Hinge Marketing

JULY 14, 2022

According to our study of 220 visible experts , no other technique can boost visibility as much as speaking engagements do. Close to 67% of the study’s respondents rated it the most effective way to draw and grow their audience, which explains why nearly 75% of respondents used them as a technique to promote their expertise.

Thought Leadership 88

Thought Leadership Press Ideal Customer Profiles High Quality Lead 88

Hinge Marketing

APRIL 8, 2021

According to our study of 220 visible experts , no other technique can boost visibility as much as speaking engagements do. Close to 67% of the study’s respondents rated it the most effective way to draw and grow their audience, which explains why nearly 75% of respondents used them as a technique to promote their expertise.

Thought Leadership 112

Thought Leadership Press Ideal Customer Profiles High Quality Lead 112

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Tomorrow People

DECEMBER 13, 2018

“ Content is king, but knowing what to produce, and what to do with it, is what will keep it upon its throne ”, says Ian Heathcook, commerical and marketing director at Griffiths Waite. Much of our focus is on creating the right content to appeal to our B2B customers , but the tips here will be applicable to nearly every marketer.

Work Management 179

Work Management Marketing Management Service Trends 179

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? In March, I took on a new role as Contently’s head of marketing. So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. Sara, New York. Opportunities.

Top of Funnel 166

Top of Funnel ROI Content Marketing Budget Programs 166

ClearVoice

APRIL 24, 2020

They are often used during a company’s proposal process, as part of a business plan or even used to introduce potential investors to an emerging brand. Even so, their opinion, expertise and guidance is needed to grow a business or to approve certain investments or funds. So what is an executive summary? freelancing Click To Tweet.

Examples 93

Examples Effectiveness Marketing Proposals Opinions 93

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 280

Paid Search Agency B2B Sales Marketing & Strategy CMO 280

Lake One

APRIL 18, 2023

A 2021 study by Deloitte found that the number of devices and apps we use daily ballooned during the pandemic. This cycle of transformation, spurred by the global pandemic, led to three pillars of disconnection that businesses feel even more in today’s uncertain market.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

CoSchedule

FEBRUARY 16, 2023

To succeed in marketing, you need to know how to write a follow-up email that connects the initial opportunity with actual results—and we’ll show you how. For example, “Maximizing ROI: Proposal to 3x Your Revenue.“ You can also ask the recipient to share their opinions and views. Highlight the benefit.

Practices 94

Practices Urgency Marketing Best Practices Template 94

Contently

APRIL 23, 2020

As marketers, our top priority right now should be helping our audience overcome the challenges they face. As a marketer, think of yourself as in public service. If you’re in marketing or technology, help people figure out how to work more effectively together. ” Nothing about our current situation is usual.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

SocialPilot

FEBRUARY 29, 2024

Social media is indeed a powerful tool to achieve various marketing objectives like reaching a wider audience, increasing brand awareness, fostering customer engagement, and cost-effectively generating leads. GET STARTED FOR FREE What do Social Media Marketing Services Include? Look at how your competitors are floating in the market.

Enterprise Management 52

Enterprise Management Work Management Social Media Marketing Management 52

Lake One

JUNE 6, 2023

A 2021 study by Deloitte found that the number of devices and apps we use daily ballooned during the pandemic. This cycle of transformation, spurred by the global pandemic, led to three pillars of disconnection that businesses feel even more in today’s uncertain market.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

B2B Marketing Directions

JUNE 25, 2023

Marketers need intuition. To use their intuition effectively, marketers need to respect it and take it seriously, but not trust it unconditionally. Today's marketers have access to an immense amount of data about customers, potential buyers, and the performance of marketing programs. Data Rules! Or Does It?

Paid Search Agency 52

Paid Search Agency Gartner Trigger Marketing Case Studies 52

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 164

Paid Search Agency B2B Sales Marketing & Strategy CMO 164

Hubspot

JANUARY 13, 2021

Risks: How risky is your proposal and what is the risk-to-return ratio? Here’s an example outline for a presentation where the head of the marketing team is proposing course offerings as a new lead generation channel. In this case, leave room after each section of your presentation to discuss what was covered.

Tips 99

Tips Marketing Proposals Peer-to-peer Case Studies 99

ClearVoice

JUNE 23, 2020

Testimonials are a fundamental of marketing. If you’ve ever put out a request for proposals, you probably got testimonials in the sales decks you received. And as a brand marketer, agency or individual consultant, at some point in your life, you’ll need testimonials written on your behalf. In proposals. In native content.

Work Management 97

Work Management Paid Search Agency Marketing Management Advertising Agencies 97

Martech

NOVEMBER 29, 2021

Bespoke link-building strategy – Make sure they’re proposing link-building tactics to build topically relevant links for your industry. Samples – Always ask for link samples and link-building case studies. This is something we place a huge emphasis on at LinkBuilder.io. 2) Outreach platform.

