClearVoice

NOVEMBER 13, 2024

Reports, case studies, and performance reviews showcase the firm’s reputation and help clients trust that the firm knows how to manage investments over time. This is done through newsletters, white papers, and webinars, which keep clients informed and engaged.

Work Management 96

Work Management Marketing Management Loyalty Webinar Metrics 96

Marketing Insider Group

MAY 17, 2023

Our crack team has studied and worked with all sorts of digital marketing, and we’ve compiled seven prime examples. It’s essentially deciding whether to serve your delicious content on fine china or paper plates. If you want to know what works best, you should look to successful digital marketing examples.

Examples 68

Examples Campaigns Paid Search Agency Lead Ranking 68

Marketing Insider Group

MARCH 27, 2023

This importance is emphasized in a 2023 study by Zippia, where it was found that 68% of B2B customers are lost due to perceived indifference or apathy. On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns.

Tactics 311

Tactics Effectiveness B2B Marketing Management 311

markempa

APRIL 12, 2019

This MarketingSherpa case study, “ How to Impress Conservative Fortune 100 Business Prospects by Allying With Academia ,” demonstrates the practical application of the halo effect. To put it another way, you grow your audience by helping influential people grow their audience first.

Demand Generation 214

Demand Generation Demand Effectiveness Generation 214

Martech

JULY 26, 2024

Conversion-focused product pages : Design product and service pages that are rich in detail, offering interactive demos, user reviews and case studies to facilitate informed decision-making. Targeted landing pages : Implement targeted landing pages tailored for specific campaigns, maximizing lead capture and conversion rates.

Marketing AI 125

Marketing AI CMS Development Enterprise Management Industry CMS 125

The Point

APRIL 20, 2018

Blogs tied with white papers as one of the most frequently referenced forms of content during early research. The white paper is not dead. . Example: package industry-specific content (a white paper, case study, and customer testimonial) into a “fact kit.”. Photo by Andrew Neel on Unsplash.

Customer Surveys 222

Customer Surveys Peer-to-peer Demand Generation Agencies B2B 222

Martech

AUGUST 9, 2024

Intelligent document processing (IDP) is key for cities wanting to preserve important paper archives. Consider Dublin, a city with over a thousand years of history. High-speed scanners digitized crucial historical documents from many different formats.

Digital Transformation 111

Digital Transformation Paid Search Agency Advertising Agencies Planning 111

Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. A broader perspective on marketing: Agency writers have a greater perspective of the marketing world at large.

Marketing Agencies 2 340

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 340

Zoominfo

JULY 11, 2018

At this point, the marketers have developed a business case, are seeing early success and becoming more sophisticated with measurement and scaling ( source ). Buyers say they will share information in exchange for webinars (79%), white papers (76%), third-party/analyst reports (66%), e-books (63%), and case studies (57%) ( source ).

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Zoominfo

AUGUST 26, 2018

In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job. Scientific studies show that humor and laughter lead to more inspiration and creativity. In fact, one study shows people are more creative at solving word association puzzles after watching a comedy versus a scary movie or lecture ( source ).

Planning 272

Planning Zoominfo Top of Funnel Churn Rate 272

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Content marketing services like our own primarily consist of: Strategy.

Marketing Automation Services 355

Marketing Automation Services Marketing Budget Paid Search Agency Service 355

Marketing Insider Group

MARCH 2, 2020

The Case for Having a Blog. Aggregated industry information and studies that save readers time by not having to hunt it down. White papers and case studies. New studies point to frequency as a key way to get desired ROI: The more often you blog, the more traffic you get. Read on to learn why.

Paid Content 358

Paid Content Work Management Marketing Management Marketing Budget 358

SendX

MAY 18, 2020

According to one study it’s the fourth highest source of traffic for affiliate marketers. Source: Oberlo So, there’s a clear case for using email as a source of affiliate marketing revenue. A study by Adestra found that an email with a countdown timer received a 400% increase in CTR. But how do you do it well?

