B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. Next generation ABM: How ABM is changing for an AI- driven world: a panel conversation 65% of jobs will be changing by 2030 and Ai is playing an integral part of this. She kicked off her presentation by comparing marketing to poker.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Sprout Social

NOVEMBER 11, 2021

A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . In this article we’ll dig into how to remove these digital silos, share tips on how to integrate the tools that matter most and share use cases to help you identify the right integrations for your team.

Digital Asset Management 118

Digital Asset Management Social Media Work Management Marketing Management 118

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Find the details you need for 20+ top conferences through 2019 all in one place. Converge 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Televerde

APRIL 19, 2024

To me, the case studies presented are particularly valuable, offering a behind-the-scenes look at the technologies in action and the real-world applications driving business forward. It will be a relaxed place to chat and share experiences and insights outside the formal conference environment. Are you going to be there?

Forrester 69

Forrester Marketing AI B2B Conference 69

Marketing Insider Group

JANUARY 18, 2021

In a study, PwC found that 78% of CEOs believe the shift to remote collaboration will endure long term. Working remotely makes it easier for your marketing team to integrate into the sales process. Marketing Can Easily Integrate into the Sales Process. Sales CRM and Marketing Automation Systems Integration.

Top of Funnel 273

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 273

Digital Marketing World Forum

FEBRUARY 5, 2020

There are many reasons to attend digital marketing conferences that unite marketing people. Considering this hardship, it is a great idea to attend digital marketing conferences whenever you can. But, before getting there, let’s talk about what are digital marketing conferences. What are digital marketing conferences?

Paid Search Agency 52

Paid Search Agency Conference Advertising Agencies Ad Agencies 52

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Webbiquity

FEBRUARY 7, 2023

Why You Need Storytelling + Data In Your Content Here are five reasons storytelling and data should be integral to your content strategy: To convey your message: Storytelling helps you craft a clear and compelling message that resonates with your audience. Two of the most effective are through blog posts and case studies.

Storytelling 333

Storytelling Top of Funnel Content Paid Search Agency 333

Walker Sands

APRIL 26, 2021

To better understand of how the PR landscape has shifted over the last year, I attended the PRSA Georgia 2021 Annual Conference: The Path Forward. The conference featured three case studies that illustrated this effort in particular. Pre-pandemic, IHG Hotels and Resorts (IHG) launched its biggest integrated campaign.

Conference 52

Conference PR Paper Paid Search Agency 52

Walker Sands

APRIL 26, 2021

To better understand of how the PR landscape has shifted over the last year, I attended the PRSA Georgia 2021 Annual Conference: The Path Forward. The conference featured three case studies that illustrated this effort in particular. Pre-pandemic, IHG Hotels and Resorts (IHG) launched its biggest integrated campaign.

Conference 52

Conference PR Paper Paid Search Agency 52

Navigate the Channel

AUGUST 7, 2023

Beacon Technology in B2B Marketing In the B2B marketing landscape, beacons play a crucial role in delivering personalized content to potential clients during trade shows, conferences, and other business events. Trade Shows and Conferences Beacons have become an indispensable tool for B2B marketers during trade shows and conferences.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

Vision Edge Marketing

MARCH 23, 2021

Integrate these measures to report on performance using scorecards and dashboards. Consider the difference in time and complexity in the production of a user conference vs. a blog post vs. a customer case study vs. an interactive product demo. Select the right measures. Competitiveness.

Product 219

Product Paid Search Agency Advertising Agencies Press 219

Inbox Insight

MAY 24, 2024

Sales and CRM integration A lead generation company should integrate seamlessly with your existing CRM and sales workflows. Do they customize the integration based on your sales methodology? Proper integration ensures your sales team can pick up leads seamlessly to contact at the right time.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

LeanData

JUNE 18, 2018

The two-day jam-packed event features a variety of general session keynotes, breakout sessions, and workshops on hot topics such as ABM, AI’s growing impact on integrated sales and marketing tech stacks, sales and marketing planning strategies, scaling operations to accelerate revenue growth, and more.

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

chiefmartech

APRIL 28, 2024

The CMO Survey , a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. It’s very well run, and I eagerly look forward to reading it every time it’s published.

Distribution 85

Distribution Work Management Marketing Management Vendors 85

Trade Press Services

FEBRUARY 19, 2024

The American Dream has evolved over time, but it is an integral part of the American ethos. However, for those who work in business, banking, and STEM fields, being seen by the USCIS as a voice in their field can be a highly persuasive element to their case.” In this case, the work being published is about you rather than by you.

Marketing AI 95

Marketing AI Press Peer-to-peer Paid Search Agency 95

Marketing Insider Group

JANUARY 4, 2021

Granted the technology was crude — it was literally “talking heads” on a conference call supported by visuals back in the day. A: Our ON24 platform integration provides a seamless experience for participants; once you are registered for the event, there’s no need to login a second time. We have come a very long way!

Webinar Metrics 318

Webinar Metrics Webcast Digital Transformation Peer-to-peer 318

Martech

SEPTEMBER 7, 2022

Keep reading as I provide an overview of the metaverse from a business communications perspective and call out the best use cases being done today. I predict that there will be some new announcements about Microsoft Mesh this October during their flagship developer conference, Ignite , and I can’t wait! “How?”