Link Building 104

Link Building Work Management Marketing Management Service 104

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Improve marketing operations and processes : Use AI to streamline your team and free up time to work on meatier projects.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Contently

NOVEMBER 17, 2017

As you know by now if you’ve followed my social media channels, I’ve been exploring the concept of empathic marketing over the past few weeks. I’ve dug into existing psychological and marketing research that relates to empathy, in an effort to understand and synthesize this concept for other marketers.

Work Management 154

Work Management Top of Funnel Marketing Management Validation 154

Golden Spiral

DECEMBER 27, 2018

Case studies are highly valuable bottom-of-the-funnel content pieces. Throughout the sales process, your prospective buyers are likely looking to online reviews to steer their way through the awareness and consideration phases of the marketing funnel. What is Included in a Marketing Case Study?

Case Study 97

Case Study Case Studies Studies Top of Funnel 97

Markempa

AUGUST 12, 2021

Are you using empathy in your marketing? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Brightedge

FEBRUARY 7, 2020

When employees feel happy with their work environment , they become more likely to spread positive opinions of your brand to those around them. A study by Edelman found that 61 percent of people said that they find ‘people like them’ to be the most credible when relaying information. Market share and share of voice.

Work Management 64

Work Management Marketing Management Brand Identity Branding 64

ClearVoice

JANUARY 31, 2019

Given creative, marketing or campaign briefs exist in all areas of business — advertising, media, PR, design, architecture — understanding the art of how to produce a good one is important. Doing this may seem like a no-brainer, but you’d be surprised how many marketers put ambiguous filler here that creates more questions than answers.

Creativity 64

Creativity RFP Work Management Paid Search Agency 64

The ROI Guy

NOVEMBER 30, 2011

To better manage spending and risk, finance is playing a more active role in most purchase decisions, this according to a recent study by CFO Magazine. Therefore, it’s important to proactively prove that the proposed solutions represent a lower total cost of ownership and good competitive value; 5. Ease Of Use 7.

Marketing Management 40

Marketing Management Process Buy Marketing Proposals 40

Contently

MAY 9, 2024

It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. Gather up everything you’ll need to lay out the problem and proposed solutions. Not sure where to start?

Paper 179

Paper Case Studies Case Study Work Management 179

Martech Advisor

DECEMBER 16, 2019

After three weeks of research, David Ogilvy proposed the iconic headline that simply read, “ At 60 miles an hour the loudest noise in the new Rolls-Royce comes from the electric clock. It’s not about implementing every suggestion but letting your customers know that you value their opinion. Do What David Ogilvy Would.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

chiefmartech

APRIL 24, 2019

According to a recent study by the market research firm Ascend2, “integrating disparate systems” is the greatest barrier to success with marketing technology for 52% of marketers. A rich data integration exerts an opinion on how information is modeled and maintained. How attentive is the service?

Marketing Automation Services 81

Marketing Automation Services Work Management Marketing Management Astroturfing 81

B2B Marketing Traction

OCTOBER 28, 2009

I get a bunch of blank stares at first, and then someone may remember something funny, someone else remembers a catchy tagline or perhaps a niche market that someone serves. By using a printed marketing piece, they are reinforcing their elevator pitch with more detail, perhaps including testimonials, case studies, bio and more.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Belkins

NOVEMBER 18, 2019

In terms of B2B email marketing , an inbox sales pipeline is the way to sort your emails and responses into stages, as you convert leads into buyers. In our opinion, it’s always better to choose a tool that is designed for the email service that you’re using. You must be able to build a sales pipeline. Be nurturing.

Outreach 40

Outreach Campaigns Ad Building B2B 40

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day. Hopefully, a good starting point to kick us off.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Optinmonster

FEBRUARY 27, 2024

Whether it’s scheduling another call or asking for feedback on a proposal, make sure they know exactly what the next step is. After Sending a Proposal Subject: Next Steps on Your [Product/Service] Proposal Email Body: Hi [Prospect’s Name], I hope this message finds you well. “Thoughts on Our Proposal?

Template 82

Template Top of Funnel Examples Marketing Proposals 82

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. In my opinion, this is the difference between good or great. link] Opinion@Large Great topic/analysis. The ad asks us to visit timberwolves.com/manifesto. But then it gets even worse.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Ambal's Amusings

OCTOBER 8, 2009

In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. Marketing teams and sales teams are different within a company. Marketing customer engagement is clearly very early stage as compared to sales customer engagement.

Case Studies 100

Case Studies Case Study Activities Studies 100

Adobe Experience Cloud Blog

OCTOBER 3, 2012

He is the CEO and chief marketing evangelist at LeadMD. The company helps businesses generate and manage leads better through marketing automation processes and technologies. Look around at some of the companies who are marketing to you. by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Marketing Management 48

Buzz Marketing for Technology

JUNE 27, 2008

Advice & Opinion. Marketing IT. Advice and Opinion. To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects. Find out why a new study picks Googles Messaging Security over competitors. src = [link]. }.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100