Promotion 370

Promotion Email Marketing Urgency Marketing Paid Search Agency 370

Marketing Insider Group

APRIL 18, 2023

Shelf Engine is rocking the content marketing game and building trust with their target audience by offering a diversified content portfolio.

Content Marketing 348

Content Marketing Paid Search Agency Content Marketing & Strategy 348

Navigate the Channel

MARCH 5, 2025

Heres how to structure your pages effectively: Awareness Stage Pages: Blog posts, educational videos, or white papers that answer queries and educate visitors. Consideration Stage Pages: Service pages, case studies, and product comparisons that highlight solutions and options. Navigation is critical for SEO and user experience.

SEO 65

SEO Effectiveness Lead Ranking Buyer Personas 65

Marketing Insider Group

JULY 7, 2020

White papers, detailed, long-form blog posts, and case studies, too, can tell the story about how your products or services have helped solve your customers’ problems. Here’s where you might want to send personalized, targeted content to decision-makers at your B2B customers’ offices.

Custom Publishing 361

Custom Publishing Content Comparison B2B Sales 361

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. May: Publish a Case Study or Two. In fact, as Forbes ’ Ryan Erskine points out, 73 percent of all B2B customers rely on case studies to inform their purchases. We tricked you!

Startups 279

Startups Marketing & Strategy Marketing Strategy Content Marketing 279

Marketing Insider Group

JANUARY 3, 2023

Image Source: Paper Flite. Case Studies. Case studies are a great way to publicly share your business’s success stories. Case studies are generally composed of four main components: The Challenge. Marketing collateral is more informational than typical advertisements. The Solution. The Solution.

Paid Search Agency 235

Paid Search Agency Case Studies Case Study Education 235

Vision Edge Marketing

MAY 21, 2024

Here’s how a business can leverage informational intent: Create in-depth guides, tutorials, case studies, or blogposts that address common questions or pain points within the industry. It indicates users are spending significant time on the website and exploring multiple pages, suggesting high user engagement and informational intent.

Enterprise Management 307

Enterprise Management Generation Lead Ranking User-Generated Content 307

Stevens & Tate

DECEMBER 4, 2024

This can include blog posts, white papers, case studies, videos, newsletters, and more that emphasize your commitment to sustainable practices. Featuring these efforts in your ads helps raise awareness of your brand’s environmental values.

Loyalty 89

Loyalty Advertising Agencies Ad Building Brand Identity 89

Marketing Insider Group

OCTOBER 26, 2020

Blog articles, e-books, white papers, social media posts, videos, podcasts, and any other kinds of content marketing are all effective ways of meeting your audience’s thirst for knowledge and ensuring they hang around in your funnel instead of jumping ship to your competitor’s. How Data Is Changing How We Calculate Marketing Value.

Top of Funnel 363

Top of Funnel Marketing Budget Marketing & Strategy Marketing Strategy 363

Trade Press Services

AUGUST 19, 2024

Content marketing managers work closely with writers, graphic designers, and other creatives to produce bylined articles , blogs , white papers, case studies, videos, and other forms of content.

B2B Marketing 90

B2B Marketing Paid Search Agency Marketing Automation Services Allocation 90

Launch Marketing

JANUARY 29, 2025

Recent studies show, 65% of B2B buyers find short-form content most engaging, 90% of B2B buyers watched a video to learn about a companys product or service and 84% of B2B buyers say LinkedIn delivers the most value compared to other social media platforms. This way, they can easily see how yours stacks up.

B2B Marketing 62

B2B Marketing Marketing Management Case Studies B2B 62

Martech

MARCH 11, 2025

Below are some approaches I’ve run across and try to avoid: Too-technical content: Sending a lead who’s just starting to research a topic a highly technical white paper will likely overwhelm them. Despite its quality, the white paper delivered one of the lowest engagement rates the company had ever seen.

Lead Nurturing 86

Lead Nurturing Relevance Top of Funnel Multivariate analysis 86