Enterprise Management 114

Enterprise Management B2B Marketing B2B Marketing Management 114

Martech

JANUARY 25, 2024

Many other studies support this and yet the technology continues to be used by law enforcement agencies and private enterprises. Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior. Momos’ Momos 2.0

Marketing AI 91

Marketing AI Paid Search Agency Lead Ranking Psychographics 91

Marketing Insider Group

NOVEMBER 16, 2021

Although I took “early retirement” from SAP Marketing in the spring of 2019, I “was back at it” in the fall of 2019, and attended the 2019 ITSMA Marketing Vision event, now held at the MIT Samberg Conference Center. The Thought Leadership Journey is Here to Stay. Metrics and Measurement have never been more important.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

KoMarketing Associates

APRIL 1, 2020

Integrate ratings and references from business publications and memberships in industry-specific organizations. In addition, don’t forget to showcase contributions across industry publications, conferences and events, partner websites, and through other related digital marketing platforms. Customer Case Studies and Testimonials.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Lake One

JULY 3, 2022

HubSpot’s Inbound conference is back in person for 2022. Lake One will be on-site for the duration of the events and would love to connect for coffee or a drink after to strategize with you how what you’re hearing at Inbound can get integrated into your business planning for the rest of 2022 and heading into 2023.

Case Study 65

Case Study Case Studies Hubspot Conference 65

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

ClearVoice

JUNE 3, 2024

Case Study: Northwestern Mutual Powers Success with Fractional Marketing Talent Fractional hiring has been embraced by a number of winning companies, many of whom use it to fill their marketing talent pool. Then, you have to surgically integrate your fractional employees with the rest of your team.

Organization 52

Organization Work Management Paid Search Agency Marketing Management 52

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar. “94%

Buying Cycle 117

Buying Cycle Intent Buy Intent Signal 117

NetLine

MAY 20, 2024

Andrew’s case study resonated with all in attendance, with his big takeaway being to focus on quality over quantity. Perhaps the strongest bit of information NetLine shared during the entirety of the conference came during this session. Also, a few of us worked out with Andrew the next morning and the man is a beast.)

Intent Data 52

Intent Data Marketing Analytics Tools Forrester B2B 52

Conversica

OCTOBER 10, 2018

LONDON — October 10, 2018 — Conversica , the leader in conversational AI for business, is inviting attendees at this year’s O’Reilly Artificial Intelligence Conference in London to hear Chief Scientist Dr. Sid J. The discussion will focus on deep reinforcement learning and which use cases are best suited to the technology.

Marketing AI 40

Marketing AI Conference Peer-to-peer Gartner 40

BOP Design

NOVEMBER 14, 2023

With advancements in software that include AI, automation, and integrations for just about everything, B2B websites must follow suit. B2B marketers now want seamless API integration with marcom automation tools, recruitment software, and webinar platforms, to name just a few. This is no longer the case. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. This includes webinar attendance, conference booth visits, or exclusive event participation. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. This includes webinar attendance, conference booth visits, or exclusive event participation. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Biznology

NOVEMBER 27, 2018

Interestingly, the term “d igital marketing ” is commonly used in India to mean e – commerce or , in B2B’s case, e – procurement. Are trade shows and conferences still an important part of the marketing mix? All the major software platforms have long been using conference-type events in their marketing mix.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Martech

SEPTEMBER 24, 2021

A study published by Zoominfo found that 94% of businesses suspect their customer data is inaccurate. Here’s a data-driven strategy for better understanding use cases. It helps organizations make better decisions for their customers and, in turn, increases ROI. Soccer leans on a CDP to make its marketing automation more personal.

De-duplication 139

De-duplication Marketing Automation Services ROI Aggregators 139

Brandpoint

APRIL 13, 2023

While this example, a promotional video for a video marketing conference , uses footage from previous events, it’s fine to use simple, dynamic text or a selfie video providing information in a new format. Here’s a more extensive case for live video content. Here’s an example of a successful video case study done by Coca-Cola.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Contently

AUGUST 15, 2017

A recent study from eMarketer shows that a new events technology stack makes all those conferences and salons more effective than ever. The events team can take credit for any closed opportunity that attended a conference, while salespeople are just happy to have made commission. Data and ROI. Beacons and the IoT.

B2B 166

B2B Marketing Automation Services Landing Pages Emarketing 166

Biznology

NOVEMBER 27, 2018

Interestingly, the term “d igital marketing ” is commonly used in India to mean e – commerce or , in B2B’s case, e – procurement. Are trade shows and conferences still an important part of the marketing mix? All the major software platforms have long been using conference-type events in their marketing mix.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

Outgrow

DECEMBER 20, 2022

EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. In case you don’t want to answer the question, you can just say pass. Saksham Sharda: So are case studies like this available on your website for any listener who wants to like check them out? Saksham Sharda: Hi everyone!

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Canadian Marketing Association

MAY 2, 2017

Stacey Cummings, Marketing Director, yconic, spoke to keynote Michelle Cody, Senior Director, Marketing Planning and Operations, Rogers Communications, about the challenges facing B2B marketers, the complexities of understanding the customer and the journey to integration. This becomes the way we talk about helping customers internally.

Tactics 48

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 48